消費者之聲：印度電動二輪車購買者概況

Voice of Consumer-Buyer Profiles of Electric Two-wheelers in India

出版日期: 2025年02月03日 | 出版商:

Frost & Sullivan | 英文 48 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

電動二輪車在印度越來越受歡迎，因為它有利於永續性、節省成本和減少污染

由於汽油價格上漲、政府獎勵和日益嚴重的環境問題，印度的電動二輪車市場正在迅速擴張。為了有效地鎖定目標客戶並滿足他們的需求，OEM和負責人需要了解電動二輪車購買者的情況。該研究透過研究印度電動二輪車客戶的特徵、趨勢和購買模式來檢驗消費者的聲音。研究採用定性和定量研究方法，根據心理統計、人口統計和購買原因來識別不同的購買者群體。調查結果顯示，購買電動二輪車的印度消費者都是年輕、精通科技且具有環保意識的專業。即使人們傾向於花更多的錢購買性能更強、電池壽命更長、智慧連接性更強和其他功能更強大的更昂貴的E2W，但價格敏感度仍然是一個重要的考慮因素。購買決策也受到對產品可靠性、充電基礎設施和續航里程的持續關注的影響。研究表明，城市居民擴大使用電動二輪車來實現最後一英里的連接，其結論提供了戰略見解，幫助製造商根據不斷變化的客戶需求調整其分銷、產品開發和行銷計劃。透過了解買家的興趣和痛點，OEM可以更好地定位他們的電動二輪車，以滿足對永續移動解決方案日益成長的需求。

India's E2W market is expanding quickly due to rising petrol prices, government incentives, and growing environmental concerns. To effectively target customers and meet their needs, OEMs and marketers should understand the buyer profiles of electric two-wheelers. This study examines the Voice of the Consumer by looking at the traits, inclinations, and buying patterns of Indian electric two-wheeler customers. The study uses qualitative and quantitative research methods to identify different buyer segments according to psychographics, demographics, and reasons for buying. The results show that Indian customers who buy electric two-wheelers are younger, tech-savvy people and environmentally conscientious professionals. Even if buyers are inclined to spend money on expensive E2Ws with better performance, battery life, and features like smart connectivity, price sensitivity is still a major consideration. Purchase decisions are also influenced by persistent worries about product reliability, charging infrastructure, and range. The study shows that city dwellers are increasingly using electric two-wheelers for last-mile connectivity, and its conclusion offers manufacturers strategic insights to help them adjust their distribution, product development, and marketing plans in response to changing customer demands. By looking into the interests and worries of the buyers, OEMs may better position their electric two-wheeler offers and take advantage of the rising demand for sustainable mobility solutions.