印度電動二輪車 (e2W) 市場：2024-2030 年預測與成長機會

多種因素正在透過解決可負擔性、基礎設施和消費者意識方面的挑戰來推動變革性成長。

印度的電動二輪車（e2W）市場在過去五年中取得了巨大的成長。政府的政策舉措，例如對e2W的補貼和稅收優惠，刺激了購買意願。然而，最近的政策變化導致市場放緩。然而，政府的目標是透過削減成本來減少對補貼的依賴並培育自我維持的電動車生態系統，這對於可以利用先進技術和不斷成長的需求的投資者來說也是一個長期機會。

現有的二輪車OEM正在與新的 e2W參與企業競爭，創造一個充滿活力的市場，提供更多的選擇和更快的技術進步的潛力。

印度的電動車充電基礎設施不斷發展，政府和私人公司投資擴大充電網路。

本研究分析了印度 e2W 市場，並分析了吸引投資的主要參與者、主要經營模式、政府政策變化的影響、過去幾年的市場佔有率趨勢及其原因、相關人員的策略、成長機會。等。

研究亮點

印度e2W市場銷售預測

印度 e2W 市場具有巨大的成長潛力，重點關注市場相關人員的創新、負擔能力和基礎設施開拓。

建立強大的國內供應鏈和戰略夥伴關係對於成功至關重要，減少潛在的干擾，同時保持敏捷性並響應不斷變化的市場動態也是如此。

調查範圍

• 調查印度 e2W 市場。
• 識別並分析印度領先的 e2W目標商標產品製造商 (OEM)。
• 了解印度 e2W 市場的主要趨勢。
• 了解印度 e2W 市場吸引投資的主要參與者。
• 按類型識別和分析OEM。
• 我們確定了印度 e2W 市場的三個關鍵成長機會：
• 了解印度的 e2W 投資、政府支持和Start-Ups場景。
• 分析印度e2W市場的主要經營模式。
• 我們分析了 e2W 電池交換技術、e2W馬達製造、電池供應商和充電基礎設施的關鍵參與者。
• 預測2025年至2030年印度的e2W銷售量。

調查範圍

目標區域

印度

調查期間

2019-2030

基準年

2024會計年度

預測期

2025-2030會計年度

貨幣單位

美國

印度 e2W 分析細分重點與定義

電動輕型機踏車（eMoped）

• eMoped 屬於 L1e-B 車輛類別。
• 這些e2W的馬達功率小於4千瓦(kW)，最高時速小於45公里/小時，相當於小於50立方公尺的2W內燃機(ICE)。

電動Scooter（e- Scooter）

• 電動Scooter屬於 L3e-A1 類。
• e2W，馬達輸出功率為 4kW 至 11kW。

電動摩托車（e 摩托車）

• 電動摩托車分為 L3e-A2 和 L3e-A3 類。
• 這些 e2W 的馬達功率超過 4kW。

印度e2W市場的主要競爭對手

• Ola Electric Technologies Pvt Ltd
• TVS Motor Company Ltd
• Ather Energy Pvt Ltd
• Bajaj Auto Ltd
• Greaves Electric Mobility Pvt Ltd (Ampere)
• Okinawa Autotech Pvt Ltd
• Bgauss Auto Private Limited
• Okaya Ev Pvt Ltd
• Hero Electric Vehicles Pvt. Ltd
• Hero Motocorp Ltd
• Kinetic Green Energy & Power Solutions Ltd
• Ultraviolette Automotive
• Orxa Energies
• Wardwizard Innovations & Mobility Limited
• Lectrix Ev Pvt Ltd
• Revolt Intellicorp Pvt Ltd
• Pur Energy Pvt Ltd
• Battre Electric Moblity Pvt Ltd
• Klb Komaki Pvt Ltd
• Quantum Energy Ltd.
• Twenty-two Motors Pvt Ltd
• Goreen E-mobility Pvt Ltd
• Tork Motors Pvt Ltd
• Ivoomi Innovation Pvt Ltd
• Jitendra New Ev-tech Pvt. Ltd
• Being India Energy And Technology Pvt Ltd
• River EV
• Simple Energy

