泰國熱飲市場

Hot Drinks in Thailand

出版日期: 2023年12月18日 | 出版商:

Euromonitor International | 英文 38 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

2023年台灣熱飲銷售趨勢將呈現數量上的健康成長，延續前一年的趨勢。由於採取了遏制 COVID-19 病毒的措施，許多泰國工人被剝奪了早上喝咖啡的習慣，因此 2020 年和 2021 年的On-Trade銷售額有所下降。 2023 年外食業的持續復甦是由於入境旅遊業的復甦，所有剩餘的入境限制已於 2022 年 10 月取消。

本報告調查了泰國的熱飲市場，提供了市場概況，分析和預測了咖啡、茶和其他熱飲的市場規模和結構，並提供了策略分析，包括市場主要參與企業的趨勢。

Sales of hot drinks in Taiwan saw healthy growth in volume terms in 2023, continuing the trend of the previous year. On-trade sales fell in 2020 and 2021, as measures put in place to contain the COVID-19 virus deprived many Thai professionals of their morning coffee ritual. The ongoing recovery of foodservice in 2023 was boosted by the revival of inbound tourism, following the lifting of all remaining entry restrictions in October 2022. However, it is worth noting that foodservice sales remained...

Euromonitor International's Hot Drinks in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Hot Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Hot drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for hot drinks?

MARKET DATA

Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 3 Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 4 Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2019-2023
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2020-2023
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2018-2023
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2018-2023
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2023
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2023-2028
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2023-2028
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2023-2028
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2023-2028
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2023-2028
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2023-2028
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2023-2028
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2023-2028
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

COFFEE IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Continued growth for coffee, despite rising cost of living
Foodservice operators ramp up their efforts to expand their respective coffee shop chains
Product innovation serve to improve consumer perception of instant coffee.

PROSPECTS AND OPPORTUNITIES

Increasing consumer demand for fresh coffee
RTD poses increases competition
Sustainability to remain a priority during the forecast period

CATEGORY DATA

Table 26 Retail Sales of Coffee by Category: Volume 2018-2023
Table 27 Retail Sales of Coffee by Category: Value 2018-2023
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2018-2023
Table 29 Retail Sales of Coffee by Category: % Value Growth 2018-2023
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2018-2023
Table 31 NBO Company Shares of Coffee: % Retail Value 2019-2023
Table 32 LBN Brand Shares of Coffee: % Retail Value 2020-2023
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2023-2028
Table 34 Forecast Retail Sales of Coffee by Category: Value 2023-2028
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2023-2028
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2023-2028

TEA IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Foodservice sales benefit from increased levels of social interaction, but consumers feel the effects of rising prices
Tea manufacturers tap into health and wellness trend
Local brands expand by selling high quality products

PROSPECTS AND OPPORTUNITIES

Health and sustainability trends will have impact on product innovation within tea during the forecast period
Instant tea offers further potential, thanks to its convenience positioning
Foodservice will see a strong recovery

CATEGORY DATA

Table 37 Retail Sales of Tea by Category: Volume 2018-2023
Table 38 Retail Sales of Tea by Category: Value 2018-2023
Table 39 Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 40 Retail Sales of Tea by Category: % Value Growth 2018-2023
Table 41 NBO Company Shares of Tea: % Retail Value 2019-2023
Table 42 LBN Brand Shares of Tea: % Retail Value 2020-2023
Table 43 Forecast Retail Sales of Tea by Category: Volume 2023-2028
Table 44 Forecast Retail Sales of Tea by Category: Value 2023-2028
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2023-2028
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2023-2028

OTHER HOT DRINKS IN THAILAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

Malt- and chocolate-based drinks continue to grow, despite hikes in unit prices
Chocolate based drinks benefit from trend towards indulgence
Health and wellness trend continues to shape demand

PROSPECTS AND OPPORTUNITIES

Stable growth expected for hot drinks thanks to continuing health and wellness trend
Ovaltine will remain the dominant player
Co-branding initiatives will form key part of marketing strategies

CATEGORY DATA

Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2018-2023
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2018-2023
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2018-2023
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2019-2023
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2020-2023
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2023-2028
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2023-2028
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2023-2028
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2023-2028

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