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市場調查報告書
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1640540

穿戴式科技：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Wearable Technology - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

穿戴式科技市場規模預計在 2025 年為 2,193 億美元，預計到 2030 年將達到 4,932.6 億美元，預測期內（2025-2030 年）的複合年成長率為 17.6%。

穿戴式科技-市場-IMG1

主要亮點

  • 穿戴式技術的發展很大程度上受到 MEMS 感測器的興起的推動。特別是隨著嚴重依賴GPS和IMU（包括加速計、陀螺儀和磁力計）的智慧型手機的廣泛使用，穿戴式裝置開始整合這些感測器。這種整合顯著提高了健身追蹤穿戴裝置的功能，可以對各種身體活動進行詳細監控。
  • 消費主義的技術進步導致了穿戴式科技的興起，這種技術可以監測健康、追蹤運動並提供社群媒體通知。智慧型手錶、健身追蹤器和 VR/AR 耳機等設備在民眾中越來越受歡迎。因此，穿戴式裝置的受歡迎程度預計將持續成長，迫使企業尋找創新的方式將其融入日常生活。
  • 智慧服飾的需求正在大幅成長，尤其是在穿戴式科技市場，並將改變健康和健身產業。這些服裝被稱為電子紡織品或智慧布料，採用先進的感測器、硬體和紡織品，提供超越傳統服裝的個人化見解和監控能力。預計在預測期內，追蹤佩戴者的活動、睡眠模式、心率、血壓、體溫和其他健康指標的能力將推動該市場的顯著成長。
  • 然而，穿戴式科技的快速普及引發了重大的道德和隱私問題，特別是在個人健康資料的管理和保護方面，這對市場的成長構成了挑戰。例如，在最近的一次事件中，一個不安全的資料庫包含超過 6,100 萬筆與健身追蹤器和穿戴式裝置相關的記錄，在線上洩露了 Apple 和 Fitbit 用戶的資料。 WebsitePlanet 和安全研究人員發現了未受密碼保護的資料庫，其中包含數千萬條來自健身追蹤、穿戴式裝置和應用程式的記錄。這個不安全的資料庫屬於 GetHealth 公司，該公司提供從數百種穿戴式設備、醫療設備和應用程式存取健康和保健資料的整合解決方案。
  • 穿戴式科技市場受到了新冠疫情多方面的影響。從積極的一面來看，隨著消費者尋求監測自己的生命徵象和睡眠模式，對健身追蹤器和智慧型手錶等以健康為重點的穿戴式設備的需求增加，反映出人們對個人健康的興趣日益濃厚。穿戴式裝置在患者的遠端監控方面也發揮了重要作用，減輕了醫院的負擔。然而，封鎖擾亂了生產和供應鏈，影響了產品可得性。經濟放緩也導致一些消費者優先購買必需品，而不是穿戴式裝置。
  • 在後疫情時代，由於人們健康意識的增強和遠端患者監護的持續成長，市場出現反彈。具有血壓監測和跌倒檢測等功能的穿戴式設備的進步將鞏固穿戴式設備作為預防和主動醫療保健的寶貴工具的地位，從而產生巨大的需求。

穿戴式科技市場趨勢

智慧型手錶有望推動市場成長

  • 在眾多優勢的推動下，年輕一代對智慧型手錶的興趣日益濃厚，這是推動市場成長的關鍵因素。對保持持續連結性的重視導致智慧型手錶的需求激增。如今的智慧型手錶讓用戶能夠直接在手腕上無縫接收通知、電話和訊息，而無需將智慧型手機從口袋或包包中拿出，一切盡在指尖。
  • 例如，根據華為2023年歐洲健康調查顯示，45%的西班牙受訪者表示自己擁有智慧型手錶，68%的人有興趣在2023年之前購買一款用於健康目的的新智慧型手錶。同時，在土耳其，近 80% 的受訪者有興趣購買具有健康功能的新智慧型手錶。
  • 智慧型手錶製造商正在策略性地進行產品創新，以瞄準運動員、運動愛好者和冒險者等特定的消費者群體。透過專注於這樣的利基市場，我們希望增加銷售額。這些智慧型手錶不僅提供健身指標，還透過提供對關鍵健康參數的見解來促進更健康的生活方式。
  • 擴增實境（AR）與智慧型手錶的融合預計將成為智慧型手錶需求成長的主要動力。擴增實境將使智慧型手錶更進一步，用戶可以透過戴在手腕上的裝置將數位資訊疊加到現實世界中。這趨勢在導航、遊戲甚至教育領域都有潛在的應用，徹底改變使用者與周遭環境的互動方式。
  • 此外，在所調查的市場中營運的供應商正在推出整合新技術的智慧型手錶。例如，2024 年 7 月，Realme 發布了 Realme Watch S2，配備了由 ChatGPT 支援的 AI 助理。這款手錶與其他智慧型手錶的不同之處在於，它可以直接在您的手腕上提供智慧答案和幫助，提供無縫、智慧的使用者體驗。這些技術創新進一步推動了全球年輕且精通科技的人對智慧型手錶的採用。

北美預計將佔據主要市場佔有率

  • 眾所周知，該地區的消費者是新技術的早期採用者。消費者對改善生活方式並帶來健康益處的設備和穿戴式產品的濃厚興趣推動了需求的成長，並進一步促進了穿戴式科技產業的發展。該地區受益於較高的平均可支配收入。這種財務靈活性使得消費者能夠在非必需品，尤其是穿戴式產品上花費更多，增加了市場的成長潛力。
  • 該地區的人口越來越重視他們的健康和福祉。監測健身指標、睡眠模式和健康生命體的穿戴式裝置正在滿足這項需求。對預防性醫療保健的關注正在推動創新穿戴式解決方案的強勁市場。特別是根據美國心肺血液研究所（NHLBI）的全國健康資訊趨勢調查結果顯示，約三分之一的美國成年人使用智慧型手錶來監測自己的健康狀況。超過 80% 的穿戴式裝置使用者願意與醫生共用裝置資料，以加強健康監測。然而，患有心血管疾病或有心血管疾病風險的成年人中，只有不到四分之一的人使用穿戴式裝置。
  • 許多體育協會加大投資，以消除高薪職業運動員發生可預防傷害的可能性，預計將推動該地區市場的成長。例如，金州勇士隊正在與智慧服飾製造商Atos合作，利用這些產品來預防傷害並提高球員的表現。這項投資只是美國體育界參與智慧服裝產業的一小部分。
  • 除美國外，加拿大對穿戴式裝置的需求也在增加。預計該國將為包括服飾在內的軍事項目提供足夠的支出和資金。 Bell 已在美國和加拿大獲得多項專利，這些專利概述了其穿戴式技術如何既可供個人用於監測患病的親人，也可供機構用於追蹤大量人群。
  • 此外，2023 年 10 月，高通科技公司 (Qualcomm Technologies Inc.) 與Google建立策略夥伴關係關係，並宣布推出專為Google Wear OS 設計的基於 RISC-V 的穿戴式解決方案。此先進的框架旨在推動生態系統內自訂、節能、高性能 CPU 的整合。兩家公司致力於加強Snapdragon Wear平台，鞏固高通作為Wear OS生態系統領先智慧型手錶矽晶圓供應商的地位。這些戰略舉措進一步推動了該地區的市場成長。

穿戴式科技產業概覽

穿戴式裝置市場競爭適中，幾家公司佔據主導地位。這些參與者正在進行產品和技術創新，與其他公司合作、合併和收購，以保持市場競爭力。

  • 2024 年 7 月：三星在巴黎的產品發表會上推出了搭載 AI 技術的 Galaxy Ring，標誌著其進入智慧環市場。這項策略性舉措不僅擴大了三星的穿戴式技術組合，也鞏固了其在健康監測領域的地位。這些新型穿戴裝置採用了三星的最尖端科技，為用戶提供主動的醫療保健解決方案，鞏固了其市場領導地位。
  • 2024 年 6 月 專注於開發 AI 驅動的非接觸式感應穿戴式設備的科技公司 Wearable Devices Ltd. 將在 2024 年增強世界博覽會 (AWE) 上宣布與 Qualcomm Technologies 合作推出擴增實境(XR)。整合的最新功能。此次合作凸顯了穿戴式裝置創新穿戴式解決方案與高通尖端XR技術之間的協同效應，並有望為消費者和企業帶來身臨其境型體驗。
  • 2024年5月，位元組跳動有限公司以約5,000萬美元收購中國耳機製造商Oladance。此次收購凸顯了位元組跳動向穿戴式科技轉變的策略，並可能將其技術足跡擴展到智慧型手機之外。位元組跳動旗下TikTok已派出人員在深圳完成收購並與Oladance展開合作。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • 產業價值鏈分析
  • COVID-19 對穿戴式科技市場的影響

第5章 市場動態

  • 市場促進因素
    • 消費者越來越偏好健身和醫療保健中使用的小型設備
    • 穿戴式裝置下一代顯示器的成長前景日益看好
    • 擴大頭戴式顯示器的使用範圍
  • 市場限制
    • 電池壽命短

第6章 市場細分

  • 依設備類型
    • 智慧型手錶
    • 頭戴式顯示器
    • 腕帶
    • 耳戴式裝置
    • 其他設備類型（智慧服飾）
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 日本
      • 韓國
      • 印度
      • 其他亞太地區
    • 拉丁美洲
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • Samsung Group
    • Oculus VR LLC（Facebook）
    • Alphabet Inc.
    • Sony Corporation
    • HTC Corporation
    • Fitbit Inc.
    • Xiaomi Inc.
    • Apple Inc.
    • Microsoft Corporation
    • DAQRI Company
    • AIQ Smart Clothing Inc.

第8章投資分析

第9章：市場的未來

簡介目錄
Product Code: 54484

The Wearable Technology Market size is estimated at USD 219.30 billion in 2025, and is expected to reach USD 493.26 billion by 2030, at a CAGR of 17.6% during the forecast period (2025-2030).

Wearable Technology - Market - IMG1

Key Highlights

  • The evolution of wearable technology is largely attributed to the rise of MEMS sensors. Wearable devices now integrate these sensors, particularly in response to the widespread use of smartphones, which heavily rely on GPS and IMU (comprising an accelerometer, gyroscope, and magnetometer). This integration has significantly enhanced the capabilities of fitness-tracking wearables, enabling them to closely monitor various body activities.
  • Technological advancements in consumerism have led to the rise of wearable technology that monitors health, tracks movements, and provides social media notifications. Devices such as smartwatches, fitness trackers, and VR/AR headsets are becoming increasingly prevalent among the population. Consequently, the popularity of wearables is expected to continue growing, prompting companies to find innovative ways to integrate them into daily life.
  • Smart clothing is experiencing a significant increase in demand, particularly within the wearable technology market, and is set to transform the health and fitness industry. Known as e-textiles or smart fabrics, these garments incorporate advanced sensors, hardware, and textiles, providing personalized insights and monitoring capabilities that surpass traditional clothing. With their ability to track the wearer's activity, sleep patterns, and health indicators such as heart rate, blood pressure, and body temperature, the market is expected to see substantial growth over the forecast period.
  • However, the rapid adoption of wearable technology has highlighted significant ethical and privacy concerns, particularly in managing and protecting personal health data, which challenges the market's growth. For example, a recent incident involved an unsecured database containing over 61 million records related to fitness trackers and wearables, exposing data of Apple and Fitbit users online. WebsitePlanet and security researchers discovered this non-password-protected database, which contained tens of millions of records from fitness tracking and wearable devices and apps. The unsecured database belonged to GetHealth, a company that provides a unified solution to access health and wellness data from hundreds of wearables, medical devices, and apps.
  • The wearable technology market experienced a mixed impact from the COVID-19 pandemic. On the positive side, demand for health-focused wearables, such as fitness trackers and smartwatches, increased as consumers sought to monitor vital signs and sleep patterns, reflecting a heightened focus on personal well-being. Wearables also played a significant role in remote patient monitoring, reducing the strain on hospitals. However, lockdowns disrupted production and supply chains, affecting product availability. The economic slowdown also led some consumers to prioritize essential purchases over wearables.
  • In the post-pandemic era, the market has rebounded due to increased health awareness and the continued growth of remote patient monitoring. Advancements in wearables with features like blood pressure monitoring and fall detection are expected to see high demand, solidifying wearables as valuable tools in preventive and proactive healthcare.

Wearable Technology Market Trends

Smartwatches Expected to Drive Market Growth

  • The increasing interest in smartwatches among the younger demographic, driven by their numerous benefits, is a key factor propelling the market's growth. With a growing emphasis on staying connected, the demand for smartwatches has surged. Today's smartwatches enable users to seamlessly receive notifications, calls, and messages on their wrists, eliminating the need to retrieve their smartphones from pockets or bags, providing everything at their fingertips.
  • For instance, according to Huawei European Health Survey 2023, 45% of respondents in Spain reported they owned a smartwatch, while 68% expressed interest in buying a new smartwatch for health purposes as of 2023. Meanwhile, almost 80% of respondents in Turkey were interested in purchasing a new smartwatch with health features.
  • Smartwatch manufacturers are strategically targeting specific consumer segments, such as athletes, sports enthusiasts, and adventure seekers, through tailored product innovations. By focusing on these niches, they aim to drive sales growth. These smartwatches not only provide fitness metrics but also promote a healthier lifestyle by offering insights into vital health parameters.
  • The integration of augmented reality (AR) into smartwatches is poised to be a significant growth driver in the demand for smartwatches. AR is set to elevate smartwatches by enabling users to overlay digital information onto the real world through their wrist-worn devices. This trend could have applications in navigation, gaming, and even education, revolutionizing how users interact with their surroundings.
  • Furthermore, the vendors operating in the market studied are introducing smartwatches with new technology integration. For instance, in July 2024, Realme launched its Realme Watch S2, enabled with AI assistant powered by ChatGPT, which distinguishes this watch from other smartwatches by delivering intelligent answers and assistance directly on the wrist, offering a seamless and smart user experience. Such innovations are further driving the adoption of smartwatches among younger and tech-savvy populations globally.

North America Expected to Hold Major Market Share

  • Consumers in the region are recognized for their early adoption of new technologies. Their strong interest in gadgets and wearables, which either enhance their lifestyles or provide health benefits, has driven increased demand, thereby fostering further advancements in the wearable tech sector. The region benefits from a higher average disposable income. This financial flexibility enables consumers to spend more on discretionary items, particularly wearables, thereby expanding the market's growth potential.
  • The region's population is increasingly prioritizing health and well-being. Wearables, which monitor fitness metrics, sleep patterns, and health vitals, are addressing this demand. This focus on preventive healthcare is driving a strong market for innovative wearable solutions. Notably, findings from the Health Information National Trends Survey, conducted by the National Heart, Lung, and Blood Institute (NHLBI), indicate that nearly a third of American adults use wearables, such as smartwatches, to track their health. Among wearable device users, over 80% of these users are willing to share their device data with their doctors for enhanced health monitoring. However, less than one in four adults with or at risk for cardiovascular disease uses a wearable device.
  • Increasing investments by numerous sports associations to eliminate the possibility of any preventable injuries to highly paid professional athletes are expected to fuel the growth of the market in the region. The Golden State Warriors, for instance, are collaborating with smart clothing company Athos to use these products for injury prevention and player performance. This investment represents only a fraction of the involvement of the US athletics sector in the smart clothing industry landscape.
  • Apart from the United States, the demand for wearables is also increasing in Canada. The country is expected to provide sufficient expenditures and funding for its military programs (including clothing). Bell has various patents in the United States and Canada that lay out a comprehensive vision for how its wearable technology could be used both by individuals looking to monitor ill loved ones and by institutions wanting to track large populations.
  • Moreover, in October 2023, Qualcomm Technologies Inc. and Google established a strategic partnership, introducing a RISC-V-based wearables solution designed for Wear OS by Google. This advanced framework aims to drive the integration of custom, power-efficient, and high-performance CPUs within the ecosystem. Both companies are dedicated to enhancing the Snapdragon Wear platforms, reinforcing Qualcomm's position as the leading provider of smartwatch silicon for the Wear OS ecosystem. Such strategic initiatives are further augmenting the market's growth in the region.

Wearable Technology Industry Overview

The wearable technology market is moderately competitive, with several players holding significant shares and the presence of numerous smaller and niche players operating in the market. These players are witnessing product and technology innovation, partnerships, mergers, and acquisitions to maintain a competitive edge in the market.

  • July 2024: At a product launch event in Paris, Samsung introduced its AI-powered Galaxy Ring, marking the company's entry into the smart ring market. This strategic move not only expands Samsung's wearable technology portfolio but also strengthens its position in the health monitoring sector. These new wearables incorporate Samsung's most advanced technologies, providing users with proactive healthcare solutions and reinforcing its market leadership.
  • June 2024: Wearable Devices Ltd, a technology company specializing in AI-powered touchless sensing wearables, showcased its latest capabilities in the integration of extended reality (XR) in collaboration with Qualcomm Technologies at the Augmented World Expo (AWE) 2024. This partnership underscores the synergy between Wearable Devices' innovative wearable solutions and Qualcomm's state-of-the-art XR technology, which is poised to transform immersive experiences for both consumers and businesses.
  • May 2024: ByteDance Ltd acquired Oladance, a Chinese earphone manufacturer, for approximately USD 50 million. This acquisition highlights ByteDance's strategic shift toward wearable technology, potentially expanding its technological footprint beyond smartphones. TikTok, a subsidiary of ByteDance, has finalized the transaction and deployed its personnel to collaborate with Oladance in Shenzhen.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of COVID-19 on Wearable Technology Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Customer Preference for Svelte and Small Devices for use in Fitness and Healthcare
    • 5.1.2 Rising Growth Prospects for Wearable Devices' Next-Generation Displays
    • 5.1.3 Rising use of Head-Mounted Displays
  • 5.2 Market Restraints
    • 5.2.1 Short Battery Life

6 MARKET SEGMENTATION

  • 6.1 By Type of Device
    • 6.1.1 Smart Watches
    • 6.1.2 Head-mounted Displays
    • 6.1.3 Wristbands
    • 6.1.4 Ear-wearables
    • 6.1.5 Other Device Types (Smart Clothing)
  • 6.2 By Geography
    • 6.2.1 North America
      • 6.2.1.1 United States
      • 6.2.1.2 Canada
    • 6.2.2 Europe
      • 6.2.2.1 United Kingdom
      • 6.2.2.2 Germany
      • 6.2.2.3 France
      • 6.2.2.4 Rest of Europe
    • 6.2.3 Asia-Pacific
      • 6.2.3.1 China
      • 6.2.3.2 Japan
      • 6.2.3.3 South Korea
      • 6.2.3.4 India
      • 6.2.3.5 Rest of Asia-Pacific
    • 6.2.4 Latin America
    • 6.2.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Samsung Group
    • 7.1.2 Oculus VR LLC (Facebook)
    • 7.1.3 Alphabet Inc.
    • 7.1.4 Sony Corporation
    • 7.1.5 HTC Corporation
    • 7.1.6 Fitbit Inc.
    • 7.1.7 Xiaomi Inc.
    • 7.1.8 Apple Inc.
    • 7.1.9 Microsoft Corporation
    • 7.1.10 DAQRI Company
    • 7.1.11 AIQ Smart Clothing Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET