封面
市場調查報告書
商品編碼
1624166

馬來西亞熱飲市場

Hot Drinks in Malaysia

出版日期: | 出版商: Euromonitor International | 英文 38 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

2024年馬來西亞熱飲零售將在目前基礎上成長。然而,2024年單價將持續上漲,這是壓低零售通路銷售的因素。價格上漲是由於咖啡、可可、糖等原料成本上漲。除了天氣原因導致收成品質不佳等因素外,該地貨幣疲軟也是導致價格上漲的原因之一。

本報告調查了馬來西亞熱飲市場,提供了市場概況,分析和預測了咖啡、茶和其他熱飲的市場規模和結構,並提供了包括市場主要參與企業趨勢在內的策略分析。

目錄

執行摘要

市場資料

免責聲明

資訊來源

馬來西亞咖啡

主要資料結果

2024年發展

  • 咖啡價格持續上漲,2024年零售量預計進一步下降
  • 現磨咖啡包將成為 2024 年表現最好的零售業
  • 速溶咖啡混合製造商進行創新以刺激 2023 年和 2024 年的需求

前景和機遇

  • 糖稅將影響預測期內即溶咖啡的需求
  • 隨著食品服務的快速發展和行動生活方式的擴展,咖啡消費將從家庭轉向外出用餐。
  • 隨著消費者的飲料攝取量變得更加多樣化,咖啡預計將面臨茶的激烈競爭。

分類資料

馬來西亞茶

主要資料結果

2024年發展

  • 袋泡紅茶和綠茶將推動 2024 年零售量成長
  • 國內企業擴大產品陣容和貨架空間,以加強 2023 年和 2024 年的影響力
  • 糖稅對沖泡茶粉需求的負面影響將在2024年被消費者偏好的變化部分抵消

前景和機遇

  • 茶葉消費轉向餐飲業
  • 參與企業採取策略克服糖稅並優先考慮核心投資組合
  • 參與企業預計將在預測期內組織健康和品牌宣傳活動

分類資料

馬來西亞的其他熱飲

主要資料結果

2024年發展

  • 由於價格和消費者偏好的變化,預計 2024 年麥芽熱飲的零售量將下降
  • 2024年巧克力口味粉末飲料將在零售市場大受歡迎
  • 雀巢(馬)有限公司將在 2024 年繼續投資其他植物來源熱飲的產品教育和產品創新

前景和機遇

  • 麥芽熱飲零售量預計將恢復
  • 巧克力口味粉末飲料前景悲觀
  • 在大規模的糖稅中倖存下來

分類資料

簡介目錄
Product Code: HDMY

Retail value sales of hot drinks are set to rise in current terms in Malaysia in 2024. However, 2024 has been another year of high unit price growth, which has served to drive down volume sales through the retail channel. Price drivers have included hikes in the costs of raw materials such as coffee, cocoa, and sugar. Beyond factors such as the weather leading to a reduction in the quality of the harvest, price growth has been exacerbated by the suboptimal performance of the local currency given...

Euromonitor International's Hot Drinks in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Hot drinks in 2024: The big picture
  • key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for hot drinks?

MARKET DATA

  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2019-2024
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2019-2024
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2020-2024
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2021-2024
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2019-2024
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2019-2024
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2024
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2024-2029
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2024-2029
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2024-2029
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2024-2029
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2024-2029
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2024-2029
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2024-2029
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2024-2029

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

COFFEE IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Coffee prices continue to grow, causing further contraction in retail volume in 2024
  • Fresh ground coffee pods puts in strongest performance in retail in 2024
  • Instant coffee mixes players innovate to stimulate demand in 2023 and 2024

PROSPECTS AND OPPORTUNITIES

  • Sugar tax to impact demand for instant coffee mixes over the forecast period
  • Coffee consumption to shift from at-home to out-of-home with rapid foodservice developments and increasingly mobile lifestyles
  • Coffee expects stiff competition from tea as consumers diversify their beverage intake

CATEGORY DATA

  • Table 26 Retail Sales of Coffee by Category: Volume 2019-2024
  • Table 27 Retail Sales of Coffee by Category: Value 2019-2024
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2019-2024
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2019-2024
  • Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2019-2024
  • Table 31 NBO Company Shares of Coffee: % Retail Value 2020-2024
  • Table 32 LBN Brand Shares of Coffee: % Retail Value 2021-2024
  • Table 33 Forecast Retail Sales of Coffee by Category: Volume 2024-2029
  • Table 34 Forecast Retail Sales of Coffee by Category: Value 2024-2029
  • Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2024-2029
  • Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2024-2029

TEA IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Tea bags black and green tea drive retail volume growth in 2024
  • Domestic players expand product range and shelf space to strengthen presence in 2023 and 2024
  • Negative effect of sugar tax on instant tea demand is partially offset by shifts in consumer preferences in 2024

PROSPECTS AND OPPORTUNITIES

  • Tea consumption to move towards the foodservice channel
  • Players to adapt strategies to navigate sugar tax and prioritise key portfolios
  • Players expected to organise health and brand awareness campaigns over the forecast period

CATEGORY DATA

  • Table 37 Retail Sales of Tea by Category: Volume 2019-2024
  • Table 38 Retail Sales of Tea by Category: Value 2019-2024
  • Table 39 Retail Sales of Tea by Category: % Volume Growth 2019-2024
  • Table 40 Retail Sales of Tea by Category: % Value Growth 2019-2024
  • Table 41 NBO Company Shares of Tea: % Retail Value 2020-2024
  • Table 42 LBN Brand Shares of Tea: % Retail Value 2021-2024
  • Table 43 Forecast Retail Sales of Tea by Category: Volume 2024-2029
  • Table 44 Forecast Retail Sales of Tea by Category: Value 2024-2029
  • Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2024-2029
  • Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2024-2029

OTHER HOT DRINKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

  • Malt-based hot drinks sees dip in retail volume due to price and shifts in consumer preferences in 2024
  • Chocolate-based flavoured powder drinks hit hard in retail in 2024
  • Nestle (M) Bhd continues to invest in product education and product innovation in other plant-based hot drinks in 2024

PROSPECTS AND OPPORTUNITIES

  • Malt-based hot drinks forecast to see recovery in retail volume sales
  • Chocolate-based flavoured powder drinks offers pessimistic outlook
  • Navigating sugar tax through scale

CATEGORY DATA

  • Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2019-2024
  • Table 48 Retail Sales of Other Hot Drinks by Category: Value 2019-2024
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2019-2024
  • Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2019-2024
  • Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2020-2024
  • Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2021-2024
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2024-2029
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2024-2029
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2024-2029
  • Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2024-2029