日本益生菌食品市場 - 2024-2027

報告概述

日本益生菌食品市場2023年達到44.6738億美元，預計到2027年將達到65.7756億美元，2024-2027年預測期間複合年成長率為10.30%。

近年來，在消費者健康意識不斷增強的推動下，日本益生菌食品市場穩步成長。益生菌是一種促進腸道健康的有益微生物，作為功能性食品更廣泛的全球趨勢的一部分而受到關注。在傳統上以味噌和納豆等主食發酵產品為主的日本市場，益生菌食品已開始透過強調其健康益處，特別是在改善消化健康和增強免疫力方面，開闢出一席之地。

儘管出現這種成長，但與益生菌產業中更成熟的其他國家相比，該市場仍然相對較小。日本消費者群體因其對新保健產品的謹慎態度而聞名，其受到傳統飲食習慣的影響以及對產品品質和安全的高度重視。這種謹慎的消費者行為影響市場動態，為益生菌食品創造了機會和挑戰。

日本消費者的健康意識日益增強，激發了人們對益生菌食品的興趣。與生活方式相關的疾病的日益流行和人口老化加劇了人們對預防性健康措施的關注，從而導致對具有健康益處的產品的需求不斷成長。然而，益生菌食品的市場滲透受到日本獨特飲食文化的影響，傳統上包括已經含有有益細菌的發酵食品。

此外，在整個供應鏈中保持益生菌的功效也帶來了物流方面的挑戰。益生菌產品通常需要特定的儲存條件，例如冷藏，這會增加分銷成本並使供應鏈管理複雜化。

市場促進因素

更重視預防性健康

日本公司和組織擴大將預防性健康措施納入其員工健康計畫中。麒麟控股和養樂多等與益生菌行業有著密切聯繫的公司經常為員工提供益生菌產品，作為旨在減少缺勤和改善員工整體健康的健康計劃的一部分。這種做法不僅凸顯了益生菌的好處，也強化了它們在預防健康方面的作用。

日本政府和衛生組織一直在積極推廣預防性健康策略，包括食用益生菌等飲食干預措施。例如，日本厚生勞動省一直致力於教育大眾如何維持健康的腸道微生物群及其對整體健康的影響。此類認可有助於建立消費者對益生菌的信任，並鼓勵將其用作預防性健康養生法的一部分。

此外，隨著日本消費者越來越關注預防性健康，他們的購買行為反映出對提供長期健康益處的產品的偏好。益生菌食品被認為有助於整體健康和預防疾病，與這些生活方式的改變非常吻合。

日本對預防性健康的日益關注是益生菌食品市場的重要動力。隨著消費者和組織優先考慮健康維護和疾病預防，對益生菌的需求不斷成長，導致產品創新和市場佔有率增加。

個人化營養的趨勢日益成長

在日本，個人化營養的趨勢反映出消費者對針對個人健康需求的產品的偏好發生了更廣泛的轉變。個人化營養強調根據個人的遺傳特徵、生活方式和健康狀況客製化飲食解決方案。

隨著消費者尋求能夠解決其特定健康問題的產品，這種趨勢直接影響益生菌食品市場。例如，有特定消化問題的人可能會選擇已知可改善腸道健康的益生菌菌株，而對增強免疫系統感興趣的人可能會選擇具有免疫支持特性的益生菌。提供客製化益生菌解決方案的能力很好地滿足了對個人化健康產品不斷成長的需求。

個人化營養的興起促使人們對不同益生菌菌株的益處進行研究，從而更細緻地了解特定菌株如何影響健康的各個方面。公司現在能夠提供根據個人需求配製的益生菌，以滿足特定的健康需求。例如，含有乳酸桿菌或雙歧桿菌菌株的益生菌補充劑通常因其目標益處而銷售，例如改善消化健康或增強免疫功能。這種個人化程度迎合了日本消費者對提供客製化健康益處的產品日益成長的偏好。

個人化營養的趨勢創造了對客製化健康解決方案的需求，大大推動了日本益生菌食品市場的發展。益生菌菌株研究的進展、基因檢測的整合以及可客製化產品的開發都反映了這一趨勢。隨著消費者越來越尋求個人化的健康益處，在迎合個人健康狀況和偏好的創新的推動下，日本益生菌市場持續擴大。

市場限制

對潛在風險的擔憂

在健康和安全至關重要的日本，任何與益生菌相關的潛在健康風險都受到非常嚴肅的對待。例如，科學界對於某些益生菌菌株的功效和安全性一直存在爭議。研究表明，雖然益生菌可以使許多人受益，但它們可能不適合所有人。

免疫系統較弱、有潛在健康問題的人或正在接受某些藥物治療的人可能會受到不良影響。這種潛在的危害可能會導致消費者更加懷疑。在日本，傳統醫學和謹慎的健康習慣盛行，消費者可能對嘗試風險很小的新保健產品特別謹慎。

此外，在某些情況下，益生菌產品因其健康益處的誤導性聲明而面臨審查。例如，一些益生菌補充劑因誇大其益處而受到批評，導致人們對其實際效果產生擔憂。這可能會導致監管阻力和衛生當局加強審查。在日本，此類監管審查非常嚴格，公司在確保其產品符合厚生勞動省制定的高標準方面可能面臨挑戰。

此外，益生菌食品不良反應的軼事證據可能會加劇消費者的恐懼。全球有報告指出，個人在食用益生菌後出現消化問題或其他副作用。雖然這些案例相對較少，但它們會增加人們對風險的認知。

在非常重視產品安全和消費者保護的日本，這種擔憂可能會導致消費者行為更加謹慎，進而影響益生菌產品的整體市場需求。如果無法有效解決這些問題，日本益生菌食品市場可能會繼續面臨消費者憂慮和監管障礙的嚴重限制。

細分市場分析

日本益生菌食品市場根據類型、成分、應用、年齡和配銷通路進行細分。

消費者偏好的提高推動了該細分市場的成長

預計在 2024 年至 2027 年預測期內，優格細分市場將佔據超過 60.84% 的市佔率。由於優格作為消化健康主食的消費根深蒂固，並且主要參與者不斷創新，優格領域是日本益生菌食品市場中最主要的類別。優格在日本被廣泛接受為日常保健食品，特別是在改善腸道健康和增強免疫力方面。它被認為是益生菌（主要是乳酸菌和雙歧桿菌菌株）的便捷來源。

越來越多的創新產品推出，進一步推動了日本對優格的需求。例如，明治憑藉其「明治益生菌優格R-1」和「明治LG21」產品一直佔據優格市場的主導地位。這些優格以其特定的益生菌菌株而聞名，這些菌株的銷售目的是增強免疫系統和預防感染，特別是預防流感和感冒。

此外，2021 年 3 月，Yakult Honsha 正在擴大其 Yakult 1000 益生菌飲料的銷售，該飲料含有專有的干酪乳桿菌代田菌株。該配方旨在緩解壓力並提高睡眠品質。該產品將在日本全國銷售，以滿足對健康飲料日益成長的需求。

2020 年 3 月，Megmilk Snow Brand 推出了 Nyu-San-Kin Helve，這是第一款旨在減輕過敏症狀的優格飲料，每瓶含有 10 億顆瑞士乳桿菌 SBT2171。

有機優格和低糖優格等優質優格產品的成長也引人注目。這些產品迎合了注重健康和尋求益生菌以外其他益處的老年消費者的需求，例如骨骼健康（富含鈣的優格）或美容特性（富含膠原蛋白的優格）。

永續性分析

日本益生菌食品市場的永續性分析著重於受消費者偏好、監管框架和產業實踐驅動的環境、經濟和社會影響。日本消費者俱有高度的生態意識，促使企業採用更永續的包裝解決方案。

例如，Yakult Honsha 推出了可生物分解的瓶子，並減少了包裝中的塑膠使用。這項轉變符合日本減少一次性塑膠的承諾。該公司承諾到 2030 年，與 2018 會計年度的水平相比，將日本塑膠容器和包裝的使用量減少 30%，或使其可回收。

明治控股和森永乳業等公司已實施策略，透過節能製造流程和減少廢棄物來減少碳足跡。明治制定了到 2050 年實現碳中和的雄心勃勃的目標，致力於減少乳牛場和優格生產的排放。明治制定了在 2050 年將溫室氣體排放量幾乎為零的雄心勃勃的目標，決定帶頭與日本乳製品行業合作。

益生菌食品在改善日本的公共衛生方面發揮著至關重要的作用，特別是在解決與腸道健康和人口老化相關的問題方面。透過推廣更健康的飲食，該行業支持日本消費者的長期福祉。

日本益生菌品牌在教育消費者益生菌的健康益處方面投入了大量資金，為建立一個更注重健康的社會做出了貢獻。例如，養樂多開展社區計劃，提高人們對消化健康和益生菌益處的認知，並透過促進公共衛生來增強社會永續性。

