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市場調查報告書
商品編碼
1658617
菲律賓家庭護理市場Home Care in the Philippines |
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價格
簡介目錄
菲律賓家庭護理市場規模在 2023 年表現出色，隨後在 2024 年成長率有所放緩，但零售量和現以金額為準均保持成長。不過，所有類別均持續成長，且成長率沒有顯著差異。 2024年，產業將進入變革時期期，特徵是經濟壓力大，企業優先考慮利潤而不是市場佔有率。由於通膨影響消費者支出，品牌越來越重視利潤而不是市場佔有率。
本報告研究了菲律賓家庭護理市場，確定了主要企業和主要品牌，並對影響市場的主要因素進行了策略分析，包括新產品開發、包裝創新、經濟/生活方式的影響、分銷和定價問題。它還提供截至 2029 年的預測。
目錄
目錄及表格
執行摘要
市場指標
市場資料
免責聲明
資訊來源
菲律賓衣物洗護
關鍵資料發現
2024 年的發展
- 嬰兒和防過敏衣物洗護產品線的成長
- 對固態的依賴仍然存在，尤其是在農村地區
- 冠軍品牌的擴張與小參與企業的崛起
前景與機會
- 液體清潔劑在都市區越來越受歡迎
- 可支配收入的增加使得便利性在消費者選擇中變得更加重要
- 儘管奢侈品需求旺盛，但價格敏感度依然存在
類別指標
分類資料
菲律賓的洗碗機
關鍵資料發現
2024 年的發展
- 製造商在東京地區推出洗碗機
- 手洗與自動洗碗之間的競爭愈演愈烈
- 通貨膨脹中的價格敏感性
前景與機會
- 自動清洗預計將緩慢但穩定地成長
- 在品牌飽和的世界中採用獨特的行銷策略
- 零售電子商務是清洗產品日益成長的分銷管道
類別指標
分類資料
菲律賓外觀保養
關鍵資料發現
2024 年的發展
- 多用途清潔劑推動外觀保養持續成長
- 肌肉先生仍然是菲律賓值得信賴的品牌，重奪榜首
- FDA 法規阻礙新進入者，領先品牌佔據主導地位
前景與機會
- 預計磨料的市場佔有率將下降，而多表面清洗磨料含量較低的產品將佔據主導地位
- 零售商擴大電子商務採購
- 聯合利華吸引 Z 世代並減少塑膠使用的策略性舉措
分類資料
菲律賓的漂白劑
關鍵資料發現
2024 年的發展
- 大包裝漂白水流行起來
- Bleach 品牌專注於數位廣告和合作
- Zonrox 正在使用溫和、多用途的產品革新漂白劑
前景與機會
- 菲律賓人對不褪色漂白劑的認知不斷提高
- 電子商務平台是推出新品牌的一種方式
- 抗菌性能和香味是主要賣點
分類資料
菲律賓的廁所清潔
關鍵資料發現
2024 年的發展
- 知名品牌推出油箱內置裝置和輪圈墊塊
- 提供低價的玩家將受益於通貨膨脹
- Clorox 推出漂白廁所清潔劑
前景與機會
- 增加輪圈塊和油箱內設備的介質暴露
- 新冠肺炎疫情後清潔標準將鼓勵更多人入境
- 多功能廁所清潔產品的吸引力
分類資料
菲律賓磨料磨俱
關鍵資料發現
2024 年的發展
- 隨著越來越多的公司適應不斷變化的消費者需求，擦鞋業繼續穩步成長
- 透過限制競爭實現磨料壟斷
- 電子商務推動品牌和自有品牌的崛起
前景與機會
- 金屬拋光劑仍為小眾類別，但具有成長潛力
- 透過提供實惠的產品和捆綁優惠來應對通膨壓力
- 利用社群媒體行銷的差距
分類資料
菲律賓空氣清淨
關鍵資料發現
2024 年的發展
- 凝膠空氣清新劑繼續佔據主導地位
- 電子空氣清新劑的崛起
- 解決城市交通對汽車空氣清新劑的影響
前景與機會
- 提高人們對電動擴散器的認知
- 新品牌利用電子商務趨勢
- 面向注重健康的消費者的研發創新
分類資料
菲律賓的家用殺蟲劑
關鍵資料發現
2024 年的發展
- 將行銷重點轉向健康意識將維持成長
- 改善進入當地市場的機會
- Baygon 專注於創新與社會意義
前景與機會
- 應對都市化和人口變化
- 解決健康風險和環境問題
- 專注於對抗多種昆蟲的產品
分類資料
簡介目錄
Product Code: HCPPH
Home care in the Philippines maintained growth in both retail volume and current value terms in 2024, although rates of increase were lower after a year of exceptional growth in 2023. However, all categories maintained growth, with no significant differences in growth rates. The industry witnessed a transformative phase in 2024, characterised by players prioritising profits over market share amidst economic pressures. With inflation impacting consumer spending, brands increasingly focused on val...
