市場調查報告書
商品編碼
1314720
全球放鬆飲料市場研究報告 - 2023 年至 2030 年的行業分析、規模、佔有率、成長、趨勢和預測Global Relaxation Beverages Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030 |
據預測,到2030 年,全球放鬆飲料市場需求將從2022 年的3.97 億美元增至近1,327.79 億美元,2023-2030 年的複合年成長率為16.29%。
放鬆飲料又稱放鬆飲料或鎮靜飲料,是一種不含酒精的飲料,其配方旨在促進放鬆、減輕壓力並誘發平靜和安寧感。它們專門用於在不使用酒精或其他鎮靜劑的情況下提供鎮靜效果。這些飲料通常含有天然成分、植物提取物、維生素和礦物質的組合,據信具有促進放鬆的特性。這些成分可能包括甘菊、薰衣草、纈草根、西番蓮、褪黑素、L-茶氨酸以及其他具有鎮靜作用的草藥和化合物。
現代社會的壓力和焦慮水準不斷增加,人們對有助於放鬆和減輕壓力的產品產生了需求,從而導致了放鬆飲料的流行。人們對健康和自我保健的日益關注也起到了重要作用,因為人們尋求能促進放鬆和幫助他們放鬆的產品,並將其作為自我保健程序的一部分。消費者的偏好發生了明顯的變化,從飲酒轉向無酒精選擇,放鬆飲料為希望在不飲酒的情況下放鬆身心的人們提供了一種無酒精選擇。由於洋甘菊、薰衣草和纈草根等成分具有鎮靜作用,因此天然和植物成分的趨勢也促進了市場的成長。有效的行銷策略和產品定位,強調緩解壓力、改善睡眠和促進放鬆,在推動市場發展方面發揮了重要作用。此外,現代生活方式壓力大,要求平衡工作與生活,因此需要能促進放鬆的產品,這使得放鬆飲料成為一種有吸引力的選擇。隨著消費者偏好和飲料消費模式的不斷變化,預計對這些產品的需求將會增加。
研究報告涵蓋波特五力模型、市場吸引力分析和價值鏈分析。這些工具有助於清楚地了解行業結構,評估全球範圍內的競爭吸引力。此外,這些工具還對全球休閒飲料市場的各個細分市場進行了全面評估。鬆弛飲料行業的成長和趨勢為本研究提供了一種全面的方法。
本部分涵蓋區域前景,重點介紹北美、歐洲、亞太地區、拉丁美洲以及中東和非洲地區放鬆飲料市場的當前和未來需求。此外,報告還重點介紹了所有主要地區各個應用領域的需求、估計和預測。
研究報告還涵蓋了市場中主要企業的綜合概況以及全球競爭格局的深入分析。放鬆飲料市場的主要參與者包括Just Chill、Tranquini、Neuro Drinks、Marley Beverage Co、Mary Jane's Relaxing Soda、Lavender Bloom、Chill Gummies、Slow Cow、Koma Unwind、ViB Relaxation Drink、Purple Stuff、Dream Water、Vacation in a Bottle、Malava Relaxation Drinks、Melatonin Calm Sleep Drink、Chillout、GenoVive Calm、Pure Bliss Beverage、Root 9 Relaxation Drink、Herbal Zap、Zenify、Tranquila Relaxation Shots、Sol Relaxation Drinks、Zen Water 和Dreamalixir。本部分對競爭格局進行了全面分析,包括各種戰略發展,如關鍵併購、未來產能、合作夥伴關係、財務概況、合作、新產品開發、新產品上市及其他發展。
如果您有任何客製化要求,請寫信給我們。我們的研究團隊可根據您的需求提供客製化報告。
The global demand for Relaxation Beverages Market is presumed to reach the market size of nearly USD 1327.79 MN by 2030 from USD 397 MN in 2022 with a CAGR of 16.29% under the study period 2023 - 2030.
Relaxation beverages, also known as relaxation drinks or calming drinks, are non-alcoholic beverages formulated to promote relaxation, reduce stress, and induce a sense of calmness and tranquillity. They are specifically designed to provide a calming effect without the use of alcohol or other sedatives. These often contain a combination of natural ingredients, botanical extracts, vitamins, and minerals that are believed to have relaxation-promoting properties. These ingredients may include chamomile, lavender, valerian root, passionflower, melatonin, L-theanine, and other herbs and compounds known for their calming effects.
Increasing stress and anxiety levels in modern society have created a demand for products that help individuals relax and reduce stress, leading to the popularity of relaxation beverages. The growing focus on wellness and self-care has also played a significant role, as individuals seek products that promote relaxation and help them unwind as part of their self-care routines. There has been a noticeable shift in consumer preferences away from alcohol and towards non-alcoholic options, with relaxation beverages offering a non-alcoholic alternative for individuals looking to relax without consuming alcohol. The trend towards natural and botanical ingredients has also contributed to market growth, as consumers are drawn to the calming properties of ingredients like chamomile, lavender, and valerian root. Effective marketing strategies and product positioning, emphasizing stress relief, sleep enhancement, and relaxation promotion, have been instrumental in driving the market. Additionally, the modern lifestyle, with its high-stress levels and demand for work-life balance, has created a need for products that facilitate relaxation, making relaxation beverages an appealing option. As consumer preferences and beverage consumption patterns continue to evolve, the demand for these products is expected to increase.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of relaxation beverages. The growth and trends of relaxation beverages industry provide a holistic approach to this study.
This section of the relaxation beverages market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Relaxation Beverages market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Relaxation Beverages market include Just Chill, Tranquini, Neuro Drinks, Marley Beverage Co., Mary Jane's Relaxing Soda, Lavender Bloom, Chill Gummies, Slow Cow, Koma Unwind, ViB Relaxation Drink, Purple Stuff, Dream Water, Vacation in a Bottle, Malava Relaxation Drinks, Melatonin Calm Sleep Drink, Chillout, GenoVive Calm, Pure Bliss Beverage, Root 9 Relaxation Drink, Herbal Zap, Zenify, Tranquila Relaxation Shots, Sol Relaxation Drinks, Zen Water, and Dreamalixir. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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