健身 - 消費者趨勢分析(2023年)

疫情後，健身變得比以往任何時候都更加重要，因為它優先考慮個人健康需求。現代健身趨勢堅持自我保健和整體健康方法。

消費者將健康危機視為自己的問題，並要求產品能讓他們更好地控制自己的個人健康水平。360° 的健康和保健方法仍然很重要，大多數消費者現在承認，除非他們也照顧好自己的心理健康，否則他們無法長期獲得良好的身體健康。自我藥療被定位為一種重要的預防性健康措施，取代對治療的依賴。

本報告檢視和分析健身消費趨勢，為未來決策和產品開發提供策略提示。

目錄

第1章 TrendSights:健身

• 趨勢摘要
• 什麼
• 為什麼
• 如何
• 接下來會發生什麼事？

第2章 附錄

Abstract

Post-pandemic, fitness which entails prioritizing care for the individuals health needs is more important than ever. Modern fitness trends adhere to a self-care and holistic health approach.

Consumers are taking ownership of the health crisis and seek out products which allow them greater control of their personal fitness levels. A 360° approach to health and wellness continues to be important as most consumers now accept that they cannot have good physical fitness long-term without also taking care of their mental wellbeing. Self medicating is framed as an important preventative health measure instead of reliance on curative action.

Scope

• A shortage of time and money resources post-pandemic is driving demand for fitness shortcuts and health hacks which better accommodate altered and hybrid lifestyles.
• Consumers are even willing to pay a premium for added functionality products which are now seen as a long-term investment in the face of macroeconomic uncertainty and increased life expectancy.
• Brands are under pressure to offer genuinely impactful products faced with growing regulation and fad fatigue.
• While progression of the Fitness trend may be hampered by regulation, overall, it will be driven forward in the next decade by ongoing scientific research and technological developments which will further brand and consumer understanding of health and wellness.

Reasons to Buy

• Recognize what has driven the evolution of consumer attitudes so far, and why brands must incorporate Fitness attributes and features.
• Identify where the market is going and how consumers react in different categories.
• Access valuable strategic take-outs to assist future decision-making and product development.

Table of Contents

Table of Contents

1. TrendSights: Fitness

• Trend Overview
• What?
• Why?
• How?
• What Next?

2. Appendix