未滿足的需求

儘管益生菌越來越受歡迎，但日本市場仍面臨益生菌食品缺乏多樣性的問題。大多數益生菌產品都集中在傳統形式，如優格、乳製品飲料和補充劑。富含益生菌的產品種類有限，尤其是休閒食品、膳食解決方案和鹹味食品。

營養個人化正在成為全球的重要趨勢，但日本益生菌市場在完全接受這個概念方面進展緩慢。大多數益生菌產品提供普遍的益處，而不是根據特定的微生物組概況或遺傳資訊來滿足個人的健康需求。

儘管人們對益生菌的認知不斷增強，但在益生菌的好處、正確使用和科學背後的消費者教育方面仍然存在很大差距。許多消費者對益生菌如何發揮作用、哪些菌株最有效以及各種產品之間的差異了解有限。

日本益生菌市場受到複雜的監管要求和標籤標準的約束。不斷變化的監管環境可能會給消費者和製造商帶來不確定性，特別是在健康聲明和產品功效方面。

隨著永續性成為全球消費者更加關注的問題，日本益生菌食品市場尚未完全解決這些問題。許多益生菌產品仍依賴傳統的包裝和生產方法，這可能不符合消費者對環境責任日益成長的期望。

益生菌產品，尤其是那些高度專業或優質的益生菌產品，通常可能很昂貴。這種成本障礙限制了很大一部分人群，特別是低收入者獲得益生菌的機會。

市場競爭格局

日本市場的主要全球參與者包括養樂多本社株式會社、日清食品控股株式會社、朝日集團控股株式會社、明治控股株式會社、森永乳業株式會社、日本開菲爾有限公司、大和醬油味噌有限公司、新州一味噌有限公司等。

按類型

優格

克菲爾

酸菜

丹貝

泡菜

味噌

康普茶

其他

按成分

乳酸菌

鏈球菌屬

雙歧桿菌

其他

按申請

腸胃健康

腸道微生物群/微生物組平衡

消化

便秘

腹脹

腹瀉

腸漏

發炎

其他

麩質敏感性

腹痛

胃食道逆流症/幽門螺旋桿菌

抗生素相關腹瀉/抗生素後治療

腸道菌叢/腸道微生物組恢復

其他

陰道健康

泌尿道健康

腎結石

泌尿道感染

其他

口腔健康

抗/健康老化

過敏/氣喘

骨骼與關節健康

骨關節炎

骨質疏鬆症/礦物質骨密度低

發炎

大腦/心理健康

睡覺

認知

情緒

沮喪

重點

心血管健康

循環

減少能量/疲勞

代謝症候群/血糖

肝臟健康

活力

免疫/呼吸道感染

營養吸收

皮膚-頭髮-指甲

異位性皮膚炎和濕疹

粉刺

酒渣

頭髮生長/掉髮

皮膚微生物群

其他

運動的

女性健康

生育能力

停經

懷孕

多囊性卵巢症候群

陰道健康與健康 陰道微生物組

陰道感染 (BV/VVC)

懷孕結果

其他

男性健康與男性生育能力

體重管理

兒科健康

絞痛

便秘

逆流

異位性皮膚炎

其他

其他

按年齡

嬰兒

孩子們

成年人

老年人

按配銷通路

超市/大賣場

藥局和藥局

便利商店

網路零售商

其他分銷管道

主要進展

2023 年 9 月，鐘化株式會社表示，將於 10 月 2 日推出今年 3 月推出的有機 JAS 認證產品「Pur Natur 有機優格」。會社的集團公司，提供有機專賣店、超市、送貨到府服務和鐘化網路商店。

2021年6月，TCI JAPAN的SCIENCE OF PROBIOTICS宣布推出其專利高效發酵工藝，讓每個小瓶中含有1000億個活益生菌，相當於十種典型乳酸菌飲料中的總計數。這項尖端技術可確保保留高水平的活菌，為消費者提供強效且有效的益生菌飲料。

2021 年 3 月，Yakult Honsha 正在擴大其 Yakult 1000 益生菌飲料的銷售，該飲料含有專有的干酪乳桿菌代田菌株。該配方旨在緩解壓力並提高睡眠品質。該產品將在日本全國銷售，以滿足對健康飲料日益成長的需求。

2020 年 3 月，Megmilk Snow Brand 推出了 Nyu-San-Kin Helve，這是第一款旨在減輕過敏症狀的優格飲料，每瓶含有 10 億顆瑞士乳桿菌 SBT2171。

為什麼購買報告？

根據類型、成分、應用、年齡和配銷通路可視化日本益生菌食品市場細分，並了解關鍵商業資產和參與者。

透過分析趨勢和共同開發來識別商業機會。

Excel資料表，包含日本益生菌食品市場各個細分市場的大量資料點。

PDF 報告由詳盡的質性訪談和深入研究後的綜合分析組成。

產品映射以 Excel 形式提供，包含所有主要參與者的關鍵產品。

日本益生菌食品市場報告將提供約 38 個表格、60 張圖表和 207 頁。

2024 年目標受眾

製造商/買家

產業投資者/投資銀行家

研究專業人員

新興公司

目錄

第 1 章：方法與範圍

第 2 章：定義與概述

第 3 章：執行摘要

第 4 章：動力學

• 影響因素
  • 促進要素
    • 更重視預防性健康
    • 個人化營養的趨勢日益成長
  • 限制
    • 對潛在風險的擔憂
  • 機會
  • 影響分析

第 5 章：產業分析

• 波特五力分析
• 供應鏈分析
• 定價分析
• 監管分析
• DMI 意見

第 6 章：按類型

• 優格
• 克菲爾
• 酸菜
• 丹貝
• 泡菜
• 味噌
• 康普茶
• 其他

第 7 章：按成分

• 乳酸菌
• 鏈球菌屬
• 雙歧桿菌
• 其他

第 8 章：應用

• 腸胃健康
  • 腸道微生物群/微生物組平衡
  • 消化
  • 便秘
  • 腹脹
  • 腹瀉
  • 腸漏
  • 發炎
  • 其他
    • 麩質敏感性
    • 腹痛
    • 胃食道逆流症/幽門螺旋桿菌
    • 抗生素相關腹瀉/抗生素後治療
    • 腸道菌叢/腸道微生物組恢復
    • 其他
• 陰道健康
• 泌尿道健康
  • 腎結石
  • 泌尿道感染
  • 其他
• 口腔健康
• 抗/健康老化
• 過敏/氣喘
• 骨骼與關節健康
  • 骨關節炎
  • 骨質疏鬆症/礦物質骨密度低
  • 發炎
• 大腦/心理健康
  • 睡覺
  • 認知
  • 情緒
  • 沮喪
  • 重點
• 心血管健康
• 循環
• 減少能量/疲勞
• 代謝症候群/血糖
• 肝臟健康
• 能源
• 免疫/呼吸道感染
• 營養吸收
• 皮膚-頭髮-指甲
  • 異位性皮膚炎和濕疹
  • 粉刺
  • 酒渣
  • 頭髮生長/掉髮
  • 皮膚微生物群
  • 其他
• 運動的
• 女性健康
  • 生育能力
  • 停經
  • 懷孕
  • 多囊性卵巢症候群
  • 陰道健康與健康 陰道微生物組
  • 陰道感染 (BV/VVC)
  • 懷孕結果
  • 其他
• 男性健康與男性生育能力
• 體重管理
• 兒科健康
  • 絞痛
  • 便秘
  • 逆流
  • 異位性皮膚炎
  • 其他
• 其他

第9章：年齡

• 嬰兒
• 孩子們
• 成年人
• 老年人

第 10 章：配銷通路

• 超市/大賣場
• 藥局和藥局
• 便利商店
• 網路零售商
• 其他分銷管道

第 11 章：永續性分析

• 環境分析
• 經濟分析
• 治理分析

第 12 章：競爭格局

• 競爭場景
• 市場定位/佔有率分析
• 併購分析

第 13 章：公司簡介

• Yakult Honsha Co., Ltd.
• 公司概況
• 類型組合和描述
• 財務概覽
• 主要進展
• NISSIN FOODS HOLDINGS CO., LTD.
• Asahi Group Holdings, Ltd.
• Meiji Holdings Co., Ltd.
• Morinaga Milk Industry Co., Ltd.
• Nihon kefir Co., Ltd.
• Yamato Soysauce & Miso Co., Ltd.
• Shinsyu-ichi Miso Co., Ltd. (*LIST NOT EXHAUSTIVE)

第 14 章：附錄

Report Overview

Japan Probiotic Food Market reached US$ 4,467.38 million in 2023 and is expected to reach US$ 6,577.56 million by 2027, growing with a CAGR of 10.30% during the forecast period 2024-2027.

The probiotic food market in Japan has experienced a steady rise in recent years, driven by increasing awareness of health and wellness among consumers. Probiotics, which are beneficial microorganisms that promote gut health, have gained traction as part of a broader global trend towards functional foods. In Japan, a market traditionally dominated by staple fermented products like miso and natto, probiotic foods have begun to carve out a niche by emphasizing their health benefits, particularly in improving digestive health and boosting immunity.

Despite this growth, the market remains relatively niche compared to other countries with more established probiotic industries. The Japanese consumer base is known for its cautious approach to new health products, influenced by traditional dietary practices and a strong emphasis on product quality and safety. This cautious consumer behavior impacts the market dynamics, creating both opportunities and challenges for probiotic food products.

Japanese consumers have become increasingly health-conscious, which has spurred interest in probiotic foods. The growing prevalence of lifestyle-related diseases and an aging population have heightened the focus on preventive health measures, contributing to the rising demand for products that offer health benefits. However, the market penetration of probiotic foods is influenced by Japan's unique dietary culture, which traditionally includes fermented foods that already contain beneficial bacteria.

Moreover, maintaining the efficacy of probiotics throughout the supply chain poses logistical challenges. Probiotic products often require specific storage conditions, such as refrigeration, which can increase distribution costs and complicate the supply chain management.

Market Drivers

Increased Focus on Preventive Health

Japanese companies and organizations are increasingly incorporating preventive health measures into their employee wellness programs. Companies like Kirin Holdings and Yakult, which have strong ties to the probiotic industry, often provide employees with probiotic products as part of health initiatives aimed at reducing absenteeism and improving overall employee wellness. This practice not only highlights the benefits of probiotics but also reinforces their role in preventive health.

The Japanese government and health organizations have been actively promoting preventive health strategies, including dietary interventions like the consumption of probiotics. For instance, Japan's Ministry of Health, Labour and Welfare has been involved in initiatives that educate the public about maintaining a healthy gut microbiome and its impact on overall health. Such endorsements help build consumer trust in probiotics and encourage their use as part of a preventive health regimen.

Additionally, as Japanese consumers increasingly focus on preventive health, their purchasing behavior reflects a preference for products that offer long-term health benefits. Probiotic foods, which are perceived as contributing to overall health and preventing disease, align well with these lifestyle changes.

The increased focus on preventive health in Japan is a significant driver of the probiotic food market. As consumers and organizations prioritize health maintenance and disease prevention, the demand for probiotics has grown, leading to innovations in product offerings and increased market presence.

There is a Growing Trend Towards Personalized Nutrition

In Japan, the trend towards personalized nutrition reflects a broader shift in consumer preferences towards products tailored to individual health needs. Personalized nutrition emphasizes custom dietary solutions based on an individual's genetic profile, lifestyle, and health conditions.

This trend directly influences the probiotic food market as consumers seek products that address their specific health concerns. For instance, people with specific digestive issues may opt for probiotic strains known to improve gut health, while those interested in boosting their immune system might choose probiotics with immune-supportive properties. The ability to offer tailored probiotic solutions aligns well with this growing demand for personalized health products.

The rise in personalized nutrition has spurred research into the benefits of different probiotic strains, leading to a more nuanced understanding of how specific strains affect various aspects of health. Companies are now able to offer probiotics that are formulated to meet specific health needs based on individual requirements. For instance, probiotic supplements containing Lactobacillus or Bifidobacterium strains are often marketed for their targeted benefits, such as improving digestive health or enhancing immune function. This level of personalization caters to the Japanese consumers' growing preference for products that offer tailored health benefits.

The trend towards personalized nutrition significantly drives the Japanese probiotic food market by creating a demand for tailored health solutions. Advances in probiotic strain research, integration of genetic testing, and the development of customizable products reflect this trend. As consumers increasingly seek personalized health benefits, the probiotic market in Japan continues to expand, driven by innovations that cater to individual health profiles and preferences.

Market Restraints

Concerns About Potential Risks

In Japan, where health and safety are paramount, any potential health risks related to probiotics are taken very seriously. For instance, there are ongoing debates in the scientific community about the efficacy and safety of certain probiotic strains. Research has shown that while probiotics can benefit many people, they may not be suitable for everyone.

Individuals with weakened immune systems, underlying health conditions, or those undergoing certain medical treatments might experience adverse effects. This potential for harm can lead to heightened consumer skepticism. In Japan, where traditional medicine and cautious health practices are prevalent, consumers may be particularly wary of trying new health products that carry even a small risk.

Additionally, there have been instances where probiotic products have faced scrutiny due to misleading claims about their health benefits. For example, some probiotic supplements have been criticized for overstating their benefits, leading to concerns about their actual effectiveness. This can result in regulatory pushback and increased scrutiny from health authorities. In Japan, such regulatory scrutiny is rigorous, and companies might face challenges in ensuring that their products meet the high standards set by the Ministry of Health, Labour, and Welfare.

Moreover, anecdotal evidence of adverse reactions to probiotic foods can amplify consumer fears. There have been cases reported globally where individuals experienced digestive issues or other side effects after consuming probiotics. While these cases are relatively rare, they contribute to a perception of risk.

In Japan, where there is a strong emphasis on product safety and consumer protection, such concerns can lead to more cautious behavior among consumers, impacting the overall market demand for probiotic products. Without addressing these issues effectively, the probiotic food market in Japan may continue to face significant restraint from consumer apprehension and regulatory barriers.

Market Segment Analysis

The Japan probiotic food market is segmented based on type, ingredient, application, age and distribution channel.

Rising Consumer Preference Drives the Segment Growth

The yogurt segment is expected to dominate with over 60.84% of the market during the forecast period 2024-2027. The yogurt segment is the most dominant category within Japan's probiotic food market due to the deep-rooted consumption of yogurt as a staple for digestive health and the continuous innovation by key players. Yogurt is widely accepted in Japan as a daily health food, particularly for improving gut health and boosting immunity. It is regarded as a convenient source of probiotics, primarily lactobacillus and bifidobacterium strains.

There is an increasing number of innovative product launches, which further boosts the demand for yogurt in Japan. For instance, Meiji has consistently dominated the yogurt market with its "Meiji Probio Yogurt R-1" and "Meiji LG21" products. These yogurts are known for their specific probiotic strains, which are marketed to boost the immune system and prevent infections, particularly against flu and colds.

Moreover, in March 2021, Yakult Honsha is expanding sales of its Yakult 1000 probiotic drink, which features the proprietary Lactobacillus casei strain Shirota. This formulation is designed to relieve stress and enhance sleep quality. The product will be made available across all of Japan, catering to the growing demand for health-focused beverages.

In March 2020, Megmilk Snow Brand launched Nyu-San-Kin Helve, the first yogurt drink designed to reduce allergy symptoms, containing one billion of the probiotic L. helveticus SBT2171 per bottle.

The growth of premium yogurt products, like organic and low-sugar options, is also notable. These cater to both health-conscious and aging consumers seeking additional benefits beyond probiotics, such as bone health (calcium-rich yogurts) or beauty-enhancing properties (collagen-enriched yogurts).

Sustainability Analysis

The sustainability analysis of Japan's probiotic food market focuses on environmental, economic and social impacts, driven by consumer preferences, regulatory frameworks and industry practices. Japanese consumers are highly eco-conscious, driving companies to adopt more sustainable packaging solutions.

For instance, Yakult Honsha has introduced biodegradable bottles and reduced plastic use in their packaging. This shift aligns with Japan's commitment to reducing single-use plastics. The company committed to reducing the use of plastic containers and packaging in Japan by 30% compared to fiscal 2018 levels, or making them recyclable, by 2030.

Companies like Meiji Holdings and Morinaga Milk have implemented strategies to reduce their carbon footprint through energy-efficient manufacturing processes and waste reduction. Meiji has set ambitious goals for carbon neutrality by 2050, working towards cutting emissions in their dairy farms and yogurt production. With an ambitious goal of reducing GHG emissions to virtually zero by 2050, Meiji decided to take the lead in working with the Japanese dairy industry.

Probiotic foods play a vital role in improving public health in Japan, especially in addressing issues related to gut health and the aging population. By promoting healthier diets, the industry supports the long-term well-being of Japanese consumers.

Japanese probiotic brands invest significantly in educating consumers about the health benefits of probiotics, contributing to a more health-conscious society. For instance, Yakult conducts community programs to raise awareness about digestive health and the benefits of probiotics, enhancing social sustainability by promoting public health.

Unmet Needs

Despite the growing popularity of probiotics, the Japanese market still faces a lack of diversity in probiotic food products. Most probiotic offerings are concentrated in traditional formats such as yogurt, dairy drinks, and supplements. There is a limited variety of probiotic-enriched products, especially in snack foods, meal solutions, and savory items.

Personalization in nutrition is becoming a significant trend globally, yet the Japanese probiotic market has been slow to fully embrace this concept. Most probiotic products offer generalized benefits rather than targeting individual health needs based on specific microbiome profiles or genetic information.

While awareness of probiotics is growing, there is still a significant gap in consumer education regarding the benefits, proper use, and science behind probiotics. Many consumers have limited understanding of how probiotics work, which strains are most effective, and the differences between various products.

The probiotic market in Japan is subject to complex regulatory requirements and labeling standards. The evolving regulatory landscape can create uncertainties for both consumers and manufacturers, particularly regarding health claims and product efficacy.

As sustainability becomes a more prominent concern for consumers globally, the probiotic food market in Japan has yet to fully address these issues. Many probiotic products still rely on conventional packaging and production methods that may not align with growing consumer expectations for environmental responsibility.

Probiotic products, especially those that are highly specialized or premium, can often be expensive. This cost barrier limits access to probiotics for a significant portion of the population, particularly those with lower incomes.

Market Competitive Landscape

The major global players in the Japan market include Yakult Honsha Co., Ltd., NISSIN FOODS HOLDINGS CO., LTD., Asahi Group Holdings, Ltd., Meiji Holdings Co., Ltd., Morinaga Milk Industry Co., Ltd., Nihon kefir Co., Ltd., Yamato Soysauce & Miso Co., Ltd., Shinsyu-ichi Miso Co., Ltd. and among others.

By Type

Yogurt

Kefir

Sauerkraut

Tempeh

Kimchi

Miso

Kombucha

Others

By Ingredient

Lactobacillus

Streptococcus

Bifidobacterium

Others

By Application

Gastrointestinal Health

Gut Microbiota/Microbiome Balance

Digestion

Constipation

Bloating

Diarrhea

Leaky Gut

Inflammation

Others

Gluten sensitivity

Abdominal Pain

GERD/Helicobacter pylori

Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment

Gut Flora/Gut Microbiome Restoration

Others

Vaginal Health

Urinary Tract Health

Kidney Stones

UTIs

Others

Oral Health

Anti/Healthy Ageing

Allergies/Asthma

Bone & Joint Health

Osteoarthritis

Osteoporosis/Low Mineral Bone Density

Inflammation

Brain/Mental Health

Sleep

Cognition

Mood

Depression

Focus

Cardiovascular Health

Circulation

Energy/Fatigue Reduction

Metabolic Syndrome/Blood Glucose

Liver Health

Energy

Immunity/Respiratory Infections

Nutrient Absorption

Skin-Hair-Nails

Atopic Dermatitis & Eczema

Acne

Rosacea

Hair Growth/Hair Loss

Skin Microbiome

Others

Sports

Women's Health

Fertility

Menopause

Pregnancy

PCOS

Vaginal Health & Health Vaginal Microbiome

Vaginal Infections (BV/VVC)

Pregnancy Outcomes

Others

Men's Health & Men's Fertility

Weight Management

Pediatric Health

Colic

Constipation

Regurgitation

Atopic Dermatitis

Others

Others

By Age

Infant

Children

Adults

Seniors

By Distribution Channel

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Convenience Stores

Online Retailers

Other Distribution Channels

Key Developments

In September 2023, Kaneka Corporation said that they will launch a new individual-serving type of "Pur Natur Organic Yogurt," an organic JAS-certified product launched in March of this year, on October 2. The new product will be sold through Kaneka Foods Corporation, a group company of Kaneka Corporation, at organic specialty stores, supermarkets, home-delivery services and the Kaneka Online Shop.

In June 2021, TCI JAPAN's SCIENCE OF PROBIOTICS announced the launch of its patented high-efficiency fermentation process, allowing each tiny bottle to contain 100 billion live probiotics, equivalent to the total count in ten typical lactic acid bacteria drinks. This cutting-edge technology ensures that high levels of live bacteria are preserved, offering consumers potent and effective probiotic beverages.

In March 2021, Yakult Honsha is expanding sales of its Yakult 1000 probiotic drink, which features the proprietary Lactobacillus casei strain Shirota. This formulation is designed to relieve stress and enhance sleep quality. The product will be made available across all of Japan, catering to the growing demand for health-focused beverages.

In March 2020, Megmilk Snow Brand launched Nyu-San-Kin Helve, the first yogurt drink designed to reduce allergy symptoms, containing one billion of the probiotic L. helveticus SBT2171 per bottle.

Why Purchase the Report?

