全球穿戴式科技市場：市場展望

估計2024年腕戴式穿戴裝置市場規模將成長 8.7%，出貨量將達到 2.13億台，而零售額預計同年將成長 11%，銷售額達到 508億美元。

由於用戶選擇繼續使用他們的設備，該領域在2024年之前將面臨一段緩慢成長期。2024年將是替代之年，將推動各地區預計的成長。估計2024年競爭格局將發生變化，蘋果的市場佔有率將下降，而三星的市場佔有率將會成長。中國品牌穩定成長，華為市場佔有率不斷擴大。

本報告研究了穿戴式科技市場，並提供了穿戴式科技發展的最新展望。涵蓋的產品包括健身手錶、連網手錶、穿戴式智慧型手機、聽戴式裝置和擴增實境頭戴式顯示器，並包含五年預測。

目錄

• 執行摘要
• 企業穿戴式裝置市場
• 消費穿戴裝置市場
• 穿戴式裝置市場佔有率
• 開發穿戴式生態系統
• 腕戴式穿戴裝置市場概覽
• 聽戴式設備市場概覽
• XR 頭戴式顯示器市場概覽

This global wearables market report provides an updated outlook for developments in wearables technologies. Products covered include fitness and connected watches, wearable smartphones, hearables and extended reality head mounted displays, with five-year forecasts.

The report acts as a strategic framework for any enterprise launching wearable tech, or operating within the wearables market and its adjacent sectors.

Current market trends:

The wrist-worn wearables market is projected to grow by 8.7% in 2024, to ship 213m units while retail value is forecasted to grow by 11% in the same year, generating revenue of $50.8bn.

The segment faced a period of low growth prior to 2024, with users choosing to hold on to their devices. 2024 is seen as the year of replacement sales, which will drive the projected growth across regions. In 2024 the competitive landscape is expected to shift as Apple's market share declines, while Samsung is expected to grow. The Chinese brands are growing steadily with Huawei increasing its share.

Areas Explored:

• Market sizing, by quantifying and tracking worldwide sales of wearable technologies in fitness and connected watches, wearable smartphones, hearables, and extended reality head mounted displays.
• Market forecasting, with five-year sales forecasts, reviewing key product types and feature sets.
• Product, technology and competitive reviews, interpreting key market developments and trends.

Did you Know?

Futuresource has been tracking, researching and consulting on the CE landscape for the more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business with interests in wearables will benefit from this report, particularly:

• Manufacturers and their suppliers
• Intermediaries and supply chain
• Retailers
• CE market strategists, marketing and sales professionals
• Investors

Table of Contents

• Executive summary
• Enterprise wearables market
• Consumer wearables market
• Wearable device market share
• Wearables ecosystem development
• Wrist-worn wearable market overview
• Hearables market overview
• XR head mounted display market overview