日本益生菌飲料市場 - 2024-2027

報告概述

日本益生菌飲料市場2023年的價值為23.768億美元，預計到2027年將達到36.0149億美元，在預測期內（2024-2027年）複合年成長率為11.07%。

日本消費者越來越重視健康和預防保健，反映出支持消化健康和整體健康的功能性食品的更廣泛趨勢。益生菌飲料含有促進腸道健康的有益細菌，因其在增強消化、增強免疫力和改善整體健康方面的功效而廣受歡迎。這種日益成長的意識得到了日本消費味噌和納豆等發酵食品的悠久歷史的支持，這與益生菌飲料的推出非常吻合。

市面上有各式各樣的益生菌飲料，包括優格飲料等乳製品飲料和植物飲料等非乳製品替代品。 Yakult 和 Morinaga Milk Industry 等領先品牌主導著市場，其產品含有經過驗證的益生菌菌株和經過廣泛研究支持的健康聲明。

創新是這個領域的關鍵驅動力，公司不斷開發新的口味、配方和功能性成分，以滿足不斷變化的消費者偏好。例如，2023 年 8 月，日本公司 Kirin 推出了一款熱量減少 50% 的免疫保健後生元飲料，聲稱可以讓注重健康的消費者更容易獲得，同時又不影響口味。

市場促進因素

消費者對低糖或無糖產品的偏好

日本消費者對糖攝取量的日益關注促使公司重新配製益生菌飲料，以在不影響味道或功效的情況下降低糖含量。例如，Yakult Honsha 推出了其旗艦產品 Yakult 的變體，降低了糖含量，迎合了注重健康的消費者，他們尋求益生菌的益處，同時避免攝取過多的糖。這些低糖選擇吸引了對糖消費日益警覺的人。

對無糖產品的需求導致了完全無糖益生菌飲料的開發。森永乳業等品牌推出了含有替代甜味劑或甜菊糖等天然糖替代品的益生菌飲料。這些產品迎合了具有特定飲食需求或遵循低碳水化合物生活方式的消費者，擴大了滿足這些偏好的益生菌飲料的市場領域。日本零售商透過擴大低糖和無糖益生菌飲料的供應來適應消費者的喜好。

不斷進步的技術

日本公司處於開發複雜發酵技術的前沿，以確保益生菌生產的精確控制。例如，Yakult Honsha 等公司利用先進的發酵過程來培養特定的益生菌菌株，如乾酪乳桿菌代田 (Lactobacillus casei Shirota)。該技術增強了飲料中益生菌的活力和功效，確保消費者獲得具有經過驗證的健康益處的高品質產品。

2021年6月，TCI JAPAN的SCIENCE OF PROBIOTICS宣布推出其專利高效發酵工藝，讓每個小瓶中含有1000億個活益生菌，相當於十種典型乳酸菌飲料中的總計數。這項尖端技術可確保保留高水平的活菌，為消費者提供強效且有效的益生菌飲料。

此外，在日本，益生菌產品與數位健康平台結合的趨勢日益明顯。一些公司提供追蹤益生菌攝取量和健康指標的行動應用程式，根據用戶資料提供個人化建議。這種整合增強了消費者的參與度並支持個人化的健康管理，正如養樂多等品牌開發的應用程式所見，這些應用程式根據益生菌的消費提供對健康和保健的見解。

市場限制

監理和合規挑戰

在日本，厚生勞動省 (MHLW) 對食品的健康聲明執行嚴格的標準。為了做出健康聲明，例如聲稱益生菌飲料可以改善消化健康或增強免疫力，公司必須提供強力的科學證據來證明其產品的功效。這個過程涉及大量的臨床試驗和記錄，既耗時又昂貴。

在日本，獲得新益生菌菌株或配方的批准的過程尤其具有挑戰性。證明新菌株既有效又安全的需求涉及全面的測試和廣泛的記錄。例如，必須在臨床試驗中評估益生菌菌株的活力和功效，這可能會延遲進入市場。這種核准流程可能會成為創新的障礙，並限制新產品或新品種推向市場。

目錄

第 1 章：方法與範圍

第 2 章：定義與概述

第 3 章：執行摘要

第 4 章：動力學

• 影響因素
  • 促進要素
    • 消費者對低糖或無糖產品的偏好
    • 不斷進步的技術
  • 限制
    • 監理和合規挑戰
  • 機會
  • 影響分析

