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1690906

汽車資料收益：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Automotive Data Monetization - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 101 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年汽車資料收益市場規模為 5.5 億美元，到 2030 年將達到 30.9 億美元，預測期內（2025-2030 年）的複合年成長率為 41.16%。

汽車數據貨幣化-市場-IMG1

人工智慧、機器學習和資料分析技術的進步使汽車公司能夠從大型資料集中獲得有價值的見解。這些見解可以透過開發資料驅動的產品和服務、最佳化業務營運和尋找新的收益來源來收益。

主要亮點

  • 汽車資料收益市場的發展受到汽車應用中巨量資料和高級分析技術的日益廣泛使用的推動。這一趨勢旨在引入創新功能和服務，降低營運成本，並提高駕駛員和乘客的安全性。隨著車輛互聯程度不斷提高，加上道路基礎設施的進步和感測器的普及，產生的資料量呈指數級成長。
  • 聯網汽車數量的增加、消費者接受度和激活率的提高、以及為確保從汽車資料中獲得穩定的收益而進行數位創新的需求等因素，正在推動汽車資料收益市場的成長。為了保持競爭力，汽車製造商正專注於實施新的收益系統並提高其軟體部署能力。聯網汽車的整合及其資料的收益在交通運輸和汽車領域變得越來越普遍。
  • 隨著連網汽車產生大量資料（從遠端資訊處理到駕駛員行為洞察），資料管理和收益成為主要挑戰。區塊鏈技術是一個強大的解決方案，可以提供安全的汽車資料收益。大眾、博世（與 IOTA）和保時捷（與 XAIN）等公司已經在探索區塊鏈應用，以開闢資料收益的新途徑。
  • 聯網汽車和自動駕駛汽車的進步正在重塑汽車產業，並引發網路安全、與資料收益相關的法律影響以及產品品質等擔憂。這些擔憂影響巨大，直接影響消費者的信任、安全和對監管基準的遵守。
  • 由於新冠肺炎疫情導致全球供應鏈中斷，導致汽車零件短缺，進而導致生產延遲。這些中斷也影響了對於資料收集和收益至關重要的車聯網技術和物聯網設備的可用性。因此，汽車原始設備製造商（OEM）和供應商在啟動資料主導計劃和推出新的連網汽車服務時面臨挑戰。

汽車資料收益市場的趨勢

數位轉型的進步正在推動市場

  • 先進技術和聯網汽車的興起正推動車輛資料的爆炸性成長。認知到這一潛力，產業參與者正在積極開發汽車資料收益的機制和基礎設施。目的是提高我們的服務並在市場上獲得競爭優勢。
  • 根據國際能源總署（IEA）的數據，電動車市場將經歷顯著成長，到2022年銷量將超過1,000萬輛。值得注意的是，近年來電動車在總銷量中的佔比顯著成長，從2020年的4％成長到2022年的14％。這一趨勢將持續到2023年，光是第一季電動車銷量就超過230萬輛，比去年成長25％。預計2023年終銷量將達1,400萬台，與前一年同期比較成長35%。總體而言，電動車預計將佔年汽車銷量的 18%，這將進一步刺激市場擴張。
  • 企業接受資料收益的原因有很多，包括增強合規性、提高盈利以及提供更有價值的產品和服務。這項措施的典型代表是銷售團隊，該公司於 2023 年 11 月宣布了其汽車雲端創新。這些創新旨在為汽車公司提供資料和人工智慧功能，使他們能夠提供個人化的車內體驗、簡化車隊管理並簡化融資和租賃流程。 銷售團隊的汽車雲匯集了從遠端資訊處理到客戶記錄的各種資料來源，為駕駛者提供即時洞察和個人化體驗。 銷售團隊專注於即時資料、人工智慧和自動化，為軟體定義汽車成為常態的未來鋪路。
  • 同樣，提供人工智慧主導的汽車資料平台的 CerebrumX Labs Inc. 於 2023 年 11 月與 Guidepoint Systems 合作。 Guidepoint Systems 是汽車行業遠端資訊處理和 SaaS 解決方案的領導者，已與 CelebramX 合作，以滿足車隊管理和經銷商業務對資料解決方案日益成長的需求。此次合作旨在最佳化業務、改善客戶體驗並最終提高這些業務的盈利。
  • 總體而言，汽車領域的數位轉型正在徹底改變資料收益。物聯網連接、人工智慧分析和雲端運算的進步使汽車製造商能夠從車輛資料中獲得有價值的見解。這透過預測性維護、個人化保險和目標廣告等服務開闢了新的收益來源。

亞太地區：預計大幅成長

  • 隨著聯網汽車和先進資料分析的激增，亞太地區已成為全球汽車資料收益市場的主要企業。強勁的汽車行業和快速擴張的數位基礎設施為資料收益舉措提供了肥沃的土壤。
  • 亞太地區是資料收益的中心，既有新興企業，也有騰訊、豐田、現代和本田等主要公司的所在地。這些公司正在大力投資資料主導的解決方案，以改善消費者體驗、簡化業務並實現收益來源多樣化。
  • 2023 年 9 月，沃爾沃汽車宣布將在新加坡開設一個技術中心，新加坡是世界領先的技術和先進製造中心之一。此舉符合沃爾沃汽車的宏偉目標，即到 2030 年引領新技術並只生產電動車。該技術中心對於資料分析、軟體和先進製造至關重要，並強調了沃爾沃汽車在這些領域的戰略重點。
  • 全球聯網汽車市場由日本、中國和韓國等亞太地區國家主導。例如，豐田已經宣布了行動服務平台（MSPF）。它將車輛資料與行動服務相結合，實現有針對性的廣告、預測性維護和增強導航。

汽車資料收益產業概況

由於現有各國正在進行各種研發活動和計劃，以創造和部署新的、更有效率的技術和解決方案，因此汽車資料收益市場是分散的。公司包括Xevo Inc.（李爾公司）、Otonomo Technologies Ltd、Wejo Group Limited、Vinli Inc.和Harman International（三星電子）。

  • 2024 年 2 月，哈曼推出了哈曼 Ready Connect 5G 遠端資訊處理控制單元 (TCU)。該技術由 Qualcomm Technologies Inc. 的尖端驍龍數位底盤聯網汽車技術提供支持，旨在突破連接的界限並使整個汽車連接領域民主化。基於驍龍 Auto 5G Modem-RF Gen 2 的 HARMAN Ready Connect 5G TCU 代表了車載連接的重大進步，為消費者提供了豐富的車載體驗，同時為OEM提供了更快的產品上市時間和最少的工程工作量。
  • 2023 年 8 月，Tech Mahindra 與用於自動駕駛應用的高光譜遙測合成資料生成平台 Anyverse 合作，透過簡化合成資料來加速人工智慧在汽車產業的應用。 Tech Mahindra 將使用該平台提供合成資料，為其汽車客戶提供訓練和檢驗AI 系統。此次夥伴關係將專注於車載系統、ADAS（高級駕駛輔助系統）和自動駕駛汽車應用，將人工智慧的採用和軟體檢驗時間加快 30-40%。 Anyverse 的合成資料平台將使 Tech Mahindra 能夠借助精確的感測器模擬產生合成資料。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 評估新冠肺炎對產業的影響

第5章 市場動態

  • 市場促進因素
    • V2X 和其他車輛連接的成長為資料收益提供了成熟的平台。
    • 汽車產業逐漸熱衷於利用資料來做客戶經驗和支援方面的決策。
    • 數位轉型領域取得良好進展
  • 市場挑戰
    • 網路安全、個人資料收益的法律問題、品質問題
  • 汽車資料貨幣化市場的主要使用案例（僅代表）
    • 預測性維護
    • 基於使用情況的保險
    • 針對性的廣告宣傳
    • 客戶體驗建模

第6章 市場細分

  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 世界其他地區

第7章 競爭格局

  • 公司簡介
    • Xevo Inc.（Lear Corporation）
    • Otonomo Technologies Ltd
    • Wejo Group Limited
    • Vinli Inc.
    • Harman International（Samsung Electronics Co. Ltd）
    • Tech Mahindra Limited
    • Caruso GmbH
    • SMARTO
    • Continental AG
    • Infosys Limited

第8章投資分析

第9章：市場的未來

簡介目錄
Product Code: 72401

The Automotive Data Monetization Market size is estimated at USD 0.55 billion in 2025, and is expected to reach USD 3.09 billion by 2030, at a CAGR of 41.16% during the forecast period (2025-2030).

Automotive Data Monetization - Market - IMG1

Advancements in artificial intelligence, machine learning, and data analytics technologies allow automotive companies to derive valuable insights from large datasets. These insights can be monetized through the overall development of data-driven products and services, optimization of business operations, and identification of new revenue streams.

Key Highlights

  • The automotive data monetization market is being propelled by the increasing utilization of big data and advanced analytics in automotive applications. This trend aims to introduce novel features and services, lower operational costs, and enhance safety for both drivers and passengers. With vehicles becoming more interconnected, coupled with advancements in road infrastructure and a surge in sensor deployment, the volume of generated data is skyrocketing.
  • Factors such as the rising number of connected vehicles, the acceptance and activation rates among consumers, and the need for digital innovation to ensure a steady revenue stream from automotive data are all driving the growth of the automotive data monetization market. To stay competitive, automotive manufacturers are focusing on implementing new monetization systems and improving software deployment capabilities. The integration of connected vehicles and the monetization of their data are becoming increasingly prevalent in the transportation and automotive sectors.
  • With connected vehicles generating a deluge of data, ranging from telematics to driver behavior insights, data management and monetization pose significant challenges. Blockchain technology is a robust solution, offering secure automotive data monetization. Companies like Volkswagen and Bosch (in collaboration with IOTA) and Porsche (with XAIN) are already exploring blockchain applications to unlock new avenues for data monetization.
  • The advancement of connected and autonomous vehicles is reshaping the automotive industry, bringing forth concerns encompassing cybersecurity, legal ramifications tied to data monetization, and product quality. These concerns hold immense significance, directly impacting consumer trust, safety, and adherence to regulatory benchmarks.
  • Disruptions in the global supply chain due to the COVID-19 pandemic led to shortages in automotive components and subsequent production delays. These disruptions, in turn, affected the availability of connected vehicle technologies and IoT devices, crucial for data collection and monetization. Consequently, automotive original equipment manufacturers (OEMs) and suppliers encountered challenges in launching data-driven initiatives and rolling out new connected vehicle services.

Automotive Data Monetization Market Trends

Favorable Advancements in the Field of Digital Transformation to Drive the Market

  • The rise of advanced technologies and connected vehicles has led to a surge in vehicle data. Recognizing its potential, industry players are actively developing mechanisms and infrastructure for automotive data monetization. Their goal is to enhance their offerings and acquire a competitive advantage in the market.
  • According to the International Energy Agency, the electric car market witnessed remarkable growth, with sales surpassing 10 million in 2022. Notably, the share of electric cars in total sales grew significantly in recent years, from 4% in 2020 to 14% in 2022. This trend continued in 2023 as over 2.3 million electric cars were sold in the first quarter alone, marking a 25% increase from last year. Forecasts suggested that sales would reach 14 million by the end of 2023, indicating a 35% year-on-year growth. Overall, electric cars were projected to make up 18% of total car sales for the year, further fueling the market's expansion.
  • Companies are embracing data monetization for several reasons, including heightened compliance, increased profitability, and the ability to offer more valuable products and services. This move is exemplified by Salesforce, which, in November 2023, unveiled its Automotive Cloud innovations. These innovations aim to empower automotive companies with data and AI capabilities, enabling them to deliver personalized in-car experiences, streamline fleet management, and simplify lending and leasing processes. Salesforce's Automotive Cloud integrates various data sources, from telematics to customer records, to offer drivers real-time insights and personalized experiences. With a focus on real-time data, AI, and automation, Salesforce is paving the way for a future where software-defined vehicles become the norm.
  • In a similar vein, CerebrumX Labs Inc., an AI-driven automotive data platform, joined forces with Guidepoint Systems in November 2023. Guidepoint Systems, a leader in telematics and SaaS solutions for the automotive industry, collaborated with CerebrumX to cater to the growing demand for data solutions in fleet management and dealership operations. This collaboration aims to optimize operations, enhance customer experiences, and ultimately boost profitability for these businesses.
  • Overall, the automotive sector's digital transformation is revolutionizing data monetization. Advancements in IoT connectivity, AI analytics, and cloud computing are enabling automakers to extract valuable insights from vehicle data. This, in turn, opens up new revenue streams through services like predictive maintenance, personalized insurance, and targeted advertising.

Asia-Pacific Expected to Register Major Growth

  • With the surge in connected cars and advanced data analytics, the Asia-Pacific region has emerged as a key player in the global automotive data monetization market. Its robust automotive sector and rapidly expanding digital infrastructure make it a fertile ground for data monetization initiatives.
  • Asia-Pacific is a hub for data monetization, housing both startups and major players like Tencent, Toyota, Hyundai, and Honda. These companies are investing heavily in data-driven solutions to enhance consumer experiences, streamline operations, and diversify revenue streams.
  • In September 2023, Volvo Cars unveiled a tech hub in Singapore, a prominent global technology and advanced manufacturing center. This move aligns with Volvo Cars' ambition to lead in new technologies and produce solely electric vehicles by 2030. The tech hub, pivotal for data analytics, software, and advanced manufacturing, underscores Volvo Cars' strategic focus on these sectors.
  • Leading the global connected car market are countries like Japan, China, and South Korea in the Asia-Pacific region. Toyota, for instance, has introduced the mobility services platform (MSPF), which integrates car data with mobility services, enabling targeted advertising, predictive maintenance, and enhanced navigation.

Automotive Data Monetization Industry Overview

The automotive data monetization market is fragmented as the established countries are involved in various research and development activities and initiatives to create and deploy new and more efficient technologies and solutions. Some of the players are Xevo Inc. (Lear Corporation), Otonomo Technologies Ltd, Wejo Group Limited, Vinli Inc., and Harman International (Samsung Electronics Co. Ltd).

  • In February 2024, HARMAN launched the HARMAN Ready Connect 5G Telematics Control Unit (TCU), using the state-of-the-art Snapdragon Digital Chassis connected car technologies from Qualcomm Technologies Inc. with the aim to push connectivity boundaries and democratize the overall automotive connectivity landscape. Based on the Snapdragon Auto 5G Modem-RF Gen 2, HARMAN Ready Connect 5G TCU represents a significant advancement in automotive connectivity, providing rich in-cabin experiences for consumers while minimizing time to market and engineering efforts for OEMs.
  • In August 2023, Tech Mahindra partnered with Anyverse, a hyperspectral synthetic data generation platform for autonomous applications, to accelerate the adoption of AI in the automotive industry by synthetic data simplification. Tech Mahindra will likely use the platform to provide synthetic data sets to train and validate its automotive client's AI systems. The partnership will focus on in-cabin systems, advanced driver assistance systems (ADAS), and autonomous vehicle applications, accelerating AI adoption and software validation timelines by 30-40%. Anyverse's synthetic data platform will enable Tech Mahindra to generate synthetic data with the help of accurate sensor simulation.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Assessment of the Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growth in V2X and Other Forms of Vehicular Connectivity Provides a Good Platform for the Monetization of Data
    • 5.1.2 The Automotive Industry is Gradually Warming up to the Use of Data for Decision-making in Terms of Customer Experience and Support
    • 5.1.3 Favorable Advancements in the Field of Digital Transformation
  • 5.2 Market Challenges
    • 5.2.1 Concerns Related to Cybersecurity, Legal Issues Related to the Monetization of Private Data, and Quality
  • 5.3 Coverage of the Major Use-cases for the Automotive Data Monetization Market (Representative List Only)
    • 5.3.1 Predictive Maintenance
    • 5.3.2 Usage-based Insurance
    • 5.3.3 Targeted Advertising Campaigns
    • 5.3.4 Customer Experience Modeling

6 MARKET SEGMENTATION

  • 6.1 By Geography
    • 6.1.1 North America
    • 6.1.2 Europe
    • 6.1.3 Asia-Pacific
    • 6.1.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Xevo Inc. (Lear Corporation)
    • 7.1.2 Otonomo Technologies Ltd
    • 7.1.3 Wejo Group Limited
    • 7.1.4 Vinli Inc.
    • 7.1.5 Harman International (Samsung Electronics Co. Ltd)
    • 7.1.6 Tech Mahindra Limited
    • 7.1.7 Caruso GmbH
    • 7.1.8 SMARTO
    • 7.1.9 Continental AG
    • 7.1.10 Infosys Limited

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET