越南家庭護理市場

由於收入增加、都市化和對衛生的高度重視，越南家庭護理市場的零售量和現金額在整個審查期內（包括 2024 年）都保持穩定成長。據政府稱，越南實現了到 2024 年將平均通膨率控制在 4.5% 以下的目標，這有助於提高可支配收入並保持消費者的購買力。這導致許多人尋求更高品質、更有效、更便利的產品。

本報告研究了越南家庭護理市場，確定了主要企業和主要品牌，並對影響市場的主要因素進行了策略分析，包括新產品開發、包裝創新、經濟/生活方式的影響、分銷和定價問題。它還提供截至 2029 年的預測。

目錄

目錄及表格

執行摘要

市場指標

市場資料

免責聲明

資訊來源

越南衣物洗護

關鍵資料發現

2024 年的發展

• 衣物洗護在整個研究期間（包括 2024 年）價值穩定成長
• 由全球品牌主導的競爭激烈的類別
• 二合一清潔劑和織物柔軟精產品已成為香水競爭的戰場

前景與機遇

• 隨著清潔劑向清潔劑的持續轉變，洗衣產品預計將穩定成長。
• 預計新的創新功能將繼續由全球品牌主導
• 電子商務平台上的大包裝選擇和免費送貨優惠券的組合將吸引精明的消費者。

類別指標

分類資料

越南洗碗機

關鍵資料發現

2024 年的發展

• 調查期間，清洗銷售量和銷售額一直穩定成長。
• 本土品牌清洗競爭力強
• Sunlight 及其 RhamnoClean 技術在越南市場

前景與機遇

• 預測期內，洗碗業預計將持續成長
• 消費者將越來越重視成分的安全
• 零售電子商務預計將持續快速成長

類別指標

分類資料

越南外觀保養

關鍵資料發現

2024 年的發展

• 由於衛生習慣的改變，外觀保養在報告期間內實現強勁成長
• 外觀保養市場競爭激烈，全球品牌和本土品牌均有涉足
• 加值廚房清潔劑深受消費者歡迎

前景與機遇

• 預測期內，外觀保養預計將繼續大幅成長
• 香味和清洗功效仍將重要，但消費者將越來越關心附加價值
• 建立消費者信任並擴大分銷

分類資料

越南漂白水

關鍵資料發現

2024 年的發展

• 調查期間漂白水銷售量一直保持穩定成長
• 環保成分和減少對消費者的傷害是推動需求的主要因素
• 漂白水在越南各種零售通路廣泛銷售

前景與機遇

• 年終和地板護理繼續推動漂白劑需求
• 植物來源香水品牌的機遇
• 預計本地品牌的活動將會增加，尤其是在線上。

分類資料

越南的廁所清潔

關鍵資料發現

2024 年的發展

• 隨著消費者重視家庭衛生，廁所清潔強勁成長
• 消費者想要能夠減少擦洗的強效產品
• Vim 憑藉優質聲譽擴大了廁所清潔領域的領先地位

前景與機遇

• 快速方便的清潔和宜人的香味對消費者來說很重要
• 現代線下雜貨零售商和零售電子商務預計將蓬勃發展
• 滿足特定需求可以增加消費者的信任和忠誠度。

分類資料

越南磨料磨俱

關鍵資料發現

2024 年的發展

• 為了保持鞋子的高檔品質，高檔鞋油的需求正在推動鞋油整體的成長
• 消費者希望指甲油有光澤、耐用且易於使用
• 凝膠形式比液體形式更實用

前景與機遇

• 預計成長將繼續，但家具和金屬拋光行業面臨困境
• 擴大行銷和分銷可能有助於成長
• 簡化拋光的多功能產品可能會表現得更好

分類資料

越南空氣清淨

關鍵資料發現

2024 年的發展

• 噴霧/氣霧空氣清新劑仍是主流，但消費者要求更多功能
• 雖然全球品牌佔據主導地位，但一些本土品牌卻因為採取了環保措施而表現良好。
• 零售電子商務和現代線下通路越來越受歡迎

前景與機遇

• 消費者健康優先推動成長
• 氣味的持久性仍然是一個重要因素
• 說故事和線上平台可以是吸引消費者的一種方式

分類資料

越南的家用殺蟲劑

關鍵資料發現

2024 年的發展

• 登革熱病例持續上升，推動家用殺蟲劑持續成長
• 不同類別消費者對香味和無香味產品的偏好不同
• 消費者透過現代通路購買可靠的家用殺蟲劑

前景與機遇

• 登革熱擔憂推動持續成長
• 增值家用殺蟲劑可能受到重視
• 現代零售通路持續搶佔市場佔有率，而小型本地雜貨店的市佔率則不斷下降

分類資料

Home care in Vietnam saw steady retail volume and current value growth throughout the review period, including 2024, due to rising incomes, urbanisation, and a strong focus on hygiene. According to the government, in 2024 Vietnam's average inflation rate met the target of remaining below 4.5%, and this drove rising disposable incomes and maintained consumers' purchasing power. Many people therefore looked for higher quality, more effective, and more convenient products.

Euromonitor International's Home Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for home care?

MARKET INDICATORS

• Table 1 Households 2019-2024

MARKET DATA

• Table 2 Sales of Home Care by Category: Value 2019-2024
• Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
• Table 4 NBO Company Shares of Home Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
• Table 7 Distribution of Home Care by Format: % Value 2019-2024
• Table 8 Distribution of Home Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

LAUNDRY CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Laundry care experiences steady value growth throughout the review period, including in 2024
• Competitive category led by global brands
• 2-in-1 detergent and fabric softener products have become a battleground for fragrance competition

PROSPECTS AND OPPORTUNITIES

• Laundry care projected to experience steady growth, with a stronger shift from powder to liquid detergents
• New innovative features expected to continue to be led by global brands
• Large packaging options on e-commerce platforms, combined with free shipping vouchers, set to attract savvy consumers

CATEGORY INDICATORS

• Table 11 Household Possession of Washing Machines 2019-2024

CATEGORY DATA

• Table 12 Sales of Laundry Care by Category: Value 2019-2024
• Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
• Table 14 Sales of Laundry Aids by Category: Value 2019-2024
• Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
• Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
• Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
• Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
• Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
• Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
• Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
• Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
• Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
• Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
• Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029

DISHWASHING IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Volume and value growth are steady for dishwashing during the review period
• Strong competitive presence of local brands in dishwashing
• Sunlight and its RhamnoClean technology in the Vietnamese market

PROSPECTS AND OPPORTUNITIES

• Dishwashing set to continue to grow in the forecast period
• Consumers will be increasingly focused on safe ingredients
• Retail e-commerce expected to continue growing rapidly

CATEGORY INDICATORS

• Table 27 Household Possession of Dishwashers 2019-2024

CATEGORY DATA

• Table 28 Sales of Dishwashing by Category: Value 2019-2024
• Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
• Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
• Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
• Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
• Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029

SURFACE CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Surface care grows well during the review period due to changing hygiene habits
• Surface care is strongly competitive, from global to local brands
• Kitchen cleaners with added value are appreciated by consumers

PROSPECTS AND OPPORTUNITIES

• Surface care expected to continue growing well over the forecast period
• Fragrance and cleaning efficacy will remain essential, but consumers will be increasingly interested in added value
• Building consumer trust, and expansion of distribution

CATEGORY DATA

• Table 34 Sales of Surface Care by Category: Value 2019-2024
• Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
• Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
• Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
• Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
• Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
• Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
• Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
• Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
• Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029

BLEACH IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Bleach volume sales show solid growth throughout the review period
• Eco-friendly ingredients and reduced consumer harm are key factors driving demand
• Bleach is widely available across various retail channels in Vietnam

PROSPECTS AND OPPORTUNITIES

• The T?t holidays and floor care will continue to drive demand for bleach
• Opportunities for plant-based brands with fragrances
• Increased activity expected from local brands, particularly online

CATEGORY DATA

• Table 44 Sales of Bleach: Value 2019-2024
• Table 45 Sales of Bleach: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Bleach: % Value 2020-2024
• Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
• Table 48 Forecast Sales of Bleach: Value 2024-2029
• Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029

TOILET CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Toilet care grows well, as consumers value household hygiene
• Consumers seek strong products which minimise scrubbing
• Vim extends its lead in toilet care thanks to a reputation for quality

PROSPECTS AND OPPORTUNITIES

• Quick, effortless cleaning and a pleasant fragrance will be important to consumers
• Modern offline grocery retailers and retail e-commerce set to perform well
• Addressing a specific need could increase consumer trust and loyalty

CATEGORY DATA

• Table 50 Sales of Toilet Care by Category: Value 2019-2024
• Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
• Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029

POLISHES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for premium shoe polish to maintain high-end footwear drives overall growth for polishes
• Consumers look for polishes which offer shine, durability, and ease of use
• Gel format seen as a more practical choice than liquid

PROSPECTS AND OPPORTUNITIES

• Growth set to continue, but furniture and metal polish will struggle
• Marketing and wider distribution could contribute to growth
• Versatile products which simplify polishing likely to perform well

CATEGORY DATA

• Table 56 Sales of Polishes by Category: Value 2019-2024
• Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
• Table 58 NBO Company Shares of Polishes: % Value 2020-2024
• Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
• Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
• Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029

AIR CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Spray/aerosol air fresheners continues to dominate, and consumers look for more features
• Global brands dominate, but some local brands perform well with an eco-friendly focus
• Retail e-commerce and modern offline channels become increasingly popular

PROSPECTS AND OPPORTUNITIES

• Consumers' prioritisation of their wellbeing will drive growth
• Scent durability will remain an important factor
• Storytelling and online platforms could be ways to engage consumers

CATEGORY DATA

• Table 62 Sales of Air Care by Category: Value 2019-2024
• Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
• Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
• Table 65 NBO Company Shares of Air Care: % Value 2020-2024
• Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
• Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
• Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029

HOME INSECTICIDES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Persistent dengue cases drive continued growth for home insecticides
• Preference for fragranced and unscented products varies across categories
• Consumers shop for trusted home insecticides in modern distribution channels

PROSPECTS AND OPPORTUNITIES

• Concern about dengue will drive continued growth
• Home insecticides with added value likely to be valued
• Modern retail channels set to continue to gain share at the expense of small local grocers

CATEGORY DATA

• Table 69 Sales of Home Insecticides by Category: Value 2019-2024
• Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
• Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
• Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
• Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
• Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
• Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029