沿海和海上旅遊市場規模、佔有率和成長分析（按類型、旅行類型、應用和地區）- 產業預測 2025-2032

2023 年沿海和海洋旅遊市場規模價值 2.8 兆美元，預計將從 2024 年的 2.97 兆美元成長到 2032 年的 4.69 兆美元，預測期內（2025-2032 年）的複合年成長率為 5.9%。

美國沿海和海洋旅遊業的市場成長主要由年輕族群推動，尤其是千禧世代和 Z 世代，他們越來越追求休閒旅行和獨特體驗。儘管新冠疫情最初因封鎖和國內外遊客減少而阻礙了旅遊業，但政府的有利舉措和對旅遊基礎設施的增加投資預計將振興市場。社群媒體放大了未知地方的吸引力，進一步刺激了旅遊需求。 2021-2022 年夏季旅行計畫增加 4% 表明，度假租賃預訂量激增，對郵輪旅行的興趣也隨之成長，51% 的消費者表示他們打算在不久的將來乘坐郵輪。預計未來幾年美國沿海和海洋旅遊市場將維持強勁的複合年成長率。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管分析

沿海和海上旅遊市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 旅客票務服務
• 機上和其他服務

沿海和海洋旅遊市場規模（按旅行類型和複合年成長率） (2025-2032)

• 市場概況
• 獨自旅行
• 家庭旅行
• 情侶旅行
• 團體旅遊

沿海和海上旅遊市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 郵輪旅遊
• 遊艇和帆船旅遊
• 水上活動和水上活動
• 其他

沿海及海上旅遊市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Royal Caribbean Cruises Ltd.（United States）
• Carnival Corporation & plc（United States & United Kingdom）
• MSC Cruises（Switzerland）
• Norwegian Cruise Line Holdings Ltd.（United States）
• TUI Group（Germany）
• Princess Cruises（United States）
• Viking Cruises（Switzerland）
• Costa Crociere（Italy）
• American Cruise Lines（United States）
• Crystal Cruises（United States）
• Seabourn Cruise Line（United States）
• Regent Seven Seas Cruises（United States）
• P&O Cruises（United Kingdom）
• Celestyal Cruises（Greece）
• Disney Cruise Line（United States）
• Lindblad Expeditions（United States）
• Ponant（France）
• Azamara Club Cruises（United States）

結論和建議

Coastal and Maritime Tourism Market size was valued at USD 2.8 trillion in 2023 and is poised to grow from USD 2.97 trillion in 2024 to USD 4.69 trillion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

Market growth in the US Coastal and Maritime Tourism sector is primarily driven by the younger population, particularly millennials and Generation Z, who are increasingly seeking leisure travel and unique experiences. Although the COVID-19 pandemic initially hampered tourism due to lockdowns and a decrease in domestic and international travelers, favorable government initiatives and rising investments in tourism infrastructure are set to rejuvenate the market. The allure of undiscovered places is amplified by social media, further fueling demand for travel. A surge in holiday rental bookings, evidenced by a 4% increase in summer travel plans from 2021 to 2022, alongside a growing interest in cruises-51% of consumers expressing intent to cruise soon-supports the overall industry's recovery. The US Coastal and Maritime Tourism Market is expected to sustain a strong CAGR in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Coastal And Maritime Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Coastal And Maritime Tourism Market Segments Analysis

Coastal and Maritime Tourism Market is segmented by Type, Travel Type, Application and region. Based on Type, the market is segmented into Passenger Ticket Services and Onboard & Other Services. Based on Travel Type, the market is segmented into Solo Travel, Family Travel, Couples Travel and Group Tours. Based on Application, the market is segmented into Cruise Tourism, Yacht & Sailing Tourism, Water Sports & Water Activities and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Coastal And Maritime Tourism Market

The coastal and maritime tourism market is primarily propelled by the stunning natural beauty of coastal areas, pristine beaches, and vibrant ports. Tourists are drawn to these spectacular landscapes, seeking both relaxation and adventure in a distinctive setting. The allure of breathtaking scenery not only enhances the travel experience but also invites visitors to explore diverse environments, making it a significant factor in the growth of this tourism sector. As travelers increasingly seek unique experiences connected to nature and local culture, the appeal of coastal destinations continues to flourish, shaping market trends and driving tourism-related activities.

Restraints in the Coastal And Maritime Tourism Market

The coastal and maritime tourism sector faces significant constraints due to its reliance on weather and environmental conditions, including factors like water temperature, wind, and precipitation. Variations in weather patterns can profoundly affect the industry, resulting in increased cancellations and diminished demand for tourism services. These environmental variables are critical to the outdoor experiences that drive tourist interest, making this market vulnerable to climate fluctuations and extreme weather events. As such, any adverse changes in these natural conditions can lead to challenges for businesses within the sector, ultimately impacting their profitability and long-term sustainability.

Market Trends of the Coastal And Maritime Tourism Market

The Coastal and Maritime Tourism market is witnessing a pronounced shift towards sustainable tourism, reflecting a growing consumer demand for eco-conscious travel experiences. As travelers become more environmentally aware, they actively seek out destinations and operators that prioritize sustainability. In response, cruise lines and maritime companies are implementing green initiatives, such as utilizing renewable energy systems, minimizing single-use plastics, and engaging in marine conservation efforts. This trend not only enhances the appeal of coastal destinations but also fosters a deeper connection between travelers and the natural environment, ultimately shaping the future landscape of maritime tourism towards a more responsible and sustainable model.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Analysis

Global Coastal and Maritime Tourism Market Size by Type & CAGR (2025-2032)

• Market Overview
• Passenger Ticket Services
• Onboard & Other Services

Global Coastal and Maritime Tourism Market Size by Travel Type & CAGR (2025-2032)

• Market Overview
• Solo Travel
• Family Travel
• Couples Travel
• Group Tours

Global Coastal and Maritime Tourism Market Size by Application & CAGR (2025-2032)

• Market Overview
• Cruise Tourism
• Yacht & Sailing Tourism
• Water Sports & Water Activities
• Others

Global Coastal and Maritime Tourism Market Size & CAGR (2025-2032)

• North America (Type, Travel Type, Application)
  • US
  • Canada
• Europe (Type, Travel Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Travel Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Travel Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Travel Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Royal Caribbean Cruises Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carnival Corporation & plc (United States & United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MSC Cruises (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Norwegian Cruise Line Holdings Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TUI Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Princess Cruises (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viking Cruises (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costa Crociere (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Cruise Lines (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crystal Cruises (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seabourn Cruise Line (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Regent Seven Seas Cruises (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• P&O Cruises (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celestyal Cruises (Greece)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Disney Cruise Line (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lindblad Expeditions (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ponant (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Azamara Club Cruises (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations