全球抹茶市場研究報告 - 2024 年至 2032 年產業分析、規模、佔有率、成長、趨勢和預測

全球抹茶市場需求預計將從 2023 年的 55.4 億美元增至 2032 年的近 112.2 億美元，2024-2032 年研究期間複合年成長率為 8.16%。

抹茶是一種日本綠茶粉，將嫩葉精細研磨成亮綠色粉末製成。其味微苦，味醇厚，色澤翠綠。抹茶的種植和製備方式與其他普通綠茶不同。它含有大量的抗氧化劑，尤其是兒茶素 (EGCG) 和咖啡因。抗氧化劑可以降低血壓，預防心臟病、第2型糖尿病、癌症，降低腎臟和肝臟損傷的風險，甚至促進新陳代謝，並有助於減肥。抹茶中的咖啡因可以讓人保持精力充沛、專注和平靜。

市場動態

由於多種健康益處，預計市場在未來幾年將成長。消費者越來越注重健康的生活方式、超重人口的增加以及心血管疾病盛行率的增加是推動抹茶需求的關鍵促進因素。本產品廣泛應用於普通茶、食品、飲料和個人護理領域。其營養成分和光滑的質地擴大了其在製備各種冰沙、甜點、拿鐵和其他食品中的應用。對低熱量、增強能量和排毒飲料的需求不斷增加將進一步推動抹茶市場的成長。主要參與者不斷致力於創新並推出新的混合物和混合物將刺激市場成長。

研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清晰地了解行業結構並評估全球範圍內的競爭吸引力。此外，這些工具也對全球抹茶市場的各個細分市場進行了包容性評估。抹茶產業的成長和趨勢為本研究提供了整體方法。

市場區隔

抹茶市場報告的這一部分提供了國家和地區層面細分市場的詳細資料，從而幫助策略師確定相應產品或服務的目標人群以及即將到來的機會。

按等級估計

• 儀式
• 經典的
• 烹飪

按申請

• 普通茶
• 飲料
• 食物
• 個人護理

區域分析

本節涵蓋區域前景，重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲抹茶市場當前和未來的需求。此外，該報告重點關注所有主要地區各個應用領域的需求、估計和預測。

該研究報告還涵蓋了市場主要參與者的全面概況以及對全球競爭格局的深入了解。抹茶市場的主要參與者包括 AIYA America、The AOI Tea Company、Ippodo Tea Co. Ltd、DoMatcha、Encha、Midori Spring Ltd.、Vivid Vitality Ltd。例如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品發布和其他發展。

如果您有任何客製化要求，請寫信給我們。我們的研究團隊可以根據您的需求提供客製化報告。

目錄

第1章：前言

• 報告說明
  • 客觀的
  • 目標受眾
  • 獨特的銷售主張 (USP) 和產品
• 研究範圍
• 研究方法
  • 市場研究過程
  • 市場研究方法論

第 2 章：執行摘要

• 市場亮點
• 全球市場概況

第 3 章：抹茶 - 產業分析

• 簡介 - 市場動態
• 市場促進因素
• 市場限制
• 機會
• 產業動態
• 波特五力分析
• 市場吸引力分析
  • 按等級估計的市場吸引力分析
  • 市場吸引力分析：依應用分類
  • 市場吸引力分析：按地區

第 4 章：價值鏈分析

• 價值鏈分析
• 原料分析
  • 原料清單
  • 原料廠商清單
  • 主要原物料價格走勢
• 潛在買家名單
• 行銷管道
  • 直效行銷
  • 間接行銷
  • 行銷通路發展趨勢

