中國共享旅遊市場：2023-2030

在提高效率和安全性的先進技術的推動下，中國共享出行市場經歷重大變革時期。

雖然叫車服務已達到較高成熟度，但由於消費者偏好的改變和競爭的加劇，其他領域也顯示出巨大的潛力。汽車持有成本的上升、停車問題、交通堵塞和環保意識預計將推動共用移動解決方案的需求。然而，市場表現與更廣泛的經濟狀況密切相關，儘管政府提供支持，但持續的經濟不確定性仍帶來挑戰。

本報告概述了中國共享旅遊市場的當前規模，並提供了歷史資料和相關預測。它還提供了2023年的市場亮點、到2030年的未來趨勢見解以及依細分市場的詳細分析。它檢驗了推動和阻礙成長的因素，並確定了相關人員和市場相關人員可以利用的該行業變化所帶來的機會。本報告對中國共享旅遊市場進行了全面的分析，重點在於四大細分領域：叫車、共乘、共享單車和汽車租賃。

目錄

成長環境：共享出行市場的轉型

• 成長為何變得越來越艱難？
• 策略要務
• 共享出行市場三大策略要務的影響

成長環境：共享出行市場生態系統

• 分析範圍
• 區隔
• 競爭環境
• 主要競爭對手

成長機會分析：共享出行市場的成長要素

• 成長指標
• 成長動力
• 成長抑制因素
• 總市場規模（GMV）和車隊規模
• 共享出行車隊（依細分）
• 共享出行總銷量（依細分）
• 依細分市場分類的GMV
• 預測分析
• 價格趨勢及預測分析

成長機會分析：叫車領域的成長要素

• 成長指標
• GMV 和車隊規模預測
• 依車隊規模和細分市場進行預測
• 依細分市場分類的GMV 預測
• 以船隊規模進行預測分析
• GMV預測分析
• 市場佔有率
• 競爭性基準化分析
• 為叫車市場做好準備
• 競爭分析

成長機會分析：共乘領域的成長要素

• 成長指標
• GMV 和車隊規模預測
• 以船隊規模進行預測分析
• GMV預測分析
• 市場佔有率
• 競爭性基準化分析
• 為共乘市場做好準備
• 競爭分析

成長機會分析：共享單車領域的成長要素

• 成長指標
• GMV 和車隊規模預測
• 依車隊規模和細分市場進行預測
• 依細分市場分類的GMV 預測
• 以船隊規模進行預測分析
• GMV預測分析
• 市場佔有率
• 競爭性基準化分析
• 為共享單車市場做好準備
• 競爭分析

成長機會分析：汽車租賃業的成長要素

• 成長指標
• GMV 和車隊規模預測
• 依車隊規模和細分市場進行預測
• 依細分市場分類的GMV 預測
• 以船隊規模進行預測分析
• GMV預測分析
• 市場佔有率
• 競爭性基準化分析
• 為租車市場做好準備
• 競爭分析

成長機會

• 成長機會1：智慧能力與服務個人化
• 成長機會2：低階市場的擴張
• 成長機會3：策略夥伴關係與經營模式多元化

後續步驟

Advanced Technologies are Driving Transformative Growth by Enhancing Travel Efficiency and Safety

The shared mobility market in China is undergoing significant transformation, driven by advanced technologies that enhance efficiency and safety. This Frost & Sullivan report provides a comprehensive analysis of the shared mobility market in China, focusing on 4 key segments: ridehailing, ridesharing, bikesharing, and car rental.

While ridehailing has reached a high level of maturity, the other segments demonstrate significant potential driven by changing consumer preferences and heightened competition. Rising vehicle ownership costs, parking difficulties, traffic congestion, and environmental awareness are expected to drive the demand for shared mobility solutions. However, market performance is closely tied to the broader economic landscape, with ongoing economic uncertainties presenting challenges despite government support.

This report outlines the current size of the shared mobility market in China, providing historical data and relevant forecasts. It includes market highlights for 2023, insight into future trends leading up to 2030, and a detailed segment-wise analysis. It examines the factors driving and restraining growth and identifies the opportunities emerging from the changes in this space for stakeholders and market players to leverage.

Table of Contents

Growth Environment: Transformation in the Shared Mobility Market

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Shared Mobility Market

Growth Environment: Ecosystem in the Shared Mobility Market

• Scope of Analysis
• Segmentation
• Competitive Environment
• Key Competitors

Growth Opportunity Analysis: Growth Generators in the Shared Mobility Market

• Growth Metrics
• Growth Drivers
• Growth Restraints
• Overall Gross Market Volume (GMV) and Fleet Size
• Shared Mobility Fleet by Segment
• Shared Mobility GMV by Segment
• GMV Split by Segment
• Forecast Analysis
• Pricing Trends and Forecast Analysis

Growth Opportunity Analysis: Growth Generators in the Ridehailing Sector

• Growth Metrics
• GMV and Fleet Size Forecast
• Fleet Size Forecast by Segment
• GMV Forecast by Segment
• Fleet Size Forecast Analysis
• GMV Forecast Analysis
• Market Share
• Competitive Benchmarking
• Ridehailing Market Readiness
• Competitive Force Analysis

Growth Opportunity Analysis: Growth Generators in the Ridesharing Sector

• Growth Metrics
• GMV and Fleet Size Forecast
• Fleet Size Forecast Analysis
• GMV Forecast Analysis
• Market Share
• Competitive Benchmarking
• Ridesharing Market Readiness
• Competitive Force Analysis

Growth Opportunity Analysis: Growth Generators in the Bikesharing Sector

• Growth Metrics
• GMV and Fleet Size Forecast
• Fleet Size Forecast by Segment
• GMV Forecast by Segment
• Fleet Size Forecast Analysis
• GMV Forecast Analysis
• Market Share
• Competitive Benchmarking
• Bikesharing Market Readiness
• Competitive Force Analysis

Growth Opportunity Analysis: Growth Generators in the Car Rental Sector

• Growth Metrics
• GMV and Fleet Size Forecast
• Fleet Size Forecast by Segment
• GMV Forecast by Segment
• Fleet Size Forecast Analysis
• GMV Forecast Analysis
• Market Share
• Competitive Benchmarking
• Car Rental Market Readiness
• Competitive Force Analysis

Growth Opportunity Universe

• Growth Opportunity 1: Intelligence Features and Service Personalization
• Growth Opportunity 2: Lower Tier Market Expansion
• Growth Opportunity 3: Strategic Partnerships and Business Model Diversification

Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer