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市場調查報告書
商品編碼
1319199
全球桌面音訊會議終端市場的成長機會 - 到2027年的預測Growth Opportunities in the Global Tabletop Audio Conferencing Endpoints Market-Forecast to 2027 |
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COVID-19 後的未來成長潛力
本報告涵蓋了桌面音訊音訊會議端點市場，包括桌面音訊趨勢的變化、COVID-19疫情對各種端點採用的影響以及到2027年的端點收入和出貨量預測。它還討論了 TDM/IP 和 USB音訊會議端點細分市場的趨勢、預測和市場佔有率。他還向桌面音訊會議端點市場的供應商提出建議。
2022年，桌面音訊會議終端市場整體收入將達到3.284億美元，下降19.4%。 IP 音訊設備需求的急劇下降和 USB音訊會議端點銷售的放緩減少了2022年整個桌面音訊會議端點市場的商機。對 TDM/IP 端點的需求疲軟以及大多數企業會議室中桌面 IP 音訊供應的不確定性將導致2022年 TDM/IP 端點市場總額下降 6.2%，達到 1.2 億美元。2022年，由於市場飽和，USB端點市場的需求將下降25.4%，降至2.083億美元。
市場收入機會擴大轉向 USB 音訊設備。在遠程工作趨勢的推動下，預計在預測期內對個人 USB 音訊端點的需求將保持適度強勁。個人 USB 桌面音訊設備的銷量將在2022年下降，因為它們在2020-21年利用遠程工作規範實現了最大化。對個人 USB 音訊設備的需求將在2024年之後恢復，屆時將進行更換或額外購買。群組 USB 音訊設備也擴大在會議室中作為獨立音訊設備或作為 A/V 套件的一部分使用。該領域推出了許多新產品，從低價到高階。另一方面，由於企業返回辦公室的活動，IP端點領域預計將溫和復甦。然而，由於用戶在會議空間中更喜歡 USB 壁掛式條型而不是 IP 桌面音訊設備，因此 IP音訊會議端點的銷售不太可能恢復到 COVID-19 之前的水準。
目錄
戰略問題
- 為什麼成長變得越來越困難
- The Strategic Imperative 8（TM）
- 桌面音訊會議端點行業三大戰略要務的影響
- 成長機會促進成長 Pipeline Engine(TM)
成長機會分析
- 分析範圍
- 區隔
- 市場區隔、定義、示例
- 細分 - 獨立音訊與模組化 A/V 套件
- 本報告回答的關鍵問題
- 執行摘要
- 主要競爭
- 成長指標
- 預測假設
- 收入和出貨量預測
- 按產品分類的收入預測
- 按產品預測出貨量
- 預測分析
- 按產品分類的收入預測比率
- 按產品分類的出貨量預測
- 按地區分類的收入預測
- 按地區分類的銷售佔有率預測
- 按地區分類的收入預測分析
- 競爭環境
- 收入佔有率
成長機會分析 - TDM/IP 端點
- 成長指標
- 成長促進因素
- 生長抑制因素
- 收入和出貨量預測
- 價格預測
- 收入預測分析
- 收入佔有率
成長機會分析 - USB 端點
- 成長指標
- 成長促進因素
- 生長抑製劑
- 收入和出貨量預測
- 按產品分類的出貨量預測
- 按產品分類的出貨量預測
- 價格預測
- 收入預測分析
- 收入佔有率
成長機會宇宙
- 成長機會1：有效的定價策略是應對個人 USB 桌面音訊細分市場飽和的方法
- 成長機會2：免持電話 + Dock/Hub 功能 -開拓新產品以應對 USB 市場飽和
- 成長機會3：應對 USB 市場飽和的創造性行銷和創新銷售策略
- 成長機會4：會議室改造
- 成長機會5：按業務規模和行業分類的成長機會
最終用戶研究
- UCC 最終用戶調查
下一步
- 下一步
- 為什麼選擇 Frost & Sullivan？為什麼選擇現在？
- 附件清單
- 免責聲明
Future Growth Potential Beyond COVID-19
This study captures the market dynamics in the tabletop audio conferencing endpoints market, including the changing trends in the tabletop audio, the impact of the COVID-19 pandemic on the adoption of different types of endpoints, and the forecast of endpoint revenue and unit shipments until 2027. The report also discusses the trends, forecasts, and market shares for the TDM/IP and USB audio conferencing endpoint sub-segments. Further, the study provides recommendations for vendors in the tabletop audio conferencing endpoint market.
In 2022, the total tabletop audio conferencing endpoint market sales reached $328.4 million, registering a decline of 19.4 percent. The opportunity for the total tabletop audio conferencing endpoints market shrank in 2022 as demand for IP audio devices declined dramatically and USB audio conferencing endpoint sales slowed down. Owing to sluggish demand for TDM/IP endpoints and uncertainty about provisioning tabletop IP audio in meeting rooms among majority of businesses, the total TDM/IP endpoints segment registered a decline of 6.2 percent, reaching $120.0 million in 2022. In 2022, the total USB endpoints segment registered a steep downturn in demand of 25.4 percent, dropping to $208.3 million for the year due to market saturation.
The market's revenue opportunity is increasingly shifting towards USB audio devices. Driven by remote working trends, there will be a slow but steady demand for personal USB audio endpoints over the forecast period. Personal USB tabletop audio device sales declined in 2022, as the sales was maximized in 2020-21 leveraging the remote working norm. Personal USB audio device demand will recover from 2024 when replacement of units and repurchases occur. The group USB audio device segment is also gaining traction in meeting rooms as a part of stand-alone audio devices and A/V kits. This segment is experiencing a slew of new product launches that range from low-price to premium endpoints. On the other hand, the IP endpoint segment is expected to see a gradual recovery on account of enterprises' return to office initiatives. However, user preference for USB wall-mount bars over IP tabletop audio devices in meeting spaces will make it difficult for IP audio conferencing endpoint sales to return to pre-COVID-19 levels.
Table of Contents
Strategic Imperatives
- Why is it Increasingly Difficult to Grow
- The Strategic Imperative 8™
- The Impact of the Top 3 Strategic Imperatives on Tabletop Audio Conferencing Endpoint Industry
- Growth Opportunities Fuel the Growth Pipeline Engine™
Growth Opportunity Analysis
- Scope of Analysis
- Segmentation
- Market Segmentation, Definition, and Examples
- Segmentation-Stand-alone Audio versus Modular A/V Kits
- Key Questions this Study will Answer
- Executive Summary
- Key Competitors
- Growth Metrics
- Forecast Assumptions
- Revenue and Unit Shipment Forecast
- Revenue Forecast by Product
- Unit Shipment Forecast by Product
- Forecast Analysis
- Percent Revenue Forecast by Product
- Percent Unit Shipment Forecast by Product
- Revenue Forecast by Region
- Percent Revenue Forecast by Region
- Revenue Forecast Analysis by Region
- Competitive Environment
- Revenue Share
Growth Opportunity Analysis-TDM/IP Endpoints
- Growth Metrics
- Growth Drivers
- Growth Restraints
- Revenue and Unit Shipment Forecast
- Pricing Forecast
- Revenue Forecast Analysis
- Revenue Share
Growth Opportunity Analysis-USB Endpoints
- Growth Metrics
- Growth Drivers
- Growth Restraints
- Revenue and Unit Shipment Forecast
- Unit Shipment Forecast by Product
- Percent Unit Shipment Forecast by Product
- Pricing Forecast
- Revenue Forecast Analysis
- Revenue Share
Growth Opportunity Universe
- Growth Opportunity 1: Effective Pricing Strategies as Means to Combat Saturation in the Personal USB Tabletop Audio Segment
- Growth Opportunity 2: Speakerphone+Dock/Hub Functionality - New Product Development to Combat Market Saturation in USB
- Growth Opportunity 3: Creative Marketing and Innovative Sales Strategies to Combat Market Saturation in USB
- Growth Opportunity 4: Meeting Room Transformation
- Growth Opportunity 5: Opportunities by Business Size & Vertical
End User Surveys
- UCC End User Survey
Next Steps
- Your Next Steps
- Why Frost, Why Now?
- List of Exhibits
- Legal Disclaimer
