市場調查報告書
商品編碼
1610989
車輛資料收益的生態系活動(2024-2030)Ecosystem Activity for Automotive Data Monetization, 2024-2030 |
OEM和解決方案供應商正在開發新的概念和方法,以徹底改變車輛資料收益市場
在競爭激烈且分散的車輛資料市場中,第三方夥伴關係可以決定目標商標產品製造商 (OEM) 策略的成敗。
在汽車產業,標誌著資料收益全盛時期的與車輛資料價值相關的過高期望早已不復存在。如今,OEM正忙於建立自己擁有和營運的資料平台和網路基地台,同時考慮與車輛資料市場、API 提供商和行業協會建立夥伴關係。
同時,OEM必須在創新與遵守全球資料隱私規則和法規之間取得平衡。
Frost & Sullivan 的分析調查了公開披露其車輛資料活動詳細資訊的歐洲和北美OEM,以及旨在幫助他們利用資料實現內部和外部投資收益的解決方案供應商。
OEMs and Solution Providers are Developing New Concepts and Approaches to Re-invent the Vehicle Data Monetization Market
In a competitive, yet fragmented market for vehicle data, partnerships with third parties can be the difference between a successful or failed strategy for original equipment manufacturers (OEMs).
Inflated expectations linked to the value of vehicle data that marked the peak hype years for data monetization are well behind the automotive industry. Now, OEMs are busy creating data platforms and access points that they own and operate, while weighing up partnerships with vehicle data marketplace, API providers, and industry associations.
At the same time, OEMs need to balance innovation with an acute focus on compliance with data privacy rules and regulations across the world.
This Frost & Sullivan analysis examines the European and North American OEMs that have publicly disclosed details of their vehicle data activity, as well as the solution providers that aim to help them achieve their aims of internal benefits and external returns on investment from data utilization.