健康和保健- 消費者趨勢分析，2023年

Health and Wellness - Consumer TrendSights Analysis, 2023

出版日期: 2023年08月30日 | 出版商:

GlobalData | 英文 | 訂單完成後即時交付

價格

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簡介目錄

消費者試圖避免糖、脂肪、卡路里和鹽，並尋找更多替代品，因此他們在食譜中使用更少的糖、脂肪、卡路里和鹽。千禧世代和 Z 世代目前正經歷著最高程度的焦慮和壓力。Y 世代也是最歡迎品牌提供個人健康和福祉建議的一代。一半的 "沉默的一代" 消費者想要據說有利於消化健康的成分。

本報告探討了健康和保健，提供了有關健康和保健趨勢的廣泛見解和分析，並為製造商創造了迎合所有消費者的新機會。本報告也探討了健康和養生在各個領域如何體現的趨勢，更深入地探討了這一趨勢如何塑造消費者行為，並展示了品牌如何應對。彙整每個大趨勢的產品範例和未來前景。

Abstract

"Health and Wellness", published by GlobalData, provides extensive insight and analysis of the Health & Wellness trend, creating new opportunities for manufacturers to cater to all consumers. The report includes: trend snapshot of how Health & Wellness is manifesting in different sectors; deep dive into what, why, and how this trend is shaping consumer behavior; product examples by mega-trends to showcase how brand are responding; future outlook of this trend.

Technological advancements and greater media coverage has helped in creating awareness about ways in which consumers can maximize their health.

Scope

Invest in reformulating products to contain more natural ingredients. Also, moderate the amount of sugar, fats, calories, and salt used in recipes as consumers are trying to avoid them and are looking for more alternatives.
Millennials and Generation Z experience the highest levels of anxiety and stress in the current situation. Generation Y is also the generation that is the most welcoming of tips on personal health and wellbeing from brands.
Half of consumers from the Silent Generation desire ingredients that claim to help with digestive health.

Reasons to Buy

Consumer insight focused analysis of the Health & Wellness mega-trend in different consumer sectors.
Learn about core drivers of the rend and market shifts and how these are likely to play out in the future from a consumer insight perspective.
Relevant product examples will allow readers to learn from and apply lessons discovered from key developments in the market.