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旅遊

市場調查報告書

商品編碼

1560867

全球旅遊和酒店業市場 - 2024 - 2031

Global Tourism and Hotel Industry Market - 2024 - 2031

出版日期: 2024年09月23日 | 出版商:

DataM Intelligence | 英文 219 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

報告概述

全球旅遊和酒店業市場於 2023 年達到 85.431 億美元，預計到 2031 年將達到 109.382 億美元，2024-2031 年預測期間複合年成長率為 3.2%。

受中產階級崛起、可支配收入增加以及對旅行體驗日益濃厚的興趣等因素的推動，全球酒店和旅遊業多年來穩步成長。該行業是全球經濟發展的關鍵貢獻者，特別是在新興市場。交通、住宿、餐飲服務、娛樂和景點等不同行業的整合創造了一個複雜且相互關聯的市場。

在經歷了因新冠肺炎 (COVID-19) 造成的一段時期的停滯之後，旅遊業和酒店業已呈現出穩步復甦的勢頭。 2023年，國際遊客人數預計將恢復到接近疫情前的水平，這標誌著旅遊需求的復甦。世界旅行和旅遊理事會 (WTTC) 預計，未來十年，旅遊業的 GDP 成長將是全球整體經濟成長的近一倍，到 2033 年，該行業的就業人數將增加超過 1 億個。

然而，各地區的復甦情況並不均衡。美國和中國等國內旅遊強勁的市場反彈較快，而東南亞和歐洲等依賴國際遊客的地區則面臨較慢的復甦之路。此外，主要客源市場的通膨壓力和經濟不確定性導致消費者支出謹慎，影響旅行模式和飯店預訂。

市場動態

不斷提高的永續性和環保實踐

永續發展正在成為旅遊業和酒店業的一個重點關注點。旅行者表現出對環保住宿和體驗的偏好。飯店正在採取綠色實踐，例如減少能源消耗、最大限度地減少浪費和支持當地社區。永續性和個人化對於塑造旅遊和酒店業的消費者偏好至關重要。

旅客優先考慮生態友善住宿、負責任的旅遊和低碳交通，推動了對綠色認證、減少廢物措施和再生能源使用的需求。 Booking.com 2023 年的一份報告強調，73% 的旅客更喜歡採用永續做法的飯店，這凸顯了符合這些不斷成長的偏好的目的地和飯店的競爭優勢。

同時，對個人化體驗的需求也在加劇。客人期待更多量身訂製的服務，包括客製化行程、數位禮賓服務和超在地化的文化體驗。利用資料分析和人工智慧提供個人化服務的能力正在成為飯店和旅遊平台的關鍵差異化因素。

不斷發展的技術整合和數位轉型

技術進步正在重塑旅遊業和酒店業，特別是在數位轉型方面。人工智慧、物聯網和區塊鏈技術的採用正在促進更智慧的酒店營運，從非接觸式入住到最佳化收入管理的動態定價模型。區塊鏈尤其被用來提高供應鏈透明度並創建更安全的旅遊交易，減少預訂詐欺。

此外，虛擬和擴增實境技術在行銷中越來越受到關注，允許潛在旅客在預訂前體驗目的地和住宿的虛擬旅遊。它已成為高階旅行者決策過程中的關鍵工具，他們正在尋求旅行投資的更大保障。

地緣政治緊張局勢與環境壓力

儘管有這些機遇，該行業仍面臨許多外部挑戰。東歐衝突和主要客源市場經濟不確定性等地緣政治緊張局勢正在影響全球旅遊流量和投資決策。能源市場（尤其是歐洲）的波動也提高了飯店和航空公司的營運成本，這些飯店和航空公司目前正面臨越來越大的壓力，需要在保持獲利能力的同時減少碳足跡。

氣候變遷對旅遊業的影響越來越大，野火、洪水和颶風等極端天氣事件擾亂了主要目的地的旅遊業和飯店營運。該行業約佔全球溫室氣體排放量的 8%，並面臨更嚴格的審查，尤其是來自航空和遊輪行業的嚴格審查，這兩個行業是排放量的主要貢獻者。作為回應，行業領導者正在優先投資永續基礎設施和碳抵消計劃，以解決環境問題並滿足監管和消費者的期望。

細分市場分析

全球旅遊和酒店業市場根據旅遊、住宿、預訂、客房容量、位置和地區進行細分。

精品飯店需求激增

精品酒店需求的激增反映了不斷變化的旅行趨勢和不斷變化的消費者偏好。現代旅行者，尤其是年輕一代，尋求獨特的、值得在 Instagram 上發布的住宿，提供比標準酒店更多的選擇。精品酒店注重個性和創意設計，透過提供從大型連鎖酒店中脫穎而出的獨特、難忘的體驗來滿足這一需求。

精品飯店需求的另一個促進因素是飯店業對個人化和獨特性的日益偏好。現今的旅客期望獲得高度客製化的服務，從客製化的客房設施到符合他們興趣的策劃活動。精品飯店擅長提供這種程度的客製化服務，與大型飯店品牌的非個人化服務相比，精品飯店將自己定位為尋求更親密和個人化住宿的人們的理想選擇。

此外，旅行偏好明顯轉向真實性和本土化，許多旅行者尋求與當地文化和環境有更深入的聯繫。嵌入社區的精品酒店透過提供真實的、針對特定目的地的體驗來迎合這一趨勢。這種方法使精品酒店能夠與當地環境建立更有意義的聯繫，從而將其與傳統住宿的更同質化的體驗區分開來。

市場地域佔有率

歐洲旅遊和酒店業需求不斷成長

歐洲的旅遊和酒店業在2024 年初經歷了強勁成長，與2023 年相比，國際旅行成長了12%，過夜住宿量成長了10%。條件和物有所值的產品。儘管通貨膨脹持續存在，但旅行成本的影響略有下降，而非傳統目的地的崛起和亞太地區遊客的回國正在重塑該地區的旅遊格局。

2024年4月，由於通貨膨脹和地緣政治問題，歐洲酒店業經歷了穩定但放緩的成長。南歐引領復甦，北歐和中歐，包括德國、瑞士和捷克共和國，也做出了貢獻。根據HSMAI，飯店入住率達69.3%，較2023 年4 月小幅下降0.2 個百分點，但較2022 年上升6.2 個百分點。歐元從 2022 年開始，每間可用客房收入 (RevPAR) 將成長 0.4%。

高檔飯店市場的入住率和每間可用客房收入顯著成長，而經濟型飯店市場則陷入困境。儘管各市場存在一定的價格壓力，但與 2022 年相比，日均房價仍顯著成長。

市場競爭格局

該市場的主要全球參與者包括雅高集團、萬豪國際集團、Austin Adventures、Balkan Holidays Ltd、凱悅集團、希爾頓、G Adventures、四季酒店有限公司、Airbnb, Inc.和洲際酒店集團。

俄烏戰爭影響分析

俄烏衝突嚴重影響了烏克蘭的旅遊業和旅館業，導致戰爭最初幾個月酒店業崩潰了近90%。在入侵之前，烏克蘭每年吸引約 1,400 萬外國遊客，其中基輔、利沃夫和敖德薩是主要目的地。根據國際移民組織的數據，到 2023 年上半年，國際入境人數銳減至僅 130 萬人，反映出安全風險加劇和基礎設施惡化的嚴重影響。

衝突嚴重擾亂了烏克蘭的旅遊業，安全問題令遊客望而卻步，負面媒體報告也損害了其聲譽。包括飯店、餐廳和景點在內的重要旅遊基礎設施遭到破壞，吸引力和可及性下降。戰爭造成的經濟壓力減少了投資，影響了服務品質和成長。此外，旅行路線的改變使遊客從傳統熱點地區轉移，進一步影響了該行業。

為了應對挑戰，「訪問烏克蘭」等措施實施了創新策略來減輕影響，包括提供基本安全資訊、與戰爭相關的旅遊保險以及向地方當局提供即時更新。加強行銷旨在消除負面看法並促進區域安全。隨著烏克蘭人支持當地旅遊，國內旅遊業不斷成長，而「Donat-tour」等舉措將旅遊推廣與人道主義援助結合起來，籌集資金支持受衝突影響的社區。

按旅遊

商務旅遊

探險旅遊

生態旅遊

醫療旅遊

文化旅遊

宗教旅遊

運動旅遊

按住宿

豪華飯店

中檔飯店

度假村

精品飯店

經濟型飯店

飯店式公寓

旅舍

民宿

透過預訂

直接預訂

線上旅行社

線下預訂

按房間容量

小的

中等的

大的

百萬

按地點

城市旅遊

鄉村旅遊

沿海/海灘旅遊

山區旅遊

遺產和文化遺址

按地區

北美洲

我們

加拿大

墨西哥

歐洲

德國

英國

法國

義大利

西班牙

歐洲其他地區

南美洲

巴西

阿根廷

南美洲其他地區

亞太

中國

印度

日本

澳洲

亞太其他地區

中東和非洲

主要進展

2023年3月，世界旅行和旅遊理事會（WTTC）在柏林ITB啟動了酒店永續發展基礎（Basics）計劃，旨在建立酒店永續發展的全球標準。該驗證計劃定義了酒店的 12 項基本標準，是邁向先進永續發展實踐的基礎步驟。該計劃得到了雅高、錦江國際和麗笙酒店集團等主要國際酒店集團的支持，旨在標準化和加強整個行業的永續發展工作。

2021 年 12 月，全球領先的飯店和旅遊組織推出了新的飯店淨零排放方法，以指導飯店實現淨零排放。此結構化方法解決了範圍1、2 和3 的排放問題，並為2025 年、2030 年和2040 年設定了關鍵里程碑。目標計劃」、「零排放競賽」和「格拉斯哥宣言」等框架保持一致。

為什麼購買報告？

根據旅遊、住宿、預訂、客房容量、位置和區域可視化全球旅遊和酒店業市場細分，並了解關鍵商業資產和參與者。

透過分析趨勢和共同開發來識別商業機會。

Excel資料表，包含旅遊和飯店業所有細分市場層級的大量資料點。

PDF 報告由詳盡的質性訪談和深入研究後的綜合分析組成。

產品映射以 Excel 形式提供，包含所有主要參與者的關鍵產品。

全球旅遊和酒店業市場報告將提供約 78 個表格、85 個數字和 219 頁。

2024 年目標受眾

旅行者

活動策劃者

研究專業人員

新興公司

The global hospitality and tourism industry has witnessed steady growth over the years, driven by factors such as the rising middle class, increased disposable income and a growing interest in travel experiences. The industry is a key contributor to global economic development, particularly in emerging markets. The integration of different sectors, including transportation, lodging, food services, entertainment and attractions, creates a complex and interconnected market.

After a period of stagnation due to COVID-19, the tourism and hotel industry has shown a steady recovery. In 2023, international tourist arrivals were expected to return to near pre-pandemic levels, signaling a resurgence in travel demand. The World Travel and Tourism Council (WTTC) anticipates that the tourism sector's GDP will grow at nearly double the rate of the broader global economy over the next decade, with employment in the industry increasing by more than 100 million new jobs by 2033.

However, the recovery is uneven across regions. Markets with strong domestic travel, such as US and China, have rebounded faster, while regions dependent on international arrivals, such as Southeast Asia and Europe, have faced a slower path to recovery. In addition, inflationary pressures and economic uncertainty in key source markets have led to cautious consumer spending, influencing travel patterns and hotel bookings.

Market Dynamics

Rising Sustainability and Eco-friendly Practices

Sustainability is becoming a critical focus for the tourism and hotel industry. Travelers are showing a preference for eco-friendly accommodations and experiences. Hotels are adopting green practices, such as reducing energy consumption, minimizing waste and supporting local communities. Sustainability and personalization are pivotal in shaping consumer preferences within the tourism and hotel industry.

Travelers are prioritizing eco-friendly accommodations, responsible tourism and low-carbon transportation, driving demand for green certifications, waste reduction initiatives and renewable energy use. A 2023 Booking.com report highlights that 73% of travelers prefer hotels with sustainable practices, underscoring the competitive advantage for destinations and hotels that align with these growing preferences.

Simultaneously, the demand for personalized experiences has intensified. Guests are expecting more tailored services, including customized itineraries, digital concierge services and hyper-localized cultural experiences. The ability to leverage data analytics and AI to offer personalized services is becoming a key differentiator for hotels and travel platforms.

Growing Technological Integration and Digital Transformation

Technological advancements are reshaping the tourism and hotel industry, particularly in terms of digital transformation. The adoption of AI, IoT and blockchain technology is facilitating smarter hotel operations, from contactless check-ins to dynamic pricing models that optimize revenue management. Blockchain, in particular, is being used to improve supply chain transparency and create more secure travel transactions, reducing fraud in bookings.

Additionally, virtual and augmented reality technologies are gaining traction in marketing, allowing potential travelers to experience virtual tours of destinations and accommodations before booking. It has become a critical tool in the decision-making process for high-end travelers, who are looking for greater assurance in their travel investments.

Geopolitical Tensions and Environmental Pressures

Despite these opportunities, the industry faces numerous external challenges. Geopolitical tensions, such as conflicts in Eastern Europe and economic uncertainty in key source markets, are impacting global travel flows and investment decisions. The volatility of energy markets, particularly in Europe, has also raised operational costs for hotels and airlines, which are now grappling with increased pressure to reduce their carbon footprints while maintaining profitability.

Climate change is increasingly influencing the tourism industry, as extreme weather events like wildfires, floods and hurricanes disrupt travel and hotel operations in key destinations. The sector, responsible for around 8% of global greenhouse gas emissions, faces intensified scrutiny, particularly from the aviation and cruise industries, which are major contributors. In response, industry leaders are prioritizing investments in sustainable infrastructure and carbon offset programs to address environmental concerns and meet regulatory and consumer expectations.

Market Segment Analysis

The global tourism and hotel industry market is segmented based on tourism, Accommodation, Booking, room capacity, location and region.

The Surging Demand for Boutique Hotels

The surge in boutique hotel demand reflects changing travel trends and evolving consumer preferences. Modern travelers, especially younger generations, seek unique, Instagram-worthy accommodations that offer more than standard hotel options. Boutique hotels, with their focus on individuality and creative design, fulfill this demand by providing distinctive, memorable experiences that stand out from larger hotel chains.

Another driver of boutique hotel demand is the growing preference for personalization and exclusivity in the hospitality industry. Today's travelers expect a high degree of tailored service, from customized room amenities to curated activities that align with their interests. Boutique hotels excel in delivering this level of bespoke service, positioning themselves as the ideal choice for those seeking more intimate and personalized accommodations compared to the impersonal offerings of larger hotel brands.

Additionally, There has been a noticeable shift toward authenticity and localism in travel preferences, with many travelers seeking deeper connections to local culture and environments. Boutique hotels, embedded within their communities, cater to this trend by providing authentic, destination-specific experiences. The approach allows boutique hotels to offer a more meaningful connection to their locales, distinguishing them from the more homogenized experiences of traditional accommodations.

Market Geographical Share

Rising Demand for Tourism and Hotel Industry in Europe

Europe's tourism and hotel industry experienced strong growth in early 2024, with international travel up 12% and overnight stays increasing by 10% compared to 2023. Southern Europe, led by countries like Serbia, Malta and Portugal, saw significant gains due to favorable conditions and value-for-money offerings. Despite ongoing inflation, travel costs have had a slightly reduced impact, while the rise of non-traditional destinations and returning Asia-Pacific travelers are reshaping the region's tourism landscape.

In April 2024, Europe's hotel industry experienced steady but slowing growth due to inflation and geopolitical issues. Southern Europe led the recovery, with Northern and Central Europe, including Germany, Switzerland and the Czech Republic, also contributing. As per HSMAI, hotel occupancy reached 69.3%, a slight dip of 0.2 points from April 2023 but up by 6.2 points from 2022. The average daily rate (ADR) increased modestly by 0.7% year-over-year to €122.1 and by 18.3% from 2022, resulting in a 0.4% rise in revenue per available room (RevPAR).

The upscale hotel segment saw notable gains in occupancy and RevPAR, while the budget segment struggled. Despite some price pressures in various markets, average daily rates grew significantly compared to 2022. The Netherlands led in occupancy, surpassing UK, Italy and Spain, with Greece, Latvia, Switzerland and Germany also showing strong performance.

Market Competitive Landscape

The major global players in the market include Accor, Marriott International, Inc., Austin Adventures, Balkan Holidays Ltd, Hyatt Corporation, Hilton, G Adventures, Four Seasons Hotels Limited, Airbnb, Inc. and IHG.

Russia-Ukraine War Impact Analysis

The Russia-Ukraine conflict has drastically impacted Ukraine's tourism and hotel sectors, causing a nearly 90% collapse in the hotel industry in the initial months of the war. Before the invasion, Ukraine attracted about 14 million foreign tourists annually, with Kyiv, Lviv and Odesa being key destinations. As per the International Organization for Migration, by the first half of 2023, international arrivals had plummeted to just 1.3 million, reflecting the severe effects of heightened security risks and deteriorating infrastructure.

The conflict has severely disrupted Ukraine's tourism sector, with safety concerns deterring visitors and negative media coverage damaging its reputation. Critical tourism infrastructure, including hotels, restaurants and attractions, has been compromised, diminishing appeal and accessibility. Economic strains from the war have curtailed investment, impacting service quality and growth. Additionally, altered travel routes have diverted tourists from traditional hotspots, further affecting the sector.

In response to the challenges, initiatives like "Visit Ukraine" have implemented innovative strategies to mitigate the impact, including providing essential safety information, war-related travel insurance and real-time updates to local authorities. Increased marketing efforts aim to counter negative perceptions and promote safer regions. Domestic tourism has grown as Ukrainians support local travel, while initiatives like "Donat-tour" combine tourism promotion with humanitarian aid, raising funds to support conflict-affected communities.

By Tourism

Business Tourism

Adventure Tourism

Eco-Tourism

Medical Tourism

Cultural Tourism

Religious Tourism

Sports Tourism

By Accommodation

Luxury Hotels

Mid-Range Hotels

Resorts

Boutique Hotels

Budget Hotels

Serviced Apartments

Hostels

Bed and Breakfast Hotels

By Booking

Direct Booking

Online Travel Agencies

Offline Booking

By Room Capacity

Small

Medium

Large

Mega

By Location

Urban Tourism

Rural Tourism

Coastal/Beach Tourism

Mountain Tourism

Heritage and Cultural Sites

By Region

North America

Canada

Mexico

Europe

Germany

France

Italy

Spain

Rest of Europe

South America

Brazil

Argentina

Rest of South America

Asia-Pacific

China

India

Japan

Australia

Rest of Asia-Pacific

Middle East and Africa

Key Developments

In March 2023, the World Travel & Tourism Council (WTTC) launched the Hotel Sustainability Basics (Basics) program at ITB Berlin to establish a global standard for hotel sustainability. The verification scheme defines 12 essential criteria for hotels, serving as a foundational step toward advanced sustainability practices. Supported by major international hotel groups such as Accor, Jin Jiang International and Radisson Hotel Group, the initiative aims to standardize and enhance sustainability efforts across the industry.

In December 2021, a new Net Zero Methodology for Hotels was introduced by leading global hospitality and tourism organizations to guide hotels in achieving net zero emissions. The structured approach addresses Scope 1, 2 and 3 emissions and sets key milestones for 2025, 2030 and 2040. It highlights the importance of renewable energy in decarbonization and aligns with frameworks such as the Science Based Targets Initiative, Race to Zero and the Glasgow Declaration.

Why Purchase the Report?

To visualize the global tourism and hotel industry market segmentation based on tourism, accommodation, booking, room capacity, location and region as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of the tourism and hotel industry market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as Excel consisting of key products of all the major players.

The global tourism and hotel Industry market report will provide approximately 78 tables, 85 figures and 219 Pages.

Target Audience 2024

Travelers

Event Planners

Research Professionals

Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet By Tourism
3.2. Snippet by Accommodation
3.3. Snippet by Booking
3.4. Snippet by Room Capacity
3.5. Snippet by Location
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Sustainability and Eco-friendly Practices
  - 4.1.1.2. Growing Technological Integration and Digital Transformation
- 4.1.2. Restraints
  - 4.1.2.1. Geopolitical Tensions and Environmental Pressures
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During the Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Tourism

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourism
- 7.1.2. Market Attractiveness Index, By Tourism
7.2. Business Tourism*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Adventure Tourism
7.4. Eco-Tourism
7.5. Medical Tourism
7.6. Cultural Tourism
7.7. Religious Tourism
7.8. Sports Tourism

8. By Accommodation

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 8.1.2. Market Attractiveness Index, By Accommodation
8.2. Luxury Hotels*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Mid-Range Hotels
8.4. Resorts
8.5. Boutique Hotels
8.6. Budget Hotels
8.7. Serviced Apartments
8.8. Hostels
8.9. Bed and Breakfast Hotels

9. By Booking

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking
- 9.1.2. Market Attractiveness Index, By Booking
9.2. Direct Booking*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Online Travel Agencies
9.4. Offline Booking

10. By Room Capacity

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Room Capacity
- 10.1.2. Market Attractiveness Index, By Room Capacity
10.2. Small*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Medium
10.4. Large
10.5. Mega

11. By Location

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
- 11.1.2. Market Attractiveness Index, By Location
11.2. Urban Tourism*
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Rural Tourism
11.4. Coastal/Beach Tourism
11.5. Mountain Tourism
11.6. Heritage and Cultural Sites Offline

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourism
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Room Capacity
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. US
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourism
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Room Capacity
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. UK
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Spain
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourism
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Room Capacity
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourism
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Room Capacity
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Tourism
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Accommodation
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Booking
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Room Capacity
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Location

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. Accor*
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. Marriott International, Inc.
14.3. Austin Adventures
14.4. Balkan Holidays Ltd
14.5. Hyatt Corporation
14.6. Hilton
14.7. G Adventures
14.8. Four Seasons Hotels Limited
14.9. Airbnb, Inc.
14.10. IHG (*LIST NOT EXHAUSTIVE)