飲料產業市場規模、佔有率和成長分析（按產品類型、包裝類型、分銷管道和地區）- 產業預測 2025-2032

預計2023年全球飲料產業市場規模將達到4.7兆美元，並從2024年的5.05兆美元成長到2032年的8.94兆美元，預測期間（2025-2032年）的複合年成長率為7.4%。

全球飲料產業正在經歷重大轉型，其與社會和文化背景的聯繫越來越緊密。隨著消費習慣向更健康方向轉變，非酒精飲料目前佔據了市場主導地位，佔全球銷售額的 50% 以上。這種擴張是由創新飲料的興起和更廣泛的文化轉變所推動的。隨著貿易壁壘的消除，製造商被鼓勵擴大生產能力，特別是在新興市場，新產品正在改變消費者的偏好。然而，由於新冠疫情導致軟性飲料消費量下降，該行業面臨挑戰，世界貿易組織 (WTO) 預測貿易影響將達到 15-30%。夏季奧運會和印度超級聯賽等重大賽事的取消可能會進一步抑制今年的成長前景。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 技術進步
• 貿易分析
• 客戶和購買標準分析

飲料產業市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 酒精飲料
  • 啤酒
  • 葡萄酒
  • 烈酒
• 非酒精飲料
  • 能量及運動飲料
  • 軟性飲料
  • 瓶裝水
  • 一包果汁
  • 即飲茶和咖啡
  • 其他
• 其他

飲料業市場規模（按包裝類型和複合年成長率） (2025-2032)

• 市場概況
• 能
• 瓶子
• 其他

飲料產業市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線上
• 離線
• 超級市場
• 百貨公司
• 便利商店和獨立商店
• 食品服務

飲料業市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• The Coca-Cola Company（United States）
• PepsiCo, Inc.（United States）
• Nestle SA（Switzerland）
• Anheuser-Busch InBev（Belgium）
• Heineken NV（Netherlands）
• Diageo plc（United Kingdom）
• Campari Group（Italy）
• Keurig Dr Pepper Inc.（United States）
• Red Bull GmbH（Austria）
• Asahi Group Holdings, Ltd.（Japan）
• Molson Coors Beverage Company（United States/Canada）
• Pernod Ricard SA（France）
• Monster Beverage Corporation（United States）
• Suntory Holdings Limited（Japan）
• Carlsberg Group（Denmark）
• Fomento Economico Mexicano, SAB de CV（FEMSA）（Mexico）
• Bundaberg Brewed Drinks（Australia）
• Zevia（United States）
• Varun Beverages Limited（India）

結論和建議

Global Beverages Industry Market size was valued at USD 4.7 trillion in 2023 and is poised to grow from USD 5.05 trillion in 2024 to USD 8.94 trillion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).

The global beverage industry is undergoing significant transformation, driven by its deepening ties with social and cultural contexts. Non-alcoholic beverages now dominate the market, accounting for over 50% of global sales, reflecting a shift towards healthier consumption. This expansion is buoyed by a rise in innovative drinks and broader cultural changes. As trade barriers diminish, manufacturers are encouraged to enhance production capabilities, particularly in emerging markets where new products are reshaping consumer preferences. However, the sector faces challenges due to a decline in soft drink consumption linked to the COVID-19 pandemic, with the World Trade Organization projecting a trade impact of 15-30%. Key event cancellations, such as the Summer Olympics and IPL, could further stifle growth prospects this year.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beverages Industry market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beverages Industry Market Segments Analysis

Global Beverages Industry Market is segmented by Product Type, Packaging Type, Distribution Channel and region. Based on Product Type, the market is segmented into Alcoholic Beverages, Non-Alcoholic Beverages and Others. Based on Packaging Type, the market is segmented into Cans, Bottles and Others. Based on Distribution Channel, the market is segmented into Online, Offline, Supermarkets, Departmental Stores, Convenience and Independent Stores and Foodservice. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beverages Industry Market

The Global Beverages Industry is significantly influenced by the rising popularity of non-alcoholic beverages, which not only provide essential hydration but also act as mood enhancers and indulgent treats for consumers leading hectic lives. These products appeal to busy individuals who value convenience, leading to an increased demand for grab-and-go options like canned carbonated soft drinks (CSD) and ready-to-drink (RTD) coffee and tea. The Food Export Association has highlighted a remarkable sales growth of nearly 24% for RTD tea and coffee over the past four years. Notably, the United States holds the largest share of the beverages market.

Restraints in the Global Beverages Industry Market

The Global Beverages Industry faces significant market restraints due to its dependence on natural resources, such as electricity and water, which result in various social and environmental implications. Issues like indirect greenhouse gas emissions, diminishing freshwater supplies, and increasing pollution levels disrupt the availability of these essential resources, ultimately hindering production capacity within the market. In response to these sustainability challenges, industry leaders have collaborated with the alcoholic beverage sector to establish the Beverage Industry Environmental Roundtable (BIER). Notable companies such as The Coca-Cola Company and PepsiCo are part of this technical coalition, working collectively to promote sustainable practices throughout the beverage industry.

Market Trends of the Global Beverages Industry Market

The Global Beverages Industry is witnessing a significant shift towards nutrient-rich products driven by a heightened consumer interest in health-conscious options, especially among millennials. This demographic, along with their children, is increasingly adventurous, seeking innovative and healthier alternatives to traditional sodas. As a result, beverage manufacturers are compelled to reformulate their offerings, embracing trends that prioritize nutritional value. The emphasis on early childhood nutrition, as highlighted by National Health and Nutrition Organizations, underscores a broader market trend where brands must adapt to the evolving tastes and dietary needs of younger consumers, ultimately influencing product development and marketing strategies across the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Beverages Industry Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Alcoholic Beverages
  • Beer
  • Wine
  • Spirits
• Non-Alcoholic Beverages
  • Energy & Sports Drink
  • Soft Drinks
  • Bottled Water
  • Packaged Juice
  • RTD Tea and Coffee
  • Other
• Others

Global Beverages Industry Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Cans
• Bottles
• Others

Global Beverages Industry Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline
• Supermarkets
• Departmental Stores
• Convenience and Independent Stores
• Foodservice

Global Beverages Industry Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Coca-Cola Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anheuser-Busch InBev (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Bull GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (United States/Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Beverage Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fomento Economico Mexicano, S.A.B. de C.V. (FEMSA) (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bundaberg Brewed Drinks (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zevia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Varun Beverages Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations