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市場調查報告書
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1643874

全球速食店市場 - 2025-2032

Global Quick Service Restaurant Market - 2025-2032
出版日期: | 出版商: DataM Intelligence | 英文 201 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球快餐店市場將於 2024 年達到 4,501 億美元，預計到 2032 年將達到 6,352 億美元，2025-2032 年預測期間複合年成長率為 4.4%。

全球快餐店市場是餐飲服務業中一個充滿活力且快速成長的領域，受到不斷變化的消費者偏好和對便利性的渴望的推動。隨著城市化進程的加速和可支配收入的增加，特別是在印度、巴西和印尼等新興市場，對快速、實惠的餐飲選擇的需求迅速增加。

在這些地區，麥當勞和達美樂等品牌已成功將菜單在地化以迎合當地口味，而賽百味則提供具成本效益的套餐來吸引對價格敏感的消費者。速食連鎖店向二線和三線城市的擴張凸顯了這些地區尚未開發的成長潛力，將新興市場定位為全球速食擴張的關鍵驅動力。

快餐業的特點是快節奏的服務、標準化的菜單和實惠的價格，使其成為忙碌消費者的首選。為了進一步利用不斷成長的需求，許多快餐品牌正在與 UberEats 和 DoorDash 等第三方配送平台建立策略合作夥伴關係，擴大其在便利性至關重要的城市地區的影響力。此外，對永續發展和創新菜單產品的投資有助於吸引注重健康的消費者。

動力學

對獨特和令人愉悅的口味的需求不斷成長

疫情大幅改變了消費者的用餐習慣，推動速食業做出調整。傳統的用餐模式已經轉變，越來越多的顧客選擇得來速服務、單一訂單和數位互動。例如，根據《QSR》雜誌報道，外送需求激增，銷售額從疫情前的 70% 上升到疫情後的 90% 以上。這種轉變促使快餐品牌在其產品中優先考慮便利性和速度。

此外，為了滿足這些新的消費者需求，快餐店整合了行動應用程式等數位技術，以簡化訂購並增強客戶體驗。客戶現在希望能夠提前訂餐以進行取貨或送貨，並且忠誠度計劃和優惠券等應用程式內功能可以為回頭客提供額外的激勵。送貨的便利性變得至關重要，星巴克等品牌僅 2021 年第一季的即時訂單就增加了 10%。

隨著對得來速、送貨和預訂服務的日益依賴，快餐店必須創新和最佳化其營運，以滿足消費者不斷變化的需求。透過利用技術並提供更大的便利，QSR 不僅可以滿足甚至超越客戶的期望，確保在日益動態和不可預測的市場中持續成長和成功。

人工智慧和數位轉型

在城市化、數位轉型和不斷變化的消費者生活方式等關鍵因素的推動下，全球快餐市場正在經歷快速成長，特別是在新興經濟體。隨著對快速方便的餐飲選擇的需求不斷增加，快餐品牌正在抓住新的機會來滿足消費者不斷變化的需求，創造一個充滿活力和快速發展的市場。推動這一成長的一個主要趨勢是向數位訂購和交付平台的轉變。

2024 年，Taco Bell、必勝客、肯德基和 Habit Burger Grill 的母公司百勝餐飲集團 (Yum Brands) 將透過人工智慧驅動的策略來最佳化快餐營運，從而引領潮流。隨著越來越多的銷售額來自數位管道，百勝集團正在利用技術和自動化來簡化流程、增強客戶體驗並增加收入。這種數位優先的方法不僅提高了營運效率，而且使百勝餐飲能夠滿足當今精通技術的消費者的需求。

此外，Vox AI 等創新技術正在進一步推動市場擴張。 Vox AI 於 2024 年推出，利用先進的人工智慧和機器學習來改變駕駛體驗，提供 35 種語言的對話互動。這項突破性的解決方案有助於減輕員工壓力，提高服務速度和客戶滿意度。 Vox AI 能夠將收入潛力提高多達 14 倍，使其成為尋求提高效率、降低成本和提高獲利能力的 QSR 企業的重要工具。

健康問題正促使消費者選擇更健康的食物

消費者對速食健康風險的認知不斷增強，已成為市場的重要限制因素。過度消費速食與肥胖、糖尿病和心血管疾病等健康問題之間的關聯已被廣泛宣傳，促使消費者偏好轉向更健康的飲食選擇。例如，速食往往含有大量鹽、糖、飽和脂肪、反式脂肪、卡路里以及加工過的防腐劑和成分。

大量進行良好的研究已經證明，食用過多這些食物成分會對健康產生負面影響。在短期內，速食會影響血糖和血壓，增加炎症，並可能意味著一個人沒有攝取足夠的必需營養素。從長遠來看，富含速食的飲食可能會導致消化、免疫、發炎、心臟健康、肥胖等問題。

目錄

第 1 章：方法與範圍

第 2 章：定義與概述

第 3 章：執行摘要

第 4 章：動力學

  • 影響因素
    • 促進要素
      • 對獨特和令人愉悅的口味的需求不斷成長
      • 人工智慧和數位轉型
    • 限制
      • 健康問題正促使消費者轉向更健康的食品
    • 機會
    • 影響分析

第 5 章：產業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 監管分析
  • DMI 意見

第 6 章：依食物類型

  • 糖果
    • 巧克力
    • 糖果
    • 棒棒糖
    • 其他
  • 烘焙產品
    • 三明治
    • 蛋糕和糕點
    • 麵包和麵包卷
    • 餅乾
    • 其他
  • 冰淇淋和冷凍甜點
    • 聖代
    • 冰淇淋蛋糕
    • 冷凍優格
    • 其他
  • 飲料
    • 碳酸飲料
    • 冰沙和奶昔
    • 咖啡
    • 其他
  • 點心
    • 薯條和薯條
    • 玉米片和玉米餅
    • 爆米花雞
    • 其他
  • 餐點
    • 漢堡
    • 披薩
    • 裹布
    • 其他
  • 其他

第 7 章：按服務類型

  • 店內飲食
  • 外賣
  • 免下車服務
  • 線上交付
  • 其他

第 8 章：按配銷通路

  • 加盟店
  • 獨立餐廳
  • 食品配送平台
  • 其他

第 9 章：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 亞太其他地區
  • 中東和非洲

第 2 章：競爭格局

  • 競爭場景
  • 市場定位/佔有率分析
  • 併購分析

第 3 章：公司簡介

  • McDonald's Corporation
    • 公司概況
    • 產品組合和描述
    • 財務概覽
    • 主要進展
  • Subway IP LLC
  • Yum! Brands Inc
  • The Wendy's Company
  • Tata Starbucks Private Limited
  • Restaurant Brands International Inc
  • Domino's Pizza Inc
  • Westlife Development Ltd
  • Burger King Company LLC
  • Coffee Day Global Limited

第 4 章：附錄

簡介目錄
Product Code: FB5906

Global Quick Service Restaurant Market reached US$ 450.1 billion in 2024 and is expected to reach US$ 635.2 billion by 2032 growing with a CAGR of 4.4% during the forecast period 2025-2032.

The global quick service restaurant market is a dynamic and rapidly growing sector within the foodservice industry, driven by changing consumer preferences and a desire for convenience. As urbanization accelerates and disposable incomes rise, particularly in emerging markets like India, Brazil and Indonesia, the demand for fast, affordable dining options has increasing at a rapid pace.

In these regions, brands such as McDonald's and Domino's have successfully localized their menus to cater to regional tastes, while Subway offers cost-effective meal combos to attract price-sensitive consumers. The expansion of QSR chains into tier-2 and tier-3 cities underscores the untapped growth potential in these areas, positioning emerging markets as key drivers of global QSR expansion.

The QSR sector is characterized by fast-paced service, standardized menus and affordable pricing, making it a go-to choice for busy consumers. To further capitalize on the growing demand, many QSR brands are forming strategic partnerships with third-party delivery platforms like UberEats and DoorDash, expanding their reach in urban areas where convenience is paramount. Additionally, investments in sustainability and innovative menu offerings help attract health-conscious consumers.

