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1575813

全球即食飯糰市場 - 2024-2031

Global Instant Onigiri Market - 2024-2031

出版日期: 2024年10月22日 | 出版商:

DataM Intelligence | 英文 201 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

2023年，全球即食飯糰市場規模達9.467億美元，預計2031年將達到14.823億美元，2024-2031年預測期間複合年成長率為5.76%。

隨著消費者尋求快速、簡單的膳食選擇，市場正見證向簡便食品的重大轉變。即食飯糰方便攜帶、即食，非常適合現代消費者忙碌的生活方式。隨著人們對健康和營養的日益關注，對更健康零食替代品的需求也不斷增加。由米和各種餡料製成的即食飯糰可以作為一種營養選擇進行銷售，從而引起市場更大的興趣。

全球對亞洲美食（尤其是日本料理）的迷戀正在推動即食飯糰市場的發展。隨著越來越多的消費者熟悉飯糰，它在日本以外的地區越來越受歡迎，尤其是在西方國家。為了吸引更廣泛的受眾，市場上的製造商正在推出創新的口味和餡料，以滿足不同的口味偏好。這種趨勢增強了產品的差異化，可以吸引傳統和喜歡冒險的食客。

例如，2024年7月18日，日清食品推出了「冷凍完美熟食」系列的新一代飯糰，徹底改變了快速早餐的選擇。新的飯糰產品將透過該公司的線上商店出售，目標人群為 25 至 40 歲忙碌的職業女性。

動力學

對亞洲食品的興趣日益濃厚

隨著消費者擴大探索多樣化的烹飪選擇，飯糰越來越受歡迎，超越了其傳統根源，吸引了更廣泛的尋求正宗膳食解決方案的受眾。隨著全球化和社群媒體的影響，消費者更多地接觸亞洲美食，從而對飯糰等傳統食品產生了更大的興趣。隨著越來越多的人願意嘗試這些產品，這種文化曝光正在擴大即食飯糰市場。

與西式快餐相比，包括飯糰在內的許多亞洲菜餚被認為是更健康的選擇。市場受益於這種觀念，吸引了尋求營養零食或代餐的注重健康的消費者。品牌正在利用行銷策略來突出飯糰的獨特之處，包括其文化意義和多功能性，這增強了消費者的興趣並推動了市場。

對快速和便攜膳食選擇的需求

許多消費者同時兼顧工作、家庭和社會承諾，導致對速食解決方案的需求更大。即食飯糰提供了一種隨時隨地都可以食用的無憂選擇，增強了其市場吸引力。即食飯糰通常採用便攜包裝，方便消費者攜帶去上班、上學或旅行。這種便利性增強了其在市場上的吸引力，特別是對於忙碌的專業人士和學生而言。

全天吃零食的趨勢不斷上升，刺激了對速食選擇的需求。即食飯糰作為一種營養豐富、令人滿意的零食替代品，促進了其市場的成長。該公司正在為即食飯糰推出多種口味和餡料選擇，以滿足不同的口味偏好。這項創新吸引了尋求便利的消費者，也豐富了市場產品。

來自替代零食的競爭

市面上充斥著無數的零食替代品，包括洋芋片、蛋白棒和即食食品。過多的選擇可能會讓即食飯糰黯然失色，使其更難以在市場上吸引消費者的注意。許多消費者越來越傾向於被認為更健康的零食，例如蔬菜片、堅果或優格。這些選擇通常提倡清潔飲食和天然原料，這可能會限制即食飯糰在市場上的吸引力。

競爭零食通常提供更廣泛的口味和創新組合，吸引愛冒險的食客。即食飯糰無法跟上口味趨勢和品種，它可能難以保持在市場上的強勢地位。隨著時間的推移，零食領域的知名品牌已經建立了強大的顧客忠誠度。與這些品牌競爭需要大量的行銷努力，這可能會導致即食飯糰市場的資源緊張。

The market is witnessing a significant shift towards convenience foods as consumers seek quick and easy meal options. Instant onigiri, being portable and ready to eat, aligns perfectly with the busy lifestyles of modern consumers. With a growing focus on health and nutrition, there is an increasing demand for healthier snack alternatives. Instant onigiri, made from rice and various fillings, can be marketed as a nutritious option, leading to greater interest in the market.

The global fascination with Asian cuisine, particularly Japanese food, is driving the instant onigiri market. As more consumers become familiar with onigiri, its popularity is growing outside of Japan, especially in Western countries. To attract a wider audience, manufacturers in the market are introducing innovative flavors and fillings, catering to diverse taste preferences. This trend enhances product differentiation and can appeal to both traditional and adventurous eaters.

For instance, on July 18, 2024, Nissin Foods launched a new generation of onigiri under its "Frozen Perfect Meal DELI" series, revolutionizing quick breakfast options. The new onigiri products will be available through the company's online store, targeting busy working women aged 25 to 40. These onigiri promise a delightful combination of taste and nutrition, ready in just 90 seconds in the microwave, making them perfect for hectic mornings.

Dynamics

Rising Interest in Asian Foods

As consumers increasingly explore diverse culinary options, onigiri is gaining popularity beyond its traditional roots, appealing to a broader audience seeking authentic meal solutions. With globalization and the influence of social media, consumers are more exposed to Asian cuisines, leading to a greater interest in traditional foods like onigiri. This cultural exposure is expanding the instant onigiri market as more people are willing to try these products.

Many Asian dishes, including onigiri, are perceived as healthier options compared to Western fast foods. The market benefits from this perception, attracting health-conscious consumers looking for nutritious snacks or meal replacements. Brands are leveraging marketing strategies to highlight the unique aspects of onigiri, including its cultural significance and versatility, which are enhancing consumer interest and driving the market.

Demand for Quick and Portable Meal Options

Many consumers are juggling work, family and social commitments, leading to a greater need for quick meal solutions. Instant onigiri offers a hassle-free option that can be consumed on the go, boosting its appeal in the market. Instant onigiri is typically packaged for portability, making it easy for consumers to carry it to work, school or during travel. This convenience enhances its attractiveness within the market, especially among busy professionals and students.

The rising trend of snacking throughout the day is fueling demand for quick meal options. Instant onigiri serves as a nutritious and satisfying snack alternative, contributing to its growth in the market. Companies are introducing diverse flavors and filling options for instant onigiri, catering to various taste preferences. This innovation attracts consumers looking for convenience and also enriches the offerings in the market.

Competition from Alternative Snacks

The market is flooded with numerous snack alternatives, including chips, protein bars and ready-to-eat meals. This plethora of options can overshadow instant onigiri, making it more challenging for it to capture consumer attention in the market. Many consumers are increasingly leaning towards snacks that are perceived as healthier, such as vegetable chips, nuts or yogurt. These options often promote clean eating and whole ingredients, which can limit the appeal of instant onigiri in the market.

Competing snacks often offer a wider range of flavors and innovative combinations, appealing to adventurous eaters. Instant onigiri does not keep up with flavor trends and variety, it may struggle to maintain a strong position in the market. Established brands in the snack segment have built strong customer loyalty over time. Competing with these brands requires significant marketing efforts, which may strain resources in the instant onigiri market.

Segment Analysis

The global instant onigiri market is segmented based on product type, flavor, distribution channel and region.

Increasing Demand for Plant-Based Foods and Cultural Appeal of Vegetarian Onigiri

The vegetarian onigiri segment holds the largest share of the global instant onigiri market. Consumers are becoming more health-conscious and prefer products with cleaner labels and fewer additives. Vegetarian onigiri often aligns with these preferences, appealing to those looking for nutritious, low-calorie snack options. This shift is prompting manufacturers to develop more vegetarian onigiri varieties, thus expanding the market share for this segment.

Onigiri is a traditional Japanese food that is gaining popularity globally, especially among vegetarian consumers. As more people explore Asian cuisines, the demand for vegetarian options in the instant onigiri market is likely to increase. Manufacturers are innovating by introducing a variety of vegetarian fillings, such as pickled vegetables, mushrooms and plant-based proteins, which enhances the appeal of vegetarian onigiri and attracts a broader customer base.

Geographical Penetration

Cultural Popularity and Growing Convenience Food Demand in Asia-Pacific

Asia-Pacific dominates the global instant onigiri market. Onigiri is a traditional Japanese food and its popularity is expanding beyond Japan to other countries in the region. This cultural familiarity drives demand within the market, making it a favored snack option for consumers. As urbanization increases and lifestyles become busier, consumers in the Asia-Pacific region are seeking convenient meal solutions. Instant onigiri fits this need perfectly, contributing to its dominance in the market.

The proliferation of retail outlets and online platforms in the region makes instant onigiri more accessible to consumers. Increased availability in supermarkets, convenience stores and e-commerce sites supports the growth of the market. Companies in the region are increasingly developing innovative instant onigiri products with unique fillings, ingredients and packaging. The innovations attract consumers and enhance the competitive edge of the market.

For instance, on October 11, 2021, Japan's NewDays convenience stores launched a new line of onigiri rice balls inspired by the traditional ekiben station bento. This unique offering features Domannaka rice from Yamagata Prefecture, combined with the rich flavor of ground and stewed Yonezawa Wagyu, all expertly seasoned with the secret sweet and spicy tare sauce. This innovative product showcases the culinary heritage of Japan while catering to modern consumers seeking quick flavorful meal options.

Competitive Landscape

The major global players in the market include Kikkoman Corporation, Onisi Foods Co., Ltd., Yamamotoyama U.S.A., Abokichi and Dalian Tianpeng Food Co., Ltd.

Russia-Ukraine War Impact Analysis

The conflict has led to significant disruptions in global supply chains, particularly in agricultural commodities. Ingredients essential for producing instant onigiri, such as rice and seaweed, may face shortages or increased prices, affecting the overall market. As a result of the war, inflation and rising fuel prices are impacting transportation and logistics costs. These rising costs can lead to increased prices for instant onigiri products, which may deter price-sensitive consumers in the market.

The war has prompted consumers to reevaluate their purchasing decisions, potentially leading to a shift towards more locally sourced or stable food options. This shift could challenge the growth of the instant onigiri market, particularly in regions less familiar with this product. Countries affected by the conflict experience decreased export capacity due to sanctions and logistical challenges. This situation could limit the availability of key ingredients for instant onigiri production, constraining supply in the market.

By Product Type

Vegetarian Onigiri
Meat Onigiri

By Flavor

Savory
Sweet

By Distribution Channel

Online Retail
Offline Retail

By Region

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On July 18, 2024, Nissin Foods launched a new generation of onigiri under its "Frozen Perfect Meal DELI" series, revolutionizing quick breakfast options. The new onigiri products will be available through the company's online store, targeting busy working women aged 25 to 40. These onigiri promise a delightful combination of taste and nutrition, ready in just 90 seconds in the microwave, making them perfect for hectic mornings.
On October 11, 2021, Japan's NewDays convenience stores launched a new line of onigiri rice balls inspired by the traditional ekiben station bento. This unique offering features Domannaka rice from Yamagata Prefecture, combined with the rich flavor of ground and stewed Yonezawa Wagyu, all expertly seasoned with the secret sweet and spicy tare sauce.

Why Purchase the Report?

To visualize the global instant onigiri market segmentation based on product type, flavor, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel spreadsheet containing a comprehensive dataset of the instant onigiri market, covering all levels of segmentation.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global instant onigiri market report would provide approximately 47 tables, 44 figures and 201 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Flavor
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Interest in Asian Foods
  - 4.1.1.2. Demand for Quick and Portable Meal Options
- 4.1.2. Restraints
  - 4.1.2.1. Competition from Alternative Snacks
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. By Product Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 6.1.2. Market Attractiveness Index, By Product Type
6.2. Vegetarian Onigiri*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Meat Onigiri

7. By Flavor

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 7.1.2. Market Attractiveness Index, By Flavor
7.2. Savory*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Sweet

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Online Retail*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Offline Retail

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.6.1. US
  - 9.2.6.2. Canada
  - 9.2.6.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.6.1. Germany
  - 9.3.6.2. UK
  - 9.3.6.3. France
  - 9.3.6.4. Italy
  - 9.3.6.5. Spain
  - 9.3.6.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.6.1. Brazil
  - 9.4.6.2. Argentina
  - 9.4.6.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.6.1. China
  - 9.5.6.2. India
  - 9.5.6.3. Japan
  - 9.5.6.4. Australia
  - 9.5.6.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Kikkoman Corporation*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Onisi Foods Co., Ltd.
11.3. Yamamotoyama U.S.A.
11.4. Abokichi
11.5. Dalian Tianpeng Food Co., Ltd.

LIST NOT EXHAUSTIVE

12. Appendix

12.1. About Us and Services
12.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/價格

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FAQ

全球即食飯糰市場 - 2024-2031

Global Instant Onigiri Market - 2024-2031

目錄

第 1 章：方法與範圍

第 2 章：定義與概述

第 3 章：執行摘要

第 4 章：動力學

第 5 章：產業分析

第 6 章：依產品類型

第 7 章：按口味

第 8 章：按配銷通路

第 9 章：按地區

第 10 章：競爭格局

第 11 章：公司簡介

第 12 章：附錄