歐洲乘用車音訊市場的成長機會

Growth Opportunities in the European Passenger Vehicle In-car Audio Market

出版日期: 2024年10月24日 | 出版商:

Frost & Sullivan | 英文 82 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

技術的融合、消費者對高品質、沉浸式音訊的需求以及點播功能的出現正在推動轉型成長

隨著汽車變得更加電氣化、連網型和自動化，先進的音訊系統在改善車內體驗（包括舒適性、安全性和連接性）方面發揮著重要作用。這些音訊系統能夠創造身臨其境的個人化聲音環境，為車內娛樂樹立了新標準。歐洲OEM擴大將先進的音訊技術（如環繞聲和 3D/4D音訊）引入其下一代車型和電動車 (EV)，作為關鍵的差異化因素。電動車需求的激增和消費者對優質功能的需求也導致汽車製造商和優質音訊品牌之間更多的揚聲器整合和合作。許多歐洲優質OEM提供 10-20 或更多優質揚聲器作為標準或可選配置，以使其產品陣容脫穎而出並保持競爭力。此分析涵蓋專注於揚聲器音訊輸出的汽車音訊技術以及可改善客戶整體車內體驗的其他音訊技術。它為歐洲優質OEM和市場細分OEM提供音訊市場概述和細分/類別分析。這項研究為不同OEM提供了各種音訊細分市場的市場滲透率和預測、市場評估。我們也向各個OEM和OEM集團介紹層級汽車音訊供應商。

As vehicles become more electric, connected, and autonomous, advanced audio systems play a major role in enhancing the in-car experience, including comfort, safety, and connectivity. With the ability to create immersive and personalized sound environments, these audio systems are setting new standards for in-vehicle entertainment. OEMs in Europe are increasingly introducing advanced audio technologies such as surround sound and 3D/4D audio in upcoming models or electric vehicles (EVs) as key differentiators. The surge in demand for EVs and consumer demand for premium features has also led to the integration of more speakers and collaborations among automakers with premium audio brands. Many premium OEMs in Europe now offer 10 to 20+ premium speakers either as standard equipment or optional to differentiate their product lineup and remain competitive. The analysis covers automotive sound technologies focusing on audio output through speakers and other audio technologies enhancing customers' overall in-vehicle cabin experience. It provides an overview of the audio market for premium and mass-market OEMs in Europe and a segment/category analysis. The research provides the market penetration and forecast of various audio segments across different OEMs and their market evaluation. It also profiles Tier 1 suppliers of in-car audio to various OEMs or OEM groups.

Transformation in the Automotive Audio Technology

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Automotive Audio Industry

Growth Environment

Key Findings
Overview of an In-vehicle Audio Technology Roadmap
Audio Penetration by Technology
Audio Penetration Snapshot by OEM Brand
Audio Technology Supplier Portfolio Snapshot

Growth Environment: Impact of the Audio Ecosystem on Automotive Innovation

Scope of Analysis
Segmentation
Definitions and Implementation Analysis

Companies to Action (C2A)-In-car Audio Market

Competitive Environment
Key Competitors
Audio Component Roadmap
Automotive Speaker Technology Roadmap
Interior Speaker Placement Variations
Future of Vehicle Interior Speaker Placements
Overview of Audio Technology Use Cases in a CASE World Across Connected Cars and XaaS