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市場調查報告書
商品編碼
1642655
2025-2033 年按產品、類型、配銷通路和地區分類的男性洗漱用品市場報告Male Toiletries Market Report by Product, Type, Distribution Channel, and Region 2025-2033 |
2024年,全球IMARC Group盥洗用品市場規模達274億美元。男性可支配收入和消費能力的不斷成長,尤其是在發展中地區,對方便、省時的美容解決方案的需求不斷成長,以及對永續性和道德消費主義的日益重視,是推動市場的一些主要因素。
男性洗護用品是指一系列專為男性美容需求設計和銷售的個人護理產品。這些產品滿足男士衛生、美容和自我護理習慣的各個方面。它們包括刮鬍膏、須後乳液、鬍鬚油、潔面乳、沐浴露、除臭劑、頭髮定型產品以及古龍水或香水。刮鬍膏和須後乳液對於實現平滑、無刺激的刮鬍至關重要,而鬍鬚油則有助於維護和滋養臉部毛髮。潔面乳旨在清潔和恢復皮膚活力,而沐浴露則旨在有效清潔整個身體。除臭劑可提供全天清新和防臭效果,而髮膠、髮蠟或潤髮油等定型產品則有助於打造理想的髮型。古龍水或香水被用作點睛之筆,以增強整體氣味。
男性可支配所得和消費能力的成長主要推動全球市場。隨著經濟繁榮和家庭收入增加,男性有更多的財力可用於購買個人護理產品。憑藉更高的購買力,他們有能力投資於具有卓越品質、性能和功效的優質產品。同時,快速的城市化、繁忙的工作日程和快節奏的生活方式導致對方便、省時的美容解決方案的需求更高。此外,對永續性和道德消費主義的日益重視正在影響市場。優先考慮永續包裝、使用天然有機成分並採用生態意識製造實踐的品牌正在贏得男性消費者的青睞。對永續產品(例如可回收包裝、可再填充容器和不含有害化學物質的產品)的需求是另一個促進成長的因素。此外,電子商務和線上零售通路的快速擴張正在創造積極的市場前景。
社會規範的轉變
一個重要的市場促進因素是社會規範的改變和男性氣質概念的演變。這使得人們對男性美容的態度發生了顯著的變化,因為男性現在更加重視自己的外表並投資於個人護理產品。這種文化轉變是由越來越重視自我保健、性別角色的變化以及媒體和名人的影響等因素所推動的。因此,對護膚、護髮和美容產品的需求和公司正在推出特別適合男性個人需求和品味的產品,以利用這一趨勢,從而實現利潤豐厚的成長。
數位和社群媒體的影響力不斷上升
數位和社群媒體平台日益成長的影響力是另一個重要的市場驅動力。隨著社群媒體的出現,男性不斷接觸到宣揚理想化男性氣質的圖像和訊息。這對男性的打扮習慣產生了深遠的影響,因為男性努力實現網路上描繪的完美外表和打扮標準。 YouTube 和 Instagram 等平台催生了男性美容影響者和內容創作者,他們分享美容技巧、產品評論和護膚程序。這種接觸教育並賦予男性更好地照顧自己外表的能力,從而導致產品需求不斷成長。品牌也認知到社群媒體在吸引男性消費者方面的力量,並利用這些平台進行有針對性的行銷活動來推動銷售。
新興男士個人護理行業
男士個人護理行業的快速成長正在刺激產品需求。隨著男性美容變得更加主流,專門針對男性消費者的品牌和產品數量不斷增加。此外,該行業已發展到提供各種專業產品,包括刮鬍膏、鬍鬚護理產品、定型髮膠和專為男士喜好量身訂製的香水。這一因素擴大了消費者的選擇並加劇了競爭,從而導致產品創新和配方改進。此外,這些產品可以透過各種分銷管道(包括線上平台和實體店)輕鬆獲得,使男性可以輕鬆獲得這些產品,從而進一步為市場做出貢獻。
The global male toiletries market size reached USD 27.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 34.4 Billion by 2033, exhibiting a growth rate (CAGR) of 2.35% during 2025-2033. The growing disposable income and spending power among men, especially in developing regions, the growing demand for convenient and time-saving grooming solutions, and the rising emphasis on sustainability and ethical consumerism are some of the major factors propelling the market.
Male toiletries refer to a range of personal care products specifically designed and marketed for men's grooming needs. These products cater to various aspects of men's hygiene, grooming, and self-care routines. They include shaving cream, aftershave lotions, beard oils, facial cleansers, body washes, deodorants, hair styling products, and colognes or perfumes. Shaving cream and aftershave lotions are crucial for achieving a smooth and irritation-free shave, while beard oils help maintain and nourish facial hair. Facial cleansers are formulated to cleanse and rejuvenate the skin, and body washes are meant to cleanse the entire body effectively. Deodorants provide all-day freshness and odor protection, while hair styling products like gels, waxes, or pomades help achieve desired hairstyles. Colognes or perfumes are used as a finishing touch to enhance one's overall scent.
The growth in disposable income and spending power among men majorly drives the global market. As economies prosper and household incomes rise, men have more financial resources to spend on personal care products. With higher purchasing power, they can afford to invest in premium products that offer superior quality, performance, and efficacy. Along with this, rapid urbanization, hectic work schedules, and a fast-paced lifestyle have led to a higher demand for convenient and time-saving grooming solutions. In addition, the growing emphasis on sustainability and ethical consumerism is influencing the market. Brands that prioritize sustainable packaging, use natural and organic ingredients, and adopt eco-conscious manufacturing practices are gaining traction among male consumers. The demand for sustainable products, such as recyclable packaging, refillable containers, and products free from harmful chemicals, is acting as another growth-inducing factor. Furthermore, the rapid expansion of e-commerce and online retail channels is creating a positive market outlook.
Shifting Social Norms
One significant market driver is the shifting social norms and evolving concept of masculinity. This is creating a noticeable change in attitudes towards male grooming as men are now more conscious about their appearance and invest in personal care products. This cultural shift is driven by factors, such as growing emphasis on self-care, changing gender roles, and the influence of media and celebrities. As a result, the demand for skincare, hair care, and grooming products and companies are introducing goods that are especially suited to men's individual wants and tastes in order to capitalize on this trend, thereby experiencing lucrative growth.
Rising Influence of Digital and Social Media
The growing influence of digital and social media platforms is another significant market driver. With the advent of social media, men are exposed to a constant stream of images and messages promoting an idealized version of masculinity. This has had a profound impact on male grooming habits, as men strive to achieve the flawless looks and grooming standards portrayed online. Platforms, such as YouTube and Instagram have given rise to male beauty influencers and content creators who share grooming tips, product reviews, and skincare routines. This exposure has educated and empowered men to take better care of their appearance, leading to a growing product demand. Brands have also recognized the power of social media in reaching male consumers and are leveraging these platforms for targeted marketing campaigns to drive sales.
Emerging Men's Personal Care Industry
The rapid growth of the men's personal care industry is catalyzing the product demand. As men's grooming becomes more mainstream, there has been a rise in the number of brands and products specifically catering to male consumers. Also, the industry has evolved to offer a wide range of specialized products, including shaving creams, beard care products, hair styling gels, and fragrances tailored to men's preferences. This factor has expanded consumer choices and fueled competition, leading to product innovation and improved formulations. Furthermore, the easy availability of these products through various distribution channels, including online platforms and brick-and-mortar stores, has made them easily accessible to men, further contributing to the market.
Deodorants
Haircare Products
Skincare Products
Shower Products
Deodorants dominate the market
The industry is experiencing significant growth, and one of the key market drivers for deodorant products in this sector. This the due to the increasing focus on personal grooming and hygiene among men. In recent years, there has been a cultural shift with men becoming more conscious of their appearance and investing in self-care products. Deodorants, specifically designed for men, cater to their unique needs, providing long-lasting freshness and odor protection. Additionally, the introduction of innovative and diverse product offerings, including different fragrances, formulations, and packaging, also contributes to the market growth, as men seek personalized and tailored options.
In addition, the growing emphasis on men's grooming and personal style, leading to increased awareness of haircare is positively influencing the market. Men are becoming more conscious of their hair health, styling options, and the importance of using specialized products. The influence of social media and celebrities has played a significant role in promoting different hairstyles and trends among men, further fueling the demand for haircare products.
Mass Products
Premium Products
Mass products dominate the market
Affordability and accessibility are key factors driving the demand for mass products in this industry. Men are opting cost-effective options that offer good quality and functionality due to their lower price points, which help to cater to a wider consumer base and attract those who prioritize value for money. Along with this, the convenience factor plays a significant role in the popularity of mass products. Men often prefer to purchase their toiletries from easily accessible retail outlets, such as supermarkets and drugstores, where mass products are readily available. The wide distribution network and extensive shelf presence of mass brands make them easily accessible to consumers, further driving their market demand.
Apart from this, the increasing focus on personal grooming and self-care among men is catalyzing demand for high-end, luxurious products that offer an elevated experience. Premium products are often associated with superior quality, unique formulations, and indulgent ingredients that cater to the discerning preferences of male consumers. In confluence with this, the desire for exclusivity and prestige plays a significant role in driving the demand for premium products. .
Supermarkets and Hypermarkets
Pharmacies
Specialty Stores
Departmental Stores
Others
Supermarkets and hypermarkets dominate the market
Supermarkets and hypermarkets play a crucial role as distribution channels in the industry, driven by the convenience and one-stop shopping experience offered by supermarkets and hypermarkets. These retail outlets provide a comprehensive selection of including deodorants, haircare, skincare, and grooming products, making it easier for men to find and purchase their preferred items. Additionally, the competitive pricing and promotional offers available in supermarkets and hypermarkets make them an attractive choice for cost-conscious male consumers. These outlets often provide competitive prices and discounts, making the products more affordable and appealing.
On the other hand, pharmacies serve as a significant distribution channel in the industry, driven by several market drivers. Pharmacies offer a range of products that cater to specific male needs, such as dermatologically tested skincare solutions or specialized haircare for specific concerns. In addition, the expertise and guidance provided by pharmacists contribute to the popularity of pharmacies as distribution channels. Moreover, pharmacies are often conveniently located within communities and offer extended operating hours, making them easily accessible to male consumers.