市場調查報告書
商品編碼
1513578
產品資訊管理市場規模 - 按組件(軟體、服務)、組織規模(中小企業、大型企業)、部署模型(本地、雲端)、最終用途和預測,2024 - 2032 年Product Information Management Market Size - By Component (Software, Services), By Organization Size (SMEs, Large Enterprise), By Deployment Model (On-Premises, Cloud), By End Use & Forecast, 2024 - 2032 |
由於數位商務和全通路行銷的複雜性和需求不斷增加,產品資訊管理市場規模在 2024 年至 2032 年間複合年成長率預計將超過 13%。電子商務平台和線上市場的激增需要強大的產品資訊管理 (PIM) 解決方案來有效管理大量產品資料。
此外,這些系統使組織能夠跨多個管道和接觸點儲存和綜合產品訊息,以確保產品庫存和規格的完整性和準確性。例如,2024 年 3 月,N Brown Group 推出了新的 PIM 系統,標誌著進一步改善客戶體驗的關鍵轉型優先事項。
業務營運中數據驅動的決策和分析的興起將有助於市場成長。零售、製造和消費品等各行業的組織都依靠 PIM 解決方案來利用產品資料中的可行見解。監管合規性要求以及對資料安全和治理的強烈需求將進一步推動技術的採用,以確保資料完整性和遵守行業標準。
PIM產業按組件、組織規模、部署模式、最終用途和地區進行分類。
根據組件,由於實施、諮詢和支援服務在成功部署和最佳化中發揮的重要作用,服務領域的市場價值預計到 2032 年將獲得成長動能。當組織採用 PIM 系統來管理和集中其產品資料時,他們需要專家指導以確保與現有 IT 基礎設施無縫整合、進行客製化以滿足特定業務需求,並提供支援以維護系統效能和解決任何問題。數位商務和全通路策略日益複雜,將進一步推動該細分市場的成長。
就部署模式而言,雲端領域的 PIM 市場預計在 2024 年至 2032 年期間將出現顯著的複合年成長率,因為它能夠提供可擴展、靈活且經濟高效的解決方案來滿足企業的動態需求。基於雲端的系統使組織能夠從任何地方存取和管理產品訊息,同時促進全球團隊和各種銷售管道之間的即時協作和整合。雲端 PIM 解決方案還具有先進的功能,例如自動更新、強大的安全措施以及與其他基於雲端的工具的無縫整合,以提高整體效率並降低 IT 開銷。
由於快速的數位轉型和不斷擴大的電子商務格局,亞太地區產品資訊管理產業將在 2024 年至 2032 年間大幅成長。隨著線上零售活動的激增,企業擴大採用 PIM 解決方案來有效管理龐大且多樣化的產品目錄,並確保跨多個線上平台和市場的資訊一致且準確。行動網際網路的日益普及和社交商務的興起,促進了對動態和可擴展解決方案的需求,以支援整個地區的無縫產品資料管理。
Product Information Management Market size is set to record over 13% CAGR between 2024 and 2032, due to increasing complexity and demands of digital commerce and omnichannel marketing. The proliferation of e-commerce platforms and online marketplaces is necessitating robust product information management (PIM) solutions to manage vast amounts of product data efficiently.
Moreover, these systems enable organizations to store and synthesize product information across multiple channels and touchpoints for ensuring the integrity and accuracy of product inventories, and specifications. For instance, in March 2024, N Brown Group, launched its new PIM system, marking a key transformational priority for further improving the customer experience.
The rise of data-driven decision-making and analytics in business operations will contribute to the market growth. Organizations across various industries, including retail, manufacturing, and consumer goods, rely on PIM solutions to harness actionable insights from product data. Regulatory compliance requirements and the strong need for data security and governance will further propel the technology adoption for ensuring data integrity and adherence to industry standards.
The PIM industry is classified into component, organization size, deployment mode, end-use and region.
Based on component, the market value from the services segment is slated to gain momentum through 2032, due to the essential role of implementation, consulting, and support services played in the successful deployment and optimization. As organizations adopt PIM systems to manage and centralize their product data, they require expert guidance to ensure seamless integration with existing IT infrastructure, customization to meet specific business needs, and support to maintain system performance and address any issues. The growing complexity of digital commerce and omnichannel strategies will further drive the segment growth.
In terms of deployment mode, the PIM market from the cloud segment is anticipated to observe a significant CAGR during 2024 - 2032 owing to its ability to offer scalable, flexible, and cost-effective solutions to cater to the dynamic needs of businesses. Cloud-based systems enable organizations to access and manage product information from anywhere while facilitating real-time collaboration and integration across global teams and various sales channels. Cloud PIM solutions also come with advanced features, such as automatic updates, robust security measures, and seamless integration with other cloud-based tools for enhancing the overall efficiency and reducing IT overhead.
Asia Pacific product information management industry will grow substantially between 2024 and 2032, attributed to rapid digital transformation and the expanding e-commerce landscape. With the surge in online retail activities, businesses are increasingly adopting PIM solutions to manage vast and diverse product catalogs efficiently and to ensure consistent and accurate information across multiple online platforms and marketplaces. The increasing penetration of mobile internet and the rise of social commerce is contributing to the need for dynamic and scalable solutions to support seamless product data management across the region.