第 5 章：全球抹茶市場分析：依等級估計

• 按年級估算概覽
• 按等級估計進行歷史和預測資料分析
• 儀式
• 經典的
• 烹飪

第 6 章：全球抹茶市場分析：依應用分類

• 概述：按應用
• 歷史與預測資料分析：按應用分類
• 普通茶
• 飲料
• 食物
• 個人護理

第 7 章：全球抹茶市場分析：依地理位置

• 區域展望
• 介紹
• 北美銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 北美按細分市場銷售分析
  • 北美按國家銷售分析
  • 美國銷售分析
  • 加拿大銷售分析
  • 墨西哥銷售分析
• 歐洲銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 歐洲按細分市場銷售分析
  • 歐洲按國家銷售分析
  • 英國銷售分析
  • 法國銷售分析
  • 德國銷售分析
  • 義大利銷售分析
  • 俄羅斯銷售分析
  • 歐洲其他地區銷售分析
• 亞太地區銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 亞太地區按細分市場銷售分析
  • 亞太地區按國家銷售分析
  • 中國銷售分析
  • 印度銷售分析
  • 日本銷售分析
  • 韓國銷售分析
  • 澳洲銷售分析
  • 東南亞銷售分析
  • 亞太地區其他地區銷售分析
• 拉丁美洲銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 拉丁美洲按細分市場銷售分析
  • 拉丁美洲按國家銷售分析
  • 巴西銷售分析
  • 阿根廷銷售分析
  • 秘魯銷售分析
  • 智利銷售分析
  • 拉丁美洲其他地區銷售分析
• 中東和非洲銷售分析
  • 概覽、歷史與預測資料銷售分析
  • 中東和非洲按細分市場銷售分析
  • 中東和非洲按國家銷售分析
  • 沙烏地阿拉伯銷售分析
  • 阿拉伯聯合大公國銷售分析
  • 以色列銷售分析
  • 南非銷售分析
  • 中東其他地區和非洲銷售分析

第 8 章：抹茶公司的競爭格局

• 抹茶市場競爭
• 夥伴關係/協作/協議
• 併購
• 新產品發布
• 其他發展

第 9 章：公司簡介

• 頂級公司市佔率分析
• 市場集中度
• AIYA America
• 公司概況
• 公司收入
• 產品
• 最新動態
• The AOI Tea Company
• 公司概況
• 公司收入
• 產品
• 最新動態
• Ippodo Tea Co. Ltd.
• 公司概況
• 公司收入
• 產品
• 最新動態
• DoMatcha
• 公司概況
• 公司收入
• 產品
• 最新動態
• Encha
• 公司概況
• 公司收入
• 產品
• 最新動態
• Midori Spring Ltd.
• 公司概況
• 公司收入
• 產品
• 最新動態
• Vivid Vitality Ltd
• 公司概況
• 公司收入
• 產品
• 最新動態

註 - 在公司概況中，財務詳細資訊和最新發展視情況而定，或對私人公司而言可能不包括在內

The global demand for Matcha Market is presumed to reach the market size of nearly USD 11.22 Billion by 2032 from USD 5.54 Billion in 2023 with a CAGR of 8.16% under the study period 2024-2032.

Matcha is a Japanese green tea powder made by taking young leaves and finely grinding them into bright green powder. It has a slightly bitter taste, mellow flavor, and vibrant green color. Matcha is grown and prepared in a different way than other regular green tea. It contains a higher amount of antioxidants, especially catechins (EGCG) and caffeine. The antioxidants may lower blood pressure, prevent heart disease, type 2 diabetes, cancer, reduces the risk of kidney and liver damage and even boost metabolism, and help in weight loss. The caffeine present in matcha will keep the person energized, focussed, and calm.

MARKET DYNAMICS

Due to multiple health benefits, the market is projected to grow in the coming years. Increasing consumer focus on adopting a healthy lifestyle, rise in overweight population, and increasing prevalence of cardiovascular diseases are the key drivers fuelling demand for matcha. The product has wide usage in regular tea, food, beverages, and personal care. The nutritional content and smooth texture have expanded their application in preparing various smoothies, desserts, lattes, and other food items. Increasing demand for low calories, energy-enhancing, and detoxifying drinks will further boost the matcha market growth. Key players constantly working on innovation and introducing new blends and mixes will stimulate market growth.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Matcha. The growth and trends of Matcha industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the Matcha market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Grade Estimates

• Ceremonial
• Classic
• Culinary

By Application

• Regular Tea
• Beverages
• Food
• Personal Care

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current and future demand for the Matcha market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Matcha market include AIYA America, The AOI Tea Company, Ippodo Tea Co. Ltd., DoMatcha, Encha, Midori Spring Ltd., Vivid Vitality Ltd. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

TABLE OF CONTENTS

1. PREFACE

• 1.1. Report Description
  • 1.1.1 Objective
  • 1.1.2 Target Audience
  • 1.1.3 Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1 Market Research Process
  • 1.3.2 Market Research Methodology

2. EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3. MATCHA - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Grade Estimates
  • 3.7.2 Market Attractiveness Analysis By Application
  • 3.7.3 Market Attractiveness Analysis By Region

4. VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1 List of Raw Materials
  • 4.2.2 Raw Material Manufactures List
  • 4.2.3 Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1 Direct Marketing
  • 4.4.2 Indirect Marketing
  • 4.4.3 Marketing Channel Development Trend

5. GLOBAL MATCHA MARKET ANALYSIS BY GRADE ESTIMATES

• 5.1. Overview By Grade Estimates
• 5.2. Historical and Forecast Data Analysis By Grade Estimates
• 5.3. Ceremonial Historic and Forecast Sales By Regions
• 5.4. Classic Historic and Forecast Sales By Regions
• 5.5. Culinary Historic and Forecast Sales By Regions

6. GLOBAL MATCHA MARKET ANALYSIS BY APPLICATION

• 6.1. Overview By Application
• 6.2. Historical and Forecast Data Analysis By Application
• 6.3. Regular Tea Historic and Forecast Sales By Regions
• 6.4. Beverages Historic and Forecast Sales By Regions
• 6.5. Food Historic and Forecast Sales By Regions
• 6.6. Personal Care Historic and Forecast Sales By Regions

7. GLOBAL MATCHA MARKET ANALYSIS BY GEOGRAPHY

• 7.1. Regional Outlook
• 7.2. Introduction
• 7.3. North America Sales Analysis
  • 7.3.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.3.2 North America By Segment Sales Analysis
  • 7.3.3 North America By Country Sales Analysis
  • 7.3.4 United States Sales Analysis
  • 7.3.5 Canada Sales Analysis
  • 7.3.6 Mexico Sales Analysis
• 7.4. Europe Sales Analysis
  • 7.4.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.4.2 Europe By Segment Sales Analysis
  • 7.4.3 Europe By Country Sales Analysis
  • 7.4.4 United Kingdom Sales Analysis
  • 7.4.5 France Sales Analysis
  • 7.4.6 Germany Sales Analysis
  • 7.4.7 Italy Sales Analysis
  • 7.4.8 Russia Sales Analysis
  • 7.4.9 Rest Of Europe Sales Analysis
• 7.5. Asia Pacific Sales Analysis
  • 7.5.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.5.2 Asia Pacific By Segment Sales Analysis
  • 7.5.3 Asia Pacific By Country Sales Analysis
  • 7.5.4 China Sales Analysis
  • 7.5.5 India Sales Analysis
  • 7.5.6 Japan Sales Analysis
  • 7.5.7 South Korea Sales Analysis
  • 7.5.8 Australia Sales Analysis
  • 7.5.9 South East Asia Sales Analysis
  • 7.5.10 Rest Of Asia Pacific Sales Analysis
• 7.6. Latin America Sales Analysis
  • 7.6.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.6.2 Latin America By Segment Sales Analysis
  • 7.6.3 Latin America By Country Sales Analysis
  • 7.6.4 Brazil Sales Analysis
  • 7.6.5 Argentina Sales Analysis
  • 7.6.6 Peru Sales Analysis
  • 7.6.7 Chile Sales Analysis
  • 7.6.8 Rest of Latin America Sales Analysis
• 7.7. Middle East & Africa Sales Analysis
  • 7.7.1 Overview, Historic and Forecast Data Sales Analysis
  • 7.7.2 Middle East & Africa By Segment Sales Analysis
  • 7.7.3 Middle East & Africa By Country Sales Analysis
  • 7.7.4 Saudi Arabia Sales Analysis
  • 7.7.5 UAE Sales Analysis
  • 7.7.6 Israel Sales Analysis
  • 7.7.7 South Africa Sales Analysis
  • 7.7.8 Rest Of Middle East And Africa Sales Analysis

8. COMPETITIVE LANDSCAPE OF THE MATCHA COMPANIES

• 8.1. Matcha Market Competition
• 8.2. Partnership/Collaboration/Agreement
• 8.3. Merger And Acquisitions
• 8.4. New Product Launch
• 8.5. Other Developments

9. COMPANY PROFILES OF MATCHA INDUSTRY

• 9.1. Top Companies Market Share Analysis
• 9.2. Market Concentration Rate
• 9.3. AIYA America
  • 9.3.1 Company Overview
  • 9.3.2 Company Revenue
  • 9.3.3 Products
  • 9.3.4 Recent Developments
• 9.4. The AOI Tea Company
  • 9.4.1 Company Overview
  • 9.4.2 Company Revenue
  • 9.4.3 Products
  • 9.4.4 Recent Developments
• 9.5. Ippodo Tea Co. Ltd.
  • 9.5.1 Company Overview
  • 9.5.2 Company Revenue
  • 9.5.3 Products
  • 9.5.4 Recent Developments
• 9.6. DoMatcha
  • 9.6.1 Company Overview
  • 9.6.2 Company Revenue
  • 9.6.3 Products
  • 9.6.4 Recent Developments
• 9.7. Encha
  • 9.7.1 Company Overview
  • 9.7.2 Company Revenue
  • 9.7.3 Products
  • 9.7.4 Recent Developments
• 9.8. Midori Spring Ltd.
  • 9.8.1 Company Overview
  • 9.8.2 Company Revenue
  • 9.8.3 Products
  • 9.8.4 Recent Developments
• 9.9. Vivid Vitality Ltd
  • 9.9.1 Company Overview
  • 9.9.2 Company Revenue
  • 9.9.3 Products
  • 9.9.4 Recent Developments