Dynamics

Rising Demand for Unique And Indulgent Flavors

The pandemic has dramatically altered consumer dining habits, pushing the quick service restaurant industry to adapt. Traditional dining patterns have shifted, with more customers opting for drive-thru service, single orders and digital interactions. For instance, the demand for food delivery skyrocketed, with sales rising from 70% before the pandemic to over 90% post-pandemic, according to QSR Magazine. This shift has driven QSR brands to prioritize convenience and speed in their offerings.

Additionally, to meet these new consumer demands, QSRs have integrated digital technologies, such as mobile apps, to streamline ordering and enhance the customer experience. Customers now expect the ability to order meals ahead for pick-up or delivery and in-app features like loyalty programs and coupons provide added incentives for repeat business. The convenience of delivery has become essential, with brands like Starbucks seeing a 10% increase in on-the-go orders in the first quarter of 2021 alone.

With an increasing reliance on drive-thru, delivery and pre-ordering services, QSRs must innovate and optimize their operations to meet the evolving needs of consumers. By leveraging technology and offering greater convenience, QSRs can not only meet but exceed customer expectations, ensuring continued growth and success in an increasingly dynamic and unpredictable market.

AI and Digital Transformation

The global quick service restaurant market is experiencing rapid growth, driven by key factors such as urbanization, digital transformation and evolving consumer lifestyles, particularly in emerging economies. As demand for quick and accessible dining options rises, QSR brands are seizing new opportunities to meet the changing needs of consumers, creating a dynamic and fast-evolving market. A major trend propelling this growth is the shift toward digital ordering and delivery platforms.

In 2024, Yum Brands, the parent company of Taco Bell, Pizza Hut, KFC and Habit Burger Grill, is leading the way with its AI-powered strategy to optimize fast-food operations. With a growing portion of its sales coming from digital channels, Yum is leveraging technology and automation to streamline processes, enhance customer experience and drive revenue. This digital-first approach not only boosts operational efficiency but also positions Yum to meet the demands of today's tech-savvy consumers.

In addition, innovative technologies like Vox AI are further fueling market expansion. Launched in 2024, Vox AI uses advanced AI and machine learning to transform the drive-thru experience, offering conversational interactions in 35 languages. This breakthrough solution helps alleviate pressure on staff, improving service speed and customer satisfaction. Vox AI's ability to increase revenue potential by up to 14 times makes it an essential tool for QSR businesses looking to enhance efficiency, reduce costs and boost profitability.

Health Concerns Are Pushing Consumers Toward Healthier Food Choices

Consumers' growing awareness of the health risks associated with fast food has become a significant restraining factor for the market. The link between excessive consumption of fast food and health issues like obesity, diabetes and cardiovascular diseases has been widely publicized, prompting a shift in consumer preferences toward healthier dining options. For instance, fast food tends to be high in salt, sugar, saturated fats, trans fats, calories and processed preservatives and ingredients.

A wealth of well-conducted research has proven the negative health effects of consuming too much of these food components. In the short term, fast food impacts blood sugar and blood pressure, increases inflammation and may mean an individual does not eat enough necessary nutrients. In the long term, a diet rich in fast food could lead to issues with digestion, immunity, inflammation, heart health, obesity and more.

Segment Analysis

The global quick service restaurant market is segmented based on on food type, service type, distribution channel and region.

Shifting Consumer Preferences For More Convenient Food Items

The demand for snack food items in the quick service restaurant sector is showing robust growth, particularly driven by shifting consumer preferences for more convenient, quick and affordable dining options. In 2023, snack foods such as appetizers, chips and lighter, smaller meals were increasingly popular, catering to consumers looking for quick bites that offer flexibility and affordability.

The rising trend of on-the-go eating and smaller portion sizes, especially among busy urban dwellers, has led to an increase in snack item offerings across QSR menus. The demand for snack foods is being boosted by their adaptability to various consumer lifestyles, from morning snacks to post-work meals. Another factor contributing to this surge in snack demand is the price sensitivity observed in many markets.

