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市場調查報告書
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1698088

另類旅遊市場 - 全球產業規模、佔有率、趨勢、機會和預測，按類型、按旅遊偏好、按住宿、按地區和競爭，2020-2030 年預測

Alternative Tourism Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Travel Preference, By Accommodation, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024 年全球另類旅遊市場價值為 1,324.5 億美元，預計到 2030 年將成長至 2,013.6 億美元，預測期內複合年成長率為 5.43%。另類旅遊市場受到多種因素推動，包括對獨特、永續和真實的旅行體驗的需求日益成長。隨著旅客越來越意識到他們對環境的影響，他們正在尋求支持保護工作和當地社區的生態友善旅遊選擇。另類旅遊也吸引了尋求個人化體驗的人，例如生態旅遊、探險旅遊、文化沉浸和志工旅遊。這種脫離傳統大眾旅遊的轉變受到人們對更有意義、更偏僻、提供更深層文化連結的目的地的渴望的影響。此外，社群媒體和數位平台在展示這些替代旅行選擇方面發揮了關鍵作用，激勵新一代旅客探索符合他們的價值觀和興趣的非傳統旅遊活動。

市場概覽
預測期 2026-2030
2024 年市場規模 1324.5 億美元
2030年市場規模 2013.6億美元
2025-2030 年複合年成長率 5.43%
成長最快的領域 探險旅遊
最大的市場 北美洲

主要市場促進因素

探險旅遊崛起

主要市場挑戰

消費者缺乏意識

主要市場趨勢

健康與保健旅遊

目錄

第1章：簡介

第 2 章：研究方法

第3章：執行摘要

第4章：客戶之聲分析

  • 品牌知名度
  • 影響購買決策的因素

第5章：全球另類旅遊市場展望

  • 市場規模和預測
    • 按價值
  • 市場佔有率和預測
    • 按類型（生態旅遊、探險旅遊、文化旅遊、其他）
    • 依旅行偏好分類（單人旅行、家庭旅行、團體旅行、其他）
    • 按住宿（寄宿家庭、露營、生態旅館、其他）
    • 按地區
    • 按公司分類（2024）
  • 市場地圖

第6章：北美另類旅遊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 北美：國家分析
    • 加拿大
    • 墨西哥

第7章：歐洲另類旅遊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 歐洲：國家分析
    • 德國
    • 西班牙
    • 義大利
    • 英國

第8章：亞太地區另類旅遊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 亞太地區：國家分析
    • 日本
    • 印度
    • 澳洲
    • 韓國

第9章：中東和非洲另類旅遊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • MEA：國家分析
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 土耳其

第 10 章：南美洲替代旅遊市場展望

  • 市場規模和預測
  • 市場佔有率和預測
  • 南美洲：國家分析
    • 阿根廷
    • 哥倫比亞

第 11 章：市場動態

  • 驅動程式
  • 挑戰

第 12 章：市場趨勢與發展

  • 合併與收購（如有）
  • 產品發布（如果有）
  • 最新動態

第 13 章：波特五力分析

  • 產業競爭
  • 新進入者的潛力
  • 供應商的力量
  • 顧客的力量
  • 替代產品的威脅

第 14 章：競爭格局

  • 公司簡介
    • Intrepid Travel
    • G Adventures Inc
    • Adventure Life
    • Responsible Travel
    • Exodus Travels Limited
    • The Walt Disney Company
    • The Natural Travel Collection Ltd
    • Terra Incognita
    • Green Voyages Sri Lanka
    • Wilderness Travel