Euromonitor International's Home Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
MARKET INDICATORS
- Table 1 Households 2019-2024
MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2019-2024
- Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 4 NBO Company Shares of Home Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 7 Distribution of Home Care by Format: % Value 2019-2024
- Table 8 Distribution of Home Care by Format and Category: % Value 2024
- Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
LAUNDRY CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Growth of baby and hypoallergenic laundry care product lines
- Continued reliance on bar detergents, especially in rural areas
- The expansion of the Champion brand, and the rise of smaller players
PROSPECTS AND OPPORTUNITIES
- Rising popularity of liquid detergents in urban areas
- Increased disposable incomes will drive importance of convenience in consumer choice
- Despite the desire for premium products, price sensitivity will remain
CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2019-2024
- Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
- Table 14 Sales of Laundry Aids by Category: Value 2019-2024
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
- Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
- Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
- Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
- Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
- Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
- Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Manufacturers introduce dishwashers in metro areas
- Increased competition in both hand and automatic dishwashing
- Price sensitivity amidst inflation
PROSPECTS AND OPPORTUNITIES
- Slow but steady growth anticipated for automatic dishwashing
- Unique marketing strategies amidst brand saturation
- Retail e-commerce as a rising distribution channel for dishwashing products
CATEGORY INDICATORS
- Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
- Table 28 Sales of Dishwashing by Category: Value 2019-2024
- Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
- Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
- Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
- Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Surface care maintains growth, driven by multi-purpose cleaners
- Mr Muscle continues to be a trusted brand in the Philippines, and retakes the lead
- Top brands dominate, as FDA regulations hamper the entry of new players
PROSPECTS AND OPPORTUNITIES
- Scouring agents set to lose share to less abrasive products such as multi-surface cleaners
- More widespread purchases through retail e-commerce
- Unilever's strategic moves to engage Gen Z and reduce plastic use
CATEGORY DATA
- Table 34 Sales of Surface Care by Category: Value 2019-2024
- Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
- Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
- Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
- Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
- Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
- Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Larger pack sizes gain traction in bleach
- Bleach brands focus on digital advertising and collaborations
- Zonrox innovates in bleach with gentle and multi-purpose products
PROSPECTS AND OPPORTUNITIES
- Filipinos' increased awareness of colour-safe bleaches
- E-commerce platforms a way to introduce new brands
- Antibacterial claims and fragrances as main selling points
CATEGORY DATA
- Table 44 Sales of Bleach: Value 2019-2024
- Table 45 Sales of Bleach: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Bleach: % Value 2020-2024
- Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
- Table 48 Forecast Sales of Bleach: Value 2024-2029
- Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Leading brands introduce in-cistern devices and rim blocks
- Players offering lower prices benefit from inflation
- Clorox's launch of bleach-based toilet bowl cleaner
PROSPECTS AND OPPORTUNITIES
- Increasing media exposure for rim blocks and in-cistern devices
- Post-COVID-19 cleanliness standards set to drive more entrants
- The appeal of multi-benefit toilet care products
CATEGORY DATA
- Table 50 Sales of Toilet Care by Category: Value 2019-2024
- Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
- Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Shoe polish maintains solid growth as players adapt to consumers' changing needs
- Dominating polishes through limited competition
- Rise of brands and private label via e-commerce
PROSPECTS AND OPPORTUNITIES
- Metal polishes will remain a niche category, but with growth potential
- Adapting to inflationary pressures by offering affordable products and bundle offers
- Capitalising on social media marketing gaps
CATEGORY DATA
- Table 56 Sales of Polishes by Category: Value 2019-2024
- Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Polishes: % Value 2020-2024
- Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
- Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
- Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- The dominance of gel air fresheners endures
- The rise of electric air fresheners, from a low base
- Addressing the impact of urban traffic on car air fresheners
PROSPECTS AND OPPORTUNITIES
- Increasing awareness of electric diffusers
- New brands capitalise on the trend towards e-commerce
- Innovating with R&D for health-conscious consumers
CATEGORY DATA
- Table 62 Sales of Air Care by Category: Value 2019-2024
- Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
- Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
- Table 65 NBO Company Shares of Air Care: % Value 2020-2024
- Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
- Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
- Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Shifting marketing focus towards health awareness helps maintain growth
- Enhancing accessibility in provincial markets
- Baygon's innovation and focus on social relevancy
PROSPECTS AND OPPORTUNITIES
- Responding to urbanisation and changing demographics
- Addressing health risks and environmental concerns
- Emphasising products targeted to deal with multiple types of insects
CATEGORY DATA
- Table 69 Sales of Home Insecticides by Category: Value 2019-2024
- Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
- Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
- Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
- Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
- Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
- Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029
