男性盥洗用品市場－全球產業規模、佔有率、趨勢、機會及預測（依產品、價格區間、銷售通路、地區及競爭格局），2020-2030 年預測

2024 年全球男性洗漱用品市場價值為 269.2 億美元，預計到 2030 年將達到 374 億美元，預測期內年複合成長率(CAGR) 為 5.69%。

市場成長的動力包括男性對個人美容的參與度不斷提高、可支配收入增加以及社交媒體和名人代言的影響力不斷增強。主要產品類別包括護膚品、護髮品、除臭劑和刮鬍必需品，越來越多的消費者轉向高階、多功能和清潔標籤的產品。此外，電子商務的快速擴張和直接面對消費者（DTC）品牌的出現正在改變消費者的購買行為。永續性、道德採購和天然成分正在成為消費者的核心偏好，影響品牌策略和產品開發。

關鍵市場促進因素

男性對美容態度的演變

主要市場挑戰

競爭加劇，差異化需求

主要市場趨勢

對護膚品和多功能產品的需求不斷成長

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：全球男性盥洗用品市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 依產品（除臭劑、護髮產品、保養品、沐浴產品）
  • 按價格範圍（高級、大眾）
  • 依銷售管道（大賣場/超市、百貨公司、藥局、網路、其他）
  • 按地區
  • 按公司分類（2024）
• 市場地圖

第5章：北美男性盥洗用品市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 按產品
  • 按價格範圍
  • 按銷售管道
  • 按國家/地區
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第6章：歐洲男性盥洗用品市場展望

• 市場規模和預測
• 市場佔有率和預測
• 歐洲：國家分析
  • 法國
  • 德國
  • 西班牙
  • 義大利
  • 英國

第7章：亞太地區男性盥洗用品市場展望

• 市場規模和預測
• 市場佔有率和預測
• 亞太地區：國家分析
  • 中國
  • 日本
  • 印度
  • 韓國
  • 印尼

第8章：中東和非洲男性盥洗用品市場展望

• 市場規模和預測
• 市場佔有率和預測
• MEA：國家分析
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 土耳其

第9章：南美男性盥洗用品市場展望

• 市場規模和預測
• 市場佔有率和預測
• 南美洲：國家分析
  • 巴西
  • 阿根廷
  • 哥倫比亞

第10章：市場動態

• 驅動程式
• 挑戰

第 11 章：市場趨勢與發展

• 合併與收購（如有）
• 產品發布（如有）
• 最新動態

第 12 章：波特五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的力量
• 顧客的力量
• 替代產品的威脅

第 13 章：競爭格局

• 公司簡介
  • L'Oreal SA
  • Unilever plc
  • Beiersdorf AG
  • The Procter & Gamble Company
  • Kao Corporation
  • Shiseido Co., Ltd.
  • The Estee Lauder Companies Inc.
  • Coty Inc.
  • Molton Brown Limited
  • Edgewell Personal Care Company

第 14 章：策略建議

第15章調查會社について,免責事項

Global male toiletries market was valued at USD 26.92 billion in 2024 and is projected to reach USD 37.40 billion by 2030, growing at a compound annual growth rate (CAGR) of 5.69% during the forecast period.

Market growth is driven by rising male engagement in personal grooming, increased disposable incomes, and the growing influence of social media and celebrity endorsements. Key product categories include skincare, haircare, deodorants, and shaving essentials, with an increasing consumer shift toward premium, multifunctional, and clean-label offerings. Additionally, the rapid expansion of e-commerce and the emergence of direct-to-consumer (DTC) brands are transforming consumer purchasing behaviors. Sustainability, ethical sourcing, and natural ingredients are becoming core preferences among consumers, influencing brand strategies and product development.

Key Market Drivers

Evolving Attitudes Toward Male Grooming

The modern male consumer is increasingly attentive to personal care and appearance, challenging long-standing gender norms in the grooming industry. Social and cultural shifts, bolstered by the visibility of grooming influencers, celebrities, and online content, are encouraging men to adopt comprehensive skincare and grooming routines.

According to a July 2024 study, 52% of U.S. men now use facial skincare products-up 68% from 31% in 2022. This behavior is especially pronounced among Gen Z males (ages 18-27 in 2024), where usage rose from 42% to 68% in just two years.

Urbanization, a more appearance-conscious work environment, and the mainstreaming of self-care are further fueling demand. As a result, products such as facial cleansers, moisturizers, anti-aging creams, and grooming kits tailored to specific skin and hair needs are gaining popularity. This rising awareness represents a significant opportunity for brands aiming to meet the diverse and evolving expectations of the modern male consumer.

Key Market Challenges

Intensifying Competition and Need for Differentiation

The male toiletries market is highly competitive, characterized by the presence of established global brands, emerging startups, and niche DTC players. Major companies such as Unilever, Procter & Gamble, and L'Oreal leverage their brand equity and global distribution capabilities to maintain market dominance.

Simultaneously, newer entrants are challenging incumbents by offering organic, clean, and customized grooming solutions, creating a fragmented and crowded landscape. Consumers are frequently overwhelmed by the breadth of options, leading to lower brand loyalty and more fluid purchasing decisions.

To remain competitive, brands must clearly differentiate themselves through unique value propositions such as natural formulations, eco-friendly packaging, personalization via AI, or multifunctional benefits. However, maintaining innovation while managing cost competitiveness is a persistent challenge, especially for smaller brands with limited resources.

Key Market Trends

Growing Demand for Skincare and Multifunctional Products

Men's grooming habits are evolving beyond traditional hygiene essentials. There is a notable rise in demand for targeted skincare products such as cleansers, serums, moisturizers, and anti-aging treatments-particularly among younger demographics focused on wellness and long-term skin health.

Moreover, male consumers increasingly seek practical, time-saving solutions, fueling demand for multifunctional products. Brands are launching all-in-one grooming solutions, including 3-in-1 shampoos, conditioners, and body washes, as well as moisturizers with SPF and beard oils that combine hydration with skincare benefits.

These products appeal to male consumers who favor simplicity, efficiency, and convenience in their grooming routines, driving innovation in the category and reshaping product portfolios across the industry.

Key Market Players

• L'Oreal S.A.
• Unilever plc
• Beiersdorf AG
• The Procter & Gamble Company
• Kao Corporation
• Shiseido Co., Ltd.
• The Estee Lauder Companies Inc.
• Coty Inc.
• Molton Brown Limited
• Edgewell Personal Care Company

Report Scope:

In this report, the Global Male Toiletries Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Male Toiletries Market, By Product:

• Deodorants
• Haircare Products
• Skincare Products
• Shower Products

Male Toiletries Market, By Price Range:

• Premium
• Mass

Male Toiletries Market, By Sales Channel:

• Hypermarket/Supermarket
• Departmental stores
• Pharmacies
• Online
• Others

Male Toiletries Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Male Toiletries Market.

Available Customizations:

Global Male Toiletries Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Global Male Toiletries Market Outlook

• 4.1. Market Size & Forecast
  • 4.1.1. By Value
• 4.2. Market Share & Forecast
  • 4.2.1. By Product (Deodorants, Haircare Products, Skincare Products, Shower Products)
  • 4.2.2. By Price Range (Premium, Mass)
  • 4.2.3. By Sales Channel (Hypermarket/Supermarket, Departmental stores, Pharmacies, Online, Others)
  • 4.2.4. By Region
  • 4.2.5. By Company (2024)
• 4.3. Market Map

5. North America Male Toiletries Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product
  • 5.2.2. By Price Range
  • 5.2.3. By Sales Channel
  • 5.2.4. By Country
• 5.3. North America: Country Analysis
  • 5.3.1. United States Male Toiletries Market Outlook
    • 5.3.1.1. Market Size & Forecast
      • 5.3.1.1.1. By Value
    • 5.3.1.2. Market Share & Forecast
      • 5.3.1.2.1. By Product
      • 5.3.1.2.2. By Price Range
      • 5.3.1.2.3. By Sales Channel
  • 5.3.2. Canada Male Toiletries Market Outlook
    • 5.3.2.1. Market Size & Forecast
      • 5.3.2.1.1. By Value
    • 5.3.2.2. Market Share & Forecast
      • 5.3.2.2.1. By Product
      • 5.3.2.2.2. By Price Range
      • 5.3.2.2.3. By Sales Channel
  • 5.3.3. Mexico Male Toiletries Market Outlook
    • 5.3.3.1. Market Size & Forecast
      • 5.3.3.1.1. By Value
    • 5.3.3.2. Market Share & Forecast
      • 5.3.3.2.1. By Product
      • 5.3.3.2.2. By Price Range
      • 5.3.3.2.3. By Sales Channel

6. Europe Male Toiletries Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Price Range
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. Europe: Country Analysis
  • 6.3.1. France Male Toiletries Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Price Range
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Germany Male Toiletries Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Price Range
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Spain Male Toiletries Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Price Range
      • 6.3.3.2.3. By Sales Channel
  • 6.3.4. Italy Male Toiletries Market Outlook
    • 6.3.4.1. Market Size & Forecast
      • 6.3.4.1.1. By Value
    • 6.3.4.2. Market Share & Forecast
      • 6.3.4.2.1. By Product
      • 6.3.4.2.2. By Price Range
      • 6.3.4.2.3. By Sales Channel
  • 6.3.5. United Kingdom Male Toiletries Market Outlook
    • 6.3.5.1. Market Size & Forecast
      • 6.3.5.1.1. By Value
    • 6.3.5.2. Market Share & Forecast
      • 6.3.5.2.1. By Product
      • 6.3.5.2.2. By Price Range
      • 6.3.5.2.3. By Sales Channel

7. Asia-Pacific Male Toiletries Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Price Range
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China Male Toiletries Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Price Range
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2.Japan Male Toiletries Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Price Range
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. India Male Toiletries Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Price Range
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. South Korea Male Toiletries Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Price Range
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Indonesia Male Toiletries Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Price Range
      • 7.3.5.2.3. By Sales Channel

8. Middle East & Africa Male Toiletries Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Price Range
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. MEA: Country Analysis
  • 8.3.1. South Africa Male Toiletries Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Price Range
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. Saudi Arabia Male Toiletries Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Price Range
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. UAE Male Toiletries Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Price Range
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. Turkey Male Toiletries Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Price Range
      • 8.3.4.2.3. By Sales Channel

9. South America Male Toiletries Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Price Range
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Male Toiletries Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Price Range
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. Argentina Male Toiletries Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Price Range
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. Colombia Male Toiletries Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Price Range
      • 9.3.3.2.3. By Sales Channel

10. Market Dynamics

• 10.1. Drivers
• 10.2. Challenges

11. Market Trends & Developments

• 11.1. Merger & Acquisition (If Any)
• 11.2. Product Launches (If Any)
• 11.3. Recent Developments

12. Porters Five Forces Analysis

• 12.1. Competition in the Industry
• 12.2. Potential of New Entrants
• 12.3. Power of Suppliers
• 12.4. Power of Customers
• 12.5. Threat of Substitute Products

13. Competitive Landscape

• 13.1. Company Profiles
  • 13.1.1. L'Oreal S.A.
    • 13.1.1.1. Business Overview
    • 13.1.1.2. Company Snapshot
    • 13.1.1.3. Products & Services
    • 13.1.1.4. Financials (As Per Availability)
    • 13.1.1.5. Key Market Focus & Geographical Presence
    • 13.1.1.6. Recent Developments
    • 13.1.1.7. Key Management Personnel
  • 13.1.2. Unilever plc
  • 13.1.3. Beiersdorf AG
  • 13.1.4. The Procter & Gamble Company
  • 13.1.5. Kao Corporation
  • 13.1.6. Shiseido Co., Ltd.
  • 13.1.7. The Estee Lauder Companies Inc.
  • 13.1.8. Coty Inc.
  • 13.1.9. Molton Brown Limited
  • 13.1.10. Edgewell Personal Care Company

14. Strategic Recommendations

15. About Us & Disclaimer