第 15 章：策略建議

第16章調查會社について,免責事項

簡介目錄
Product Code: 27967

Global Alternative Tourism market was valued at USD 132.45 billion in 2024 and is expected to grow to USD 201.36 billion by 2030 with a CAGR of 5.43% during the forecast period. The Alternative Tourism market is driven by several factors, including a growing demand for unique, sustainable, and authentic travel experiences. As travelers become more conscious of their environmental impact, they are seeking eco-friendly tourism options that support conservation efforts and local communities. Alternative tourism also appeals to those looking for personalized experiences, such as eco-tourism, adventure travel, cultural immersions, and volunteer tourism. This shift away from traditional mass tourism is influenced by the desire for more meaningful, off-the-beaten-path destinations that offer deeper cultural connections. Also, social media and digital platforms have played a key role in showcasing these alternative travel options, inspiring a new generation of travelers to explore non-traditional tourism activities that align with their values and interests.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 132.45 Billion
Market Size 2030USD 201.36 Billion
CAGR 2025-20305.43%
Fastest Growing SegmentAdventure Tourism
Largest MarketNorth America

Key Market Drivers

Rising Adventure Tourism

Rising adventure tourism is a key driver in the global alternative tourism market, as more travelers seek thrilling, active, and immersive experiences that go beyond traditional sightseeing. As a part of this, according to a recent study, as of 2021, adventure tourism contributed over USD 40 billion to the US economy. Adventure tourism includes a wide range of activities such as hiking, trekking, mountain biking, rock climbing, zip-lining, and water sports, attracting those eager to explore Travel Preference and challenge their limits. The growing interest in adventure tourism is driven by a desire for unique and adrenaline-pumping experiences, which appeal to millennials and Gen Z consumers who prioritize excitement and exploration. This trend is further fueled by the increasing availability of adventure tour packages, growing adventure travel infrastructure, and the influence of social media, where travelers share their daring experiences, inspiring others to try adventure tourism. As people look for more personalized and off-the-beaten-path travel options, the demand for adventure tourism continues to grow, contributing to the expansion of the alternative tourism market.

Key Market Challenges

Lack of Awareness Among Consumers

Lack of awareness among consumers is a significant challenge for the global alternative tourism market. Despite the increasing interest in sustainable and unique travel experiences, many consumers are still unfamiliar with alternative tourism options such as eco-tourism, volunteer tourism, or adventure-based travel. This lack of awareness is often due to limited marketing and visibility compared to traditional mass tourism destinations and offerings. Also, some travelers may still perceive alternative tourism as niche or less accessible, not understanding the wide range of experiences available. Without proper information or exposure, consumers may continue to favor conventional tourist destinations and activities. This challenge is compounded by the need for more education on the environmental and social benefits of alternative tourism. Addressing this issue requires increased promotion, better communication from industry players, and more accessible information to raise consumer awareness and drive demand for alternative travel experiences.

Key Market Trends

Health & Wellness Tourism

Health and wellness tourism is a rapidly growing trend in the global alternative tourism market, driven by the increasing focus on physical, mental, and emotional well-being. As a part of this, according to a recent study, as of 2022, wellness travelers embarked on 819.4 million international and domestic wellness trips, representing a significant rise compared to the figures of 2020 (483 million) and 2021 (608 million). Wellness trips constituted 7.8% of all tourism trips in 2022 but made up 18.7% of total tourism expenditures. As consumers become more health-conscious, there is a rising demand for travel experiences that prioritize relaxation, rejuvenation, and holistic wellness. This trend includes activities such as yoga retreats, spa experiences, meditation, detox programs, and Travel Preference-based therapies, often in serene, natural locations. Wellness tourism not only allows travelers to unwind but also emphasizes personal growth, fitness, and mindfulness. The global focus on self-care, alongside the increasing popularity of wellness influencers and social media, has made health and wellness tourism more accessible and desirable. Many destinations now cater specifically to wellness tourists, offering specialized accommodations, treatments, and wellness programs, making it a key driver in the alternative tourism market.

Key Market Players

  • Intrepid Travel
  • G Adventures Inc
  • Adventure Life
  • Responsible Travel
  • Exodus Travels Limited
  • The Walt Disney Company
  • The Natural Travel Collection Ltd
  • Terra Incognita
  • Green Voyages Sri Lanka
  • Wilderness Travel

Report Scope:

In this report, the Global Alternative Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Alternative Tourism Market, By Type:

  • Eco Tourism
  • Adventure Tourism
  • Cultural Tourism
  • Others

Alternative Tourism Market, By Travel Preference:

  • Solo Travel
  • Family Travel
  • Group Travel
  • Others

Alternative Tourism Market, By Accommodation:

  • Homestays
  • Camping
  • Eco-Lodges
  • Others

Alternative Tourism Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • South America
    • Argentina
    • Colombia
    • Brazil
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Alternative Tourism Market.

Available Customizations:

Global Alternative Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Alternative Tourism Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Eco Tourism, Adventure Tourism, Cultural Tourism, Others)
    • 5.2.2. By Travel Preference (Solo Travel, Family Travel, Group Travel, Others)
    • 5.2.3. By Accommodation (Homestays, Camping, Eco-Lodges, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Alternative Tourism Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Travel Preference
    • 6.2.3. By Accommodation
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Alternative Tourism Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Travel Preference
        • 6.3.1.2.3. By Accommodation
    • 6.3.2. Canada Alternative Tourism Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Travel Preference
        • 6.3.2.2.3. By Accommodation
    • 6.3.3. Mexico Alternative Tourism Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Travel Preference
        • 6.3.3.2.3. By Accommodation

7. Europe Alternative Tourism Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Travel Preference
    • 7.2.3. By Accommodation
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Alternative Tourism Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Travel Preference
        • 7.3.1.2.3. By Accommodation
    • 7.3.2. Germany Alternative Tourism Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Travel Preference
        • 7.3.2.2.3. By Accommodation
    • 7.3.3. Spain Alternative Tourism Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Travel Preference
        • 7.3.3.2.3. By Accommodation
    • 7.3.4. Italy Alternative Tourism Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Travel Preference
        • 7.3.4.2.3. By Accommodation
    • 7.3.5. United Kingdom Alternative Tourism Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Travel Preference
        • 7.3.5.2.3. By Accommodation

8. Asia-Pacific Alternative Tourism Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Travel Preference
    • 8.2.3. By Accommodation
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Alternative Tourism Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Travel Preference
        • 8.3.1.2.3. By Accommodation
    • 8.3.2. Japan Alternative Tourism Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Travel Preference
        • 8.3.2.2.3. By Accommodation
    • 8.3.3. India Alternative Tourism Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Travel Preference
        • 8.3.3.2.3. By Accommodation
    • 8.3.4. Australia Alternative Tourism Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Travel Preference
        • 8.3.4.2.3. By Accommodation
    • 8.3.5. South Korea Alternative Tourism Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Travel Preference
        • 8.3.5.2.3. By Accommodation

9. Middle East & Africa Alternative Tourism Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Travel Preference
    • 9.2.3. By Accommodation
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Alternative Tourism Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Travel Preference
        • 9.3.1.2.3. By Accommodation
    • 9.3.2. Saudi Arabia Alternative Tourism Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Travel Preference
        • 9.3.2.2.3. By Accommodation
    • 9.3.3. UAE Alternative Tourism Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Travel Preference
        • 9.3.3.2.3. By Accommodation
    • 9.3.4. Turkey Alternative Tourism Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Travel Preference
        • 9.3.4.2.3. By Accommodation

10. South America Alternative Tourism Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Travel Preference
    • 10.2.3. By Accommodation
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Alternative Tourism Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Travel Preference
        • 10.3.1.2.3. By Accommodation
    • 10.3.2. Argentina Alternative Tourism Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Travel Preference
        • 10.3.2.2.3. By Accommodation
    • 10.3.3. Colombia Alternative Tourism Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Travel Preference
        • 10.3.3.2.3. By Accommodation

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Intrepid Travel
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. G Adventures Inc
    • 14.1.3. Adventure Life
    • 14.1.4. Responsible Travel
    • 14.1.5. Exodus Travels Limited
    • 14.1.6. The Walt Disney Company
    • 14.1.7. The Natural Travel Collection Ltd
    • 14.1.8. Terra Incognita
    • 14.1.9. Green Voyages Sri Lanka
    • 14.1.10. Wilderness Travel

15. Strategic Recommendations

16. About Us & Disclaimer