Given economic challenges and inflationary pressures, consumers are increasingly seeking out budget-friendly meal options. Snack foods, which are often priced lower than full meals, provide a more affordable choice, helping drive their popularity. In US, for example, a shift towards more snack-centric dining has been evident, as snacks represent an economically viable way for consumers to dine out without committing to a full meal.

In October 2024, Burger King India, one of the fastest-growing QSR chains, announced the launch of the innovative BK Chicken Pizza Puff across its South Indian outlets. The BK Chicken Pizza Puff, making it the first QSR brand in India to offer a chicken-based puff snack. The launch of the Chicken Pizza Puff reflects Burger King's commitment to providing a wider variety of menu options for its customers.

Geographical Penetration

Significant Growth in Outdoor Dining Trends in North America

According to US Bureau of Labor Statistics data, the industry is projected to continue growing, with significant increases in food away-from-home consumption. The rise in disposable incomes, particularly in emerging markets, is boosting demand for premium dining experiences, which is further fostering this expansion. food away from home (FAFH) consumption in US.

In 2023, US consumers, businesses and government entities spent US$ 2.57 trillion on food, with US$ 1.5 trillion of that going to FAFH. This was a 7.5% increase from 2022, driven by a 12% increase in food away from home (FAFH) spending. In 2023, the average US consumer spent US$ 4,485 on FAFH, up from US$ 4,004 in 2022. In 2023, FAFH spending made up 58.5% of total food spending, the highest share ever recorded. In 2023, the average US household spent US$ 3,933 on FAFH.

Government data also indicates a growing trend toward healthier eating habits, which is influencing the food services sector. US Department of Agriculture's Economic Research Service highlights the role of food demand elasticities in shaping consumer choices, with consumers increasingly preferring plant-based organic and sustainably sourced foods.

Another factor propelling the market's growth is technological innovations in food delivery and ordering systems, such as app-based food delivery services and online ordering, making dining out more accessible and convenient. In US, for example, the food service industry has benefited from the widespread use of digital technologies, making it easier for consumers to access their preferred meals from the comfort of their homes.

Competitive Landscape

The major global players in the market include McDonald's Corporation, Subway IP LLC, Yum! Brands Inc, The Wendy's Company, Tata Starbucks Private Limited, Restaurant Brands International Inc, Domino's Pizza Inc, Westlife Development Ltd, Burger King Company LLC and Coffee Day Global Limited.

Key Developments

  • In 2024, Vox AI, launched of its advanced AI and machine learning technology designed for seamless restaurant drive-thru orders. An AI breakthrough that is efficient, conversational and speaks 35 languages, Vox AI is the perfect tool for drive-thru and QSR (Quick Service Restaurant) businesses to relieve overworked employees, boost revenue and increase ROI by 14 times.
  • In 2024, Yum Brands, the parent company of Taco Bell, Pizza Hut, KFC and Habit Burger Grill, is pioneering an "AI-powered" future for its fast-food operations.

Why Purchase the Report?

  • To visualize the global quick service restaurant market segmentation based on food type, service type, distribution channel and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of the quick service restaurant market with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global quick service restaurant market report would provide approximately 62 tables, 59 figures and 201 pages.

Target Audience 2025

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Food Type
  • 3.2. Snippet by Service Type
  • 3.3. Snippet by Distribution Channel
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rising Demand for Unique And Indulgent Flavors
      • 4.1.1.2. AI and Digital Transformation
    • 4.1.2. Restraints
      • 4.1.2.1. Health Concerns Are Pushing Consumers Toward Healthier Food
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis
  • 5.5. DMI Opinion

6. By Food Type

  • 6.1. Introduction
    • 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Food Type
    • 6.1.2. Market Attractiveness Index, By Food Type
  • 6.2. Confectionery*
    • 6.2.1. Introduction
    • 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
    • 6.2.3. Chocolates
    • 6.2.4. Candies
    • 6.2.5. Lollipops
    • 6.2.6. Others
  • 6.3. Bakery Products
    • 6.3.1. Sandwiches
    • 6.3.2. Cakes and Pastries
    • 6.3.3. Bread and Rolls
    • 6.3.4. Cookies
    • 6.3.5. Others
  • 6.4. Ice Cream & Frozen Desserts
    • 6.4.1. Sundaes
    • 6.4.2. Ice Cream Cakes
    • 6.4.3. Frozen Yogurt
    • 6.4.4. Others
  • 6.5. Beverages
    • 6.5.1. Carbonated Drinks
    • 6.5.2. Smoothies and Milkshakes
    • 6.5.3. Coffee
    • 6.5.4. Others
  • 6.6. Snacks
    • 6.6.1. Fries and Chips
    • 6.6.2. Nachos and Tacos
    • 6.6.3. Popcorn Chicken
    • 6.6.4. Others
  • 6.7. Meals
    • 6.7.1. Burgers
    • 6.7.2. Pizzas
    • 6.7.3. Wraps
    • 6.7.4. Others
  • 6.8. Others

7. By Service Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
    • 7.1.2. Market Attractiveness Index, By Service Type
  • 7.2. Dine-in*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Takeaway
  • 7.4. Drive-through
  • 7.5. Online Delivery
  • 7.6. Others

8. By Distribution Channel

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 8.1.2. Market Attractiveness Index, By Distribution Channel
  • 8.2. Franchise Outlets*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Standalone Restaurants
  • 8.4. Food Delivery Platforms
  • 8.5. Others

9. By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America
    • 9.2.1. Introduction
    • 9.2.2. Key Region-Specific Dynamics
    • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Food Type
    • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
    • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.2.6.1. US
      • 9.2.6.2. Canada
      • 9.2.6.3. Mexico
  • 9.3. Europe
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 1.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Food Type
    • 1.1.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
    • 1.1.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 1.1.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 1.1.4.1. Germany
      • 1.1.4.2. UK
      • 1.1.4.3. France
      • 1.1.4.4. Italy
      • 1.1.4.5. Spain
      • 1.1.4.6. Rest of Europe
  • 1.2. South America
    • 1.2.1. Introduction
    • 1.2.2. Key Region-Specific Dynamics
    • 1.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 1.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Food Type
    • 1.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
    • 1.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 1.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 1.2.7.1. Brazil
      • 1.2.7.2. Argentina
      • 1.2.7.3. Rest of South America
  • 1.3. Asia-Pacific
    • 1.3.1. Introduction
    • 1.3.2. Key Region-Specific Dynamics
    • 1.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Food Type
    • 1.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
    • 1.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 1.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 1.3.6.1. China
      • 1.3.6.2. India
      • 1.3.6.3. Japan
      • 1.3.6.4. Australia
      • 1.3.6.5. Rest of Asia-Pacific
  • 1.4. Middle East and Africa
    • 1.4.1. Introduction
    • 1.4.2. Key Region-Specific Dynamics
    • 1.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Food Type
    • 1.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
    • 1.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 1.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type

2. Competitive Landscape

  • 2.1. Competitive Scenario
  • 2.2. Market Positioning/Share Analysis
  • 2.3. Mergers and Acquisitions Analysis

3. Company Profiles

  • 3.1. McDonald's Corporation*
    • 3.1.1. Company Overview
    • 3.1.2. Product Portfolio and Description
    • 3.1.3. Financial Overview
    • 3.1.4. Key Developments
  • 3.2. Subway IP LLC
  • 3.3. Yum! Brands Inc
  • 3.4. The Wendy's Company
  • 3.5. Tata Starbucks Private Limited
  • 3.6. Restaurant Brands International Inc
  • 3.7. Domino's Pizza Inc
  • 3.8. Westlife Development Ltd
  • 3.9. Burger King Company LLC
  • 3.10. Coffee Day Global Limited

LIST NOT EXHAUSTIVE

4. Appendix

  • 4.1. About Us and Services
  • 4.2. Contact Us