泰國消費食品服務市場

泰國消費食品服務業的整體狀況正受到生活成本上漲和價格敏感度增強的嚴重影響。隨著通膨持續影響日常開支，許多消費者對自己的消費習慣變得更加謹慎，尤其是在外出用餐時。這些經濟壓力導致人們明顯轉向更實惠的餐飲選擇，包括獨立的全方位服務餐廳和食品攤位/販售亭。

本報告研究了泰國消費者餐飲服務市場，確定了各行業的食品服務銷售額、門市數量、交易數量、成長推動要素、主要企業和主要品牌，並對影響市場的關鍵因素進行了策略分析，包括飲食習慣、生活方式的變化、旅遊支出和法律問題。到2029年的預測將顯示市場將如何變化。

目錄

目錄及表格

執行摘要

市場資料

免責聲明

資訊來源

泰國的限量服務餐廳

關鍵資料發現

2024年的發展

• 成本上升和消費者偏好變化導致有限服務餐廳的銷售放緩
• 經濟挑戰和不斷變化的消費趨勢導致競爭激烈
• 消費者偏好的改變推動網路配送成為主流

前景與機會

• 由於價格敏感性的增加和新市場進入者，競爭持續激烈
• 不斷變化的消費趨勢推動餐飲服務履約的創新和競爭
• 隨著消費者尋求環保行為，永續性應運而生

分類資料

泰國咖啡館/酒吧

關鍵資料發現

2024年的發展

• 泰國消費者越來越青睞健康養生趨勢，果汁和冰沙吧蓬勃發展
• 消費者更挑剔，導致咖啡和茶專賣店之間的競爭加劇
• 隨著消費者湧向特色咖啡和茶飲店，連鎖咖啡館失去了競爭優勢

前景與機會

• 來自中國的新進業者加劇了競爭
• 內用和外帶推動咖啡館/酒吧的成長
• 健康和保健趨勢將進一步影響消費者的選擇

分類資料

泰國全方位服務餐廳

關鍵資料發現

2024年的發展

• 全服務餐廳面臨生活成本上升和激烈的市場競爭
• 中國品牌的湧現改變了泰國的全服務餐廳
• 消費者追求體驗，內用推動成長

前景與機會

• 全方位服務餐廳注重顧客體驗
• 店內飲食將繼續成為全方位服務餐廳的主導
• 對更健康替代品的需求變得非常重要

分類資料

泰國的自助咖啡簡餐店

關鍵資料發現

2024年的發展

• 自助咖啡簡餐店在蓬勃發展的餐飲業中找到了商機
• Ikea Restaurant成為健康快餐的替代品

前景與機會

• 健康和保健趨勢將繼續推動消費者餐飲服務的選擇
• 透過整合科技提升用餐體驗

分類資料

泰國食品攤位/售貨亭

關鍵資料發現

2024年的發展

• 價格實惠和方便是吸引消費者光顧食品攤和售貨亭的原因
• 中國品牌改變泰國街頭飲品市場
• 配送在履約領域變得更加普遍

前景與機會

• 來自中國當地的競爭迫使當地小吃攤和售貨亭進行創新
• 網路外帶：泰國餐飲業尚未開發的市場

分類資料

泰國消費餐飲服務區域分佈

關鍵資料發現

2024年的發展

• 獨立餐廳將主導疫情後的餐飲服務模式
• 零售成長放緩
• 獨立商店加強外送和外帶服務

前景與機會

• 通貨膨脹和生活成本上漲繼續給零售和旅遊網點帶來壓力
• 獨立食品服務的擴張創造了更廣泛的消費者參與機會
• 消費行為的改變和人口結構的多樣化將有助於推動零售餐飲服務

分類資料

The overall consumer foodservice landscape in Thailand is significantly influenced by the rising cost of living and heightened price-sensitivity. As inflation continues to impact daily expenses, many consumers are becoming increasingly cautious about their spending habits, particularly in terms of dining out. This economic pressure has led to a noticeable shift towards more affordable dining options, such as independent full-service restaurants and street stalls/kiosks. These foodservice channel...

Euromonitor International's Consumer Foodservice in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer foodservice in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Independent foodservice developments
• What next for consumer foodservice?

MARKET DATA

• Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
• Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
• Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
• Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
• Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
• Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
• Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
• Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
• Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
• Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
• Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
• Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
• Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

LIMITED-SERVICE RESTAURANTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Slowdown for limited-service restaurants amid rising costs and shifting consumer preferences
• Intense competition arises from economic challenges and evolving consumer trends
• Online delivery leads as consumer preferences shift

PROSPECTS AND OPPORTUNITIES

• Intense competition continues amid rising price sensitivity and new market entrants
• Evolving consumer trends drive innovation and competition in foodservice fulfilment
• Sustainability emerges as consumers demand eco-conscious practices

CATEGORY DATA

• Table 14 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
• Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
• Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
• Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
• Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
• Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
• Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
• Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
• Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
• Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
• Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
• Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
• Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
• Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029

CAFES/BARS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Juice/smoothie bars surge as health and wellness trend captivates Thai consumers
• Intense competition shapes specialist coffee and tea shops amid rise in discerning consumers
• Chained cafes lose competitive edge as consumers shift to specialist coffee and tea shops

PROSPECTS AND OPPORTUNITIES

• New wave of Chinese entrants set to intensify competition
• Eat-in and takeaway options to drive growth of cafes/bars
• Health and wellness trend will further shape consumer choices

CATEGORY DATA

• Table 142 Cafes/Bars by Category: Units/Outlets 2019-2024
• Table 143 Sales in Cafes/Bars by Category: Number of Transactions 2019-2024
• Table 144 Sales in Cafes/Bars by Category: Foodservice Value 2019-2024
• Table 145 Cafes/Bars by Category: % Units/Outlets Growth 2019-2024
• Table 146 Sales in Cafes/Bars by Category: % Transaction Growth 2019-2024
• Table 147 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2019-2024
• Table 148 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2020-2024
• Table 149 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2021-2024
• Table 150 Forecast Cafes/Bars by Category: Units/Outlets 2024-2029
• Table 151 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2024-2029
• Table 152 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2024-2029
• Table 153 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2024-2029
• Table 154 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2024-2029
• Table 155 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2024-2029

FULL-SERVICE RESTAURANTS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Full-service restaurants challenged by rising cost of living and fierce market competition
• Surge of Chinese brands transforms full-service restaurants in Thailand
• Eat-in is primary growth driver as consumers seek experiences

PROSPECTS AND OPPORTUNITIES

• Customer experience as the focus for full-service restaurants
• Eat-in will continue to dominate full-service restaurants
• Demand for healthier alternatives becomes essential

CATEGORY DATA

• Table 28 Full-Service Restaurants by Category: Units/Outlets 2019-2024
• Table 29 Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
• Table 30 Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
• Table 31 Full-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
• Table 32 Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
• Table 33 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
• Table 34 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2024
• Table 35 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2024
• Table 36 Forecast Full-Service Restaurants by Category: Units/Outlets 2024-2029
• Table 37 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2024-2029
• Table 38 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2024-2029
• Table 39 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
• Table 40 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2024-2029
• Table 41 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2024-2029

SELF-SERVICE CAFETERIAS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Self-service cafeterias finds niche amid thriving foodservice industry
• Ikea Restaurant becomes healthy quick-service alternative

PROSPECTS AND OPPORTUNITIES

• Health and wellness trend will continue to drive consumers' foodservice choices
• Enhancing dining experience with technology integration

CATEGORY DATA

• Table 42 Self-Service Cafeterias: Units/Outlets 2019-2024
• Table 43 Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
• Table 44 Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
• Table 45 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
• Table 46 Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
• Table 47 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024
• Table 48 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2024
• Table 49 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2024
• Table 50 Forecast Self-Service Cafeterias: Units/Outlets 2024-2029
• Table 51 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2024-2029
• Table 52 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2024-2029
• Table 53 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2024-2029
• Table 54 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2024-2029
• Table 55 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2024-2029