印度e2W市場的成長動力

政府推動電動車政策修訂

增加投資

發展充電基礎設施

提供多種選擇

智慧型手機的普及

所有權/租賃選項的可用性

成長抑制因素

對電動車續航里程的擔憂

生產成本高

缺乏本土電池製造商

新參與企業的銷售和代理商網路滲透率較低

農村地區認知度低且缺乏道路基礎設施

主要問題

市場概況

印度e2W市場蓬勃發展，預計2024會計年度滲透率將超過5.3%。銷量顯示出令人難以置信的成長，顯示消費者正在轉向更清潔、更有效率和更強大的電動選擇，其中以更快的電動Scooter為主導。

政府法規

印度政府正在透過 FAME-II 和電動車促進計畫 (EMPS) 2024 等計畫積極支持 e2W 的採用，這些計畫為製造商和買家提供補貼和獎勵。印度政府的目標是到2030年將e2W市場佔有率提高到80%。

競爭環境

Hero MotoCorp、Bajaj 和 TVS 等現有參與者與 Ather Energy 和 Ola Electric 等新進入者一起，創造了一個提供多樣化產品的充滿活力的市場。這種競爭環境正在推動電池技術、範圍和功能的創新，並增加消費者可用的 e2W 產品的類型。

充電基礎設施

充電基礎設施是 e2W 採用的主要障礙，尤其是在三層級和四層級城市。政府和 Sun Mobility、Battery Smart、Gogoro 和 Ather Grid 等私人公司正在投資擴大充電網路和電池即服務 (BaaS)，以鞏固 e2W 生態系統。

市場趨勢

嵌入式遠端資訊處理、可拆卸電池、快速充電和觸控螢幕顯示器是印度 e2W 市場發展最快的趨勢之一。這些功能將共同提供更互聯、便利和方便用戶使用的 e2W 體驗，加速 e2W 的採用，並為更永續的未來做出貢獻。

印度 e2W 市場現有的電動車充電站

截至 2024 年 2 月，印度共有 12,146 個公共電動車 (EV) 充電站。

2024 年 e2W相關人員的策略重點領域

• 以客戶為中心的策略（目標受眾策略）
• 零售策略
• e2W 市場相關人員的定價與獎勵策略
• 產品開發和差異化策略
• 開拓新的收益來源

印度e2W相關人員經營模式

• e2W銷售/服務經營模式
• 充電基礎設施經營模式
• e2W車隊營運商經營模式

目錄

變形

• 為什麼成長如此困難？
• The Strategic Imperative 8（TM）
• 三大策略重點對印度電動二輪車 (e2W) 產業的影響

生態系統

• 分析範圍
• e2W 細分與定義
• 主要競爭對手

成長要素

• 成長指標
• 預測假設
• 調查方法
• 生長促進因子
• 成長抑制因素

成長環境

• 印度e2W市場：要點
• 印度 e2W 市場：簡介
• 印度e2W市場藍圖
• 印度整體e2W市場的吸引力
• 印度e2W市場前景
• 印度e2W的關鍵參數與影響分析
• 印度 e2W 市場的關鍵推動者
• OEM：e2W 銷售比較
• 印度主要型號的客戶相關 e2W 規格
• 主要企業主要車型比較分析
• 印度e2W市場排氣量與航程比較
• 基於 2024 年銷售的頂級 e2W OEM：Benchmark
• 主要國家e2W成長率
• 主要e2W OEM及其投資計劃
• 主要 e2W OEM的成長與技術矩陣
• 印度 e2W OEM和新興企業的功能映射
• 最近影響市場的夥伴關係
• 印度e2W市場前景與挑戰分析

印度的宏觀經濟概況與監管情景

• 印度經濟概況
• 印度PESTLE分析及對e2W市場的影響
• 印度投資吸引力
• 印度電動車政策藍圖
• 印度政府新的電動車政策
• 主要政府法規：各州的 e2W獎勵
• 換電站 州政府主要舉措
• 主要州電動車政策對比
• 主要州電動車政策與消費者獎勵比較
• 主要州電動車政策比較 產業相關人員（供應商）獎勵

印度e2W市場概況

• 印度 e2W 市場：概述
• 印度e2W技術趨勢
• 印度e2W市場的主要挑戰
• 印度e2W市場TCO e2W與ICE比較分析
• 印度e2W市場過去的銷售量
• 印度 e2W 市場：過去的銷售數字印度 e2W 市場：預測銷售數字

競爭格局分析

• 印度e2W市場競爭格局
• e2W市佔率趨勢
• 印度傳統 2W 品牌的投資策略
• 國外e2W品牌進入印度影響分析
• 印度e2W市場OEM銷售
• 按OEM分類的印度 e2W市場佔有率（2022 會計年度、2023 會計年度）
• 價格影響分析：e2W 補貼減少
• 主要參與新興企業公司投資
• 為印度 e2W 生態系統的關鍵新興企業提供資金（2023-2024 年）

印度的e2W生態系統

• e2W 市場經營模式畫布
• 印度 e2W 市場現有電動車充電站
• 印度 e2W 市場電池更換解決方案的主要企業
• 摘自印度 e2W 市場車隊營運商
• 印度 e2W 市場 e2W資金籌措參與者：摘錄
• 印度 e2W 市場 e2W 組件廠商：摘錄
• 印度 e2W 市場電池回收的主要參與者

2024 年 e2W相關人員的策略重點領域

• 以客戶為中心的策略
• 零售策略
• e2W 市場相關人員的定價與獎勵策略
• 產品開發和差異化策略
• 開拓新的收益來源

印度e2W相關人員經營模式

• e2W銷售/服務經營模式
• 充電基礎設施經營模式
• e2W車隊營運商經營模式

成長機會宇宙

• 成長機會一：電動車零件國產化
• 成長機會2：多元化創造新的收益來源
• 成長機會3：電池回收

最佳實踐評估

FROST RADAR

下一步

A Confluence of Factors Is Driving Transformational Growth by Addressing Challenges Related to Affordability, Infrastructure, and Consumer Awareness

The Indian electric two-wheeler (e2W) market has witnessed phenomenal growth over the past five years. Government policy initiatives including subsidies and tax breaks on e2Ws have incentivized purchases. However, with recent policy changes there has been a slowdown in the market, but the government aims to cultivate a self-sustaining EV ecosystem, with cost reductions leading to less reliance on subsidies, also creating a long-term opportunity for investors who can capitalize on advancements and growing demand.

Established two-wheeler OEMs have become competition for the new e2W entrants, creating a dynamic market with a wider range of choices and potentially faster technological advancements.

While Indian EV charging infrastructure continues to develop, the government and private players are investing in expansion of charging networks, with a focus on creating a robust ecosystem for E2Ws in the country.

This study analyzes the Indian e2W market, considering essential players attracting investments, the main business models, the impact of changes in government policies, shifts in market share over the past few years and the reasons behind them, stakeholder strategies, and growth opportunities.

Research Highlights

The Indian e2W Market: Forecast Sales in Volume

The Indian e2W market has tremendous growth potential with a focus on innovation, affordability, and infrastructure development by market stakeholders.

Building robust domestic supply chains or strategic partnerships will mitigate potential disruptions while staying agile and adaptive to evolving market dynamics will be vital to success.

 

Research Scope

• To study the Indian e2W market.
• To identify and analyze the leading e2W original equipment manufacturers (OEMs) in India.
• To understand significant trends in the Indian e2W market.
• To capture essential players attracting investments in India’s e2W market.
• To identify and analyze OEMs by types.
• To identify 3 primary growth opportunities in the Indian e2W market.
• To understand the focus on investments, government support, and start-up scenarios of e2Ws in the country.
• To analyze the main business models in the Indian e2W market.
• To analyze essential players in e2W battery-swapping technology, e2W motor manufacturing, battery cell suppliers, and charging infrastructure.
• To forecast Indian e2W unit sales from FY 2025 to FY 2030.

 

Scope

Geographic Coverage

India

Study Period

FY 2019 - FY 2030

Base Year

FY 2024

Forecast Period

FY 2025 - FY 2030

Monetary Unit

US Dollars

 

Indian e2W Analysis Segmentation Focus & Definitions

Electric Moped (eMoped)

• The eMoped falls under the L1e-B vehicle category.
• These e2Ws have a motor power output of <4 kilowatts (kW) with a top speed of <45 km per hour (kmph), equivalent to an internal combustion engine (ICE) 2W with <50 cubic capacity.

Electric Scooter (eScooter)

• The eScooter falls under the L3e-A1 category.
• These e2Ws have a motor power output between 4 kW and 11 kW.

Electric Motorcycle (eMotorcycle)

• The eMotorcycle falls under the L3e-A2 and L3e-A3 categories.
• These e2Ws have a motor power output of >4 kW.

 

Indian e2W Market Key Competitors

• Ola Electric Technologies Pvt Ltd
• TVS Motor Company Ltd
• Ather Energy Pvt Ltd
• Bajaj Auto Ltd
• Greaves Electric Mobility Pvt Ltd (Ampere)
• Okinawa Autotech Pvt Ltd
• Bgauss Auto Private Limited
• Okaya Ev Pvt Ltd
• Hero Electric Vehicles Pvt. Ltd
• Hero Motocorp Ltd
• Kinetic Green Energy & Power Solutions Ltd
• Ultraviolette Automotive
• Orxa Energies
• Wardwizard Innovations & Mobility Limited
• Lectrix Ev Pvt Ltd
• Revolt Intellicorp Pvt Ltd
• Pur Energy Pvt Ltd
• Battre Electric Moblity Pvt Ltd
• Klb Komaki Pvt Ltd
• Quantum Energy Ltd.
• Twenty-two Motors Pvt Ltd
• Goreen E-mobility Pvt Ltd
• Tork Motors Pvt Ltd
• Ivoomi Innovation Pvt Ltd
• Jitendra New Ev-tech Pvt. Ltd
• Being India Energy And Technology Pvt Ltd
• River EV
• Simple Energy

 

Indian e2W Market Growth Drivers

Government Push for Electric Vehicle (EV) Policy Revisions

Increasing Investments

Developing Charging Infrastructure

Availability of Varied Options

Increasing Smartphone Penetration

Availability of Ownership/Leasing Options

Indian e2W Market Growth Restraints

Perceived EV Range Anxiety

Higher Production Cost

Inadequate Local Battery Manufacturers

Lower Penetration of Dealer and Distributor Network for New Entrants

Absence of Rural Awareness and Lack of Road Infrastructure

 

Key Takeaways

MARKET SNAPSHOT

India's e2W market is experiencing a boom, with penetration reaching above 5.3% in FY 2024. Sales are experiencing phenomenal growth, with high-speed eScooters leading the charge and indicating a consumer shift toward cleaner, more efficient, and more powerful electric options.

GOVERNMENT REGULATIONS

The Indian government actively supports e2W adoption through schemes such as FAME-II and the Electric Mobility Promotion Scheme (EMPS) 2024 that provide subsidies and incentives to manufacturers and buyers. The Indian government aims for a massive 80% e2W market share by 2030.

COMPETITIVE ENVIRONMENT

Established players, such as Hero MotoCorp, Bajaj, and TVS, have joined new entrants, such as Ather Energy and Ola Electric, creating a dynamic market with diverse product offerings. This competitive environment is driving innovation in battery technology, range, and features, leading to a wider variety of e2Ws for consumers.

CHARGING INFRASTRUCTURE

Charging infrastructure remains a significant hurdle for e2W adoption, especially in Tier III and Tier IV cities. The government and private players, such as Sun Mobility, Battery Smart, Gogoro, and Ather Grid, are investing in expanding charging networks and Battery-as-a-Service (BaaS) to create a robust e2W ecosystem.

MARKET TRENDS

Embedded telematics, removable batteries, fast charging, and touchscreen displays are some of the most rapidly evolving trends in India’s e2W market. Together, these features create a more connected, convenient, and user-friendly e2W experience, accelerating e2W adoption and contributing to a more sustainable future.

 

Indian e2W Market: Existing EV Charging Stations

As of Feb 2024, India had 12,146 public electric vehicle (EV) charging stations.

