市場調查報告書
商品編碼
1399661
機場快速服務餐廳市場規模,按美食類型(快餐連鎖店、飲料、麵包店和糖果、國際美食)、按特許經營類型(品牌連鎖店、本地品牌),2023 - 2032 年預測Airport Quick Service Restaurant Market Size, By Cuisine Type (Fast Food Chains, Beverages, Bakery & Confectionery, International Cuisine), By Franchise Type (Branded Chains, Local Brands), Forecast 2023 - 2032 |
在增強整體乘客體驗的共同努力的推動下,機場快餐服務餐廳市場規模預計從 2023 年到 2032 年CAGR將超過 3%。全球機場都認知到快餐店 (QSR) 在為旅客提供便利、多樣化和高品質餐飲選擇方面的重要性。人們對知名快餐品牌的投資不斷增加,以最佳化服務效率並創造誘人的用餐環境。
此外,線上預訂和送貨服務的不斷推出,讓時間緊迫的旅客能夠有效率地存取各種QSR,以滿足現代旅客對快速、無憂服務日益成長的需求,從而加速產業擴張。例如,2023 年 3 月,Uber Eats 優食和坦帕國際機場合作,在 20 多個機場特許經營點為顧客和員工提供預訂和免排隊選項。
機場快餐業分為菜系類型、特許經營類型和地區類型。
根據菜餚類型,預計到 2032 年,飲料領域的市場佔有率將顯著成長。消費者偏好向更健康和多樣化的飲料選擇的顯著轉變正在刺激機場 QSR 供應的擴展,包括特色飲料、冰沙和創新的非酒精飲料。注重健康的旅行者的強烈需求導致人們更加重視健康和獨特的風味特徵。此外,機場不斷增加的資本引入獨特和清爽的飲料選擇將推動該細分市場的成長。
就特許經營類型而言,本地品牌細分市場的機場快餐店市場預計將在2023 年至2032 年間大幅成長。快餐店非常重視本地口味,以提供與特定口味產生共鳴的多元化且具有文化真實性的菜單目標受眾。堅持尋求正宗和區域美食體驗的旅客的迫切需求也將推動對當地快餐品牌特許經營權的需求。
由於經濟發展、城市化和不斷壯大的中產階級導致航空旅行激增和機場旅客流量增加,亞太地區機場快餐業預計到 2032 年將呈現強勁成長。此外,亞太地區各國政府正在投資廣泛的機場基礎設施開發,從而建造新的航站樓並擴大容量,進一步為各種快餐店創造機會。舉個例子,2023年8月,麥當勞印度公司在孟買賈特拉帕蒂·希瓦吉·馬哈拉吉國際機場(CSMIA)開設了全國第一家機場得來速餐廳。
Airport Quick Service Restaurant Market size is projected to expand at over 3% CAGR from 2023-2032, driven by concerted efforts to enhance the overall passenger experience. Airports globally are recognizing the importance of quick service restaurants (QSRs) in providing travelers with convenient, diverse, and high-quality dining options. There have been rising investments in well-known QSR brands for optimizing service efficiency and creating inviting dining environments.
Furthermore, the ongoing introduction of online pre-ordering and delivery services is allowing time-pressed travelers to efficiently access a variety of QSRs to cater to the growing demand of modern travelers for quick and hassle-free services, accelerating the industry expansion. For instance, in March 2023, Uber Eats and Tampa International Airport partnered to provide customers and employees with the option to preorder and skip queues at more than 20 airport concession sites.
The airport quick service restaurant industry is segmented into cuisine type, franchise type, and region.
Based on cuisine type, the market share from the beverages segment is estimated to record notable growth through 2032. The discernible shift in consumer preferences towards healthier and diverse beverage options is spurring the expansion of QSR offerings at airports to include specialty drinks, smoothies, and innovative non-alcoholic beverages. The strong demands of health-conscious travelers is leading to the higher emphasis on wellness and unique flavor profiles. Additionally, the growing capitalization by airports on the introduction of distinctive and refreshing beverage choices will propel the segment growth.
In terms of franchise type, the airport quick service restaurant market from the local brands segment is anticipated to account for substantial growth between 2023 and 2032. QSRs are placing a premium on local tastes to provide a diverse and culturally authentic menu resonating with the specific palates of the target audience. The dire need to adhere to travelers looking for authentic and regional culinary experiences will also drive the demand for franchises of local QSR brands.
Asia Pacific airport quick service restaurant industry is poised to exhibit robust growth through 2032 owing to the surge in air travel and increased passenger traffic at airports due to economic development, urbanization, and an expanding middle class. Furthermore, governments across APAC are investing in extensive airport infrastructure development, leading to new terminals and expanded capacities, further creating opportunities for a diverse range of QSR outlets. To cite an instance, in August 2023, McDonald's India opened the country's first Airport Drive-Thru restaurant at Mumbai's Chhatrapati Shivaji Maharaj International Airport (CSMIA).