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市場調查報告書
商品編碼
1655655
印尼家庭護理市場Home Care in Indonesia |
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價格
簡介目錄
2024年，印尼的家庭護理行業穩步成長，衣物洗護、洗碗、外觀保養、空氣清淨和家用殺蟲劑等主要類別均促進了擴張。這一成長的主要驅動力是人們衛生和清潔意識的提高、都市化以及中產階級人口的成長。當地消費者更重視保持家中清潔、健康的環境，尤其是在疫情後。
本報告研究了印尼家庭護理市場，確定了主要企業和主要品牌，並對影響市場的主要因素進行了策略分析，包括新產品開發、包裝創新、經濟/生活方式的影響、分銷和定價問題。它還提供截至 2029 年的預測。
目錄
目錄及表格
執行摘要
市場指標
市場資料
免責聲明
資訊來源
印尼衣物洗護
關鍵資料發現
2024 年的發展
- 2024年的銷售量無論從數量或市值來看都會增加。
- Sayap Mas Utama 是 So Klin 品牌的負責人
- 洗手清潔劑是印尼最受歡迎的洗衣產品類別
前景與機遇
- 預計預測期內各類別將實現強勁成長
- 消費者對植物來源、較溫和的替代品表現出濃厚興趣
- 電子商務和其他現代零售通路的擴張將支持未來成長
類別指標
分類資料
印尼的洗碗
關鍵資料發現
2024 年的發展
- 隨著消費者逐漸放棄聯合利華產品，洗碗業發展迅速
- Lion Wings 奪冠，聯合利華跌至第二位
- 創新推動進步
前景與機遇
- 預計整個預測期內清洗將實現強勁成長
- 隨著消費者對有害化學物質的關注度不斷提高，企業紛紛增加對更安全產品的投入
- 現有參與企業的價格上漲，新進業者提供更多實惠的選擇，導致競爭加劇
類別指標
分類資料
印尼外觀保養
關鍵資料發現
2024 年的發展
- 2024 年，標準地板清潔劑將繼續佔據大部分銷售額
- Sayap Mas Utama 以 So Klin 品牌保持整體領導地位
- 消毒劑成長放緩，Wipol 仍保持領先
前景與機遇
- 未來成長將由標準地板清潔劑和多用途清潔劑推動
- 全能清潔劑仍然比針對性清潔劑更受歡迎，而窗戶/玻璃清潔劑則受益於都市化
- 嬰兒及兒童友善產品將擴展至整體外觀保養
分類資料
印尼漂白劑
關鍵資料發現
2024 年的發展
- 由於缺乏創新，漂白水銷售持續下降
- BayClin 和 SoClin 將在 2024 年保持類別主導地位
- 小袋包裝吸引了農村和注重成本的消費者
前景與機遇
- 預測期內，漂白劑不太可能恢復失地
- 替代產品比漂白劑具有更好的功能
- 預測期內競爭格局預計不會有重大變化
分類資料
印尼廁所清潔
關鍵資料發現
2024 年的發展
- 受消費者對清潔劑和泡沫廁所清潔劑興趣的不斷成長推動，印尼預計 2024 年廁所清潔將出現強勁成長
- Bebek 位居榜首，Harpic 位居第二
- 潔廁液和泡沫推動成長並主導整體潔廁產品銷售
前景與機遇
- 預計印尼廁所清潔將進一步大幅成長
- 清潔劑/泡沫清潔劑仍受當地消費者歡迎
- 現代零售通路持續引領品類銷售
分類資料
印尼磨料
關鍵資料發現
2024 年的發展
- 2024 年磨料市場將陷入低迷
- 莊臣公司憑藉 Kiwi 品牌保持領先地位
- 創新低落和行銷投資不足阻礙了成長
前景與機遇
- 預計波蘭在預測期內將陷入困境
- 金屬磨料銷售帶動整體銷售成長
- 我們相信主要參與企業將繼續佔據主導地位，電子商務的擴張將支持成長。
分類資料
印尼空氣清淨
關鍵資料發現
2024 年的發展
- 空氣清淨將在 2024 年取得強勁業績
- Stella 和 Glade 佔據大部分價值佔有率
- 空氣清新劑中常見的花香與果香
前景與機遇
- 印尼空氣護理前景光明
- 現代貿易通路將推動銷售，而電動式空氣清新劑有望推動成長
- 斯特拉有望繼續保持榜首位置
分類資料
印尼家用殺蟲劑
關鍵資料發現
2024 年的發展
- 儘管家用殺蟲劑的銷售量停滯不前，但其當前價值卻大幅成長。
- HIT 將在 2024 年加強全類別領導地位
- 消費者正從傳統產品轉向現代產品
前景與機遇
- 印尼空氣清淨預測穩定成長
- 噴霧/氣霧劑是最大的細分市場
- 驅蟲劑和其他家用殺蟲劑的重要性日益增加
分類資料
簡介目錄
Product Code: HCPID
In 2024, the home care industry in Indonesia saw steady growth, with major categories such as laundry care, dishwashing, surface care, air care, and home insecticides all contributing to the expansion. The primary drivers of this growth were increasing awareness of hygiene and cleanliness, urbanisation, and the country's rising middle-class population. Local consumers are becoming more focused on maintaining clean and healthy environments at home - particularly after the pandemic heightened conc...
Euromonitor International's Home Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Home care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
MARKET INDICATORS
- Table 1 Households 2019-2024
MARKET DATA
- Table 2 Sales of Home Care by Category: Value 2019-2024
- Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
- Table 4 NBO Company Shares of Home Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
- Table 7 Distribution of Home Care by Format: % Value 2019-2024
- Table 8 Distribution of Home Care by Format and Category: % Value 2024
- Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
- Summary 1 Research Sources
LAUNDRY CARE IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Sales rise in both volume and current value terms in 2024
- Sayap Mas Utama leads with So Klin brand
- Hand wash detergents remains most popular segment in laundry care in Indonesia
PROSPECTS AND OPPORTUNITIES
- Forecast period will see robust rises for overall category
- Consumers to show greater interest in gentle plant-based alternatives
- Expansion of e-commerce and other modern retail channels supports future growth
CATEGORY INDICATORS
- Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
- Table 12 Sales of Laundry Care by Category: Value 2019-2024
- Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
- Table 14 Sales of Laundry Aids by Category: Value 2019-2024
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
- Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
- Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
- Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
- Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
- Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
- Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
- Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
- Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
- Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
- Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Dishwashing expands while consumers shift away from Unilever products
- Unilever falls to second place as Lion Wings take the crown
- Innovation drive progress
PROSPECTS AND OPPORTUNITIES
- Strong growth projected for dishwashing throughout forecast period
- Players invest more in safe products as consumers show rising concern over harmful chemicals
- Prices will rise among established players and competition will intensify with new entrants offering more affordable options
CATEGORY INDICATORS
- Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
- Table 28 Sales of Dishwashing by Category: Value 2019-2024
- Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
- Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
- Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
- Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
- Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Standard floor cleaners continues to account for bulk of sales in 2024
- Sayap Mas Utama maintains overall leadership with So Klin brand
- Disinfectants sees slowed growth with Wipol still in the lead
PROSPECTS AND OPPORTUNITIES
- Future growth to be led by standard floor cleaners and multi-purpose cleaners
- Multi-purpose cleaners will remain more popular than targeted solutions, while window/glass cleaners will benefit from urbanisation
- Baby and child-friendly products set to expand throughout surface care
CATEGORY DATA
- Table 34 Sales of Surface Care by Category: Value 2019-2024
- Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
- Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
- Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
- Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
- Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
- Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
- Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
- Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Bleach continues to wane as it faces increasing irrelevance and lack of innovation
- BayClin and So Klin maintain category dominance in 2024
- Sachet packaging formats appeal to rural and cost-conscious consumers
PROSPECTS AND OPPORTUNITIES
- Bleach unlikely to regain lost ground during forecast period
- Alternative products offer superior functionality to bleach
- No major competitive landscape shifts anticipated for forecast period
CATEGORY DATA
- Table 44 Sales of Bleach: Value 2019-2024
- Table 45 Sales of Bleach: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Bleach: % Value 2020-2024
- Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
- Table 48 Forecast Sales of Bleach: Value 2024-2029
- Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Robust growth seen for toilet care in Indonesia in 2024, with rising consumer interest in toilet liquids/foam
- Bebek leads, with Harpic in second place
- Toilet liquids/foam lead growth and dominate sales in overall toilet care
PROSPECTS AND OPPORTUNITIES
- Further strong growth projected for toilet care in Indonesia
- Toilet liquids/foam set to remain firm favourite among local consumers
- Modern retail channels will continue to lead category sales
CATEGORY DATA
- Table 70 Sales of Toilet Care by Category: Value 2019-2024
- Table 71 Sales of Toilet Care by Category: % Value Growth 2019-2024
- Table 72 NBO Company Shares of Toilet Care: % Value 2020-2024
- Table 73 LBN Brand Shares of Toilet Care: % Value 2021-2024
- Table 74 Forecast Sales of Toilet Care by Category: Value 2024-2029
- Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Low activity seen in polishes in 2024
- SC Johnson & Son maintains clear leadership with Kiwi brand
- Low levels of innovation and lack of investment in marketing curb growth
PROSPECTS AND OPPORTUNITIES
- Polishes set to struggle over forecast period
- Sales in metal polish to drive overall volume growth
- Leading players assured of continued dominance while expanding e-commerce should support growth
CATEGORY DATA
- Table 50 Sales of Polishes by Category: Value 2019-2024
- Table 51 Sales of Polishes by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Polishes: % Value 2020-2024
- Table 53 LBN Brand Shares of Polishes: % Value 2021-2024
- Table 54 Forecast Sales of Polishes by Category: Value 2024-2029
- Table 55 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Air care turns in positive performance for 2024
- Stella and Glade hold majority of value share
- Floral and fruity scents as firm favourites for air fresheners
PROSPECTS AND OPPORTUNITIES
- Bright future forecast for air care in Indonesia
- Modern trade channels lead sales, with electric air fresheners set to lead growth
- Stella likely to hold on to top spot
CATEGORY DATA
- Table 56 Sales of Air Care by Category: Value 2019-2024
- Table 57 Sales of Air Care by Category: % Value Growth 2019-2024
- Table 58 Sales of Air Care by Fragrance: Value Ranking 2022-2024
- Table 59 NBO Company Shares of Air Care: % Value 2020-2024
- Table 60 LBN Brand Shares of Air Care: % Value 2021-2024
- Table 61 Forecast Sales of Air Care by Category: Value 2024-2029
- Table 62 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN INDONESIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Home insecticides sees strong current value growth as volume sales struggle
- HIT strengthens overall category leadership in 2024
- Consumers shift from traditional to modern products
PROSPECTS AND OPPORTUNITIES
- Steady growth forecast for air care in Indonesia
- Spray/aerosol formats as largest segment
- Moth proofers and other home insecticides to gain greater relevance
CATEGORY DATA
- Table 63 Sales of Home Insecticides by Category: Value 2019-2024
- Table 64 Sales of Home Insecticides by Category: % Value Growth 2019-2024
- Table 65 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
- Table 66 NBO Company Shares of Home Insecticides: % Value 2020-2024
- Table 67 LBN Brand Shares of Home Insecticides: % Value 2021-2024
- Table 68 Forecast Sales of Home Insecticides by Category: Value 2024-2029
- Table 69 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029
