中國消費餐飲市場

預計 2024 年中國消費性餐飲市場規模將呈現穩健的現金額成長，但由於疫情後復甦後產業成長減弱，成長動能將弱於前一年。消費者交易量的減少是經營者面臨的最大挑戰，大多數餐飲業者報告每位顧客的支出減少。這主要歸因於兩個因素：更謹慎的可自由支配支出和增加的價格折扣。

本報告研究了中國消費餐飲市場，確定了各行業的食品服務銷售額、門市數量、交易數量、成長推動要素、主要企業和主要品牌，並對影響市場的關鍵因素進行了策略分析，包括飲食習慣、生活方式的變化、旅遊支出和法律問題。到 2029 年的預測將顯示市場將如何變化。

目錄

目錄及表格

執行摘要

• 2024 年消費性食品服務：整體情況
• 2024 年的主要趨勢
• 競爭格局
• 獨立餐飲服務開發
• 消費者餐飲服務下一步將如何發展？

市場資料

免責聲明

資訊來源

中國的限量服務餐廳

關鍵資料發現

2024 年的發展

• 2024 年連鎖有限服務餐廳將持續擴張
• 亞洲有限服務餐廳的集中度仍然較低
• 各大公司紛紛調降第一方運費

前景與機會

• 基礎設施支援對未來擴張至關重要
• 預製食品可能會在有限服務餐廳中發揮更大的作用。
• 義式霜淇淋的受歡迎程度為冰淇淋有限服務餐廳的參與企業創造了機會

分類資料

中式咖啡廳/酒吧

關鍵資料發現

2024 年的發展

• 隨著專門食品咖啡和茶飲店的興起，咖啡館的地位不斷下降
• 星巴克公司面臨國內競爭對手日益嚴峻的挑戰
• 咖啡和茶店利用微信推動重複銷售

前景與機會

• 家庭酒吧越來越受歡迎，並與酒吧和酒館競爭
• 大宗商品價格上漲，咖啡業價格競爭將有所緩和
• 忠誠度成為連鎖飯店新進者的首要考量因素

分類資料

全方位服務的中式餐廳

關鍵資料發現

2024 年的發展

• 2024 年，自助火鍋將大受歡迎
• 競爭格局保持穩定，主要參與企業持續擴張
• 規模縮小持續影響全方位服務餐廳的參與企業

前景與機會

• 地方菜餚和特色菜繼續受到歡迎
• 預測期內門市擴張預計將放緩
• Alimentari 預計將透過填補中等價格分佈義大利餐廳的空白而實現成長

分類資料

中式自助咖啡簡餐店

關鍵資料發現

2024 年的發展

• Mr Rice 仍然是領先的自助咖啡簡餐店公司。
• 基於重量的定價策略很受歡迎，但也存在擔憂
• 素食自助咖啡簡餐店日益增多

前景與機會

• 獨自飲酒越來越受歡迎，為自助咖啡簡餐店創造了機會
• 自助咖啡簡餐店面臨超級市場業者的競爭
• 人口老化帶來成長機會

分類資料

中餐攤位/售貨亭

關鍵資料發現

2024 年的發展

• 攤販和售貨亭的數量正在減少
• 配送對於食品攤和售貨亭來說仍然很重要
• 參與企業嘗試全天候運作

前景與機會

• 奶茶比水果茶更受歡迎
• 主要參與企業之間的整合趨勢
• 供應鏈能力對於建立競爭壁壘至關重要

分類資料

中國消費餐飲區域分佈

關鍵資料發現

2024 年的發展

• 獨立餐飲服務仍是中國主流
• 強勁的基礎建設投資推動旅遊業擴大消費者食品服務

前景與機會

• 零售店對於餐飲業者來說仍然很重要
• 店中店概念勢頭強勁

分類資料

Consumer foodservice in China saw solid current value growth in 2024, although the momentum was weaker than seen the previous year, as growth in the industry tempered after post-pandemic recovery. Consumer trading-down presented the biggest challenge to players, with the majority of foodservice providers reporting a decline in spending per visitor. This was largely due to the dual factors of more cautious discretionary spending and increases in price discounts. Foodservice providers actively pro...

Euromonitor International's Consumer Foodservice in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer foodservice in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Independent foodservice developments
• What next for consumer foodservice?

MARKET DATA

• Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
• Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
• Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
• Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
• Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
• Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
• Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
• Table 8 Sales in Consumer Foodservice by Fulfilment: % Foodservice Value 2019-2024
• Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
• Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
• Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
• Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
• Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

LIMITED-SERVICE RESTAURANTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Chained limited-service restaurants continues to expand in 2024
• Concentration remains low within Asian limited-service restaurants
• Leading players lower first-party delivery fees

PROSPECTS AND OPPORTUNITIES

• Infrastructure support critical for future expansion
• Prefabricated food likely to play a bigger role in limited-service restaurants
• Popularity of gelato presents opportunities for players in ice cream limited-service restaurants

CATEGORY DATA

• Table 14 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
• Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
• Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
• Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
• Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
• Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
• Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
• Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
• Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
• Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
• Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
• Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
• Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
• Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029

CAFES/BARS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Cafes continues to lose steam due to the rise of speciality coffee and tea shops
• Starbucks Corp is increasingly challenged by domestic rivals
• Players in specialist coffee and tea shops leverage WeChat to encourage repeat sales

PROSPECTS AND OPPORTUNITIES

• Growing popularity of "home bar" poised to challenge bars/pubs
• Price war amongst coffee players set to alleviate amidst higher commodity prices
• Loyalty emerges as a priority for chained players

CATEGORY DATA

• Table 28 Cafes/Bars by Category: Units/Outlets 2019-2024
• Table 29 Sales in Cafes/Bars by Category: Number of Transactions 2019-2024
• Table 30 Sales in Cafes/Bars by Category: Foodservice Value 2019-2024
• Table 31 Cafes/Bars by Category: % Units/Outlets Growth 2019-2024
• Table 32 Sales in Cafes/Bars by Category: % Transaction Growth 2019-2024
• Table 33 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2019-2024
• Table 34 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2020-2024
• Table 35 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2021-2024
• Table 36 Forecast Cafes/Bars by Category: Units/Outlets 2024-2029
• Table 37 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2024-2029
• Table 38 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2024-2029
• Table 39 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2024-2029
• Table 40 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2024-2029
• Table 41 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2024-2029

FULL-SERVICE RESTAURANTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• All-you-can-eat hot pot gains popularity in 2024
• Competitive landscape remains stable, as leading players continue to expand
• Trading down continues to impact players in full-service restaurants

PROSPECTS AND OPPORTUNITIES

• Regional cuisines and specialities likely to remain prevalent
• Outlet expansion set to slow over the forecast period
• Growth anticipated for Alimentari by addressing the gap in mid-priced Italian dining

CATEGORY DATA

• Table 42 Full-Service Restaurants by Category: Units/Outlets 2019-2024
• Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
• Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
• Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
• Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
• Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
• Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2024
• Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2024
• Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2024-2029
• Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2024-2029
• Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2024-2029
• Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
• Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2024-2029
• Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2024-2029

SELF-SERVICE CAFETERIAS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mr Rice remains the largest player within self-service cafeterias
• Pay-per-weight pricing strategy popular, but there are reservations
• Vegetarian self-service cafeterias continue to rise

PROSPECTS AND OPPORTUNITIES

• Growing popularity of solo dining presents opportunities for self-service cafeterias
• Self-service cafeterias to see competition from supermarket operators
• Ageing population presents growth opportunities

CATEGORY DATA

• Table 56 Self-Service Cafeterias: Units/Outlets 2019-2024
• Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
• Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
• Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
• Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
• Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024
• Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2024
• Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2024
• Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2024-2029
• Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2024-2029
• Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2024-2029
• Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2024-2029
• Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2024-2029
• Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2024-2029

STREET STALLS/KIOSKS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Chained street stalls/kiosks sees a decline in outlet numbers
• Delivery remains important for street stalls/kiosks
• Players experiment with 24/7 operation

PROSPECTS AND OPPORTUNITIES

• Milk tea penetration likely to increase at the expense of fruit tea
• Landscape to consolidate amongst leading players
• Supply chain capabilities critical for building up barriers to competition

CATEGORY DATA

• Table 70 Street Stalls/Kiosks: Units/Outlets 2019-2024
• Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
• Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
• Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
• Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
• Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
• Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2024
• Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2024
• Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2024-2029
• Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2024-2029
• Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2024-2029
• Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2024-2029
• Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2024-2029
• Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2024-2029

CONSUMER FOODSERVICE BY LOCATION IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumer foodservice through standalone remains dominant in China
• Consumer foodservice through travel sees expansion, thanks to robust infrastructure spending

PROSPECTS AND OPPORTUNITIES

• Retail locations will remain important for foodservice operators
• Shop-in-shop concept gains momentum

CATEGORY DATA

• Table 84 Consumer Foodservice by Location: Units/Outlets 2019-2024
• Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
• Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
• Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
• Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
• Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
• Table 90 Consumer Foodservice through Standalone: Units/Outlets 2019-2024
• Table 91 Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
• Table 92 Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
• Table 93 Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
• Table 94 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
• Table 95 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
• Table 96 Consumer Foodservice through Leisure: Units/Outlets 2019-2024
• Table 97 Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
• Table 98 Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
• Table 99 Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
• Table 100 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
• Table 101 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
• Table 102 Consumer Foodservice through Retail: Units/Outlets 2019-2024
• Table 103 Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
• Table 104 Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
• Table 105 Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
• Table 106 Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
• Table 107 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
• Table 108 Consumer Foodservice through Lodging: Units/Outlets 2019-2024
• Table 109 Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
• Table 110 Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
• Table 111 Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
• Table 112 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
• Table 113 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
• Table 114 Consumer Foodservice through Travel: Units/Outlets 2019-2024
• Table 115 Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
• Table 116 Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
• Table 117 Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
• Table 118 Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
• Table 119 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
• Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2024-2029
• Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2024-2029
• Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2024-2029
• Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2024-2029
• Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2024-2029
• Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2024-2029
• Table 126 Forecast Consumer Foodservice through Standalone: Units/Outlets 2024-2029
• Table 127 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2024-2029
• Table 128 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2024-2029
• Table 129 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2024-2029
• Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2024-2029
• Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2024-2029
• Table 132 Forecast Consumer Foodservice through Leisure: Units/Outlets 2024-2029
• Table 133 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2024-2029
• Table 134 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2024-2029
• Table 135 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2024-2029
• Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2024-2029
• Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2024-2029
• Table 138 Forecast Consumer Foodservice through Retail: Units/Outlets 2024-2029
• Table 139 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2024-2029
• Table 140 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2024-2029
• Table 141 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2024-2029
• Table 142 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2024-2029
• Table 143 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2024-2029
• Table 144 Forecast Consumer Foodservice through Lodging: Units/Outlets 2024-2029
• Table 145 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2024-2029
• Table 146 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2024-2029
• Table 147 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2024-2029
• Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2024-2029
• Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2024-2029
• Table 150 Forecast Consumer Foodservice through Travel: Units/Outlets 2024-2029
• Table 151 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2024-2029
• Table 152 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2024-2029
• Table 153 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2024-2029
• Table 154 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2024-2029
• Table 155 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2024-2029