泰國包裝業市場

隨著消費者偏好轉向優質和創新產品，包裝已成為提高泰國酒精飲料產業品牌吸引力的關鍵因素。 SangSom 蘭姆酒和 Hong Thong 威士忌等當地品牌正在重新設計包裝，以迎合更挑剔的消費者，查龍灣蘭姆酒等手工品牌也變得越來越精緻，以吸引市場。同時，人們也越來越重視永續包裝。

本報告檢視了泰國包裝產業市場，並提供了策略分析，總結了各種包裝類型和封口的趨勢和前景，包括金屬包裝、硬質塑膠、玻璃、液體包裝、紙質容器和軟包裝。

目錄

執行摘要

• 2023 年包裝業：整體情況
• 2023 年的主要趨勢
• 軟塑膠仍然是砂糖包裝的重要解決方案
• 泰國無酒精飲品的主流是寶特瓶。
• 在泰國，人們越來越喜歡用玻璃瓶來包裝啤酒。
• 軟塑膠取代 HDPE 瓶，成為泰國護髮包的主流
• 在泰國，塑膠袋是洗碗容器的主流。

包裝法

• 泰國推出食品接觸塑膠新標準

回收和環境

• 在無酒精飲品包裝中使用 rPET 瓶促進永續性
• 家庭護理包裝的永續性舉措

As consumer preferences shift towards premium and innovative offerings, packaging has become a critical element in enhancing brand appeal in the Thai alcoholic drinks industry. Local brands such as SangSom rum and Hong Thong whisky are refreshing their packaging designs to cater to more discerning consumers, while artisanal brands like Chalong Bay Rum are also elevating their packaging to appeal to an increasingly sophisticated market. In line with this, there is a growing focus on sustainable p...

Euromonitor International's Packaging in Thailand report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Packaging market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Packaging in 2023: The big picture
• 2023 key trends
• Flexible plastic remains the key packaging solution for sugar confectionery
• PET bottles the main pack type in soft drinks in Thailand
• Increasing preference for glass bottles in beer packaging in Thailand
• Flexible plastic to overtake HDPE bottles as the main hair care pack type in Thailand
• Plastic pouches dominate dishwashing packaging in Thailand

PACKAGING LEGISLATION

• Thailand introduces new standards for food contact plastics

RECYCLING AND THE ENVIRONMENT

• Advancing sustainability through rPET bottles in soft drinks packaging
• Sustainability initiatives in home care packaging