體育旅遊市場規模、佔有率和成長分析（按運動項目、旅遊景點、體育活動、預訂管道和地區）- 2025-2032 年行業預測

2023 年體育旅遊市場規模價值 122 億美元，預計將從 2024 年的 132.2 億美元成長到 2032 年的 252.1 億美元，預測期內（2025-2032 年）的複合年成長率為 8.4%。

全球體育旅遊市場是旅遊業中一個充滿活力且快速變化的領域，其驅動力來自於體育運動的刺激性和獨特體驗的吸引力。這個市場的吸引力在於它吸引了熱情的粉絲和觀眾，世界各地的標誌性場館提供各種各樣的活動，從國際錦標賽到地方比賽。越來越多的旅客希望在全球平台上沉浸式地體驗自己喜歡的運動。作為回應，旅遊目的地正在透過投資最先進的基礎設施、優質的服務和有效的活動管理來提升其吸引力。隨著對難忘的體驗式旅行的需求不斷成長，全球體育旅遊市場將持續成長，以滿足世界各地尋求冒險的旅客的需求。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

各運動項目的運動旅遊市場規模

• 市場概況
• 足球
• 蟋蟀
• 籃球
• 網球
• 曲棍球
• 其他

按旅遊類型分類的運動旅遊市場規模

• 市場概況
• 積極的
• 被動的
• 懷舊

按體育活動分類的運動旅遊市場規模

• 市場概況
• 冒險運動旅遊
• 個人運動旅遊
• 團隊運動旅遊
• 觀賞性運動旅遊

按預訂管道分類的運動旅遊市場規模

• 市場概況
• 網路預約平台
• 直接預訂
• 旅行社
• 社群媒體平台
• 其他

運動旅遊市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• BAC Sport（United Kingdom）
• Gullivers Sports Travel Limited（United Kingdom）
• Club Europe Group Travel（United Kingdom）
• XLSportsTours（United States）
• Sportsnet Holidays（Australia）
• DTB Events（United Kingdom）
• Australian Sports Tours（Australia）
• Navigo Sports（United States）
• Dream Team Sports Tour（Italy）
• Melsh Sports Tours（India）
• Inspiresport（United Kingdom）
• Allsports Travel（United States）
• Premium Sport Tours（United States）
• La Vacanza Travel（Italy）
• XL Sports Tours（United Kingdom）
• Match Hospitality AG（Switzerland）
• Sports Tours International Ltd.（United Kingdom）
• Sportlink Travel（Australia）
• Destination Sports Group（United States）

結論和建議

Sports Tourism Market size was valued at USD 12.2 billion in 2023 and is poised to grow from USD 13.22 billion in 2024 to USD 25.21 billion by 2032, growing at a CAGR of 8.4% during the forecast period (2025-2032).

The global sports tourism market is a vibrant and rapidly changing segment of the travel and tourism industry, driven by the thrill of sports and the appeal of unique experiences. This market attracts both enthusiasts and spectators, offering a rich tapestry of activities ranging from international tournaments to local competitions, all set in iconic venues worldwide. Travelers increasingly seek immersive experiences that allow them to engage with their favorite sports on a global platform. In response, destinations are enhancing their attractiveness through investments in state-of-the-art infrastructure, quality hospitality, and effective event management. As the demand for memorable, experiential journeys continues to rise, the global sports tourism market is poised for sustained growth, catering to adventure-seeking travelers around the world.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports Tourism Market Segments Analysis

Global Sports Tourism Market is segmented by Sports, Tourism, Sporting Activity, Booking Channel and region. Based on Sports, the market is segmented into Soccer/Football, Cricket, Basketball, Tennis, Hockey and Others. Based on Tourism, the market is segmented into Active, Passive and Nostalgia. Based on Sporting Activity, the market is segmented into Adventure sports tourism, Individual sports tourism, Team sports tourism and Spectator sports tourism. Based on Booking Channel, the market is segmented into Online booking platforms, Direct bookings, Travel agencies, Social media platforms and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports Tourism Market

The captivating attraction of attending live sporting events is a significant catalyst for the global sports tourism market. The vibrant atmosphere, emotional involvement, and chance to see elite athletes perform on an international platform draw fans from across the globe. This immersive experience strengthens the bond between fans and their beloved sports, encouraging them to travel beyond borders to be part of the excitement. As the desire for genuine and memorable experiences rises, the appeal of live sports events remains a driving factor behind the growth of sports tourism, solidifying its importance in shaping the market's landscape.

Restraints in the Sports Tourism Market

A major obstacle facing the global sports tourism market is the lack of adequate infrastructure. Despite the increasing demand for sports tourism experiences, numerous destinations lack the essential facilities required to host large-scale events or meet the diverse needs of travelers. Insufficient transportation options, limited accommodation availability, and poorly equipped event venues can impede the smooth operation of sports tourism activities. These challenges not only restrict visitor satisfaction but also threaten the overall growth potential of the industry. To ensure a fulfilling and sustainable sports tourism experience for visitors in different regions, it is vital to address these infrastructure shortcomings effectively.

Market Trends of the Sports Tourism Market

Sustainable sports tourism is rapidly gaining traction as a prominent market trend, reflecting a shift in consumer preferences toward environmentally responsible and socially conscious travel experiences. With an increasing number of travelers seeking vacations that align with their values, host cities and event organizers are prioritizing eco-friendly practices that minimize the ecological footprint of sports events. This includes the implementation of sustainable measures in venues, transportation, and accommodations. As a result, sustainable sports tourism is not only fostering a connection with nature and local communities but also driving long-term economic growth for destinations that emphasize conservation and ethical considerations, redefining the landscape of sports tourism worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sports Tourism Market Size by Sports & CAGR (2025-2032)

• Market Overview
• Soccer/Football
• Cricket
• Basketball
• Tennis
• Hockey
• Others

Global Sports Tourism Market Size by Tourism & CAGR (2025-2032)

• Market Overview
• Active
• Passive
• Nostalgia

Global Sports Tourism Market Size by Sporting Activity & CAGR (2025-2032)

• Market Overview
• Adventure sports tourism
• Individual sports tourism
• Team sports tourism
• Spectator sports tourism

Global Sports Tourism Market Size by Booking Channel & CAGR (2025-2032)

• Market Overview
• Online booking platforms
• Direct bookings
• Travel agencies
• Social media platforms
• Others

Global Sports Tourism Market Size & CAGR (2025-2032)

• North America (Sports, Tourism, Sporting Activity, Booking Channel)
  • US
  • Canada
• Europe (Sports, Tourism, Sporting Activity, Booking Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Sports, Tourism, Sporting Activity, Booking Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Sports, Tourism, Sporting Activity, Booking Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Sports, Tourism, Sporting Activity, Booking Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BAC Sport (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gullivers Sports Travel Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Europe Group Travel (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• XLSportsTours (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sportsnet Holidays (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DTB Events (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australian Sports Tours (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navigo Sports (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dream Team Sports Tour (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melsh Sports Tours (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inspiresport (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allsports Travel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premium Sport Tours (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Vacanza Travel (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• XL Sports Tours (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Match Hospitality AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sports Tours International Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sportlink Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Destination Sports Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations