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封面
市場調查報告書
商品編碼
1660643

消費者之聲：印度汽油二輪車購買者概況

Voice of Consumer: Buyer Profiles of Petrol - powered Two-wheelers in India
出版日期: | 出版商: Frost & Sullivan | 英文 45 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

消費者對城市交通解決方案、可負擔性和可靠性的需求將推動成長

在印度，對汽油二輪車（P2W）的需求日益成長，以滿足都市區出行和通勤的需求。清楚了解這些車輛的買家特徵和偏好對於有效滿足消費者的需求和期望至關重要。 Frost & Sullivan 的報告旨在透過研究印度 P2W 用戶的行為、趨勢和決策流程來了解消費者的聲音。本報告特別關注宅配服務和自行車共享功能，這兩項服務佔印度 P2W 需求的很大一部分。研究採用定性和定量方法來探索購買決策、使用模式和整體滿意度。該報告為製造商、零售商和政策制定者提供了針對未來挑戰（例如營運成本上升和環境條件惡化）的策略見解。透過滿足不斷變化的消費者需求，這些策略有望推動顯著成長，培養強大的客戶忠誠度，並長期鞏固公司在印度 P2W 領域的市場地位。

目錄

研究目標和調查方法

  • 研究目標和調查方法

成長的需要

  • 決策流程
  • 採購流程
  • 使用模式
  • 使用體驗

購買決策因素

  • 購買 P2W 時需要考慮的因素
  • 影響 P2W 購買的關鍵影響因素和因素
  • P2W資訊來源

採購流程

  • 採購流程
  • 對 P2W 定價的看法

使用模式

  • P2W 距離和里程
  • 正常駕駛過程中遇到的道路和交通狀況
  • 為 P2W 加油

使用體驗

  • P2W 滿意度
  • 滿意度：P2W 司機
  • 您向其他人推薦 P2W 的可能性有多大
  • 使用 P2W 的挑戰
  • 使用 P2W 時面臨的問題

主要發現

  • 印度 P2W 買家概況的主要發現
  • 為OEM、經銷商和市場參與者提供策略建議

附錄

  • 成長機會推動Growth Pipeline Engine（TM）™
  • 成長為何變得越來越艱難？
  • The Strategic Imperative 8（TM）

後續步驟Next steps

  • 成長機會的好處和影響
  • 後續步驟Next steps
  • 附件列表
  • 免責聲明
簡介目錄
Product Code: PFRA-44

Consumer Demand for Urban Mobility Solutions, Affordability, and Reliability are Driving Growth

There is a growing demand for petrol-powered two-wheelers (P2Ws) in India to fulfill urban mobility and commuting needs. To effectively address consumer requirements and expectations, it is essential to have a clear understanding of buyer profiles and preferences regarding these vehicles. This Frost & Sullivan report aims to capture the voice of the consumer by examining behaviors, inclinations, and decision-making processes among Indian P2W users. The report particularly focuses on delivery services and bike-sharing functionalities, as they account for a significant portion of the P2W demand in India. The research utilizes both qualitative and quantitative methods to explore the reasons behind purchase decisions, usage patterns, and overall satisfaction. The report offers manufacturers, retailers, and policymakers strategic insights into forthcoming challenges such as rising operational costs and deteriorating environmental conditions. By aligning with shifting consumer needs, these strategies are expected to promote significant growth, foster strong customer loyalty, and enhance market positioning in the Indian P2W sector over time.

Table of Contents

Research Objectives and Methodology

  • Research Objectives and Methodology

Growth Imperatives

  • Decision-making Process
  • Purchase Process
  • Usage Pattern
  • Usage Experience

Factors Influencing Purchase Decision

  • Consideration Factors during P2W Purchase
  • Key Influencing Factors and Influencers during P2W Purchase
  • Information Sources for P2W

Purchase Process

  • Purchase Process
  • Opinion on P2W Price

Usage Pattern

  • Distance Traveled and Mileage of P2W
  • Road or Traffic Conditions Encountered on Regular Runs
  • Refueling the P2W

Usage Experience

  • Satisfaction with P2W
  • Satisfaction Drivers for P2W
  • Willingness to Recommend P2W to Others
  • Challenges Faced in P2W Usage
  • Challenges Faced while using P2Ws

Key Findings

  • Key Findings from P2W Buyer Profiles in India
  • Strategic Recommendations for OEMs, Dealers, and Market Players

Appendix

  • Growth Opportunities Fuel the Growth Pipeline Engine™
  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8™

Next Steps

  • Benefits and Impacts of Growth Opportunities
  • Next Steps
  • List of Exhibits
  • Legal Disclaimer