封面
市場調查報告書
商品編碼
1548004

泰國零嘴零食市場

Snacks in Thailand

出版日期: | 出版商: Euromonitor International | 英文 74 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

由於單價上漲、健康意識增強、優質化提高等趨勢,泰國零嘴零食市場預計到 2024 年當前銷售額將呈現穩定成長。然而,生活成本上升可能會限制零售量的成長,因為消費者對支出(尤其是非必需品)變得更加謹慎。這是因為 2022 年開始的通膨壓力的影響仍然存在。

本報告考察了泰國零嘴零食市場,並提供了市場概況、最新零售資料、消費者需求和銷售成長背後的主要趨勢和人口變化以及未來前景。

目錄

執行摘要

市場資料

免責聲明

資訊來源

泰巧克力糖果零食

主要資料結果

2024年發展

  • 巧克力糖果零食持續下滑後呈現溫和成長
  • 品牌合作持續增加消費者興趣
  • 便利商店仍是主要分銷管道

前景和機遇

  • 隨著競爭的加劇,巧克力糖果零食的創新可能會受到限制
  • 品牌利用節慶場合進行新產品創新
  • 對更健康巧克力糖果零食的需求可能會推動新產品創新

分類資料

泰國膠

主要資料結果

2024年發展

  • 口香糖銷量持續下降
  • 健康與保健趨勢塑造市場發展
  • 億滋仍然是主要企業

前景和機遇

  • 口香糖結果將持平
  • 品牌合作有潛力覆蓋更廣大的消費者
  • 專注於為口香糖創造新消費機會的參與企業

分類資料

糖果零食砂糖

主要資料結果

2024年發展

  • 對含糖量過高的擔憂限制了砂糖糖果零食成長
  • 產品多樣性推動含片、軟糖、果凍和咀嚼糖的成長
  • 當地小型雜貨店和便利商店仍然是主要分銷管道

前景和機遇

  • 健康相關產品的創新將成為成長的關鍵驅動力
  • 強化軟糖和果凍作為傳統維生素補充品的更方便替代品越來越受歡迎。
  • 對口腔清新劑的持續需求預計將增加對薄荷糖和藥用糖果零食的需求

分類資料

泰式甜餅乾、點心棒和水果零食

主要資料結果

2024年發展

  • 隨著消費者購買力下降模式成長
  • 奢華偏好趨勢持續推動甜餅乾風味創新
  • URC 泰國啟動品牌合作以擴大目標群

前景和機遇

  • 可用性和習慣仍然是關鍵的成長動力
  • 健康和保健趨勢推動人們轉向「對你更好」的零食選擇
  • 甜餅乾製造商採取各種行銷策略在競爭激烈的市場中推動成長

分類資料

泰國冰淇淋

主要資料結果

2024年發展

  • 隨著無包裝冰淇淋的競爭加劇,預計 2024 年成長將放緩
  • 風味創新持續推動冰淇淋成長
  • 品牌合作持續作為提高消費者興趣的關鍵策略

前景和機遇

  • 優質化提供了推動價值成長的機會
  • 人們對更健康的替代品越來越感興趣
  • 跨類別擴展產品有助於吸引更廣泛的消費者

分類資料

泰國鹹味小吃

主要資料結果

2024年發展

  • 2024年鹹味零食零售量將適度成長
  • 對辛辣口味的需求增加
  • 在品牌合作和強力的行銷宣傳活動的支持下,樂事繼續保持薯片領域的領先地位

前景和機遇

  • 健康和保健趨勢繼續推動成長
  • 高蛋白趨勢推動肉品零食銷售
  • 參與企業將利用區域偏好作為推動成長的關鍵策略

分類資料

簡介目錄
Product Code: SNTH

The snack market in Thailand is projected to experience robust growth in current value sales in 2024, driven by factors such as rising unit prices, a growing focus on health and wellness, and the ongoing trend towards premiumisation. However, the high cost of living is likely to constrain retail volume growth, as consumers become more cautious with their spending, particularly on non-essential items. This is due to the residual effects of inflationary pressures that began in 2022, which led to r...

