封面
市場調查報告書
商品編碼
1575302

潛水旅遊市場:按活動、潛水服務和旅行偏好- 2025-2030 年全球預測

Diving Tourism Market by Activities (Cave Diving, Deep Sea Diving, Night Diving), Dive Services (Customized Dive Packages, Equipment Rentals, Guided Tours), Travel Preferences - Global Forecast 2025-2030

出版日期: | 出版商: 360iResearch | 英文 191 Pages | 商品交期: 最快1-2個工作天內

價格

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2023年潛水旅遊市場價值為41.2億美元,預計2024年將達到45.6億美元,複合年成長率為10.97%,到2030年將達到85.5億美元。

潛水旅遊是探險旅遊產業的細分市場,包括圍繞珊瑚礁、沉船和海洋保護區等水下環境中的水肺潛水和浮潛設計的旅遊活動。該細分市場是由對身臨其境和冒險的旅行體驗的需求所驅動的,這些體驗意識提升和為當地經濟做出貢獻而受到認可。潛水旅遊的用途不僅限於休閒,還包括科學研究、水下考古、攝影等。我們為廣泛的最終用戶提供服務,從尋求新穎體驗的休閒遊客到專業潛水員和海洋愛好者。潛水旅遊市場的成長受到人們對生態旅遊和環境永續性日益成長的興趣、潛水設備技術進步以及偏遠地區潛水日益便利的影響。新興市場,特別是東南亞和加勒比地區,因其豐富的海洋生物多樣性和不斷發展的旅遊基礎設施而提供了潛在的商機。為了利用這些機會,公司可以專注於永續旅遊實踐,加強安全措施,並推廣生態友善的潛水體驗。挑戰包括珊瑚白化等環境威脅、監管障礙以及經濟衰退對旅行的影響。該行業還面臨可及性以及參與專業技能和資格的需求方面的限制。對於業務成長,創新可以集中於開發先進的潛水裝備,以提高非潛水員的安全性、虛擬實境體驗,並努力促進社區為基礎的保護旅遊業。市場相關人員還應考慮與海洋生物學家和自然資源保護主義者合作,加強保護水生環境的努力。潛水旅遊市場充滿活力,具有環保意識的旅行者和探險家的穩定需求,凸顯了製定與成長和永續性目標一致的策略的必要性。

主要市場統計
基準年[2023] 41.2億美元
預測年份 [2024] 45.6億美元
預測年份 [2030] 85.5億美元
複合年成長率(%) 10.97%

市場動態:揭示快速發展的潛水旅遊市場的關鍵市場洞察

供需的動態交互作用正在改變潛水旅遊市場。透過了解這些不斷變化的市場動態,公司可以準備好做出明智的投資決策、完善策略決策並抓住新的商機。全面了解這些趨勢可以幫助企業降低政治、地理、技術、社會和經濟領域的風險,同時消費行為及其對製造成本的影響以及對採購趨勢的影響。

  • 市場促進因素
    • 水下攝影和社交媒體共用在潛水愛好者和影響者中越來越受歡迎
    • 對海洋保育活動和環保潛水的認知和興趣不斷增強
    • 潛水裝備技術的進步使潛水對初學者來說更容易、更安全。
    • 增加為遊客提供量身訂製潛水體驗的海外旅遊套餐
  • 市場限制因素
    • 氣候變遷和自然災害影響水下能見度和海洋生態系統
    • 特定地區的政治不穩定或衝突阻礙了旅遊活動
  • 市場機會
    • 擴建生態友善潛水度假村,以適應永續和環保的旅遊業
    • 為潛水愛好者和專業人士開發高級水下攝影和攝影課程
    • 透過實施自我調整潛水計劃,為殘疾旅行者創造無障礙的潛水體驗
  • 市場問題
    • 環境法規和海洋保護對潛水旅遊企業營運成本和法規合規性的影響
    • 經濟波動影響潛在客戶潛水旅遊的承受能力和意願

波特五力:駕馭潛水旅遊市場的策略工具

波特的五力架構是了解潛水旅遊市場競爭格局的重要工具。波特的五力框架描述了評估公司競爭和探索策略機會的清晰方法。該框架可幫助公司評估市場動態並確定新業務的盈利。這些見解使公司能夠利用自己的優勢,解決弱點,避免潛在的挑戰,確保更強大的市場地位。

PESTLE分析:了解外部對潛水旅遊市場的影響

外部宏觀環境因素對潛水旅遊市場的表現動態起著至關重要的作用。對政治、經濟、社會、技術、法律和環境因素的分析提供了應對這些影響所需的資訊。透過調查 PESTLE 因素,公司可以更了解潛在的風險和機會。這種分析可以幫助公司預測法規、消費者偏好和經濟趨勢的變化,並為他們做出積極主動的決策做好準備。

市場佔有率分析 了解潛水旅遊市場的競爭狀況

潛水旅遊市場的詳細市場佔有率分析可以對供應商的業績進行全面評估。公司可以透過比較收益、客戶群和成長率等關鍵指標來揭示其競爭地位。該分析揭示了市場集中、細分和整合的趨勢,為供應商提供了製定策略決策所需的洞察力,使他們能夠在日益激烈的競爭中佔有一席之地。

FPNV定位矩陣供應商在潛水旅遊市場的績效評估

FPNV 定位矩陣是評估潛水旅遊​​市場供應商的重要工具。此矩陣允許業務組織根據供應商的商務策略和產品滿意度評估供應商,從而做出符合其目標的明智決策。這四個象限使您能夠清晰、準確地分類供應商,並確定最能滿足您的策略目標的合作夥伴和解決方案。

策略分析和建議描繪了潛水旅遊市場的成功之路

對於想要加強在全球市場的影響力的公司來說,潛水旅遊市場的策略分析至關重要。透過審查關鍵資源、能力和績效指標,公司可以識別成長機會並努力改進。這種方法使您能夠克服競爭環境中的挑戰,利用新的商機並取得長期成功。

該報告對涵蓋關鍵焦點細分市場的市場進行了全面分析。

1. 市場滲透率:對當前市場環境的詳細審查、主要企業的廣泛資料、對其在市場中的影響力和整體影響力的評估。

2. 市場開拓:辨識新興市場的成長機會,評估現有細分市場的擴張潛力,並提供未來成長的策略藍圖。

3. 市場多元化:分析近期產品發布、開拓地區、關鍵產業進展、塑造市場的策略投資。

4. 競爭評估與情報:徹底分析競爭格局,檢驗市場佔有率、業務策略、產品系列、認證、監理核准、專利趨勢、主要企業的技術進步等。

5. 產品開發與創新:重點在於有望推動未來市場成長的最尖端科技、研發活動和產品創新。

我們也回答重要問題,以幫助相關人員做出明智的決策。

1.目前的市場規模和未來的成長預測是多少?

2. 哪些產品和地區提供最佳投資機會?

3.塑造市場的關鍵技術趨勢和監管影響是什麼?

4.主要廠商的市場佔有率和競爭地位如何?

5. 推動供應商市場進入和退出策略的收益來源和策略機會是什麼?

目錄

第1章 前言

第2章調查方法

第3章執行摘要

第4章市場概況

第5章市場洞察

  • 市場動態
    • 促進因素
      • 水下攝影和社交媒體共用在潛水愛好者和影響者中越來越受歡迎
      • 提高對海洋保育工作和環保潛水實踐的認知和興趣
      • 潛水裝備技術的進步使潛水對初學者來說更容易、更安全。
      • 為遊客提供客製化潛水體驗的國際旅遊套餐增加
    • 抑制因素
      • 氣候變遷和自然災害影響水下能見度和海洋生態系統
      • 某些地區的政治不穩定和衝突阻礙了旅遊活動
    • 機會
      • 擴建生態友善潛水度假村,以適應永續和環保的旅遊業
      • 為潛水愛好者和專業人士開發高級水下攝影和攝影課程
      • 透過實施適應性潛水計劃,創造一個讓殘障旅客可以享受潛水的環境
    • 任務
      • 環境法規和海洋保護影響潛水旅遊公司的營運成本和合法規
      • 經濟變化影響潛在客戶潛水旅遊的承受能力和意願
  • 市場區隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治
    • 經濟
    • 社會
    • 科技
    • 法律
    • 環境

第6章 潛水旅遊市場:依活動分類

  • 介紹
  • 洞穴潛水
  • 深海潛水
  • 夜間潛水
  • 珊瑚礁潛水
  • 牆跳水
  • 沉船潛水

第7章 潛水旅遊市場:潛水服務

  • 介紹
  • 客製化潛水套餐
  • 設備租賃
  • 導遊
  • 培訓和認證

第8章 潛水旅遊市場:依旅遊偏好

  • 介紹
  • 家庭旅行者
  • 團體旅客
  • 獨自旅行者

第9章 美洲潛水旅遊市場

  • 介紹
  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第10章亞太潛水旅遊市場

  • 介紹
  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第11章 歐洲、中東、非洲潛水旅遊市場

  • 介紹
  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第12章競爭格局

  • 2023 年市場佔有率分析
  • FPNV 定位矩陣,2023
  • 競爭情境分析
  • 戰略分析和建議
Product Code: MRR-546E6FBB3593

The Diving Tourism Market was valued at USD 4.12 billion in 2023, expected to reach USD 4.56 billion in 2024, and is projected to grow at a CAGR of 10.97%, to USD 8.55 billion by 2030.

Diving tourism, a niche segment of the adventure tourism industry, encompasses travel activities designed around scuba diving and snorkeling in underwater environments like coral reefs, shipwrecks, and marine reserves. This sector is driven by the necessity for immersive, adventurous travel experiences and is valued for its ability to contribute to marine conservation awareness and local economies. The application of diving tourism extends beyond leisure; it includes scientific research, underwater archaeology, and photography. It serves end-users ranging from casual tourists seeking novel experiences to professional divers and marine enthusiasts. The market growth for diving tourism is prominently influenced by the increasing interest in eco-tourism and environmental sustainability, technological advancements in diving equipment, and the growing accessibility of remote diving locations. Emerging markets, particularly in Southeast Asia and the Caribbean, offer potential opportunities due to their rich marine biodiversity and developing tourism infrastructure. To capitalize on these opportunities, businesses could focus on sustainable tourism practices, enhance safety measures, and promote eco-friendly diving experiences. Challenges include environmental threats such as coral bleaching, regulatory hurdles, and the impact of economic downturns on travel. The industry also faces limitations in terms of accessibility and the need for specialized skills and certification to participate. For business growth, innovation could focus on developing advanced diving gear with improved safety features, virtual reality experiences for non-divers, and initiatives that promote community-based conservation tourism. Market players should also consider collaborations with marine biologists and conservationists to enhance the protective efforts of underwater environments. The diving tourism market is dynamic, with a steady demand from environmentally conscious travelers and adventure seekers, highlighting a need for strategies that align growth objectives with sustainability goals.

KEY MARKET STATISTICS
Base Year [2023] USD 4.12 billion
Estimated Year [2024] USD 4.56 billion
Forecast Year [2030] USD 8.55 billion
CAGR (%) 10.97%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Diving Tourism Market

The Diving Tourism Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Increasing popularity of underwater photography and social media sharing among diving enthusiasts and influencers
    • Growing awareness and interest in marine conservation efforts and eco-friendly diving practices
    • Advancements in diving equipment technology making diving more accessible and safe for beginners
    • Rising number of international travel packages offering tailored diving experiences for tourists
  • Market Restraints
    • Climate change and natural disasters affecting underwater visibility and marine ecosystems
    • Political instability and conflicts in certain regions discouraging tourism activities
  • Market Opportunities
    • Expanding eco-friendly diving resorts that cater to sustainable and environmentally conscious tourism
    • Developing advanced underwater photography and videography courses for diving enthusiasts and professionals
    • Creating accessible diving experiences for travelers with disabilities by implementing adaptive diving programs
  • Market Challenges
    • Environmental regulations and marine conservation impact on diving tourism businesses' operational costs and legal compliance
    • Economic fluctuations influencing the affordability and desirability of diving tourism for potential customers

Porter's Five Forces: A Strategic Tool for Navigating the Diving Tourism Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Diving Tourism Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Diving Tourism Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Diving Tourism Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Diving Tourism Market

A detailed market share analysis in the Diving Tourism Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Diving Tourism Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Diving Tourism Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Diving Tourism Market

A strategic analysis of the Diving Tourism Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Diving Tourism Market, highlighting leading vendors and their innovative profiles. These include Aggressor Adventures, Apeks, Atomic Aquatics, Bluewater Travel, Dive Systems, Dive The World, DIVEIN, Explorer Ventures Liveaboard Fleet, Fourth Element, Garmin, Hollis, LiveAboard.com, Nautilus Liveaboards, Reef & Rainforest Dive and Adventure Travel, Shearwater Research, Suunto, TUSA, Worldwide Dive and Sail, XDEEP, and Zeagle.

