飲料市場 - 飲料所扮演的角色:消費者的洞察，趨勢，永續的分析，案例研究

飲料，今後數年，在餐飲業整體業績中發揮重要作用。如果有效進行行銷，飲料能提高品牌形象與客戶體驗，增加客戶和忠誠度。

本報告提供飲料市場相關調查，混雜消費者的洞察，趨勢，永續的分析等，案例研究。

目錄

目錄

• 簡介
• 趨勢詳細內容
• 案例研究
• 外帶

附錄

This report is part of a series on key trends which are currently affecting the foodservice landscape. This report explains the various reasons why Localism is important to the consumer and how industry players can leverage it, with a view to how the trend will evolve over the next few years

Beverages have a crucial role to play in the overall performance of foodservice operators in the next few years. ​When marketed effectively, beverages can enhance brand image and customer experience as well as increasing custom and loyalty.​

Scope

• Beverages are often a secondary focus and underutilized in the foodservice industry.​
• Brands are starting to take advantage of innovative formulations and technologies on the market to provide added-value, multi-benefit, and novel experiences.
• Partnerships between beverage and foodservice brands will help businesses weather the current economic climate.

Reasons to Buy

• Understand the challenges and opportunities for foodservice brands in order to tap into the food waste trend.
• Gain insight into how competitors are responding to this trend.
• Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.

Table of Contents

Table of Contents

• Introduction
• Trends deep dive
• Case studies
• Take-outs

Appendix