市場調查報告書
商品編碼
1625402
快速服務餐廳市場,規模,佔有率,趨勢,產業分析報告:各類型,飯菜,各類服務,各地區 - 市場預測,2025年~2034年Quick Service Restaurants Market Size, Share, Trends, Industry Analysis Report: By Type, Cuisine, Service, and Region - Market Forecast, 2025-2034 |
根據Polaris Market Research的最新研究,到2034年QSR市場規模預計將達到4,689.8億美元。該報告提供了對當前市場動態的詳細見解,並對未來市場成長進行了分析。
消費者對便利性、可負擔性和速度的偏好不斷變化,推動了速食店市場的成長。對快餐和快餐的需求不斷增長,正在推動市場規模和價值的擴大,吸引現有公司和新進者。市場成長的主要驅動力包括行動訂購、自助服務亭和交付整合等技術進步,這些技術進步正在增強客戶體驗和營運效率。
消費者偏好轉向更健康的菜單和植物性替代品,使 QSR 品牌能夠覆蓋更廣泛的受眾並創造新的市場機會。領先公司之間的聯盟、合作和併購等策略性舉措將透過擴大服務範圍和地理覆蓋範圍來進一步提高市場佔有率。忠誠度計畫和個人化行銷創新也有助於提高客戶參與度和品牌忠誠度。
隨著數位通路影響力的不斷增強和產品不斷創新,快餐店 (QSR) 市場預測表明,未來幾年對 QSR 的偏好仍將保持強勁。領先企業適應新趨勢和利用新技術的能力對於保持競爭優勢和開拓未來市場機會至關重要。在不斷變化的消費者需求、技術整合和策略性業務計劃的支持下,快餐市場預計將持續成長。
就 2024 年的快餐市場而言,由於菜單提供的靈活性、個性化的客戶服務以及對當地社區的大力參與,獨立細分市場將佔據很大佔有率。
由於消費者對便利性、省時餐飲選擇的需求不斷增長,以及對非接觸式服務的偏好日益增加,預計在預測期內,汽車餐廳細分市場將出現最快的增長。
由於消費者對快速方便的膳食選擇的高需求、廣泛的數位化採用以及提供多樣化菜單創新的領先 QSR 品牌的強大影響力,北美預計將在 2024 年分享 QSR 市場收入佔有率。
由於快速的城市化、可支配收入的增加、中產階級人口的增長以及消費者對方便和實惠的餐飲選擇的需求不斷增加,預計亞太市場在預測期內的複合年增長率最高。
全球主要市場公司包括麥當勞公司、Restaurant Brands International Inc. (RBI)、星巴克公司、溫迪公司(Wendy's)、方舟餐廳公司(Ark Dinings)、卡羅爾斯餐廳集團公司(Carrolls Restaurant Group Inc .)、Chipotle Mexican Grill Inc.、百勝餐飲集團 (YUM)、Domino's Pizza Inc.、Jack in the Box Inc. 和 Subway IP Inc.
The QSR market size is expected to reach USD 468.98 billion by 2034, according to a new study by Polaris Market Research. The report "Quick Service Restaurants (QSR) Market Share, Size, Trends, Industry Analysis Report: By Type (Independent and Chain), Cuisine, Service, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa); Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The quick service restaurants market growth is driven by evolving consumer preferences for convenience, affordability, and speed. The increasing demand for fast food and quick dining options has propelled market size and market value, attracting established players and new entrants. Key factors contributing to market growth include technological advancements, such as mobile ordering, self-service kiosks, and delivery integrations, which enhance customer experience and operational efficiency.
Shifting consumer preferences toward healthier menu options and plant-based alternatives have opened new market opportunities, enabling QSR brands to cater to a broader demographic. Strategic initiatives such as partnerships, collaborations, and mergers and acquisitions among major players further boost market share by expanding service offerings and geographic reach. Innovations in loyalty programs and personalized marketing are also instrumental in driving customer engagement and brand loyalty.
Owing to the growing influence of digital channels and continuous product innovation, the quick service restaurants (QSR) market forecast states that the preference for QSR will remain strong in the coming years. The ability of key players to adapt to emerging trends and leverage new technologies will be critical in maintaining competitive advantage and capitalizing on future market opportunities. The QSR market is poised for sustained growth, underpinned by evolving consumer demands, technological integration, and strategic business initiatives.
In terms of type, in 2024, the independent segment accounted for a larger share of the quick service restaurants market due to its flexibility in menu offerings, personalized customer service, and strong local community engagement.
The drive-through segment, based on services, is expected to witness the fastest growth during the forecast period due to increasing consumer demand for convenience, time-saving dining options and the rising preferences for contactless services.
In 2024, North America dominated the QSR market revenue share due to high consumer demand for fast, convenient dining options, widespread digital adoption, and the strong presence of leading QSR brands offering diverse menu innovations.
The Asia Pacific market is expected to witness the highest CAGR during the forecast period due to rapid urbanization, rising disposable incomes, a growing middle-class population, and increasing consumer demand for convenient and affordable dining options.
A few global key market players include McDonald's Corp; Restaurant Brands International Inc. (RBI); Starbucks Corp; The Wendy's Co (Wendy's); Ark Restaurants Corp (Ark Restaurants); Carrols Restaurant Group Inc.; Chipotle Mexican Grill Inc.; Yum! Brands, Inc. (YUM); Domino's Pizza Inc.; Jack in the Box Inc.; Subway IP Inc.
Polaris Market Research has segmented the quick service restaurants market report on the basis of type, cuisine, service, and region:
Chapter 1. Overview and Scope
Chapter 2. Research Methodology Overview
Chapter 3. Executive Summary
Chapter 4. Quick Service Restaurants (QSR) Market Insights
Chapter 5. Quick Service Restaurants (QSR) Market Assessment by Type
Chapter 6. Quick Service Restaurants (QSR) Market Assessment By Cuisine
Chapter 7. Quick Service Restaurants (QSR) Market Assessment By Service
Chapter 8. Quick Service Restaurants (QSR) Market Assessment by Geography
Chapter 9. Competitive Landscape
Chapter 10. Company Profiles
List of Table