STREET STALLS/KIOSKS IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Affordability and convenience encourage consumers to visit street stalls/kiosks
• Chinese brands transform street stall beverage scene in Thailand
• Delivery increasingly gains ground in the fulfilment space

PROSPECTS AND OPPORTUNITIES

• Competition from mainland China will push local street stalls/kiosks to innovate
• Untapped market of online takeaway in Thailand's foodservice landscape

CATEGORY DATA

• Table 56 Street Stalls/Kiosks: Units/Outlets 2019-2024
• Table 57 Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
• Table 58 Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
• Table 59 Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
• Table 60 Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
• Table 61 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
• Table 62 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2024
• Table 63 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2024
• Table 64 Forecast Street Stalls/Kiosks: Units/Outlets 2024-2029
• Table 65 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2024-2029
• Table 66 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2024-2029
• Table 67 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2024-2029
• Table 68 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2024-2029
• Table 69 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2024-2029

CONSUMER FOODSERVICE BY LOCATION IN THAILAND

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Standalone is dominant location in post-pandemic foodservice landscape
• Slowdown in growth for retail locations
• Standalone outlets enhance delivery and takeaway services

PROSPECTS AND OPPORTUNITIES

• Inflation and high cost of living to continue challenging retail and travel locations
• Expanding standalone foodservice unlocks opportunities for broader consumer engagement
• Shift in consumer behaviour and diverse demographics to drive retail foodservice

CATEGORY DATA

• Table 70 Consumer Foodservice by Location: Units/Outlets 2019-2024
• Table 71 Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
• Table 72 Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
• Table 73 Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
• Table 74 Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
• Table 75 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
• Table 76 Consumer Foodservice through Standalone: Units/Outlets 2019-2024
• Table 77 Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
• Table 78 Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
• Table 79 Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
• Table 80 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
• Table 81 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
• Table 82 Consumer Foodservice through Leisure: Units/Outlets 2019-2024
• Table 83 Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
• Table 84 Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
• Table 85 Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
• Table 86 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
• Table 87 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
• Table 88 Consumer Foodservice through Retail: Units/Outlets 2019-2024
• Table 89 Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
• Table 90 Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
• Table 91 Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
• Table 92 Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
• Table 93 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
• Table 94 Consumer Foodservice through Lodging: Units/Outlets 2019-2024
• Table 95 Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
• Table 96 Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
• Table 97 Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
• Table 98 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
• Table 99 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
• Table 100 Consumer Foodservice through Travel: Units/Outlets 2019-2024
• Table 101 Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
• Table 102 Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
• Table 103 Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
• Table 104 Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
• Table 105 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
• Table 106 Forecast Consumer Foodservice by Location: Units/Outlets 2024-2029
• Table 107 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2024-2029
• Table 108 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2024-2029
• Table 109 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2024-2029
• Table 110 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2024-2029
• Table 111 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2024-2029
• Table 112 Forecast Consumer Foodservice through Standalone: Units/Outlets 2024-2029
• Table 113 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2024-2029
• Table 114 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2024-2029
• Table 115 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2024-2029
• Table 116 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2024-2029
• Table 117 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2024-2029
• Table 118 Forecast Consumer Foodservice through Leisure: Units/Outlets 2024-2029
• Table 119 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2024-2029
• Table 120 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2024-2029
• Table 121 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2024-2029
• Table 122 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2024-2029
• Table 123 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2024-2029
• Table 124 Forecast Consumer Foodservice through Retail: Units/Outlets 2024-2029
• Table 125 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2024-2029
• Table 126 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2024-2029
• Table 127 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2024-2029
• Table 128 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2024-2029
• Table 129 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2024-2029
• Table 130 Forecast Consumer Foodservice through Lodging: Units/Outlets 2024-2029
• Table 131 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2024-2029
• Table 132 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2024-2029
• Table 133 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2024-2029
• Table 134 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2024-2029
• Table 135 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2024-2029
• Table 136 Forecast Consumer Foodservice through Travel: Units/Outlets 2024-2029
• Table 137 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2024-2029
• Table 138 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2024-2029
• Table 139 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2024-2029
• Table 140 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2024-2029
• Table 141 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2024-2029