第 5 章：產業分析

• 波特五力分析
• 供應鏈分析
• 定價分析
• 監管分析
• DMI 意見

第 6 章：按類型

• 飲用優格
• 康普茶
• 克菲爾
• 特帕什
• 其他

第 7 章：按成分

• 乳酸菌
• 鏈球菌屬
• 雙歧桿菌
• 其他

第 8 章：按申請

• 腸胃健康
  • 腸道微生物群/微生物組平衡
  • 消化
  • 便秘
  • 腹脹
  • 腹瀉
  • 腸漏
  • 發炎
  • 免疫系統
  • 其他
    • 麩質敏感性
    • 腹痛
    • 胃食道逆流症/幽門螺旋桿菌
    • 抗生素相關腹瀉/抗生素後治療
    • 腸道菌叢/腸道微生物組恢復
    • 其他
• 陰道健康
• 泌尿道健康
  • 腎結石
  • 泌尿道感染
  • 其他
• 口腔健康
• 抗/健康老化
• 過敏/氣喘
• 骨骼與關節健康
  • 骨關節炎
  • 骨質疏鬆症/礦物質骨密度低
  • 發炎
• 大腦/心理健康
  • 睡覺
  • 認知
  • 情緒
  • 沮喪
  • 重點
• 心血管健康
• 循環
• 減少能量/疲勞
• 代謝症候群/血糖
• 肝臟健康
• 能源
• 免疫/呼吸道感染
• 營養吸收
• 皮膚-頭髮-指甲
  • 異位性皮膚炎和濕疹
  • 粉刺
  • 酒渣
  • 頭髮生長/掉髮
  • 皮膚微生物群
  • 其他
• 運動的
• 女性健康
  • 生育能力
  • 停經
  • 懷孕
  • 多囊性卵巢症候群
  • 陰道健康與健康 陰道微生物組
  • 陰道感染 (Bv/Vvc)
  • 懷孕結果
  • 其他
• 男性健康與男性生育能力
• 體重管理
• 兒科健康
  • 絞痛
  • 便秘
  • 逆流
  • 異位性皮膚炎
  • 其他
• 其他

第 9 章：依年齡分類

• 嬰兒
• 孩子們
• 成年人
• 老年人

第 10 章：按配銷通路

• 超市/大賣場
• 藥局和藥局
• 便利商店
• 網路零售商
• 其他分銷管道

第 11 章：永續性分析

• 環境分析
• 經濟分析
• 治理分析

第 12 章：競爭格局

• 競爭場景
• 市場定位/佔有率分析
• 併購分析

第 13 章：公司簡介

• Yakult Honsha Co., Ltd.
• 公司概況
• 類型組合和描述
• 財務概覽
• 主要進展
• NISSIN FOODS HOLDINGS CO., LTD.
• Asahi Group Foods, Ltd.
• Meiji Holdings Co., Ltd.
• Nihon kefir Co., Ltd.
• MEGMILK SNOW BRAND Co., Ltd.
• Nomura Dairy Products Co., Ltd.
• Kirin Holdings Company, Limited (*LIST NOT EXHAUSTIVE)

第 14 章：附錄

Report Overview

The Japan Probiotic Drinks market recorded a value of US$ 2,376.80 million in 2023 and is expected to reach a value of US$ 3,601.49 million in 2027, growing at a CAGR of 11.07% during the forecast period (2024-2027).

Japanese consumers are increasingly prioritizing health and preventive care, reflecting a broader trend toward functional foods that support digestive health and overall wellness. Probiotic drinks, which contain beneficial bacteria that promote gut health, have gained popularity due to their perceived benefits in enhancing digestion, boosting immunity, and improving overall health. This growing awareness is supported by Japan's long history of consuming fermented foods like miso and natto, which aligns well with the introduction of probiotic beverages.

The market features a diverse range of probiotic drinks, including dairy-based options like yogurt drinks and non-dairy alternatives such as plant-based beverages. Leading brands like Yakult and Morinaga Milk Industry dominate the market, offering products with proven probiotic strains and health claims supported by extensive research.

Innovation is a key driver in this space, with companies continually developing new flavors, formulations, and functional ingredients to cater to evolving consumer preferences. For instance, in August 2023, Kirin, a Japan-based company introduced a version of its immune care postbiotic drink with 50% fewer calories, claiming to make it more accessible for health-conscious consumers without compromising on taste.

Market Drivers

Consumer Preference for Low-Sugar or Sugar-Free Products

Japanese consumers' growing concern about sugar intake has led companies to reformulate their probiotic drinks to reduce sugar content without compromising taste or effectiveness. For example, Yakult Honsha has introduced variants of its flagship product, Yakult, with reduced sugar content, catering to health-conscious consumers who seek the benefits of probiotics while avoiding excessive sugar. These lower-sugar options appeal to a demographic increasingly vigilant about their sugar consumption.

The demand for sugar-free products has led to the development of entirely sugar-free probiotic drinks. Brands such as Morinaga Milk Industry have launched probiotic drinks with alternative sweeteners or natural sugar substitutes like stevia. These products cater to consumers with specific dietary needs or those who follow a low-carbohydrate lifestyle, expanding the market segment for probiotic drinks that meet these preferences. Retailers in Japan have adapted to consumer preferences by expanding the availability of low-sugar and sugar-free probiotic drinks.

Rising Technological Advancements

Japanese companies are at the forefront of developing sophisticated fermentation technologies that ensure the precise control of probiotic production. For instance, companies like Yakult Honsha utilize advanced fermentation processes to cultivate specific probiotic strains like Lactobacillus casei Shirota. This technology enhances the viability and efficacy of probiotics in their drinks, ensuring that consumers receive a high-quality product with proven health benefits.

In June 2021, TCI JAPAN's SCIENCE OF PROBIOTICS announced the launch of its patented high-efficiency fermentation process, allowing each tiny bottle to contain 100 billion live probiotics, equivalent to the total count in ten typical lactic acid bacteria drinks. This cutting-edge technology ensures that high levels of live bacteria are preserved, offering consumers potent and effective probiotic beverages.

Moreover, in Japan, there is a growing trend to integrate probiotic products with digital health platforms. Some companies offer mobile apps that track probiotic intake and health metrics, providing personalized recommendations based on user data. This integration enhances consumer engagement and supports personalized health management, as seen in apps developed by brands like Yakult, which offer insights into health and wellness based on probiotic consumption.

Market Restraints

Regulatory and Compliance Challenges

In Japan, the Ministry of Health, Labour, and Welfare (MHLW) enforces rigorous standards for health claims made on food products. To make a health claim, such as stating that a probiotic drink improves digestive health or boosts immunity, companies must provide robust scientific evidence demonstrating the efficacy of their products. This process involves extensive clinical trials and documentation, which can be both time-consuming and costly.

The process for obtaining approval for new probiotic strains or formulations can be particularly challenging in Japan. The need to demonstrate that new strains are both effective and safe involves comprehensive testing and extensive documentation. For instance, probiotic strains must be evaluated for their viability and efficacy in clinical trials, which can delay market entry. This approval process can be a barrier to innovation and limit the introduction of new products or strains to the market.

Segment Analysis

The Japan probiotic drinks market is segmented based on type, ingredient, application, age, and distribution channel.

Drinkable Yogurt's Popularity as a Convenient, Nutritious Option Drives the Segment Growth

Drinkable yogurt holds a significant share in the Japan probiotic drinks market, primarily due to its health benefits and convenience. Japanese consumers have increasingly embraced drinkable yogurt as a tasty and practical way to incorporate probiotics into their daily diets. The fermented dairy beverage is known for its ability to improve gut health, enhance digestion, and boost the immune system, making it a popular choice among health-conscious individuals.

The rise of health awareness and preventive healthcare has led to increased demand for probiotic-rich foods, with drinkable yogurt being a convenient and enjoyable option. To fulfil, this growing demand, manufacturers are launching a wide range of products for various applications. For instance, in March 2020, Megmilk Snow Brand launched Nyu-San-Kin Helve, the first yogurt drink designed to reduce allergy symptoms, containing one billion of the probiotic L. helveticus SBT2171 per bottle.

Sustainability Analysis

Many companies are prioritizing organic ingredients, reducing chemical inputs, and sourcing local produce to minimize their carbon footprint. Additionally, the use of eco-friendly packaging materials, such as biodegradable or recyclable containers, is becoming more prevalent. The Japanese market also emphasizes waste reduction, with initiatives aimed at minimizing food waste during production and encouraging consumers to recycle.

To achieve "net zero greenhouse gas emissions by 2050," Yakult is actively reducing greenhouse gas emissions across its entire value chain. The company is focusing on making plastic containers and packaging more sustainable by lightening their weight and switching to easily recyclable materials, such as biomass. These efforts aim to minimize the environmental impact of their packaging.

Unmet Needs

The Japanese market has a strong affinity for traditional fermented products like miso and yogurt, which already incorporate probiotics. However, there is a need for greater innovation in probiotic drinks to differentiate them from existing offerings. This includes the development of new and unique probiotic strains with specific health benefits, novel flavors, and functional ingredients that cater to evolving consumer preferences.

Japanese consumers are highly discerning and often seek products backed by credible scientific evidence. Probiotic drinks with clear, substantiated health claims and transparent labelling can cater to this need. Providing detailed information on the strains used, their proven benefits, and the clinical research supporting these claims can enhance consumer trust and encourage adoption.

Market Competitive Landscape

The major players in the market include Yakult Honsha Co., Ltd., NISSIN FOODS HOLDINGS CO., LTD., Asahi Group Foods, Ltd., Meiji Holdings Co., Ltd., Nihon kefir Co., Ltd., MEGMILK SNOW BRAND Co., Ltd., Nomura Dairy Products Co., Ltd., and Kirin Holdings Company, Limited.

By Type

Drinkable Yogurt

Kombucha

Kefir

Tepache

Others

By Ingredient

Lactobacillus

Streptococcus

Bifidobacterium

Others

By Application

Gastrointestinal Health

Gut Microbiota/Microbiome Balance

Digestion

Constipation

Bloating

Diarrhea

Leaky Gut

Inflammation

Immune System

Others

Gluten sensitivity

Abdominal Pain

GERD/Helicobacter pylori

Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment

Gut Flora/Gut Microbiome Restoration

Others

Vaginal Health

Urinary Tract Health

Kidney Stones

UTIs

Others

Oral Health

Anti/Healthy Ageing

Allergies/Asthma

Bone & Joint Health

Osteoarthritis

Osteoporosis/Low Mineral Bone Density

Inflammation

Brain/Mental Health

Sleep

Cognition

Mood

Depression

Focus

Cardiovascular Health

Circulation

Energy/Fatigue Reduction

Metabolic Syndrome/Blood Glucose

Liver Health

Energy

Immunity/Respiratory Infections

Nutrient Absorption

Skin-Hair-Nails

Atopic Dermatitis & Eczema

Acne

Rosacea

Hair Growth/Hair Loss

Skin Microbiome

Others

Sports

Women's Health

Fertility

Menopause

Pregnancy

Pcos

Vaginal Health & Health Vaginal Microbiome

Vaginal Infections (Bv/Vvc)

Pregnancy Outcomes

Others

Men's Health & Men's Fertility

Weight Management

Paediatric Health

Colic

Constipation

Regurgitation

Atopic Dermatitis

Others

Others

By Age

Infant

Children

Adults

Seniors

By Distribution Channels

Supermarkets/Hypermarkets

Pharmacies and Drug Stores

Convenience Stores

Online Retailers

Other Distribution Channels

Key Developments

In March 2021, Yakult Honsha is expanding sales of its Yakult 1000 probiotic drink, which features the proprietary Lactobacillus casei strain Shirota. This formulation is designed to relieve stress and enhance sleep quality. The product will be made available across all of Japan, catering to the growing demand for health-focused beverages.

Why Purchase the Report?

To visualize the Japan probiotic drinks market segmentation based on type, ingredient, application, age, and distribution channel, as well as understand key commercial assets and players.

Identify commercial opportunities by analyzing trends and co-development.

Excel data sheet with numerous data points of Japan probiotic drinks market-level with all segments.

PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.

Product mapping available as excel consisting of key products of all the major players.

The Japan probiotic drinks report would provide approximately 39 tables, 58 figures and 210 pages.

Target Audience 2024

Manufacturers/ Buyers

Industry Investors/Investment Bankers

Research Professionals

Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Ingredient
• 3.3. Snippet by Application
• 3.4. Snippet by Age
• 3.5. Snippet by Distribution Channel

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Consumer Preference for Low-Sugar or Sugar-Free Products
    • 4.1.1.2. Rising Technological Advancements
  • 4.1.2. Restraints
    • 4.1.2.1. Regulatory and Compliance Challenges
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis
• 5.5. DMI Opinion

6. By Type

• 6.1. Introduction
  • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 6.1.2. Market Attractiveness Index, By Type
• 6.2. Drinkable Yogurt*
  • 6.2.1. Introduction
  • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 6.3. Kombucha
• 6.4. Kefir
• 6.5. Tepache
• 6.6. Others

7. By Ingredient

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredient
  • 7.1.2. Market Attractiveness Index, By Ingredient
• 7.2. Lactobacillus*
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 7.3. Streptococcus
• 7.4. Bifidobacterium
• 7.5. Others

8. By Application

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
  • 8.1.2. Market Attractiveness Index, By Application
• 8.2. Gastrointestinal Health*
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.2.3. Gut Microbiota/Microbiome Balance
  • 8.2.4. Digestion
  • 8.2.5. Constipation
  • 8.2.6. Bloating
  • 8.2.7. Diarrhea
  • 8.2.8. Leaky Gut
  • 8.2.9. Inflammation
  • 8.2.10. Immune System
  • 8.2.11. Others
    • 8.2.11.1. Gluten sensitivity
    • 8.2.11.2. Abdominal Pain
    • 8.2.11.3. GERD/Helicobacter pylori
    • 8.2.11.4. Antibiotic-Associated Diarrhea/Post-Antibiotic Treatment
    • 8.2.11.5. Gut Flora/Gut Microbiome Restoration
    • 8.2.11.6. Others
• 8.3. Vaginal Health
• 8.4. Urinary Tract Health
  • 8.4.1. Kidney Stones
  • 8.4.2. UTIs
  • 8.4.3. Others
• 8.5. Oral Health
• 8.6. Anti/Healthy Ageing
• 8.7. Allergies/Asthma
• 8.8. Bone & Joint Health
  • 8.8.1. Osteoarthritis
  • 8.8.2. Osteoporosis/Low Mineral Bone Density
  • 8.8.3. Inflammation
• 8.9. Brain/Mental Health
  • 8.9.1. Sleep
  • 8.9.2. Cognition
  • 8.9.3. Mood
  • 8.9.4. Depression
  • 8.9.5. Focus
• 8.10. Cardiovascular Health
• 8.11. Circulation
• 8.12. Energy/Fatigue Reduction
• 8.13. Metabolic Syndrome/Blood Glucose
• 8.14. Liver Health
• 8.15. Energy
• 8.16. Immunity/Respiratory Infections
• 8.17. Nutrient Absorption
• 8.18. Skin-Hair-Nails
  • 8.18.1. Atopic Dermatitis & Eczema
  • 8.18.2. Acne
  • 8.18.3. Rosacea
  • 8.18.4. Hair Growth/Hair Loss
  • 8.18.5. Skin Microbiome
  • 8.18.6. Others
• 8.19. Sports
• 8.20. Women's Health
  • 8.20.1. Fertility
  • 8.20.2. Menopause
  • 8.20.3. Pregnancy
  • 8.20.4. Pcos
  • 8.20.5. Vaginal Health & Health Vaginal Microbiome
  • 8.20.6. Vaginal Infections (Bv/Vvc)
  • 8.20.7. Pregnancy Outcomes
  • 8.20.8. Others
• 8.21. Men's Health & Men's Fertility
• 8.22. Weight Management
• 8.23. Pediatric Health
  • 8.23.1. Colic
  • 8.23.2. Constipation
  • 8.23.3. Regurgitation
  • 8.23.4. Atopic Dermatitis
  • 8.23.5. Others
• 8.24. Others

9. By Age

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age
  • 9.1.2. Market Attractiveness Index, By Age
• 9.2. Infant*
  • 9.2.1. Introduction
  • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 9.3. Children
• 9.4. Adults
• 9.5. Seniors

10. By Distribution Channel

• 10.1. Introduction
  • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 10.1.2. Market Attractiveness Index, By Distribution Channel
• 10.2. Supermarkets/Hypermarkets*
  • 10.2.1. Introduction
  • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 10.3. Pharmacies and Drug Stores
• 10.4. Convenience Stores
• 10.5. Online Retailers
• 10.6. Other Distribution Channels

11. Sustainability Analysis

• 11.1. Environmental Analysis
• 11.2. Economic Analysis
• 11.3. Governance Analysis

12. Competitive Landscape

• 12.1. Competitive Scenario
• 12.2. Market Positioning/Share Analysis
• 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

• 13.1. Yakult Honsha Co., Ltd.*
  • 13.1.1. Company Overview
  • 13.1.2. Type Portfolio and Description
  • 13.1.3. Financial Overview
  • 13.1.4. Key Developments
• 13.2. NISSIN FOODS HOLDINGS CO., LTD.
• 13.3. Asahi Group Foods, Ltd.
• 13.4. Meiji Holdings Co., Ltd.
• 13.5. Nihon kefir Co., Ltd.
• 13.6. MEGMILK SNOW BRAND Co., Ltd.
• 13.7. Nomura Dairy Products Co., Ltd.
• 13.8. Kirin Holdings Company, Limited (*LIST NOT EXHAUSTIVE)

14. Appendix

• 14.1. About Us and Services
• 14.2. Contact Us