 

Strategic Focus Areas for e2W Stakeholders in 2024

• Customer Focus Strategies (Target Audience Strategies)
• Retailing Strategies
• Pricing and Incentive Strategies for e2W Market Stakeholders
• Product Development and Differentiation Strategies
• Exploring New Revenue Stream Strategies

India e2W Stakeholder: Business Models

• e2W Sales and Service Business Models
• Charging Infrastructure Business Models
• e2W Fleet Operator Business Models

 

Table of Contents

Transformation

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Indian Electric Two-Wheeler (e2W) Industry

Ecosystem

• Scope of Analysis
• e2W Segmentation and Definition
• Key Competitors

Growth Generator

• Growth Metrics
• Forecast Assumptions
• Forecasting Methodology
• Growth Drivers
• Growth Restraints

Growth Environment

• The Indian e2W Market: Key Takeaways
• The Indian e2W Market: Snapshot
• Roadmap of the Indian e2W Market
• Overall Market Attractiveness for e2Ws in India
• Market Outlook for Indian e2Ws
• Key Parameters and Impact Analysis for e2Ws in India
• Key Enablers of the Indian e2W Market
• OEMs: e2W Sales Comparison
• Customer Relevant e2W Specifications for Key Models in India
• Comparative Analysis of Top Models from Key Players
• India e2W Market: Displacement vs. Range
• Top e2W OEM Based on Sales in FY 2024: Benchmarking
• Key States' e2W Growth
• Key e2W OEMs and Their Investments Plans
• Key e2W OEM's Growth and Technology Matrix
• Mapping the Features of Select e2W OEMs and Start-ups in India
• Recent Partnerships Impacting the Market
• Analysis on the Prospects and Challenges in the Indian e2W Market

India Macroeconomic Overview and Regulatory Scenario

• Economic Overview: India
• PESTLE Analysis of India and Its Impact on the e2W Market
• Investment Attractiveness: India
• India's EV Policy Roadmap
• New Governmental EV Policy: India
• Key Government Regulations: e2W Incentives by State
• Swapping Stations: Key State Government Initiatives
• EV Policy Comparison for Key States
• EV Policy Comparison for Key States: Consumer Incentives
• EV Policy Comparison for Key States: Industry Stakeholder (Supplier) Incentives

India e2W Market Overview

• The Indian e2W Market: Overview
• Technology Trends for e2Ws in India
• The Indian e2W Market: Key Challenges
• Indian e2WMarket: Comparative Analysis of TCO e2W vs. ICE
• The Indian e2W Market: Historic Sales in Volume
• The Indian e2W Market: Forecast Sales in Volume

Competitive Landscape Analysis

• Competitive Landscape of the e2W Market in India
• Shift in the Market Share of the e2W Market
• Investment Strategies by Legacy 2W Brands in India
• Impact Analysis of Foreign e2W Brands Entering India
• The Indian e2W Market: OEM Sales
• The Indian e2W Market: Market Share by OEM, FY 2022 and FY 2023
• Price Impact Analysis: Subsidy Reductions on e2Ws
• Main Participants Investing in Start-ups
• Key Start-ups in the e2W Ecosystem in India Bagging Funding (2023-24)

India e2W Ecosystem

• Business Model Canvas for the e2W Market
• Indian e2W Market: Existing EV Charging Stations
• The Indian e2W Market: Select Battery-Swapping Solution Players
• The Indian e2W Market: Select Fleet Operating Business Players
• The Indian e2W Market: Select e2W Financing Players
• The Indian e2W Market: Select e2W Component Players
• The Indian e2W Market: Select Battery Recycling Players

Strategic Focus Areas for e2W Stakeholders in 2024

• Customer Focus Strategies
• Retailing Strategies
• Pricing and Incentive Strategies for e2W Market Stakeholders
• Product Development and Differentiation Strategies
• Exploring New Revenue Stream Strategies

India e2W Stakeholder: Business Models

• e2W Sales and Service Business Models
• Charging Infrastructure Business Models
• e2W Fleet Operator Business Models

Growth Opportunity Universe

• Growth Opportunity 1: Localization of EV Components
• Growth Opportunity 2: Diversification for Creating New Revenue Streams
• Growth Opportunity 3: Battery Recycling

Best Practices Recognition

• Best Practices Recognition

Frost Radar

• Frost Radar

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer