市場調查報告書
商品編碼
1481321
運動旅遊市場 - 按運動、按旅遊、按預訂管道、按體育活動、預測 2024 - 2032Sports Tourism Market - By Sports, By Tourism, By Booking Channel, By Sporting Activity, Forecast 2024 - 2032 |
由於人們對體育相關旅遊體驗的興趣日益濃厚,以及對積極和體驗式假期的強烈渴望,體育旅遊市場規模預計從 2024 年到 2032 年複合年成長率將超過 10%。奧運、世界盃、國際賽事等重大體育賽事吸引了數百萬遊客,進一步增加了主辦國的旅遊收入。根據聯合國旅遊局的報告,2023年至2032年間,全球運動旅遊業預計將成長17.5%。
高爾夫旅遊、滑雪旅行和健康療養等冒險運動和小眾體育活動的興起吸引了尋求獨特體驗的各類旅行者。旅遊目的地的便利性不斷提高、交通基礎設施和數位平台的快速發展也促進了輕鬆預訂。旅遊局、體育組織和旅行社之間不斷加強的合作將促進目的地行銷,並為旅客提供量身定做的體驗,從而促進市場成長。
運動旅遊產業分為體育、旅遊、體育活動、預訂管道、區域等。
以旅遊業為例,由於冒險運動和戶外活動在尋求刺激體驗的旅客中越來越受歡迎,預計到 2032 年,活躍旅遊領域的市場價值將大幅成長。健康和養生旅遊的興起鼓勵人們將體育活動納入假期,進一步促進與體育相關的旅遊的成長。一些目的地也透過吸引尋求身臨其境和引人入勝的體驗的遊客來促進活躍的旅遊業。
由於足球錦標賽和聯賽在全球的受歡迎程度和吸引力,從 2024 年到 2032 年,足球/足球領域的體育旅遊業佔有率將以顯著的複合年成長率成長。國際足總世界盃和歐洲冠軍聯賽等重大賽事吸引了全球數百萬球迷,推動了主辦國的旅遊業。球迷的熱情和忠誠度將進一步鼓勵人們前往標誌性體育場和城市旅遊,為體育相關旅遊業帶來新的機會。
從地區來看,亞太地區體育旅遊市場在2024年至2032年間的複合年成長率將超過13%,這是由於中產階級人口的快速成長和可支配收入的增加。該地區有很多人從事休閒和娛樂活動,包括與體育相關的旅行。重大體育賽事的舉辦和世界一流體育基礎設施的發展吸引了來自世界各地的遊客。政府推出的促進體育旅遊業的舉措,加上交通和數位連結的進步,將推動區域產業的發展。
Sports Tourism Market size is projected to expand at over 10% CAGR from 2024 to 2032, attributed to the growing interest in sports-related travel experiences along with the strong desire for active and experiential vacations. Major sporting events, such as the Olympics, FIFA World Cup, and international tournaments are attracting millions of tourists, further boosting the tourism revenue in host countries. As per a report of UN tourism, the sports tourism sector worldwide is estimated to grow at 17.5% between 2023 and 2032.
The rise of adventure sports and niche sporting activities like golf tourism, skiing trips, and wellness retreats is appealing to a diverse range of travelers seeking unique experiences. The increasing accessibility of travel destinations, rapid developments in transportation infrastructure as well as digital platforms is also facilitating easy bookings. Rising collaborations between tourism boards, sports organizations, and travel agencies will promote destination marketing and offer tailored experiences to travelers, adding to the market growth.
The sports tourism industry is categorized into sports, tourism, sporting activity, booking channel, and region.
Based on tourism, the market value from the active tourism segment is estimated to grow at substantial rate until 2032, due to the increasing popularity of adventure sports and outdoor activities among travelers seeking adrenaline-filled experiences. The rise of health and wellness tourism is encouraging individuals to incorporate physical activities into their vacations, further promoting the growth of sports-related travel. Several destinations are also promoting active tourism by attracting tourists that are looking for immersive and engaging experiences.
Sports tourism industry share from the soccer/football segment will rise at significant CAGR from 2024 to 2032, on account of the global popularity and appeal of soccer tournaments and leagues. Major events like the FIFA World Cup and UEFA Champions League are attracting millions of fans worldwide, driving tourism in the host countries. The passion and loyalty of soccer fans will further encourage travel to iconic stadiums and cities, subsequently opening new opportunities for sports-related tourism.
Regionally, the Asia Pacific sports tourism market will depict over 13% CAGR between 2024 and 2032, This is due to the burgeoning middle class population and the rising disposable incomes. A large number of people in the region are engaging in leisure and recreational activities, including sports-related travel. The hosting of major sporting events and the development of world-class sports infrastructure is attracting tourists from around the globe. The rollout of government initiatives to promote sports tourism, coupled with advancements in transportation and digital connectivity will drive the regional industry progression.