Note - In company profiling, financial details and recent developments are subject to availability or might not be covered in the case of private companies

LIST OF TABLES

• Market Snapshot
• Drivers: Impact Analysis
• Restraints: Impact Analysis
• List of Raw Material
• List of Raw Material Manufactures
• Analysis By Grade Estimates (Tons and USD MN)
• Ceremonial Market Sales By Geography (Tons and USD MN)
• Classic Market Sales By Geography (Tons and USD MN)
• Culinary Market Sales By Geography (Tons and USD MN)
• Analysis By Application (Tons and USD MN)
• Regular Tea Market Sales By Geography (Tons and USD MN)
• Beverages Market Sales By Geography (Tons and USD MN)
• Food Market Sales By Geography (Tons and USD MN)
• Personal Care Market Sales By Geography (Tons and USD MN)
• Global Matcha Market Sales By Geography (Tons and USD MN)
• North America Market Analysis (Tons and USD MN)
• United States Market Analysis (Tons and USD MN)
• Canada Market Analysis (Tons and USD MN)
• Mexico Market Analysis (Tons and USD MN)
• Europe Market Analysis (Tons and USD MN)
• Europe Market Estimate By Country (Tons and USD MN)
• United Kingdom Market Analysis (Tons and USD MN)
• France Market Analysis (Tons and USD MN)
• Germany Market Analysis (Tons and USD MN)
• Italy Market Analysis (Tons and USD MN)
• Russia Market Analysis (Tons and USD MN)
• Spain Market Analysis (Tons and USD MN)
• Rest of Europe Market Analysis (Tons and USD MN)
• Asia Pacific Market Analysis (Tons and USD MN)
• China Market Analysis (Tons and USD MN)
• Japan Market Analysis (Tons and USD MN)
• India Market Analysis (Tons and USD MN)
• South Korea Market Analysis (Tons and USD MN)
• Australia Market Analysis (Tons and USD MN)
• South East Asia Market Analysis (Tons and USD MN)
• Rest of Asia Pacific Market Analysis (Tons and USD MN)
• Latin America Market Analysis (Tons and USD MN)
• Brazil Market Analysis (Tons and USD MN)
• Argentina Market Analysis (Tons and USD MN)
• Peru Market Analysis (Tons and USD MN)
• Chile Market Analysis (Tons and USD MN)
• Rest of Latin America Market Analysis (Tons and USD MN)
• Middle East & Africa Market Analysis (Tons and USD MN)
• Saudi Arabia Market Analysis (Tons and USD MN)
• UAE Market Analysis (Tons and USD MN)
• Israel Market Analysis (Tons and USD MN)
• South Africa Market Analysis (Tons and USD MN)
• Rest of Middle East and Africa Market Analysis (Tons and USD MN)
• Partnership/Collaboration/Agreement
• Mergers And Acquisition

LIST OF FIGURES

• Research Scope of Matcha Report
• Market Research Process
• Market Research Methodology
• Global Matcha Market Size, By Region (Tons and USD MN)
• Porters Five Forces Analysis
• Market Attractiveness Analysis By Grade Estimates
• Market Attractiveness Analysis By Application
• Market Attractiveness Analysis By Region
• Value Chain Analysis
• Global Market Analysis By Grade Estimates (Tons and USD MN)
• Ceremonial Market Sales By Geography (Tons and USD MN)
• Classic Market Sales By Geography (Tons and USD MN)
• Culinary Market Sales By Geography (Tons and USD MN)
• Global Market Analysis By Application (Tons and USD MN)
• Regular Tea Market Sales By Geography (Tons and USD MN)
• Beverages Market Sales By Geography (Tons and USD MN)
• Food Market Sales By Geography (Tons and USD MN)
• Personal Care Market Sales By Geography (Tons and USD MN)
• Global Market Sales (Tons and USD MN)
• North America Market Sales (Tons and USD MN)
• Europe Market Sales (Tons and USD MN)
• Asia Pacific Market Sales (Tons and USD MN)
• Latin America Market Sales (Tons and USD MN)
• Middle East & Africa Market Sales (Tons and USD MN)
• Recent Development in Industry
• Top Company Market Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.