Market Segmentation & Coverage

This research report categorizes the Diving Tourism Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Activities, market is studied across Cave Diving, Deep Sea Diving, Night Diving, Reef Diving, Wall Diving, and Wreck Diving.
  • Based on Dive Services, market is studied across Customized Dive Packages, Equipment Rentals, Guided Tours, and Training And Certification.
  • Based on Travel Preferences, market is studied across Family Travelers, Group Travelers, and Solo Travelers.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Increasing popularity of underwater photography and social media sharing among diving enthusiasts and influencers
      • 5.1.1.2. Growing awareness and interest in marine conservation efforts and eco-friendly diving practices
      • 5.1.1.3. Advancements in diving equipment technology making diving more accessible and safe for beginners
      • 5.1.1.4. Rising number of international travel packages offering tailored diving experiences for tourists
    • 5.1.2. Restraints
      • 5.1.2.1. Climate change and natural disasters affecting underwater visibility and marine ecosystems
      • 5.1.2.2. Political instability and conflicts in certain regions discouraging tourism activities
    • 5.1.3. Opportunities
      • 5.1.3.1. Expanding eco-friendly diving resorts that cater to sustainable and environmentally conscious tourism
      • 5.1.3.2. Developing advanced underwater photography and videography courses for diving enthusiasts and professionals
      • 5.1.3.3. Creating accessible diving experiences for travelers with disabilities by implementing adaptive diving programs
    • 5.1.4. Challenges
      • 5.1.4.1. Environmental regulations and marine conservation impact on diving tourism businesses' operational costs and legal compliance
      • 5.1.4.2. Economic fluctuations influencing the affordability and desirability of diving tourism for potential customers
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Diving Tourism Market, by Activities

  • 6.1. Introduction
  • 6.2. Cave Diving
  • 6.3. Deep Sea Diving
  • 6.4. Night Diving
  • 6.5. Reef Diving
  • 6.6. Wall Diving
  • 6.7. Wreck Diving

7. Diving Tourism Market, by Dive Services

  • 7.1. Introduction
  • 7.2. Customized Dive Packages
  • 7.3. Equipment Rentals
  • 7.4. Guided Tours
  • 7.5. Training And Certification

8. Diving Tourism Market, by Travel Preferences

  • 8.1. Introduction
  • 8.2. Family Travelers
  • 8.3. Group Travelers
  • 8.4. Solo Travelers

9. Americas Diving Tourism Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Diving Tourism Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Diving Tourism Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Aggressor Adventures
  • 2. Apeks
  • 3. Atomic Aquatics
  • 4. Bluewater Travel
  • 5. Dive Systems
  • 6. Dive The World
  • 7. DIVEIN
  • 8. Explorer Ventures Liveaboard Fleet
  • 9. Fourth Element
  • 10. Garmin
  • 11. Hollis
  • 12. LiveAboard.com
  • 13. Nautilus Liveaboards
  • 14. Reef & Rainforest Dive and Adventure Travel
  • 15. Shearwater Research
  • 16. Suunto
  • 17. TUSA
  • 18. Worldwide Dive and Sail
  • 19. XDEEP
  • 20. Zeagle

LIST OF FIGURES

  • FIGURE 1. DIVING TOURISM MARKET RESEARCH PROCESS
  • FIGURE 2. DIVING TOURISM MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL DIVING TOURISM MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL DIVING TOURISM MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL DIVING TOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS DIVING TOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS DIVING TOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES DIVING TOURISM MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES DIVING TOURISM MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC DIVING TOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC DIVING TOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA DIVING TOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA DIVING TOURISM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. DIVING TOURISM MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. DIVING TOURISM MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. DIVING TOURISM MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL DIVING TOURISM MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL DIVING TOURISM MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL DIVING TOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. DIVING TOURISM MARKET DYNAMICS
  • TABLE 7. GLOBAL DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL DIVING TOURISM MARKET SIZE, BY CAVE DIVING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL DIVING TOURISM MARKET SIZE, BY DEEP SEA DIVING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL DIVING TOURISM MARKET SIZE, BY NIGHT DIVING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL DIVING TOURISM MARKET SIZE, BY REEF DIVING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL DIVING TOURISM MARKET SIZE, BY WALL DIVING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL DIVING TOURISM MARKET SIZE, BY WRECK DIVING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL DIVING TOURISM MARKET SIZE, BY CUSTOMIZED DIVE PACKAGES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL DIVING TOURISM MARKET SIZE, BY EQUIPMENT RENTALS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL DIVING TOURISM MARKET SIZE, BY GUIDED TOURS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL DIVING TOURISM MARKET SIZE, BY TRAINING AND CERTIFICATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL DIVING TOURISM MARKET SIZE, BY FAMILY TRAVELERS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL DIVING TOURISM MARKET SIZE, BY GROUP TRAVELERS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL DIVING TOURISM MARKET SIZE, BY SOLO TRAVELERS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 24. AMERICAS DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 25. AMERICAS DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 26. AMERICAS DIVING TOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 27. ARGENTINA DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 28. ARGENTINA DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 29. ARGENTINA DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 30. BRAZIL DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 31. BRAZIL DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 32. BRAZIL DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 33. CANADA DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 34. CANADA DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 35. CANADA DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 36. MEXICO DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 37. MEXICO DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 38. MEXICO DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 39. UNITED STATES DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 40. UNITED STATES DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 41. UNITED STATES DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 42. UNITED STATES DIVING TOURISM MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 43. ASIA-PACIFIC DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 44. ASIA-PACIFIC DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 45. ASIA-PACIFIC DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 46. ASIA-PACIFIC DIVING TOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 47. AUSTRALIA DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 48. AUSTRALIA DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 49. AUSTRALIA DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 50. CHINA DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 51. CHINA DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 52. CHINA DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 53. INDIA DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 54. INDIA DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 55. INDIA DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 56. INDONESIA DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 57. INDONESIA DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 58. INDONESIA DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 59. JAPAN DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 60. JAPAN DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 61. JAPAN DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 62. MALAYSIA DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 63. MALAYSIA DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 64. MALAYSIA DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 65. PHILIPPINES DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 66. PHILIPPINES DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 67. PHILIPPINES DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 68. SINGAPORE DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 69. SINGAPORE DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 70. SINGAPORE DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 71. SOUTH KOREA DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 72. SOUTH KOREA DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 73. SOUTH KOREA DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 74. TAIWAN DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 75. TAIWAN DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 76. TAIWAN DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 77. THAILAND DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 78. THAILAND DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 79. THAILAND DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 80. VIETNAM DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 81. VIETNAM DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 82. VIETNAM DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 83. EUROPE, MIDDLE EAST & AFRICA DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 84. EUROPE, MIDDLE EAST & AFRICA DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 85. EUROPE, MIDDLE EAST & AFRICA DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 86. EUROPE, MIDDLE EAST & AFRICA DIVING TOURISM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 87. DENMARK DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 88. DENMARK DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 89. DENMARK DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 90. EGYPT DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 91. EGYPT DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 92. EGYPT DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 93. FINLAND DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 94. FINLAND DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 95. FINLAND DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 96. FRANCE DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 97. FRANCE DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 98. FRANCE DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 99. GERMANY DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 100. GERMANY DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 101. GERMANY DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 102. ISRAEL DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 103. ISRAEL DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 104. ISRAEL DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 105. ITALY DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 106. ITALY DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 107. ITALY DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 108. NETHERLANDS DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 109. NETHERLANDS DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 110. NETHERLANDS DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 111. NIGERIA DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 112. NIGERIA DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 113. NIGERIA DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 114. NORWAY DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 115. NORWAY DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 116. NORWAY DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 117. POLAND DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 118. POLAND DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 119. POLAND DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 120. QATAR DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 121. QATAR DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 122. QATAR DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 123. RUSSIA DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 124. RUSSIA DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 125. RUSSIA DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 126. SAUDI ARABIA DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 127. SAUDI ARABIA DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 128. SAUDI ARABIA DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 129. SOUTH AFRICA DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 130. SOUTH AFRICA DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 131. SOUTH AFRICA DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 132. SPAIN DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 133. SPAIN DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 134. SPAIN DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 135. SWEDEN DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 136. SWEDEN DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 137. SWEDEN DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 138. SWITZERLAND DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 139. SWITZERLAND DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 140. SWITZERLAND DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 141. TURKEY DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 142. TURKEY DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 143. TURKEY DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED ARAB EMIRATES DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 145. UNITED ARAB EMIRATES DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 146. UNITED ARAB EMIRATES DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 147. UNITED KINGDOM DIVING TOURISM MARKET SIZE, BY ACTIVITIES, 2018-2030 (USD MILLION)
  • TABLE 148. UNITED KINGDOM DIVING TOURISM MARKET SIZE, BY DIVE SERVICES, 2018-2030 (USD MILLION)
  • TABLE 149. UNITED KINGDOM DIVING TOURISM MARKET SIZE, BY TRAVEL PREFERENCES, 2018-2030 (USD MILLION)
  • TABLE 150. DIVING TOURISM MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 151. DIVING TOURISM MARKET, FPNV POSITIONING MATRIX, 2023