馬來西亞消費食品服務市場

與前兩年相比，到2024年，馬來西亞消費者餐飲服務市場規模的當前以金額為準成長將顯著放緩。經濟放緩主要是因為生活成本上升導致消費者心態改變。儘管核心通膨在2024年有所緩和，但食品、燃料和水力發電等必需品的價格持續上漲，削弱了許多馬來西亞人的購買力。基於這個原因，對可自由支配的開支非常謹慎。

本報告研究了馬來西亞消費者餐飲服務市場，確認各行業的食品服務銷售額、門市數量、交易數量、成長推動要素、主要企業和主要品牌，並對影響市場的關鍵因素進行了策略分析，包括飲食習慣、生活方式的改變、旅遊支出和法律問題。到2029年的預測將顯示市場將如何變化。

目錄

目錄及表格

執行摘要

市場資料

免責聲明

資訊來源

馬來西亞的有限服務餐廳

關鍵資料發現

2024年的發展

• 有限服務連鎖餐廳度過了艱難的一年
• 新的本地企業正從既存連鎖企業手中搶走顧客
• 第三方配送服務商發展動力強勁

前景與機會

• 有限服務餐廳業者預計復甦速度較慢
• 免下車取餐和宅配服務越來越受歡迎
• 自助訂餐系統對時間緊迫的消費者很有吸引力

分類資料

馬來西亞咖啡館/酒吧

關鍵資料發現

2024年的發展

• ZUS Coffee 大獲成功
• 越來越偏好提供當地美食的咖啡館
• 為了應對不斷上漲的生活成本，參與企業將目標對準馬來西亞人並提供成本績效的產品。

前景與機會

• 咖啡和茶專賣店受惠於日益成長的咖啡飲用文化
• 預計免下車服務概念將會變得更加流行。
• 數位訂購與忠誠度計畫一起繼續加速成長

分類資料

馬來西亞全方位服務餐廳

關鍵資料發現

2024年的發展

• 受各國多元飲食文化的推動，亞洲的全方位服務餐廳蓬勃發展
• 中式全服務餐廳的強大影響力將在2024年推動成長
• 全方位服務餐廳經營者探索不同的履約方式，以降低營運成本

前景與機會

• 菜單多樣化是全方位服務餐廳保持競爭優勢的關鍵策略。
• 全方位服務的披薩餐廳改變了菜單的提供方式
• 店內飲食仍將佔據主導地位，但外送將發揮關鍵作用

分類資料

馬來西亞自助咖啡簡餐店

關鍵資料發現

2024年的發展

• 獨立自助咖啡簡餐店佔據市場主導地位
• 宜家投資在地化菜單以吸引顧客
• 獨立美食廣場滿足消費者對成本績效選擇的需求

前景與機會

• 以IKEA為首的自助咖啡簡餐店將維持穩定的門市數量。
• 美食廣場和美食餐廳在大城市越來越受歡迎
• 數位訂購平台提高效率

分類資料

馬來西亞小吃攤/售貨亭

關鍵資料發現

2024年的發展

• 受茶產品熱潮推動，估計2024年小吃攤和售貨亭數量將快速成長
• 中式小吃攤和售貨亭越來越受歡迎
• 生活成本上升促使消費者尋求成本績效的餐飲

前景與機會

• 日益增加的國際參與企業推動成長
• 消費者對增強體驗的需求不斷增加
• 參與企業提供多樣化產品以吸引新客戶

分類資料

馬來西亞消費餐飲服務區域分佈

關鍵資料發現

2024年的發展

• 越來越多的公司開設獨立商店
• 新建購物中心推動馬來西亞消費餐飲服務成長
• 隨著旅行和住宿設施的增加，進行維修

前景與機會

• 休閒場所餐飲服務面臨的挑戰
• 設有專門餐飲區的新購物中心的出現將推動位置的成長
• 瞄準年輕一代的參與企業

分類資料

The market for consumer foodservice in Malaysia registered a marked slowdown in growth current value terms in 2024, when compared to the previous two years. This deceleration was largely due to shifting consumer confidence, in light of the high cost of living. While the rate of core inflation moderated in 2024, the prices of necessities such as food, fuel, and utilities continued to rise, leaving many Malaysians with reduced purchasing power. This led to much more cautious spending on discretion...

Euromonitor International's Consumer Foodservice in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Fulfillment, Consumer Foodservice by Location, Consumer Foodservice by Ordering Platform, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Foodservice market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Conflict from Israel-Hamas War impact the performance of consumer foodservice in Malaysia in general
• 2024 key trends
• Competitive landscape
• Independent foodservice developments
• What next for consumer foodservice?

MARKET DATA

• Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
• Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
• Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2024
• Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2019-2024
• Table 5 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2019-2024
• Table 6 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2024
• Table 7 Sales in Consumer Foodservice by Location: % Foodservice Value 2019-2024
• Table 8 Sales in Consumer Foodservice by Fulfillment: % Foodservice Value 2019-2024
• Table 9 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2020-2024
• Table 10 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2021-2024
• Table 11 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2024
• Table 12 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2024-2029
• Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

LIMITED-SERVICE RESTAURANTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Challenging year for chained limited-service restaurants
• Emerging regional players attract consumers away from established chains
• Third-party delivery providers gain traction

PROSPECTS AND OPPORTUNITIES

• Limited-service restaurant providers anticipate slow recovery
• Drive-through formats and home delivery will continue to gain popularity
• Self-ordering systems will appeal to time-pressed consumers

CATEGORY DATA

• Table 14 Limited-Service Restaurants by Category: Units/Outlets 2019-2024
• Table 15 Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
• Table 16 Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
• Table 17 Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
• Table 18 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
• Table 19 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
• Table 20 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2020-2024
• Table 21 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2021-2024
• Table 22 Forecast Limited-Service Restaurants by Category: Units/Outlets 2024-2029
• Table 23 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2024-2029
• Table 24 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2024-2029
• Table 25 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
• Table 26 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2024-2029
• Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2024-2029

CAFES/BARS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• ZUS Coffee proves major success story
• Growing preference towards cafes offering local cuisine
• Players target Malaysians with value-for-money offerings to counter rising living costs

PROSPECTS AND OPPORTUNITIES

• Specialist coffee and tea shops will benefit from growing coffee drinking culture
• Drive-through concept expected to gain traction
• Digital ordering will continue to boost growth, alongside loyalty schemes

CATEGORY DATA

• Table 28 Cafes/Bars by Category: Units/Outlets 2019-2024
• Table 29 Sales in Cafes/Bars by Category: Number of Transactions 2019-2024
• Table 30 Sales in Cafes/Bars by Category: Foodservice Value 2019-2024
• Table 31 Cafes/Bars by Category: % Units/Outlets Growth 2019-2024
• Table 32 Sales in Cafes/Bars by Category: % Transaction Growth 2019-2024
• Table 33 Sales in Cafes/Bars by Category: % Foodservice Value Growth 2019-2024
• Table 34 GBO Company Shares in Chained Cafes/Bars: % Foodservice Value 2020-2024
• Table 35 GBN Brand Shares in Chained Cafes/Bars: % Foodservice Value 2021-2024
• Table 36 Forecast Cafes/Bars by Category: Units/Outlets 2024-2029
• Table 37 Forecast Sales in Cafes/Bars by Category: Number of Transactions 2024-2029
• Table 38 Forecast Sales in Cafes/Bars by Category: Foodservice Value 2024-2029
• Table 39 Forecast Cafes/Bars by Category: % Units/Outlets Growth 2024-2029
• Table 40 Forecast Sales in Cafes/Bars by Category: % Transaction Growth 2024-2029
• Table 41 Forecast Sales in Cafes/Bars by Category: % Foodservice Value Growth 2024-2029

FULL-SERVICE RESTAURANTS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Asian full-service restaurants see strong performance, supported by country's diverse food culture
• Strong influence of Chinese-influenced full-service restaurants fuel growth in 2024
• Full-service restaurant players explore various fulfilment methods to reduce operating costs

PROSPECTS AND OPPORTUNITIES

• Menu diversification will be key strategy for full-service restaurant players seeking to maintain competitive edge
• Pizza full-service restaurants adapt their menu offerings
• Dine-in will remain dominant but delivery will play key role

CATEGORY DATA

• Table 42 Full-Service Restaurants by Category: Units/Outlets 2019-2024
• Table 43 Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
• Table 44 Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
• Table 45 Full-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
• Table 46 Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
• Table 47 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
• Table 48 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2020-2024
• Table 49 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2021-2024
• Table 50 Forecast Full-Service Restaurants by Category: Units/Outlets 2024-2029
• Table 51 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2024-2029
• Table 52 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2024-2029
• Table 53 Forecast Full-Service Restaurants by Category: % Units/Outlets Growth 2024-2029
• Table 54 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2024-2029
• Table 55 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2024-2029

SELF-SERVICE CAFETERIAS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Independent self-service cafeterias dominate the market
• Ikea invests in localised menus to attract customers
• Independent food courts cater to consumers seeking value-for-money options

PROSPECTS AND OPPORTUNITIES

• Chained self-service cafeterias, led by Ikea, will maintain stable number of outlets
• Food courts and gourmet hubs will gain popularity in major cities
• Digital ordering platforms will enhance efficiency

