全球男士洗護用品產業的機會（2024年）

Opportunities in the Global Male Toiletries Sector 2024

出版日期: 2024年03月28日 | 出版商:

GlobalData | 英文 155 Pages | 訂單完成後即時交付

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簡介目錄圖表

2023年全球男士洗護用品市場規模為179億美元，預計2028年將達210億美元，2023-2028年複合年增長率為3.2%。從數量來看，該產業預計將從 2023 年的 46 億件成長到 2028 年的 51 億件。2023年，全球男士洗護用品產業最大的地區將是美洲，價值佔有率為44.5%，其次是西歐，佔28.9%。到2023年，男士拋棄式刮鬍刀和刀片將成為全球價值和數量最大的品類，分別佔63.8%和75.7%的佔有率。亞太地區的男士洗護用品產業預計在預測期內實現最快的複合年增長率，達到 4.8%。

隨著消費者健康意識的增強，男士洗護產品對天然和植物成分的需求不斷增加。消費者正在尋找不含毒素的成分，並避免使用對羥基苯甲酸酯、月桂醇聚醚硫酸鈉和硫酸鹽等有害化學物質。因此，製造商正在開發採用安全、天然成分的男士洗護產品。男士洗護用品行業有嚴格的標籤規定，要求製造商生產採用優質成分的清潔標籤產品。消費者擴大選擇提供清晰資訊的產品。因此，品牌商正致力於加強包裝標籤上的訊息溝通，以提高產品使用的安全性。

本報告審視了全球男士洗護用品產業，分析了區域產業規模、成長動力、最新趨勢和未來限制。

執行摘要
部門概況
當前狀況和未來前景
全球男士洗護用品產業概況－成長因素、最新發展及未來限制因素有哪些
該地區男士洗護產品概覽－成長因素、最新發展和未來限制因素有哪些
全球男士洗護產品領域的主要課題
C&T金額佔比格局變化
整個C&T產業貨幣消費水準變化（2023-2028年）
消費方式改變的原因
確定具有高潛力的國家：依區域
基於風險收益分析的10個國家分析
（市場評估、經濟發展、社會人口因素、治理指標、技術基礎設施）
國家詳細信息
高潛力國家分析
未來展望
競爭環境
主要公司（數量）-世界
主要公司及品牌佔有率分析-世界
主要企業及品牌佔有率分析：依地區
競爭格局-市場分析
自有品牌市佔率
自有品牌佔有率分析：依地區劃分
自有品牌佔有率分析：依類別
主要分銷管道
主要通路的佔有率－全球/區域層面
主要包裝形式
成長分析：主要包裝材料，依包裝類型
成長分析：依閉合類型和主要外部類型
產業指標
世界專利申請
全球職位分析
世界貿易

附錄

簡介目錄圖表

Product Code: GDCG240020GS

The global male toiletries sector was valued at $17.9 billion in 2023 and is forecast to record a CAGR of 3.2% during 2023-28, reaching $21 billion in 2028. In volume terms, the sector is forecast to grow from 4.6 billion units in 2023 to 5.1 billion units in 2028. The Americas represented the largest region for the global male toiletries sector in 2023, with a value share of 44.5%, followed by Western Europe with 28.9%. In 2023, men's disposable razors & blades was the largest category in both value and volume terms globally, with shares of 63.8% and 75.7%, respectively. The male toiletries sector in Asia-Pacific is set to record the fastest value CAGR at 4.8% over the forecast period.

Provides an overview of current male toiletries scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

With growing health and wellness among consumers, there has been an increase in demand for natural and plant-based ingredients in male toiletries products. Consumers are looking for toxin-free ingredients and are avoiding harmful chemicals such as parabens, Sodium laureth sulfate, and sulfates. As a result, manufacturers are formulating male toiletries products using naturally sourced and safe ingredients. The male toiletreis industry is highly regulated in terms of labeling, while manufacturers are expected to produce clean-label items with good-quality ingredient formulations. Consumers are increasingly opting for products that provide clear information. Therefore, brands are focusing on strengthening their communication on pack labels, to increase safety in product usage.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global male toiletries sector, analyzing data from 108 countries. It includes analysis on the following -

Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.

Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including male toiletries products, over 2018-28 at global and regional levels.

High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.

Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-28, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region.

Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.

Key distribution channels: Provides an analysis of the leading distribution channels in the global male toiletries sector in 2023. It covers "dollar stores", variety stores and general merchandise retailers, cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, e-retailers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, and others.

Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of male toiletries products.

Reasons to Buy

Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region

The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances

The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Executive Summary
Sector Overview
Current Scenario and Future Outlook
Global Male Toiletries Sector Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
Regional Male Toiletries Overview - What Are the Growth Factors, Latest Developments, and Future Inhibitors?
Key Challenges in the Global Male Toiletries Sector
Shift in C&T Value Share Patterns
Change in Value Consumption Levels in the Overall C&T Industry, 2023-28
Reasons for Shift in Consumption Patterns
Identifying High-Potential Countries by Region
Analysis of 10 Countries on the Basis of Risk-Reward Analysis
(Market Assessment, Economic Development, Sociodemographic Factors, Governance Indicators, and Technological Infrastructure)
Country Deep Dive
High-Potential Country Analysis
Future Outlook
Competitive Environment
Leading Companies by Value - Global
Leading Companies and Brands Share Analysis - Global
Leading Companies and Brands Share Analysis by Region
Competitive Landscape - Market Analysis
Market Share of Private Labels
Private Labels' Share Analysis by Region
Private Labels' Share Analysis by Category
Key Distribution Channels
Share of Key Distribution Channels - Global and Regional Level
Key Packaging Formats
Growth Analysis by Key Pack Material and Pack Type
Growth Analysis by Closure Type and Primary Outer Type
Select Industry Metrics
Global Patent Filings
Global Job Analytics
Global Deals

Appendix

Definitions
About GlobalData

簡介目錄圖表

List of Tables

Change in value share levels in the overall C&T industry, 2023-28
Change in consumption levels - Asia-Pacific, 2018-28
Change in consumption levels - MEA, 2018-28
Change in consumption levels - The Americas, 2018-28
Change in consumption levels - Western Europe, 2018-28
Change in consumption levels - Eastern Europe, 2018-28
Identifying high-potential countries, risk-reward analysis - Asia-Pacific
Identifying high-potential countries, risk-reward analysis - MEA
Identifying high-potential countries, risk-reward analysis - The Americas
Identifying high-potential countries, risk-reward analysis - Western Europe
Identifying high-potential countries, risk-reward analysis - Eastern Europe
Australia: Volume share analysis of top eight cities by category (%), 2023
Japan: Volume share analysis of top 10 cities by category (%), 2023
Mexico: Volume share analysis of top 10 cities by category (%), 2023
Peru: Volume share analysis of top nine cities by category (%), 2023
UK: Volume share analysis of top 10 cities by category (%), 2023
Austria: Volume share analysis of top five cities by category (%), 2023
Romania: Volume share analysis of top eight cities by category (%), 2023
Hungary: Volume share analysis of top five cities by category (%), 2023
Top five companies' shares by brand (in value terms) in global male toiletries sector, 2023
Top five companies' shares by brand (in value terms) in Asia-Pacific male toiletries sector, 2023
Top five companies' shares by brand (in value terms) in MEA male toiletries sector, 2023
Top five companies' shares by brand (in value terms) in the Americas male toiletries sector, 2023
Top five companies' shares by brand (in value terms) in Western European male toiletries sector, 2023
Top five companies' shares by brand (in value terms) in Eastern European male toiletries sector, 2023
Key brands - aftershaves & colognes, 2023
Key brands - men's disposable razors & blades, 2023
Key brands - post-shave cosmetics - men's, 2023
Key brands - pre-shave cosmetics - men's, 2023
Private label's value and share by region, 2018-23
Private label's value and share by category, 2023
Leading distribution channels by region (% share by value), 2023