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市場調查報告書
商品編碼
1655661
中國家庭護理市場Home Care in China |
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價格
簡介目錄
儘管面臨通貨膨脹、房地產市場下滑和消費者信心疲軟等經濟挑戰，中國家庭護理市場預計將在 2024 年表現出韌性，零售現值成長仍將保持在較低水準。這種穩定性凸顯了居家護理產品的本質及其在消費者日常生活中所扮演的重要角色。
本報告研究了中國家庭護理市場，確定了主要企業和品牌，並對影響市場的主要因素進行了策略分析，包括新產品開發、包裝創新、經濟/生活方式的影響、分銷和定價問題。它還提供截至 2029 年的預測。
目錄
目錄及表格
執行摘要
市場指標
市場資料
免責聲明
資訊來源
中國衣物洗護
關鍵資料發現
2024 年的發展
- 經濟壓力減緩優質化
- 小眾及專業洗衣護理產品的興起
- 社群電商爆發式成長，抖音成為焦點
前景與機遇
- 清潔劑片市場競爭激烈
- 創新零售夥伴關係與自有品牌產品的興起
- 家用洗衣機與洗衣護理產品的互動
類別指標
分類資料
中國洗碗機
關鍵資料發現
2024 年的發展
- 手洗碗成長放緩，自動洗碗清潔劑保持強勁勢頭
- 立白以豐富的產品系列持續引領手洗餐具市場
- Finish 強大的品牌聲譽使其在自動洗碗機領域保持領先地位
前景與機遇
- 洗碗機的進一步普及可能會推動自動洗碗的成長
- 衛生和安全意識的提高將使使用天然成分的產品越來越受歡迎
- 瞄準細分消費群組
類別指標
分類資料
中式外觀保養
關鍵資料發現
2024 年的發展
- 外觀保養將在 2023 年下降，然後在 2024 年恢復成長
- 除了清洗功效，其附加價值功能滿足了消費者的多樣化需求
- 基於興趣的電子商務將在 2024 年保持成長勢頭
前景與機遇
- 多功能、便利、有香味的產品可能會繼續受到歡迎
- 多樣化的消費者需求預計將推動外觀保養產品細分化，滿足針對性的清潔需求
- 上海莊臣憑藉著廣泛的產品組合和捆綁銷售，在外觀保養領域保持領先地位。
分類資料
中國漂白劑
關鍵資料發現
2024 年的發展
- 漂白水需求減少將導致銷售下降
- 競爭格局穩定，進入市場新品牌較少，產品創新不足。
- 在網上購買漂白劑的比例正在迅速成長
前景與機遇
- 漂白水銷售在連續兩年下滑後可望保持穩定
- 多功能產品可能與漂白水形成強勁競爭
分類資料
中國廁所清潔
關鍵資料發現
2024 年的發展
- 衛生意識的提高推動了廁所清潔的成長
- 香味仍然是廁所清潔的主流
- Mr Muscle 的廣泛產品和聲譽使其在廁所清潔領域保持領先地位
前景與機遇
- 預計罐內設備將持續保持強勁成長
- 由於競爭加劇，液體和清潔劑廁所清潔劑的成長放緩
- 預測期內零售電子商務滲透率可能會進一步增加
分類資料
中國磨料磨俱
關鍵資料發現
2024 年的發展
- 2024 年磨料需求將持續下降
- 磨料產業的競爭格局保持穩定，線上品牌利用基於興趣的電子商務推動進一步成長
- 磨料磨俱電商零售佔有率持續成長
前景與機遇
- 家具蠟和鞋蠟需求預計將持續下降
- 預測期內地板拋光劑需求預計保持持平
分類資料
中國空氣清淨
關鍵資料發現
2024 年的發展
- 儘管市場壓力巨大， 空氣清淨仍穩定成長
- 使用汽車空氣清新劑解決「車內異味」問題
- 香味是吸引消費者的重要因素，傳統中國香水越來越受歡迎。
前景與機遇
- 汽車空氣清新劑預計將繼續推動空氣清新劑的成長
- 多功能性和經濟性可能是空氣護理產品的未來
- 利用人工智慧開發新型空氣護理產品
分類資料
中國用殺蟲劑
關鍵資料發現
2024 年的發展
- 2024 年家用殺蟲劑使用量將持續下降
- 天然、安全、智慧是電殺蟲劑主要發展趨勢
- 家用殺蟲劑的競爭格局分散
前景與機遇
- 預測期內家用殺蟲劑需求預計仍將維持低迷
- 個人驅蟲劑可能威脅家用殺蟲劑的成長
- 預測期內家用殺蟲劑缺乏產品創新
分類資料
簡介目錄
Product Code: HCPCN
Despite facing economic challenges such as inflation, the slide of the real estate market, and declining consumer confidence, home care in China demonstrated resilience in 2024, seeing low retail current value growth. This stability underscores the essential nature of home care products, and their significant role in consumers' daily life.
Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
MARKET INDICATORS
- Table 1 Households 2019-2024
MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2019-2024
- Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 4 NBO Company Shares of Home Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 7 Distribution of Home Care by Format: % Value 2019-2024
- Table 8 Distribution of Home Care by Format and Category: % Value 2024
- Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
LAUNDRY CARE IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Premiumisation slows amidst economic pressures
- Rise of niche and specialised laundry care products
- Explosive growth of social commerce, with the spotlight on Douyin
PROSPECTS AND OPPORTUNITIES
- The high-stakes competition in detergent tablets
- The rise of innovative retail partnerships and private label products
- The interplay between home laundry appliances and laundry care products
CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2019-2024
- Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
- Table 14 Sales of Laundry Aids by Category: Value 2019-2024
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
- Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
- Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
- Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
- Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
- Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
- Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Slow growth for hand dishwashing, while automatic dishwashing powders sustains stronger momentum
- Liby continues to dominate hand dishwashing with its wide product portfolio
- Strong brand reputation of Finish maintains its lead in automatic dishwashing
PROSPECTS AND OPPORTUNITIES
- Further penetration of dishwashers likely to drive growth for automatic dishwashing
- Rising awareness of hygiene and safety will ensure the popularity of products with natural ingredients
- Targeting segmented consumer groups
CATEGORY INDICATORS
- Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
- Table 28 Sales of Dishwashing by Category: Value 2019-2024
- Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
- Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
- Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
- Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Surface care rebounds to growth in 2024, following decline in 2023
- In addition to cleaning efficacy, added-value functions meet diverse consumer needs
- Interest-based e-commerce maintains its growth momentum in 2024
PROSPECTS AND OPPORTUNITIES
- Multifunctional, convenient, and fragranced products set to continue to gain traction
- Diversified consumer demand expected to drive the segmentation of surface care products due to targeted cleaning needs
- Shanghai Johnson maintains its lead in surface care due to a wide portfolio, and bundle sales
CATEGORY DATA
- Table 34 Sales of Surface Care by Category: Value 2019-2024
- Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
- Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
- Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
- Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
- Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
- Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Declining volume demand for bleach also leads to drop in value sales
- Competitive landscape remains stable, with fewer new brands entering, and a lack of product innovation
- The share of online purchases of bleach is increasing rapidly
PROSPECTS AND OPPORTUNITIES
- Bleach expected to maintain flat sales following two years of decline
- Multifunctional products may offer strong competition to bleach
CATEGORY DATA
- Table 44 Sales of Bleach: Value 2019-2024
- Table 45 Sales of Bleach: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Bleach: % Value 2020-2024
- Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
- Table 48 Forecast Sales of Bleach: Value 2024-2029
- Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Hygiene awareness drives growth for toilet care
- Fragrance continues to be a main trend in toilet care
- Mr Muscle's wide offering and strong reputation maintains its lead in toilet care
PROSPECTS AND OPPORTUNITIES
- In-cistern devices likely to continue its strong growth momentum
- Slower growth for toilet liquids/foam, due to rising competition
- Further penetration likely for retail e-commerce in the forecast period
CATEGORY DATA
- Table 50 Sales of Toilet Care by Category: Value 2019-2024
- Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
- Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Continued decline in demand for polishes in 2024
- Competitive landscape remains stable in polishes, with online brands leveraging interest-based e-commerce for further growth
- A further share increase for retail e-commerce in polishes
PROSPECTS AND OPPORTUNITIES
- Continued decline in demand expected for furniture polish and shoe polish
- Demand for floor polish set to remain flat in the forecast period
CATEGORY DATA
- Table 56 Sales of Polishes by Category: Value 2019-2024
- Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Polishes: % Value 2020-2024
- Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
- Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
- Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Steady growth for air care, despite market pressures
- Tackling the "stinky car" phenomenon with car air fresheners
- Fragrance is a crucial factor for attracting consumers, with traditional Chinese scents increasingly popular
PROSPECTS AND OPPORTUNITIES
- Car air fresheners expected to continue to drive growth in air care
- Multifunctionality and affordability likely to be the future of air care products
- AI-powered creation of new air care products
CATEGORY DATA
- Table 62 Sales of Air Care by Category: Value 2019-2024
- Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
- Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
- Table 65 NBO Company Shares of Air Care: % Value 2020-2024
- Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
- Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
- Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Continued decline for home insecticides in 2024
- Natural, safe and smart are the main development trends in electric insecticides
- Fragmented competitive landscape in home insecticides
PROSPECTS AND OPPORTUNITIES
- Weak demand expected for home insecticides during the forecast period
- Personal repellents may be a threat to growth for home insecticides
- Lack of product innovation within home insecticides in the forecast period
CATEGORY DATA
- Table 69 Sales of Home Insecticides by Category: Value 2019-2024
- Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
- Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
- Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
- Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
- Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
- Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029
