2025-2033年按產品類型（廚房護理、家庭護理、浴室護理、洗衣護理等）、配銷通路（超市和大賣場、便利商店、網路商店等）和地區分類的家庭護理市場報告

2024年全球IMARC Group護理市場規模達1,634億美元。消費者對個人衛生意識的不斷提高，以及可廣泛用於各種家庭應用的具有成本效益和高效的家庭護理產品的開發，正在刺激市場成長。

家庭護理產品用於清潔房屋並使其更加衛生。它們包括洗衣粉、消毒劑、漂白水、餐具洗滌產品、空氣處理產品、去污劑，以及有助於控制灰塵和黴菌等過敏原的地板、玻璃、表面和廁所清潔劑。此外，氯化家庭護理產品依靠氯基清潔劑的消毒特性來預防季節性流感爆發和食源性疾病。目前，由於冠狀病毒病（COVID-19）的爆發，大眾對衛生習慣的採用有所增加，這刺激了世界各地對家庭護理產品的需求。

居家照護市場趨勢：

家庭護理產品的需求不斷成長，以維持家庭無疾病的環境，這是推動市場的關鍵因素之一。此外，對營造誘人氛圍的需求也在增加。再加上細菌和其他微生物引起的疾病盛行率上升，正在推動市場的成長。此外，對吸塵器、擦窗機器人、拖把機器人、多功能清潔套件、灌漿刷、除塵風扇和空氣清淨機等創新家庭護理產品的需求不斷成長，正在對市場產生積極影響。除此之外，為了降低室內空氣污染風險而對有機家庭護理產品的需求不斷成長，為行業投資者提供了利潤豐厚的成長機會。除此之外，主要市場參與者正在廣泛投資於研發（R＆D）活動，以推出具有有吸引力的香味、包容性價格和高效率的新家庭護理產品，這正在促進市場成長。其他促進成長的因素包括容易獲得負擔得起的環保產品、生活方式的改變、快速城市化、新產品開發以及個人收入水平的提高。

本報告回答的關鍵問題

• 2024年全球家庭護理市場規模有多大？ 2025-2033年全球居家照護市場的預期成長率是多少？
• COVID-19 對全球家庭護理市場有何影響？
• 推動全球家庭護理市場的關鍵因素是什麼？
• 根據產品類型，全球家庭護理市場的細分如何？
• 全球家庭護理市場按配銷通路分類是怎樣的？
• 全球家庭護理市場的重點區域有哪些？
• 誰是全球家庭護理市場的主要參與者/公司？

目錄

第1章：前言

第 2 章：範圍與方法

• 研究目的
• 利害關係人
• 數據來源
  • 主要來源
  • 二手資料
• 市場預測
  • 自下而上的方法
  • 自上而下的方法
• 預測方法

第 3 章：執行摘要

第 4 章：簡介

• 概述
• 主要行業趨勢

第 5 章：全球家庭護理市場

• 市場概況
• 市場表現
• COVID-19 的影響
• 市場預測

第 6 章：市場區隔：依產品類型

• 廚房護理
  • 市場趨勢
  • 市場預測
• 居家護理
  • 市場趨勢
  • 市場預測
• 浴室護理
  • 市場趨勢
  • 市場預測
• 洗衣護理
  • 市場趨勢
  • 市場預測
• 其他
  • 市場趨勢
  • 市場預測

第 7 章：市場區隔：按配銷通路

• 超級市場和大賣場
  • 市場趨勢
  • 市場預測
• 便利商店
  • 市場趨勢
  • 市場預測
• 網路商店
  • 市場趨勢
  • 市場預測
• 其他
  • 市場趨勢
  • 市場預測

第 8 章：市場區隔：按地區

• 北美洲
  • 美國
  • 加拿大
• 亞太
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
  • 其他
• 歐洲
  • 德國
  • 法國
  • 英國
  • 義大利
  • 西班牙
  • 俄羅斯
  • 其他
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 其他
• 中東和非洲
  • 市場趨勢
  • 市場細分：按國家/地區
  • 市場預測

第 9 章：SWOT 分析

• 概述
• 優勢
• 弱點
• 機會
• 威脅

第 10 章：價值鏈分析

第 11 章：波特五力分析

• 概述
• 買家的議價能力
• 供應商的議價能力
• 競爭程度
• 新進入者的威脅
• 替代品的威脅

第 12 章：價格分析

第13章：競爭格局

• 市場結構
• 關鍵參與者
• 關鍵參與者簡介
  • Alicorp SAA
  • Church & Dwight Co. Inc.
  • Henkel AG & Co. KGaA
  • Kao Corporation
  • Reckitt Benckiser Group PLC
  • SC Johnson & Son Inc.
  • The Clorox Company
  • The Procter & Gamble Company
  • Unilever plc

The global home care market size reached USD 163.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 227.3 Billion by 2033, exhibiting a growth rate (CAGR) of 3.62% during 2025-2033. The rising consumer awareness towards personal hygiene, along with the development of cost-effective and efficient home care products that can be extensively used in a wide array of household applications, is stimulating the market growth.

Home care products are utilized for cleaning homes and making them more hygienic. They comprise laundry detergents, disinfectants, bleaches, dishwashing products, air treatment products, stain removers, and floor, glass, surface and toilet cleaners that help control allergens like dust and mold. In addition, chlorinated home care products rely on the disinfectant qualities of chlorine-based cleaners to prevent seasonal flu outbreaks and foodborne illnesses. At present, there is a rise in the adoption of hygienic practices among the masses on account of the coronavirus disease (COVID-19) outbreak, which is catalyzing the demand for home care products around the world.

Home Care Market Trends:

The escalating demand for home care products to maintain a disease-free environment at home represents one of the key factors driving the market. Moreover, there is an increase in the demand for creating an alluring ambiance. This, coupled with the rising prevalence of diseases caused due to bacteria and other micro-organisms, is propelling the growth of the market. In addition, the growing demand for innovative home care products, such as vacuums, window cleaner robots, robot mops, multipurpose cleaning kits, grout brushes, fan dusters, and air purifiers, is positively influencing the market. Besides this, the escalating demand for organic home care products to reduce the risk of indoor air pollution is offering lucrative growth opportunities to industry investors. Apart from this, key market players are extensively investing in research and development (R&D) activities to introduce new home care products with attractive fragrances, inclusive prices, and high efficiency, which is bolstering the market growth. Other growth-inducing factors are easy availability of affordable and environment-friendly products, changing lifestyles, rapid urbanization, new product development, and inflating income levels of individuals.

Key Market Segmentation:

Breakup by Product Type:

Kitchen Care

Household Care

Bathroom Care

Laundry Care

Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Online Stores

Others

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Alicorp SAA, Church & Dwight Co. Inc., Henkel AG & Co. KGaA, Kao Corporation, Reckitt Benckiser Group PLC, S.C. Johnson & Son Inc., The Clorox Company, The Procter & Gamble Company and Unilever plc.

Key Questions Answered in This Report

• 1. What was the size of the global home care market in 2024?
• 2. What is the expected growth rate of the global home care market during 2025-2033?
• 3. What has been the impact of COVID-19 on the global home care market?
• 4. What are the key factors driving the global home care market?
• 5. What is the breakup of the global home care market based on the product type?
• 6. What is the breakup of the global home care market based on the distribution channel?
• 7. What are the key regions in the global home care market?
• 8. Who are the key players/companies in the global home care market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Home Care Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Kitchen Care
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Household Care
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Bathroom Care
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Laundry Care
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Others
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Convenience Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Online Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Region

• 8.1 North America
  • 8.1.1 United States
    • 8.1.1.1 Market Trends
    • 8.1.1.2 Market Forecast
  • 8.1.2 Canada
    • 8.1.2.1 Market Trends
    • 8.1.2.2 Market Forecast
• 8.2 Asia-Pacific
  • 8.2.1 China
    • 8.2.1.1 Market Trends
    • 8.2.1.2 Market Forecast
  • 8.2.2 Japan
    • 8.2.2.1 Market Trends
    • 8.2.2.2 Market Forecast
  • 8.2.3 India
    • 8.2.3.1 Market Trends
    • 8.2.3.2 Market Forecast
  • 8.2.4 South Korea
    • 8.2.4.1 Market Trends
    • 8.2.4.2 Market Forecast
  • 8.2.5 Australia
    • 8.2.5.1 Market Trends
    • 8.2.5.2 Market Forecast
  • 8.2.6 Indonesia
    • 8.2.6.1 Market Trends
    • 8.2.6.2 Market Forecast
  • 8.2.7 Others
    • 8.2.7.1 Market Trends
    • 8.2.7.2 Market Forecast
• 8.3 Europe
  • 8.3.1 Germany
    • 8.3.1.1 Market Trends
    • 8.3.1.2 Market Forecast
  • 8.3.2 France
    • 8.3.2.1 Market Trends
    • 8.3.2.2 Market Forecast
  • 8.3.3 United Kingdom
    • 8.3.3.1 Market Trends
    • 8.3.3.2 Market Forecast
  • 8.3.4 Italy
    • 8.3.4.1 Market Trends
    • 8.3.4.2 Market Forecast
  • 8.3.5 Spain
    • 8.3.5.1 Market Trends
    • 8.3.5.2 Market Forecast
  • 8.3.6 Russia
    • 8.3.6.1 Market Trends
    • 8.3.6.2 Market Forecast
  • 8.3.7 Others
    • 8.3.7.1 Market Trends
    • 8.3.7.2 Market Forecast
• 8.4 Latin America
  • 8.4.1 Brazil
    • 8.4.1.1 Market Trends
    • 8.4.1.2 Market Forecast
  • 8.4.2 Mexico
    • 8.4.2.1 Market Trends
    • 8.4.2.2 Market Forecast
  • 8.4.3 Others
    • 8.4.3.1 Market Trends
    • 8.4.3.2 Market Forecast
• 8.5 Middle East and Africa
  • 8.5.1 Market Trends
  • 8.5.2 Market Breakup by Country
  • 8.5.3 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Alicorp SAA
    • 13.3.1.1 Company Overview
    • 13.3.1.2 Product Portfolio
    • 13.3.1.3 Financials
  • 13.3.2 Church & Dwight Co. Inc.
    • 13.3.2.1 Company Overview
    • 13.3.2.2 Product Portfolio
    • 13.3.2.3 Financials
    • 13.3.2.4 SWOT Analysis
  • 13.3.3 Henkel AG & Co. KGaA
    • 13.3.3.1 Company Overview
    • 13.3.3.2 Product Portfolio
    • 13.3.3.3 Financials
  • 13.3.4 Kao Corporation
    • 13.3.4.1 Company Overview
    • 13.3.4.2 Product Portfolio
    • 13.3.4.3 Financials
    • 13.3.4.4 SWOT Analysis
  • 13.3.5 Reckitt Benckiser Group PLC
    • 13.3.5.1 Company Overview
    • 13.3.5.2 Product Portfolio
    • 13.3.5.3 Financials
    • 13.3.5.4 SWOT Analysis
  • 13.3.6 S.C. Johnson & Son Inc.
    • 13.3.6.1 Company Overview
    • 13.3.6.2 Product Portfolio
    • 13.3.6.3 SWOT Analysis
  • 13.3.7 The Clorox Company
    • 13.3.7.1 Company Overview
    • 13.3.7.2 Product Portfolio
    • 13.3.7.3 Financials
    • 13.3.7.4 SWOT Analysis
  • 13.3.8 The Procter & Gamble Company
    • 13.3.8.1 Company Overview
    • 13.3.8.2 Product Portfolio
    • 13.3.8.3 Financials
    • 13.3.8.4 SWOT Analysis
  • 13.3.9 Unilever plc
    • 13.3.9.1 Company Overview
    • 13.3.9.2 Product Portfolio
    • 13.3.9.3 Financials

List of Figures

• Figure 1: Global: Home Care Market: Major Drivers and Challenges
• Figure 2: Global: Home Care Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Home Care Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 4: Global: Home Care Market: Breakup by Product Type (in %), 2024
• Figure 5: Global: Home Care Market: Breakup by Distribution Channel (in %), 2024
• Figure 6: Global: Home Care Market: Breakup by Region (in %), 2024
• Figure 7: Global: Home Care (Kitchen Care) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 8: Global: Home Care (Kitchen Care) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 9: Global: Home Care (Household Care) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Global: Home Care (Household Care) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Global: Home Care (Bathroom Care) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Global: Home Care (Bathroom Care) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Global: Home Care (Laundry Care) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: Home Care (Laundry Care) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: Home Care (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: Home Care (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Global: Home Care (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Global: Home Care (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Global: Home Care (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Global: Home Care (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Global: Home Care (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: Global: Home Care (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: Global: Home Care (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: Global: Home Care (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: North America: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 26: North America: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 27: United States: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 28: United States: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: Canada: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: Canada: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 31: Asia-Pacific: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: Asia-Pacific: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: China: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: China: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: Japan: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: Japan: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: India: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: India: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: South Korea: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: South Korea: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: Australia: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: Australia: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: Indonesia: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: Indonesia: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: Others: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: Others: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 47: Europe: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 48: Europe: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 49: Germany: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 50: Germany: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 51: France: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 52: France: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 53: United Kingdom: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 54: United Kingdom: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 55: Italy: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 56: Italy: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 57: Spain: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 58: Spain: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 59: Russia: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 60: Russia: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 61: Others: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 62: Others: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 63: Latin America: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 64: Latin America: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 65: Brazil: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 66: Brazil: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 67: Mexico: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 68: Mexico: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 69: Others: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 70: Others: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 71: Middle East and Africa: Home Care Market: Sales Value (in Million USD), 2019 & 2024
• Figure 72: Middle East and Africa: Home Care Market: Breakup by Country (in %), 2024
• Figure 73: Middle East and Africa: Home Care Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 74: Global: Home Care Industry: SWOT Analysis
• Figure 75: Global: Home Care Industry: Value Chain Analysis
• Figure 76: Global: Home Care Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Home Care Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Home Care Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
• Table 3: Global: Home Care Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Global: Home Care Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 5: Global: Home Care Market: Competitive Structure
• Table 6: Global: Home Care Market: Key Players