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市場調查報告書

商品編碼

1534780

美國健康與保健市場

Health and Wellness in the US

出版日期: 2024年08月06日 | 出版商:

Euromonitor International | 英文 68 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

這是因為消費者越來越意識到加工食品和各種飲料對其健康和福祉的負面影響。該病毒對患有肥胖和糖尿病等潛在健康問題的人造成了不成比例的影響，使人們更加意識到需要照顧自己的健康並增強整體免疫力。人們的健康意識不斷增強。

本報告考察了美國健康和保健市場，分析和預測了健康和保健熱飲、無酒精飲品、零食、乳製品和替代品、烹飪參與企業和膳食以及主食的市場規模和結構，包括趨勢分析。

由於擔心砂糖攝取過量攝取，對砂糖的需求正在上升
消費者致力於改善腸道健康、消化系統健康和益生菌/益生元無酒精飲品
當消費者試圖應對忙碌的生活時，能源補充仍然是一個焦點
平衡能量和平靜增加了不含咖啡因的熱飲的銷量
對植物來源熱飲「健康光環效應」的認知推動了非凡的成長
保健熱飲中的咖啡佔天然產品銷售的大部分

前景和機遇

由於消費者尋求控制體重並保持健康，預計預測期內脂肪不會增加
醫療給付申請預計將變得更加分散
出於健康考量，消除過敏原以維持健康和保健熱飲的成長

市場資料

美國HW零食

主要資料結果

2023年發展

隨著消費者關注健康、環境和動物福利，植物來源聲稱增多
無麩質是最暢銷的健康零食，其消費群不僅限於麩質不耐症患者。
消費者希望促進腸道健康以增強免疫力

前景和機遇

健康零食的成長可能是由於不健康成分的減少和健康成分的加入所推動的
健康問題可能是無麩質零食實際成長的最大驅動力，但素食零食也有望蓬勃發展
隨著消費者旨在促進新陳代謝，良好的礦物質來源可能會增加

市場資料

美國HW 乳製品和替代品

主要資料結果

2023年發展

隨著消費者關注健康和環境效益，有機乳製品和替代品保持強勁成長
由於健康和體重問題，低脂在更健康的乳製品和替代品中處於領先地位，但各種因素阻礙了成長
隨著 2023 年健康問題持續成長，無乳糖仍然是重要的主張

前景和機遇

隨著消費者了解更健康飲食的必要性，2023 年至 2028 年無糖/低糖/無添加糖的聲稱將會增加
由於消費者希望促進新陳代謝，預計在預測期內作為良好的礦物質來源表現良好
隨著消費者尋求對健康、環境和動物福利產生積極影響，純素和植物來源聲明將受到關注

市場資料

美國HW烹飪材料和膳食

主要資料結果

2023年發展

消費者正在轉向“高蛋白”等功能性聲明，而不是“低/無”聲明
無麩質已成為健康和保健烹飪原料和膳食的先驅，受到廣大消費者的歡迎。
隨著消費者尋找適合特定飲食的產品，Keto 記錄了健康和保健烹飪原料和膳食的成長

前景和機遇

整體健康方法持續推動成長
對飲食、環境和動物福利的擔憂促進了植物來源烹飪原料和膳食的成長
免疫支持可能受益於消費者對預防健康議題的興趣

市場資料

美國HW主食

主要資料結果

2023年發展

植物來源主食因新品推出維持穩定成長
無麩質正在成為一種健康必需品，除了麩質不耐症。
隨著越來越多的消費者轉向低碳水化合物飲食，酮類主食持續成長

前景和機遇

飲食和免費索賠將推動預測期內的成長
無麩質預計將在預測期內提供成長機會
促進新陳代謝和改善腸道健康的願望預計將導致預測期內益生菌聲稱的成長

市場資料

簡介目錄

Product Code: HWFBUS

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity. As a result, people are increa...

Euromonitor International's Health and Wellness in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Health and Wellness market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

List Of Contents And Tables

EXECUTIVE SUMMARY

Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence

DISCLAIMER

HW HOT DRINKS IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

Striking a balance between energy and calm drives sales of no caffeine hot drinks
"Health halo" perception of plant-based hot drinks drives exceptional growth
Coffee accounts for most sales of natural products within health and wellness hot drinks

PROSPECTS AND OPPORTUNITIES

No fat set to grow over the forecast period, as consumers seek to control their weight and maintain health
Increasing fragmentation of health benefit claims expected to be seen
Health concerns will see no allergens maintain growth in health and wellness hot drinks

MARKET DATA

Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SOFT DRINKS IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

Concern about the overconsumption of sugar leads no sugar to see growing demand
As consumers look to improve their gut health, digestive health and probiotic/prebiotic soft drinks are key
Energy boosting is still one to watch, as consumers seek to cope with busy lives

PROSPECTS AND OPPORTUNITIES

Functional and health benefit claims set to drive growth across soft drinks categories
Natural set to remain a significant health and wellness claim in soft drinks, and will see continued growth
Good source of vitamins set to maintain growth, especially in concentrates

MARKET DATA

Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SNACKS IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

Plant-based is a rising claim as consumers value health, the environment and animal welfare
Gluten free accounts for the highest sales within health and wellness snacks, as the consumer base is not limited to those with gluten intolerance
Consumers look to boost their gut health to improve immunity

PROSPECTS AND OPPORTUNITIES

Growth in health and wellness snacks likely to be driven by the reduction of less healthy ingredients and the inclusion of healthy ingredients
Concern for health set to drive the highest actual growth for gluten free snacks, but vegetarian snacks also set to see dynamism
Good source of minerals set to rise as consumers aim to increase their metabolism

MARKET DATA

Table 19 Sales of Snacks by Health and Wellness Type: Value 2019-2023
Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028

HW DAIRY PRODUCTS AND ALTERNATIVES IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

Organic dairy products and alternatives maintains solid growth as consumers value the health and environmental benefits of such products
Low fat leads health and wellness dairy products and alternatives due to health and weight concerns, but various factors hamper growth
Lactose free remains an important claim as concerns about wellbeing continue to expand in 2023

PROSPECTS AND OPPORTUNITIES

No/low/no added sugar claims expected to see growth over 2023-2028 as consumers understand the need for a healthier diet
Good source of minerals set to see a strong performance over the forecast period as consumers look to boost their metabolism
Vegan and plant-based will be claims to watch as consumers seek to have a positive impact on their health, the environment, and animal welfare

MARKET DATA

Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028

HW COOKING INGREDIENTS AND MEALS IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

Consumers continue to migrate to functional claims such as high protein, rather than "low/no" claims
Gluten free leads health and wellness cooking ingredients and meals due to the wide consumer group
As consumers look for products that align with a specific diet, keto records a rise within health and wellness cooking ingredients and meals

PROSPECTS AND OPPORTUNITIES

Holistic approach to health will continue to drive growth
Interest in diet, the environment and animal welfare will contribute to growth for plant-based cooking ingredients and meals
Immune support set to benefit from consumer interest in preventing health problems

MARKET DATA

Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028

HW STAPLE FOODS IN THE US

KEY DATA FINDINGS

2023 DEVELOPMENTS

Plant-based staple foods maintains solid growth as new products are launched
Gluten free leads health and wellness staple foods, as the consumer base extends beyond those with gluten intolerance
Keto staple foods continues to rise as more consumers move towards a lower carb diet

PROSPECTS AND OPPORTUNITIES

Dietary and free from claims set to drive growth in the forecast period
Gluten free still expected to offer opportunities for growth in the forecast period
Desire to boost metabolism and improve gut health set to lead to growth for probiotic claim over the forecast period

MARKET DATA

Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028

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