市場調查報告書
商品編碼
1630564
外部攻擊面管理 (EASM) 領域,全球,2024-2029External Attack Surface Management (EASM) Sector, Global, 2024-2029 |
外部攻擊面快速成長推動EASM解決方案轉型
EASM 的需求已經遠遠超出了合規性或在 Excel 中手動追蹤數位資產的過時做法;它現在已成為現代網路安全的基礎要素。隨著雲端遷移、物聯網、人工智慧、遠距工作等數位轉型的加速,組織的數位足跡正以前所未有的速度擴大。這種擴展,加上日益增加的 IT 複雜性和對第三方供應商的依賴,導致了更廣泛的攻擊媒介的脆弱性。傳統的基於邊界的安全性已不再足夠,因為攻擊者擴大瞄準域、行動應用程式、社交媒體資料和供應鏈等暴露資產中的弱點,從而增加了網路釣魚攻擊、資料外洩和第三方入侵的風險。
被動的安全方法在財務上是不永續的,目前平均每次安全漏洞會對組織造成 445 萬美元的成本(IBM,2023 年)。主動管理錯誤配置和第三方漏洞等外部風險對於最大限度地減少收益損失、業務中斷和品牌損害至關重要。 EASM 提供了對新出現的威脅的關鍵可視性並即時加強了防禦,使組織能夠採取全面的方法來保護傳統邊界之外的數位資產。
到目前為止,EASM 已經與漏洞管理(VM)、自動安全檢驗(ASV)、網路威脅情報(CTI)和數位風險防護(DRP)等相關領域分開運作。然而,這些學科現在正在融合,形成一個綜合安全平台,提供更具凝聚力和更有效的風險管理。
受外部攻擊面激增和人工智慧進步的推動,EASM 市場正在快速成長。目前,北美在 EASM 的採用方面處於領先地位,其次是歐洲、中東和非洲 (EMEA),預計亞太地區 (APAC) 和拉丁美洲 (LATAM) 將顯著成長。由於監管要求更加嚴格且網路威脅風險加大,金融、政府和技術等高風險和嚴格監管的產業正在引領 EASM 解決方案的採用。
總而言之,隨著各組織越來越認知到 EASM 在全面主動的網路安全中發揮著至關重要的作用,EASM 將有望實現顯著成長。這項需求是由各行各業多樣化的安全需求以及全球化、數位優先經濟所帶來的複雜挑戰所推動的。
The Proliferation of External Attack Surface is Driving Transformational Growth in EASM Solutions
The need for EASM has expanded well beyond compliance and the outdated practice of manually tracking digital assets in Excel; it is now a foundational element of modern cybersecurity. As digital transformation accelerates-through cloud migration, IoT, AI, and remote work-organizations' digital footprints are growing at unprecedented rates. This expansion, coupled with rising IT complexity and reliance on third-party vendors, has created vulnerabilities across a wider range of attack vectors. Traditional perimeter-based security is no longer sufficient as attackers increasingly target weaknesses in exposed assets like domains, mobile apps, social media profiles, and supply chains, raising the risks of phishing attacks, data breaches, and third-party compromises.
A reactive approach to security is financially unsustainable, with the average breach now costing organizations $4.45 million per incident (IBM, 2023). Proactively managing external risks, including misconfigurations and third-party vulnerabilities, is essential to minimize revenue losses, operational disruptions, and brand damage. EASM allows organizations to take a comprehensive approach to secure digital assets beyond traditional perimeters by providing crucial visibility into emerging threats and reinforcing defenses in real time.
Historically, EASM operated separately from related fields like vulnerability management (VM), automated security validation (ASV), cyber threat intelligence (CTI), and digital risk protection (DRP). However, these areas are converging now to form integrated security platforms that deliver more cohesive and effective risk management.
The EASM market is experiencing rapid growth, driven by the proliferation of external attack surfaces and advances in AI. North America currently leads in EASM adoption, followed closely by Europe and the Middle East and Africa (EMEA), with notable growth potential in Asia-Pacific (APAC) and Latin America (LATAM). High-risk and highly regulated sectors like finance, government, and technology are leading adopters of EASM solutions due to stringent regulatory requirements and heightened exposure to cyber threats.
In conclusion, EASM is poised for substantial growth as organizations increasingly recognize its essential role in comprehensive, proactive cybersecurity. This demand is fueled by the diverse security needs of various industries and the intricate challenges presented by a globalized, digital-first economy.
Analyst: Martin Naydenov