市場調查報告書
商品編碼
1540956
2024-2032 年按部署類型、組件類型、作業系統、組織規模、垂直產業和區域分類的產品資訊管理市場報告Product Information Management Market Report by Deployment Type, Component Type, Operating System, Organization Size, Vertical, and Region 2024-2032 |
2023 年,全球產品資訊管理 (PIM) 市場規模達到 131 億美元。 展望未來, IMARC Group預計到 2032 年,市場規模將達到 311 億美元,2024-2032 年複合年成長率 (CAGR) 為 9.8%。
產品資訊管理(PIM)是指用於管理和集中產品資訊的系統或系統集合。它包括處理產品行銷和銷售所需的資料、內容和其他材料,並確保創建供內部使用的高品質資料。它在電子商務組織中被用來維護具有一致和準確資訊的產品目錄。 PIM 可以與目錄管理、業務流程管理 (BPM) 和資料品質相結合,以識別和分類複雜的資料,並將其轉發到所需的分發管道。因此,它在零售、製造、醫療保健、資訊技術 (IT) 和電信、銀行、金融服務和保險 (BFSI) 等各個垂直行業中都有廣泛的應用。
PIM有助於豐富產品描述和規格;追蹤進度和產品完成情況;將圖像、文件和媒體連結到產品;對產品和文件進行分類;管理上游資料並為銷售通路做好準備;建立並發布產品表;並自動化品牌入口網站創建和維護。它還可以減少錯誤和冗餘,快速導入和分類供應商資料,減少管理費用和資源浪費,提高客戶滿意度和忠誠度,永續擴展產品範圍,透過更好的內容和可訪問的資料銷售更多產品,並消除瓶頸和資料孤島以及手動資料輸入和更新。
COVID-19 帶來的電子商務行業的蓬勃發展正在推動市場成長
目前,數位化程度的提高以及各行業對集中式資料管理工具的需求不斷增加,是推動 PIM 市場成長的重要因素之一。 PIM 使組織能夠有效地組織與產品相關的資料,同時提供對集中資料庫的安全存取。除此之外,全球蓬勃發展的電子商務貿易也推動了市場成長,因為組織越來越注重改善消費者體驗並提供有效的入職指導以消除錯誤並維持客戶評級、評論和行為。提高PIM 利用率。此外,用於發布產品資訊(例如媒體剪輯、錄音、圖像和文字檔案)以管理數位和非數位平台的媒體和娛樂產業的顯著成長,是另一個主要的成長誘導因素。除此之外,其他因素,例如快速城市化,尤其是在新興國家,以及人工智慧 (AI) 和機器學習 (ML) 與 PIM 的整合,正在推動市場成長。此外,冠狀病毒病(COVID-19)的突然爆發以及隨後在許多國家實施的封鎖導致電子商務平台的整體銷售額大幅上升,預計這反過來將推動電子商務的成長。
The global product information management (PIM) market size reached US$ 13.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 31.1 Billion by 2032, exhibiting a growth rate (CAGR) of 9.8% during 2024-2032.
Product information management (PIM) refers to a system or a collection of systems utilized for managing and centralizing product information. It comprises handling of data, content and other materials required for the marketing and selling of products and ensuring that quality data is created for internal use. It is employed in e-commerce organizations to maintain product catalogs with consistent and accurate information. PIM can be combined with catalog management, business process management (BPM) and data quality to identify and sort complex data and forward it to the desired distribution channels. Consequently, it finds extensive applications across various industry verticals, such as retail, manufacturing, healthcare, information technology (IT) and telecom, and banking, financial services, and insurance (BFSI).
PIM helps to enrich product descriptions and specifications; track progress and product completion; link images, documents and media to products; categorize products and files; manage upstream data and prepare it for sales channels; create and publish product sheets; and automate brand portal creation and maintenance. It also reduces errors and redundancies, imports and sorts supplier data quickly, reduces overheads and wasted resources, increases customer satisfaction and loyalty, sustainably expands product offerings, sells more with better content and accessible data, and eliminates bottlenecks and data silos and manual data entry and updating.
Burgeoning E-Commerce Sector on Account of COVID-19 is Propelling Market Growth
At present, increasing digitalization, along with the escalating demand for centralized data management tools across industries, represents one of the significant factors driving the growth of the PIM market. PIM enables organizations to organize their data related to products effectively while offering safe and secure access to the centralized database. Apart from this, the burgeoning e-commerce trade across the globe is also providing a boost to the market growth on account of the increasing organizational focus on improving consumer's experience and providing effective onboarding instruction to eliminate errors and maintain customer ratings, reviews and behavior on the online platform, thereby enhancing PIM utilization. Furthermore, significant growth in the media and entertainment industry for publishing product information, such as media clips, sound recording, images and text files, to manage both digital and non-digital platforms, is acting as another major growth-inducing factor. Besides this, other factors, such as rapid urbanization, especially in the emerging nations, along with the integration of artificial intelligence (AI) and machine learning (ML) with PIM, are driving the market growth. Moreover, the sudden outbreak of the coronavirus disease (COVID-19) and consequent lockdowns imposed in numerous countries have resulted in a significant rise in the overall sales of e-commerce platforms, which, in turn, is anticipated to fuel the growth of the market in the upcoming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global product information management market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on deployment type, component type, operating system, organization size and vertical.
Cloud-based
On-premises
At present, the on-premises segment exhibits a clear dominance in the market on account of the rising adoption of PIM solutions in industry verticals such as healthcare and life sciences and banking, financial services and insurance (BFSI). Besides this, on-premises solutions are also utilized to maintain complete control over data and information technology (IT) infrastructure and customize solutions based on end users' requirements. Moreover, diverse data and design requirements, along with sufficient resources among large enterprises, are contributing to the adoption of on-premises PIM solutions worldwide.
Cloud-based PIM solutions are nowadays considered one of the most reliable forms of IT security available as they eliminate the risk of system break down and reduce the requirement for various security platforms and constant updates.
Software
Single Domain
Multi-Domain
Services
Consulting and System Integration
Training, Support and Maintenance
PIM services, including consulting and system integration, and training, support and maintenance, account for the majority of the total market share.
iOS
Windows
Android
Others
Small and Medium Enterprises
Large Enterprises
Large enterprises presently hold the leading market share. The rising utilization of PIM solutions among large enterprises can be accredited to their extensive product portfolio. Additionally, as data inconsistencies and poor data syndication may lead to the loss of customers, it is positively influencing the application of PIM solutions in large enterprises.
BFSI
Manufacturing
Retail
Healthcare
IT and Telecom
Logistics and Transportation
Travel and Hospitality
Others
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America, including Canada and the United States, enjoys the leading position in the market due to the increasing presence of a large number of PIM vendors and the rising adoption of advanced technologies to minimize manual tasks and streamline workflows among different enterprises of the region. Other regions include Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others); Europe (the United Kingdom, Germany, France, Italy, Spain, Russia and others); Latin America (Brazil, Mexico and others); and Middle East and Africa.
The competitive landscape of the market has been analyzed in the product information management market report, along with the detailed profiles of the major players operating in the industry. Some of these players are Aprimo US LLC, Magnitude Software, Inc., International Business Machines (IBM) Corporation, Informatica LLC, inRiver Inc., Oracle Corporation, Pimcore GmbH, Riversand Technologies, Inc., SAP SE and Stibo Systems.