Euromonitor International's Snacks in Thailand report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Snacks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Snacks in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for snacks?

MARKET DATA

  • Table 1 Sales of Snacks by Category: Volume 2019-2024
  • Table 2 Sales of Snacks by Category: Value 2019-2024
  • Table 3 Sales of Snacks by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Snacks by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Snacks: % Value 2020-2024
  • Table 6 LBN Brand Shares of Snacks: % Value 2021-2024
  • Table 7 Penetration of Private Label by Category: % Value 2019-2024
  • Table 8 Distribution of Snacks by Format: % Value 2019-2024
  • Table 9 Forecast Sales of Snacks by Category: Volume 2024-2029
  • Table 10 Forecast Sales of Snacks by Category: Value 2024-2029
  • Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
  • Table 12 Forecast Sales of Snacks by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Modest growth for chocolate confectionery, following consecutive declines
  • Brand collaborations continue to spur consumer interest
  • Convenience stores continues as key distribution channel

PROSPECTS AND OPPORTUNITIES

  • Chocolate confectionery may face limited innovation amidst increasing competition
  • Brands will tap into festive occasions when it comes to new product innovation
  • Demand for healthier chocolate confectionery is likely to fuel new product innovations

CATEGORY DATA

  • Summary 2 Other Chocolate Confectionery by Product Type: 2024
  • Table 13 Sales of Chocolate Confectionery by Category: Volume 2019-2024
  • Table 14 Sales of Chocolate Confectionery by Category: Value 2019-2024
  • Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
  • Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
  • Table 17 Sales of Chocolate Tablets by Type: % Value 2019-2024
  • Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2020-2024
  • Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2021-2024
  • Table 20 Distribution of Chocolate Confectionery by Format: % Value 2019-2024
  • Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2024-2029
  • Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2024-2029

GUM IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Gum continues on a declining sales trend
  • Health and wellness trends shape market developments
  • Mondelez continues as leading player

PROSPECTS AND OPPORTUNITIES

  • Gum will see a flat performance
  • Brand collaborations have potential to tap into a wider consumer base
  • Players to focus on creating new consumption occasions for gum

CATEGORY DATA

  • Table 25 Sales of Gum by Category: Volume 2019-2024
  • Table 26 Sales of Gum by Category: Value 2019-2024
  • Table 27 Sales of Gum by Category: % Volume Growth 2019-2024
  • Table 28 Sales of Gum by Category: % Value Growth 2019-2024
  • Table 29 Sales of Gum by Flavour: Rankings 2019-2024
  • Table 30 NBO Company Shares of Gum: % Value 2020-2024
  • Table 31 LBN Brand Shares of Gum: % Value 2021-2024
  • Table 32 Distribution of Gum by Format: % Value 2019-2024
  • Table 33 Forecast Sales of Gum by Category: Volume 2024-2029
  • Table 34 Forecast Sales of Gum by Category: Value 2024-2029
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2024-2029

SUGAR CONFECTIONERY IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Concerns over excessive sugar content limits retail volume growth of sugar confectionery
  • Greater product variety drives growth in pastilles, gummies, jellies and chews
  • Small local grocers and convenience retailers continue as key distribution channels

PROSPECTS AND OPPORTUNITIES

  • Health-related product innovation will be key driver of growth
  • Fortified gummies and jellies will be increasing viewed as more convenient alternative to traditional vitamin supplements
  • Continued demand for oral refreshers is expected to drive demand for mints and medicated confectionery

CATEGORY DATA

  • Summary 3 Other Sugar Confectionery by Product Type: 2024
  • Table 37 Sales of Sugar Confectionery by Category: Volume 2019-2024
  • Table 38 Sales of Sugar Confectionery by Category: Value 2019-2024
  • Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
  • Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
  • Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2019-2024
  • Table 42 NBO Company Shares of Sugar Confectionery: % Value 2020-2024
  • Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2021-2024
  • Table 44 Distribution of Sugar Confectionery by Format: % Value 2019-2024
  • Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2024-2029
  • Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2024-2029
  • Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2024-2029
  • Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2024-2029

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Modes growth amid reduced consumer spending power
  • Indulgence trend continues to drive flavour innovations in sweet biscuits
  • URC Thailand embarks on brand collaborations to expand its target audience

PROSPECTS AND OPPORTUNITIES

  • Availability and habit will remain important growth drivers
  • Health and wellness trend will drive a move towards "better for you" snacking options
  • Sweet biscuits players will engage in various marketing strategies to drive growth in competitive market

CATEGORY DATA

  • Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
  • Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
  • Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
  • Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
  • Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2024
  • Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2024
  • Table 55 NBO Company Shares of Sweet Biscuits: % Value 2020-2024
  • Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2021-2024
  • Table 57 NBO Company Shares of Snack Bars: % Value 2020-2024
  • Table 58 LBN Brand Shares of Snack Bars: % Value 2021-2024
  • Table 59 NBO Company Shares of Fruit Snacks: % Value 2020-2024
  • Table 60 LBN Brand Shares of Fruit Snacks: % Value 2021-2024
  • Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2019-2024
  • Table 62 Distribution of Sweet Biscuits by Format: % Value 2019-2024
  • Table 63 Distribution of Snack Bars by Format: % Value 2019-2024
  • Table 64 Distribution of Fruit Snacks by Format: % Value 2019-2024
  • Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2024-2029
  • Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2024-2029
  • Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2024-2029

ICE CREAM IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Slower growth in 2024, in face of intensified competition from unpackaged ice cream
  • Flavour innovation continues to drive growth in ice cream
  • Brand collaborations continue as key strategy in piquing consumer interest

PROSPECTS AND OPPORTUNITIES

  • Premiumisation represents opportunity to drive value growth
  • Increased interest in healthier alternatives
  • Cross-category product expansion helps to appeal to a wider consumer base

CATEGORY DATA

  • Table 69 Sales of Ice Cream by Category: Volume 2019-2024
  • Table 70 Sales of Ice Cream by Category: Value 2019-2024
  • Table 71 Sales of Ice Cream by Category: % Volume Growth 2019-2024
  • Table 72 Sales of Ice Cream by Category: % Value Growth 2019-2024
  • Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
  • Table 74 Sales of Impulse Ice Cream by Format: % Value 2019-2024
  • Table 75 NBO Company Shares of Ice Cream: % Value 2020-2024
  • Table 76 LBN Brand Shares of Ice Cream: % Value 2021-2024
  • Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
  • Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
  • Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
  • Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
  • Table 81 Distribution of Ice Cream by Format: % Value 2019-2024
  • Table 82 Forecast Sales of Ice Cream by Category: Volume 2024-2029
  • Table 83 Forecast Sales of Ice Cream by Category: Value 2024-2029
  • Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
  • Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029

SAVOURY SNACKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Modest retail volume growth for savoury snacks in 2024
  • Growing demand for spicy flavours
  • Lay's continues to lead in potato chips, supported by brand collaborations and robust marketing campaigns

PROSPECTS AND OPPORTUNITIES

  • Health and wellness trend will continue to drive growth
  • High-protein trend will boost sales of meat snacks
  • Players will tap into local preferences as key strategy to drive growth

CATEGORY DATA

  • Summary 4 Other Savoury Snacks by Product Type: 2024
  • Table 86 Sales of Savoury Snacks by Category: Volume 2019-2024
  • Table 87 Sales of Savoury Snacks by Category: Value 2019-2024
  • Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
  • Table 89 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Savoury Snacks: % Value 2020-2024
  • Table 91 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
  • Table 92 Distribution of Savoury Snacks by Format: % Value 2019-2024
  • Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
  • Table 94 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
  • Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
  • Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029