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市場調查報告書

商品編碼

1702396

全球抹茶市場 - 2025-2032

Global Matcha Market - 2025-2032

出版日期: 2025年04月10日 | 出版商:

DataM Intelligence | 英文 180 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2024 年全球抹茶市場規模達到 36.5 億美元，預計到 2032 年將達到 78.355 億美元，在 2025-2032 年預測期內的複合年成長率為 10.02%。

由於人們健康意識的增強和對功能性天然飲料的需求，全球抹茶市場正在強勁成長。抹茶獨特的鮮味、高抗氧化水平和能量特性使其被納入拿鐵、冰沙、甜點和酒精飲料中。隨著消費者在食品和飲料類別中尋求更健康的植物替代品，它的受歡迎程度不斷提高。抹茶因其健康益處而受到重視，包括高含量的兒茶素和多酚，有助於對抗發炎和氧化壓力。

為了應對這一需求，製造商推出了新的抹茶產品，以滿足清潔標籤和無糖偏好。例如，2024 年 5 月，Aiya Matcha 推出了無糖甜味抹茶外帶，這是一種方便的甜菊糖甜味抹茶替代品，可以替代原來的混合物，以滿足注重健康的消費者的需求。該產品採用易於混合的形式，非常適合拿鐵、冰沙和混合飲料（冷熱均可），無需篩選或攪拌，以支持隨時隨地的健康趨勢。

抹茶市場趨勢

隨著注重健康的消費者尋求不僅僅提供基本補水功效的產品，功能性飲料市場正在經歷顯著成長。這些飲料具有持續能量、增強免疫力和緩解壓力等額外益處，通常利用抗氧化劑、適應原和植物化合物等天然成分。這種需求是由忙碌的生活方式、向預防性保健的轉變以及對清潔標籤、低糖替代品日益成長的興趣所推動的。

例如，2023 年 3 月，PerfectTed 將推出抹茶能量飲料，以滿足人們對功能性飲料日益成長的需求，目前該飲料可在 Tesco 的套餐和多包裝中購買。每杯飲料均採用禮儀級抹茶、蘇打水和真正的果汁製成，含有 80 毫克天然咖啡因和 L-茶氨酸，可提供持續、均衡的能量。蘋果覆盆子等屢獲殊榮的口味迎合了注重健康的消費者的需求，他們尋求清潔、實用且美味的傳統能量飲料替代品。

動力學

健康意識不斷提升

全球對健康和保健的日益關注大大加速了抹茶市場的需求。消費者越來越尋求能夠保持頭腦清晰、精力充沛和整體健康的產品，從而強烈偏好天然、功能性的成分。抹茶以其豐富的抗氧化劑、天然咖啡因和 L-茶氨酸含量而聞名，完全符合這些預期。因此，它不僅被視為一種傳統茶，而且也是現代健康飲食中用途廣泛的超級食品成分。

這一趨勢刺激了整個食品和飲料行業的創新，製造商將抹茶融入拿鐵、冰沙、能量飲料和功能性零食中。它既能提供能量，又能提供鎮靜效果，使其成為傳統含咖啡因產品的獨特替代品。清潔標籤和有機消費趨勢進一步加強了這種需求，使抹茶成為全球高階健康產品開發的策略要素。

優質抹茶價格高昂

儀式抹茶和有機抹茶產自日本宇治等特定地區，需要勞動密集型種植和精細加工，因此價格比傳統茶高得多。這種成本障礙限制了對價格敏感的消費者的可及性，並限制了價格競爭市場的採用。

此外，高品質抹茶的高價位也給致力於提供價格實惠的功能性飲料選擇的製造商和零售商帶來了挑戰。雖然對清潔標籤和天然產品的需求持續上升，但採購正宗、高品質抹茶的成本可能會影響利潤率，並阻礙產品的廣泛擴張，尤其是在新興經濟體。

The global matcha market is witnessing strong growth due to rising health awareness and the demand for functional, natural beverages. Matcha's unique umami flavor, high antioxidant levels and energizing properties have driven its inclusion in lattes, smoothies, desserts and alcoholic drinks. Its popularity continues to expand as consumers seek healthier, plant-based alternatives across food and beverage categories. Matcha is valued for its health benefits, including high levels of catechins and polyphenols, which help combat inflammation and oxidative stress.

Manufacturers are responding by launching new matcha-based products that cater to clean-label and sugar-free preferences. For example, in May 2024, Aiya Matcha introduced its Sugar Free Sweetened Matcha to Go, a convenient, stevia-sweetened alternative to its original blend, catering to health-conscious consumers. The product offers an easy-to-mix format ideal for lattes, smoothies and blended drinks-hot or cold-without the need for sifting or whisking, supporting on-the-go wellness trends.

Matcha Market Trend

The functional beverages market is witnessing significant growth as health-conscious consumers seek products that deliver more than basic hydration. The beverages offer added benefits such as sustained energy, immunity support and stress relief, often leveraging natural ingredients like antioxidants, adaptogens and plant-based compounds. This demand is being driven by busy lifestyles, a shift toward preventive health and growing interest in clean-label, low-sugar alternatives.

For example, in March 2023, PerfectTed is leveraging the growing demand for functional beverages with its matcha-based energy drinks, now available at Tesco in Meal Deals and multipacks. Made with ceremonial-grade matcha, sparkling water and real fruit juice, each drink offers 80mg of natural caffeine and L-theanine for sustained, balanced energy. Award-winning flavors like Apple Raspberry cater to health-conscious consumers seeking clean, functional and flavorful alternatives to traditional energy drinks.

Dynamics

Rising Health and Wellness Consciousness

The growing global focus on health and wellness is significantly accelerating demand in the matcha market. Consumers are increasingly seeking products that support mental clarity, sustained energy and overall well-being, leading to a strong preference for natural, functional ingredients. Matcha, known for its rich antioxidant profile, natural caffeine and L-theanine content, aligns well with these expectations. As a result, it is being embraced not only as a traditional tea but also as a versatile superfood ingredient in modern health-focused diets.

This trend has spurred innovation across the food and beverage industry, with manufacturers incorporating matcha into lattes, smoothies, energy drinks and functional snacks. Its ability to deliver both energizing and calming effects positions it as a unique alternative to conventional caffeinated products. The demand is further reinforced by clean-label and organic consumption trends, making matcha a strategic ingredient in the development of premium wellness-oriented offerings worldwide.

High Price of Premium-Grade Matcha

Ceremonial and organic matcha, which are sourced from specific regions like Uji, Japan, require labor-intensive cultivation and meticulous processing, resulting in significantly higher prices compared to conventional teas. This cost barrier limits accessibility for price-sensitive consumers and restricts adoption in price-competitive markets.

Moreover, the premium pricing of high-quality matcha poses challenges for manufacturers and retailers aiming to offer affordable functional beverage options. While demand for clean-label and natural products continues to rise, the cost of sourcing authentic, high-grade matcha can impact profit margins and hinder widespread product expansion, particularly in emerging economies.

Segment Analysis

The global matcha market is segmented based on grade, form, application and region.

Growing Market Demand for Premium Ceremonial-Grade Matcha

Ceremonial-grade matcha leads the grade segment in the global matcha market due to its superior quality, vibrant color and rich umami flavor. Sourced from the youngest, shade-grown leaves during the first harvest, this grade offers higher concentrations of antioxidants, L-theanine and caffeine-appealing to health-focused consumers seeking clean energy and cognitive support.

For example, in March 2023, Cymbiotika launched organic, ceremonial-grade matcha. Made from first-harvest leaves grown on family-run farms in Uji and Kagoshima, Japan, the product delivers a refined flavor and premium nutritional profile. Marketed as a clean energy alternative to coffee, it reinforces the growing demand for high-quality, functional wellness products.

Geographical Penetration

Asia-Pacific Emerges as the Leading Region in Global Matcha Demand

Asia-Pacific dominates the global matcha market, driven by strong cultural roots, high consumption levels and established production hubs, particularly in Japan. Regions like Uji and Kagoshima are renowned for producing premium ceremonial-grade matcha, which continues to influence global quality standards and demand. The region's leadership is further reinforced by rising health awareness, expanding applications in food and beverages and growing consumer preference for natural, antioxidant-rich products.

Emerging markets such as China and South Korea are also witnessing increased adoption, solidifying Asia-Pacific's position as the primary growth engine for the matcha market. For example, in March 2023, Kataoka & Co., Ltd. launched Matcha Direct, a ground-to-order e-commerce service. By shipping freshly milled matcha directly from its Kyoto factory within three business days, the company ensures product freshness while expanding its international reach. It highlights Japan's role as a premium matcha supplier and strengthens the region's dominance in high-quality matcha exports.

Sustainability Analysis

The matcha market is growing rapidly as sustainability becomes a key priority for consumers and businesses. Environmental sustainability plays a major role, with natural farming methods minimizing pesticide use, though challenges like water consumption and logistics emissions remain. Social sustainability is also gaining importance, with ethical sourcing and fair trade certifications driving consumer demand. Economically, matcha's premium value promotes innovation, but issues such as price volatility and monoculture farming present barriers to sustainable growth.

To address these challenges, Elitez Group and The Matcha Initiative (TMI) have launched the Sustainability Masterclass Series, designed to equip businesses and individuals with essential sustainability knowledge. The program focuses on key areas such as carbon management, circular economy and climate risk mitigation. By participating organizations can align with sustainability regulations, reduce operational costs and drive innovation, positioning themselves as leaders in the evolving sustainability landscape.

Competitive Landscape

The major global players in the market include Aiya Co., Ltd., Mizuba Tea Co., Keicha Tea World, The AOI Tea Company, ITO EN, LTD., Jade Monk, Midori Spring, DoMatcha, IPPODO TEA and Encha.

Key Developments

In February 2025, PerfectTed launched Strawberry and Vanilla Matcha Lattes, expanding its RTD range across Tesco, Waitrose, Holland & Barrett, Amazon and DTC from April. Made with ceremonial-grade matcha from Uji, Japan, the oat milk-based drinks offer 60mg of slow-release caffeine and are naturally sweetened with agave, with no refined sugar or artificial sweeteners.
In October 2024, ITO EN introduced new Matcha Banana Latte and Matcha Cacao Latte flavors under its matcha LOVE range in convenient SIG SmileSmall cartons. Designed for on-the-go consumption, these barista-style beverages blend traditional matcha with trending flavors, catering to growing global demand for healthy, functional drinks and enhancing matcha's appeal beyond Japan.
In May 2024, Aiya Matcha introduced its Sugar Free Sweetened Matcha to Go, a convenient, stevia-sweetened alternative to its original blend, catering to health-conscious consumers. Made with premium culinary-grade matcha and free from sugar and artificial additives, the product offers an easy-to-mix format ideal for lattes, smoothies and blended drinks-hot or cold-without the need for sifting or whisking, supporting on-the-go wellness trends.

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Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Grade
3.2. Snippet by Form
3.3. Snippet by Application
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Health and Wellness Consciousness
- 4.1.2. Restraints
  - 4.1.2.1. High Price of Premium-Grade Matcha
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory and Compliance Analysis
5.5. Sustainability Analysis
5.6. DMI Opinion

6. By Grade

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 6.1.2. Market Attractiveness Index, By Grade
6.2. Ceremonial Grade*
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Classic Grade
6.4. Culinary Grade

7. By Form

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 7.1.2. Market Attractiveness Index, By Form
7.2. Powder*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. RTD (Ready-to-Drink) Beverages
7.4. Capsules & Supplements

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Food & Beverages*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Nutraceuticals
8.4. Personal Care & Cosmetics
8.5. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.6.1. US
  - 9.2.6.2. Canada
  - 9.2.6.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.6.1. Germany
  - 9.3.6.2. UK
  - 9.3.6.3. France
  - 9.3.6.4. Italy
  - 9.3.6.5. Spain
  - 9.3.6.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.6.1. Brazil
  - 9.4.6.2. Argentina
  - 9.4.6.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.6.1. China
  - 9.5.6.2. India
  - 9.5.6.3. Japan
  - 9.5.6.4. Australia
  - 9.5.6.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 9.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

10. Company Profiles

10.1. Aiya Co., Ltd.*
- 10.1.1. Company Overview
- 10.1.2. Product Portfolio and Description
- 10.1.3. Financial Overview
- 10.1.4. Key Developments
10.2. Mizuba Tea Co.
10.3. Keicha Tea World
10.4. The AOI Tea Company
10.5. ITO EN, LTD.
10.6. Jade Monk
10.7. Midori Spring
10.8. DoMatcha
10.9. IPPODO TEA
10.10. Encha

LIST NOT EXHAUSTIVE