To visualize the Japan probiotic food market segmentation based on type, ingredient, application, age and distribution channel, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of Japan probiotic food market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The Japan probiotic food market report would provide approximately 38 tables, 60 figures and 207 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Ingredient
• 3.3. Snippet by Application
• 3.4. Snippet by Age
• 3.5. Snippet by Distribution Channel

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Increased Focus on Preventive Health
    • 4.1.1.2. There is a Growing Trend Towards Personalized Nutrition
  • 4.1.2. Restraints
    • 4.1.2.1. Concerns About Potential Risks
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. DMI Opinion

6. By Type

• 6.1. Introduction
  • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 6.1.2. Market Attractiveness Index, By Type
• 6.2. Yogurt*
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 6.3. Kefir
• 6.4. Sauerkraut
• 6.5. Tempeh
• 6.6. Kimchi
• 6.7. Miso
• 6.8. Kombucha
• 6.9. Others

7. By Ingredient

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 7.1.2. Market Attractiveness Index, By Ingredient
• 7.2. Lactobacillus*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Streptococcus
• 7.4. Bifidobacterium
• 7.5. Others

8. Application

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 8.1.2. Market Attractiveness Index, By Application
• 8.2. Gastrointestinal Health*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.2.3. Gut Microbiota/Microbiome Balance
  • 8.2.4. Digestion
  • 8.2.5. Constipation
  • 8.2.6. Bloating
  • 8.2.7. Diarrhea
  • 8.2.8. Leaky Gut
  • 8.2.9. Inflammation
  • 8.2.10. Others
    • 8.2.10.1. Gluten sensitivity
    • 8.2.10.2. Abdominal Pain
    • 8.2.10.3. GERD/Helicobacter pylori
    • 8.2.10.4. Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
    • 8.2.10.5. Gut Flora/Gut Microbiome Restoration
    • 8.2.10.6. Others
• 8.3. Vaginal Health
• 8.4. Urinary Tract Health
  • 8.4.1. Kidney Stones
  • 8.4.2. UTIs
  • 8.4.3. Others
• 8.5. Oral Health
• 8.6. Anti/Healthy Ageing
• 8.7. Allergies/Asthma
• 8.8. Bone & Joint Health
  • 8.8.1. Osteoarthritis
  • 8.8.2. Osteoporosis/Low Mineral Bone Density
  • 8.8.3. Inflammation
• 8.9. Brain/Mental Health
  • 8.9.1. Sleep
  • 8.9.2. Cognition
  • 8.9.3. Mood
  • 8.9.4. Depression
  • 8.9.5. Focus
• 8.10. Cardiovascular Health
• 8.11. Circulation
• 8.12. Energy/Fatigue Reduction
• 8.13. Metabolic Syndrome/Blood Glucose
• 8.14. Liver Health
• 8.15. Energy
• 8.16. Immunity/Respiratory Infections
• 8.17. Nutrient Absorption
• 8.18. Skin-Hair-Nails
  • 8.18.1. Atopic Dermatitis & Eczema
  • 8.18.2. Acne
  • 8.18.3. Rosacea
  • 8.18.4. Hair Growth/Hair Loss
  • 8.18.5. Skin Microbiome
  • 8.18.6. Others
• 8.19. Sports
• 8.20. Women's Health
  • 8.20.1. Fertility
  • 8.20.2. Menopause
  • 8.20.3. Pregnancy
  • 8.20.4. PCOS
  • 8.20.5. Vaginal Health & Health Vaginal Microbiome
  • 8.20.6. Vaginal Infections (BV/VVC)
  • 8.20.7. Pregnancy Outcomes
  • 8.20.8. Others
• 8.21. Men's Health & Men's Fertility
• 8.22. Weight Management
• 8.23. Pediatric Health
  • 8.23.1. Colic
  • 8.23.2. Constipation
  • 8.23.3. Regurgitation
  • 8.23.4. Atopic Dermatitis
  • 8.23.5. Others
• 8.24. Others

9. Age

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
  • 9.1.2. Market Attractiveness Index, By Age
• 9.2. Infant*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Children
• 9.4. Adults
• 9.5. Seniors

10. Distribution Channel

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.1.2. Market Attractiveness Index, By Distribution Channel
• 10.2. Supermarkets/Hypermarkets*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Pharmacies and Drug Stores
• 10.4. Convenience Stores
• 10.5. Online Retailers
• 10.6. Other Distribution Channels

11. Sustainability Analysis

• 11.1. Environmental Analysis
• 11.2. Economic Analysis
• 11.3. Governance Analysis

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Yakult Honsha Co., Ltd.*
  • 13.1.1. Company Overview
  • 13.1.2. Type Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. NISSIN FOODS HOLDINGS CO., LTD.
• 13.3. Asahi Group Holdings, Ltd.
• 13.4. Meiji Holdings Co., Ltd.
• 13.5. Morinaga Milk Industry Co., Ltd.
• 13.6. Nihon kefir Co., Ltd.
• 13.7. Yamato Soysauce & Miso Co., Ltd.
• 13.8. Shinsyu-ichi Miso Co., Ltd. (*LIST NOT EXHAUSTIVE)

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us