鹹味零食市場規模、佔有率、成長分析、按產品、分銷管道、口味、類別、地區 - 產業預測，2024-2031年

2022年，鹹味零食的全球市場規模為2,553億美元，預計從2023年的2,683.2億美元成長到2031年的3,994.6億美元，年複合成長率為5.10%。

由於千禧世代的食慾增加以及消費者對健康益處的興趣日益濃厚，鹹味零食市場預計將顯著成長。洋芋片、塔可餅和鹹味餅乾等產品為尋求低熱量、無麩質替代品來控制糖尿病和肥胖症的消費者提供了方便、省時的選擇。隨著注重健康的消費者優先考慮無糖和營養的選擇，食品和飲料行業透過開發創新、無罪惡感的零食來應對。亞太地區提供多樣化的口味和不斷成長的可支配收入預計將進一步推動市場擴張。此外，洋芋片需求的激增凸顯了消費者偏好和飲食習慣的變化，並預示著未來幾年全球鹹味零食市場的強勁趨勢。

目錄

介紹

• 研究目的
• 調查範圍
• 定義

調查方法

• 資訊採購
• 二級資料和一級資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 依細分市場的機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 抑制因素和挑戰
• 波特分析與影響
  • 競爭公司之間的敵對關係
  • 替代品的威脅
  • 買方議價能力
  • 新進入者的威脅
  • 供應商的議價能力

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2023）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 價格分析
• 技術進步
• 監管環境
• 案例研究
• 客戶和購買標準分析

鹹味零食市場規模：依產品及年複合成長率（2024-2031）

• 市場概況
• 洋芋片
• 玉米和墨西哥玉米片
• 堅果和種子
• 爆米花
• Pretzels脆餅
• 其他

鹹味零食市場規模：依分銷通路及年複合成長率（2024-2031）

• 市場概況
• 大賣場和超級市場
• 便利商店
• 線上
• 其他

鹹味零食市場規模：依口味及年複合成長率（2024-2031）

• 市場概況
• 烘烤
• 燒烤
• 香辛料
• 牛肉

鹹味零食市場規模：依類別及年複合成長率（2024-2031）

• 市場概況
• 烤
• 炸
• 其他

鹹味零食市場規模：依地區及年複合成長率（2024-2031）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東、非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東、非洲

競爭資訊

• 前5名企業比較
• 主要企業市場定位（2023年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2023）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 依細分市場分類的佔有率分析
  • 收益與前一年同期比較（2021-2023）

主要企業簡介

• PepsiCo
• Nestle SA
• The Kellogg Company
• General Mills, Inc.
• Mondelez International, Inc.
• Calbee, Inc.
• Conagra Brands, Inc.
• The Hershey Company
• McCain Foods Limited
• Blue Diamond Growers
• Intersnack Group GmbH & Co. KG
• ITC Limited
• Arca Continental, SAB de CV
• Grupo Bimbo SAB de CV
• Lorenz Bahlsen Snack-World GmbH & Co KG
• Greencore Group plc

結論和建議

Global Savory Snacks Market size was valued at USD 255.30 billion in 2022 and is poised to grow from USD 268.32 billion in 2023 to USD 399.46 billion by 2031, growing at a CAGR of 5.10% during the forecast period (2024-2031).

The savory snacks market is poised for significant growth, driven by millennials' increasing snacking appetite and a rising consumer focus on health benefits. Products like potato chips, tacos, and savory biscuits offer convenient, time-saving options that cater to those seeking low-calorie, gluten-free alternatives for managing diabetes and obesity. As health-conscious consumers prioritize sugar-free, nutritious choices, the food and beverage industry is responding by developing innovative, guilt-free snacks. The Asia Pacific region, with its diverse flavor offerings and growing disposable incomes, is expected to further fuel market expansion. Additionally, the surging demand for potato chips signifies a robust trajectory for the global savory snacks market in the coming years, highlighting evolving consumer preferences and dietary considerations.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Savory Snacks market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Savory Snacks Market Segmental Analysis

Global Savory Snacks Market is segmented by Product, Distribution Channel, Flavor, Category, and Region. Based on Product, the market is segmented into Potato Chips, Corn & Tortilla Chips, Nuts & Seeds, Popcorn, Pretzels, Others. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Convenience Stores, Online, Others. Based on Flavor, the market is segmented into Roasted/Toasted, Barbeque, Spice, Beef. Based on Category, the market is segmented into Baked, Fried, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Savory Snacks Market

The global savory snacks market is driven by a growing consumer focus on health and wellness, prompting food manufacturers to develop products with enhanced nutritional profiles. This emphasis on health has led to significant investments in research and development, resulting in innovative savory snack offerings. Factors such as the rising food and beverage sector, coupled with an increasing consumer preference for convenient, on-the-go snacking solutions, are pivotal to market growth. Additionally, changing lifestyles and busy routines among the workforce, along with heightened awareness of the health risks associated with processed foods, further propel the demand for convenient savory snack options.

Restraints in the Global Savory Snacks Market

The Global Savory Snacks market faces notable challenges due to the adverse health impacts associated with key ingredients, including salt, sugar, vegetable oils, wheat, corn, and various flours, along with chemical additives and preservatives. These issues serve as substantial hindrances to market growth during the projected period. Additionally, the tendency for frequent snacking contributes to increased caloric intake, raising concerns about obesity and rapid weight gain among consumers. As health consciousness rises, these factors may deter potential buyers, ultimately affecting the demand and expansion of the savory snacks sector.

Market Trends of the Global Savory Snacks Market

The Global Savory Snacks market is witnessing a significant trend toward premium and novel flavor offerings, reflecting evolving consumer preferences for unique taste experiences. Flavors such as jalapeno, black truffle, and mustard are gaining popularity, prompting manufacturers to innovate and diversify their product lines. Notably, brands like Dot's Homestyle Pretzels are responding to this trend by introducing gourmet options, such as honey mustard, to attract discerning snackers. This shift towards adventurous flavors is driving growth in the market, as consumers increasingly seek high-quality, flavorful snack options that align with their evolving taste profiles and lifestyle choices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Savory Snacks Market Size by Product & CAGR (2024-2031)

• Market Overview
• Potato Chips
• Corn & Tortilla Chips
• Nuts & Seeds
• Popcorn
• Pretzels
• Others

Global Savory Snacks Market Size by Distribution Channel & CAGR (2024-2031)

• Market Overview
• Hypermarkets & Supermarkets
• Convenience Stores
• Online
• Others

Global Savory Snacks Market Size by Flavor & CAGR (2024-2031)

• Market Overview
• Roasted/Toasted
• Barbeque
• Spice
• Beef

Global Savory Snacks Market Size by Category & CAGR (2024-2031)

• Market Overview
• Baked
• Fried
• Others

Global Savory Snacks Market Size & CAGR (2024-2031)

• North America, (Product, Distribution Channel, Flavor, Category)
  • US
  • Canada
• Europe, (Product, Distribution Channel, Flavor, Category)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Product, Distribution Channel, Flavor, Category)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Product, Distribution Channel, Flavor, Category)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Product, Distribution Channel, Flavor, Category)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• PepsiCo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calbee, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McCain Foods Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Diamond Growers
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intersnack Group GmbH & Co. KG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arca Continental, S.A.B. de C.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Bimbo S.A.B. de C.V.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lorenz Bahlsen Snack-World GmbH & Co KG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greencore Group plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation