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市場調查報告書
商品編碼
1655702
新加坡的家庭護理市場Home Care in Singapore |
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價格
簡介目錄
預計 2024 年新加坡家庭護理市場將呈現正面態勢，成長率將略高於最近的審查期，接近 2019-2020 年的金額成長水準。同時，零售量雖然從 2023 年的急劇下滑中恢復，但仍略顯疲軟。整體呈現正成長態勢，是由於消費行為健康意識和環保意識不斷增強，對衛生和多功能產品的需求不斷增加。
本報告研究了新加坡家庭護理市場，確定了主要企業和主要品牌，並對影響市場的主要因素進行了策略分析，包括新產品開發、包裝創新、經濟/生活方式的影響、分銷和定價問題。它還提供截至 2029 年的預測。
目錄
目錄及表格
執行摘要
市場指標
市場資料
免責聲明
資訊來源
新加坡衣物洗護
關鍵資料發現
2024 年的發展
- 液體片劑清潔劑吸引了那些追求易用性和良好效果的繁忙都市區消費者
- 優質化趨勢持續成長，支撐價值銷售
- 抗菌性能對於清潔劑來說至關重要
前景與機遇
- 清潔劑受歡迎程度持續下降
- 生態趨勢推動持續創新
- 預測期內預計洗衣護理將出現兩極化
類別指標
分類資料
新加坡的洗碗機
關鍵資料發現
2024 年的發展
- 外帶和外食的「新常態」將限制對洗碗產品的需求
- 手洗餐具的文化和實際偏好仍然存在
- 自有品牌吸引注重成本的消費者，而 FairPrice 提升了「綠色」信譽
前景與機遇
- 對天然成分的需求推動創新
- 洗碗機普及率提升推動自動洗碗機產品銷售
- 電子商務便利性推動銷售
類別指標
分類資料
新加坡的外觀保養
關鍵資料發現
2024 年的發展
- 在後疫情時代，優先事項將發生變化，清潔頻率將減少
- 感染風險認知導致人們對家用消毒劑的興趣降低
- 多用途清潔劑仍然受消費者歡迎
前景與機遇
- 環保外觀保養推動未來產品開發
- 平衡價格敏感度與品質和有效性
- 電子商務便利性推動銷售
分類資料
新加坡的漂白劑
關鍵資料發現
2024 年的發展
- 人們對使用漂白劑的健康擔憂持續增加
- 自有品牌以實惠的價格提供實用的清洗解決方案，因此具有抗漂白作用。
- 電子商務在漂白水銷售中持續保持強勁勢頭
前景與機遇
- 漂白水會成為一種流行的萬能解決方案嗎？
- 自有品牌持續引領漂白水市場
- 漂白劑面臨多表面清洗的競爭
分類資料
新加坡的廁所清潔
關鍵資料發現
2024 年的發展
- 注重衛生和清潔推動廁所清潔需求
- 便利性推動了廁所清潔產品的創新，清潔劑/泡沫廁所清潔劑仍然是最受歡迎的產品
- 環保和永續趨勢在廁所清潔領域也日益興起
前景與機遇
- DIY 清潔解決方案為有環保意識的消費者提供環保選擇
- 便利性仍然是主要銷售動力
- 電子商務也支援銷售
分類資料
新加坡的磨料
關鍵資料發現
2024 年的發展
- 擦鞋服務的銷售主要受軍事需求的推動。
- 現代家居風格對家具拋光提出挑戰
- 莊臣在綜合磨料類別中保持主導地位
前景與機遇
- 預測期內擦鞋業績預計將保持平穩
- 家具拋光劑需求有限持續帶來挑戰
- 預計會有來自小品牌的競爭
分類資料
新加坡空氣清淨
關鍵資料發現
2024 年的發展
- 永續性和天然成分推動空氣護理的發展
- 健康空氣清新劑提供了一個有吸引力的利基市場
- 智慧空氣護理設備會成為下一個熱門話題嗎？
前景與機遇
- 環保、可再填充的空氣護理解決方案推動持續發展
- 多功能空氣清淨產品和本地香味提供新的發展領域
- 電動式空氣清新劑市場可望持續成長
分類資料
新加坡的家用殺蟲劑
關鍵資料發現
2024 年的發展
- 家庭害蟲防治對環保、無毒解決方案的需求
- 蚊蟲問題持續聚焦疾病預防
- 智慧自動化害蟲防治整合
前景與機遇
- 期待無毒、兒童安全的選擇進一步創新
- 購買決策將繼續受到健康和環境問題的影響
- 預防醫學與公共衛生宣傳活動並進
分類資料
簡介目錄
Product Code: HCPSG
Home care showed positive value gains in Singapore in 2024, at a slightly higher rate than seen over the recent review period, and inching closer to the level of value growth seen in 2019-2020. Retail volume, meanwhile, remains in a small slump - albeit at a rate which is recovering from a steeper dip seen in 2023. Overall positive growth is attributed to increasing demand for hygienic and multi-functional products, amidst rising health awareness and eco-conscious consumer behaviours.
Euromonitor International's Home Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
MARKET INDICATORS
- Table 1 Households 2019-2024
MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2019-2024
- Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 4 NBO Company Shares of Home Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 7 Distribution of Home Care by Format: % Value 2019-2024
- Table 8 Distribution of Home Care by Format and Category: % Value 2024
- Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
LAUNDRY CARE IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Liquid tablet detergents appeal to busy urban consumers seeking a superior result with ease of use
- Premiumisation trend continues to grow, supporting value sales
- Antibacterial properties become an essential feature in laundry detergents
PROSPECTS AND OPPORTUNITIES
- Powder detergents continue to decline in popularity
- Eco trends will drive ongoing innovations
- Polarisation expected in laundry care over the forecast period
CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2019-2024
- Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
- Table 14 Sales of Laundry Aids by Category: Value 2019-2024
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
- Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
- Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
- Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
- Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
- Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
- Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- "New normal" of food delivery and dining out restricts the need for dishwashing products
- Cultural and practical preferences for hand dishwashing continue
- Private labels attract cost-conscious consumers, while FairPrice enhances its "green" credentials
PROSPECTS AND OPPORTUNITIES
- Demand for natural formulations drives innovation
- Growth in dishwasher penetration will support sales of automatic dishwashing products
- Convenience of e-commerce helps to support sales
CATEGORY INDICATORS
- Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
- Table 28 Sales of Dishwashing by Category: Value 2019-2024
- Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
- Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
- Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
- Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Shifting priorities in the post-pandemic landscape mean a lower frequency of cleaning
- Reduced focus on home care disinfectants due to perceived risks of infection
- Multi-purpose cleaners continue to appeal to consumers
PROSPECTS AND OPPORTUNITIES
- Eco-friendly surface care set to drive future product development
- Balancing price sensitivity with quality and efficacy
- Convenience of e-commerce helps to support sales
CATEGORY DATA
- Table 34 Sales of Surface Care by Category: Value 2019-2024
- Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
- Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
- Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
- Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
- Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
- Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Growing health concerns continue regarding the use of bleach
- Private label is strong in bleach, due to offering affordable and practical cleaning solutions
- E-commerce continues to gain ground for bleach sales
PROSPECTS AND OPPORTUNITIES
- Could bleach become a popular multi-purpose solution?
- Private labels will continue to lead bleach
- Bleach will continue to face competition from multi-surface cleaners
CATEGORY DATA
- Table 44 Sales of Bleach: Value 2019-2024
- Table 45 Sales of Bleach: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Bleach: % Value 2020-2024
- Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
- Table 48 Forecast Sales of Bleach: Value 2024-2029
- Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Focus on hygiene and cleanliness drives demand for toilet care
- Convenience drives product innovation in toilet care, while toilet liquids/foam remains the most popular product overall
- Eco-friendly and sustainable trends also on the rise in toilet care
PROSPECTS AND OPPORTUNITIES
- DIY cleaning solutions offer eco-friendly options to environmentally aware consumers
- Convenience will remain a key driver of sales
- E-commerce will also support sales
CATEGORY DATA
- Table 50 Sales of Toilet Care by Category: Value 2019-2024
- Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
- Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Shoe polish sales largely supported by military demand
- Furniture polish faces challenges due to modern household styles
- SC Johnson maintains its overall monopoly in the consolidated category of polishes
PROSPECTS AND OPPORTUNITIES
- A flat performance expected for shoe polish over the forecast period
- Limited demand for furniture polish will continue to create challenges
- Emerging competition from smaller brands expected
CATEGORY DATA
- Table 56 Sales of Polishes by Category: Value 2019-2024
- Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Polishes: % Value 2020-2024
- Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
- Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
- Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Sustainability and natural ingredients drive developments in air care
- Wellness-focussed air fresheners provide an attractive niche
- Are smart air care devices set to be the next big thing?
PROSPECTS AND OPPORTUNITIES
- Eco-friendly and refillable air care solutions will drive ongoing developments
- Multi-functional air care products and local scents provide other areas for development
- Niche of electric air fresheners offers ongoing growth prospects
CATEGORY DATA
- Table 62 Sales of Air Care by Category: Value 2019-2024
- Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
- Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
- Table 65 NBO Company Shares of Air Care: % Value 2020-2024
- Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
- Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
- Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Demand for eco-friendly and non-toxic solutions in home insecticides
- Focus on disease prevention continues due to mosquito problems
- Integration of smart and automated insect control
PROSPECTS AND OPPORTUNITIES
- Further innovation in non-toxic and child-safe options expected
- Purchasing decisions will continue to be influenced by health and environmental concerns
- Preventive care aligns with public health campaigns
CATEGORY DATA
- Table 69 Sales of Home Insecticides by Category: Value 2019-2024
- Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
- Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
- Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
- Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
- Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
- Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029