CATEGORY DATA

• Table 56 Self-Service Cafeterias: Units/Outlets 2019-2024
• Table 57 Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
• Table 58 Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
• Table 59 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
• Table 60 Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
• Table 61 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024
• Table 62 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2020-2024
• Table 63 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2021-2024
• Table 64 Forecast Self-Service Cafeterias: Units/Outlets 2024-2029
• Table 65 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2024-2029
• Table 66 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2024-2029
• Table 67 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2024-2029
• Table 68 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2024-2029
• Table 69 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2024-2029

STREET STALLS/KIOSKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Street stalls/kiosks see dynamic growth in 2024, fuelled by popularity of tea-based offerings
• China-influenced street stalls/kiosks gain traction
• Consumers seek value-for-money meals as a result of rising cost of living

PROSPECTS AND OPPORTUNITIES

• Expansion of international players will drive growth
• Growing consumer demand for enhanced experiences
• Players will diversify their offerings to attract new customers

CATEGORY DATA

• Table 70 Street Stalls/Kiosks: Units/Outlets 2019-2024
• Table 71 Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
• Table 72 Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
• Table 73 Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
• Table 74 Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
• Table 75 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
• Table 76 GBO Company Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2020-2024
• Table 77 GBN Brand Shares in Chained Street Stalls/Kiosks: % Foodservice Value 2021-2024
• Table 78 Forecast Street Stalls/Kiosks: Units/Outlets 2024-2029
• Table 79 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2024-2029
• Table 80 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2024-2029
• Table 81 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2024-2029
• Table 82 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2024-2029
• Table 83 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2024-2029

CONSUMER FOODSERVICE BY LOCATION IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• More players open standalone premises
• New shopping malls fuel growth of consumer foodservice in Malaysia
• Growth in travel and lodging locations is accompanied by ongoing refurbishment processes

PROSPECTS AND OPPORTUNITIES

• Challenges lie ahead for consumer foodservice outlets in leisure locations
• Arrival of new shopping malls with dedicated dining areas will facilitate growth through retail locations
• Players to target younger demographic

CATEGORY DATA

• Table 84 Consumer Foodservice by Location: Units/Outlets 2019-2024
• Table 85 Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
• Table 86 Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
• Table 87 Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
• Table 88 Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
• Table 89 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
• Table 90 Consumer Foodservice through Standalone: Units/Outlets 2019-2024
• Table 91 Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
• Table 92 Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
• Table 93 Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
• Table 94 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
• Table 95 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
• Table 96 Consumer Foodservice through Leisure: Units/Outlets 2019-2024
• Table 97 Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
• Table 98 Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
• Table 99 Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
• Table 100 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
• Table 101 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
• Table 102 Consumer Foodservice through Retail: Units/Outlets 2019-2024
• Table 103 Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
• Table 104 Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
• Table 105 Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
• Table 106 Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
• Table 107 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
• Table 108 Consumer Foodservice through Lodging: Units/Outlets 2019-2024
• Table 109 Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
• Table 110 Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
• Table 111 Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
• Table 112 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
• Table 113 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
• Table 114 Consumer Foodservice through Travel: Units/Outlets 2019-2024
• Table 115 Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
• Table 116 Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
• Table 117 Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
• Table 118 Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
• Table 119 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024
• Table 120 Forecast Consumer Foodservice by Location: Units/Outlets 2024-2029
• Table 121 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2024-2029
• Table 122 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2024-2029
• Table 123 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2024-2029
• Table 124 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2024-2029
• Table 125 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2024-2029
• Table 126 Forecast Consumer Foodservice through Standalone: Units/Outlets 2024-2029
• Table 127 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2024-2029
• Table 128 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2024-2029
• Table 129 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2024-2029
• Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2024-2029
• Table 131 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2024-2029
• Table 132 Forecast Consumer Foodservice through Leisure: Units/Outlets 2024-2029
• Table 133 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2024-2029
• Table 134 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2024-2029
• Table 135 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2024-2029
• Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2024-2029
• Table 137 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2024-2029
• Table 138 Forecast Consumer Foodservice through Retail: Units/Outlets 2024-2029
• Table 139 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2024-2029
• Table 140 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2024-2029
• Table 141 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2024-2029
• Table 142 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2024-2029
• Table 143 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2024-2029
• Table 144 Forecast Consumer Foodservice through Lodging: Units/Outlets 2024-2029
• Table 145 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2024-2029
• Table 146 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2024-2029
• Table 147 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2024-2029
• Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2024-2029
• Table 149 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2024-2029
• Table 150 Forecast Consumer Foodservice through Travel: Units/Outlets 2024-2029
• Table 151 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2024-2029
• Table 152 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2024-2029
• Table 153 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2024-2029
• Table 154 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2024-2029
• Table 155 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2024-2029